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Search results for: CORPORATE BRANDS
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Bounds on isolated scattering number
PublicationThe isolated scattering number is a parameter that measures the vulnerability of networks. This measure is bounded by formulas de- pending on the independence number. We present new bounds on the isolated scattering number that can be calculated in polynomial time.
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Bounds on isolated scattering number
PublicationThe isolated scattering number is a parameter that measures the vulnerability of networks. This measure is bounded by formulas de- pending on the independence number. We present new bounds on the isolated scattering number that can be calculated in polynomial time.
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Trends in environmental analytics and monitoring
PublicationObserwuje się ciągły wzrost zainteresowania procedurami analitycznymi i odpowiednimi urządzeniami kontrolno-pomiarowymi, które mogą znaleźć zastosowanie w badaniach środowiskowych. W tym rozdziale przedstawiono podstawowe informacje dotyczące zadań analityki i monitoringu środowiskowego oraz głównych kierunków rozwojowych w tym zakresie. Przedstawiono szczegółowe informacje nt. niektórych z tych trendów, które można podzielić na...
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Analysis of Attitudes of Internet Users Towards the Brand in Social Media
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Determination of authenticity of brand perfume using electronic nose prototypes
PublicationThe paper presents practical application of an electronic nose technique for fast and efficient discrimination between authentic and fake perfume samples. Two self-built electronic nose prototypes equipped with a set of semiconductor sensors were employed for that purpose. Additionally 10 volunteers took part in sensory analysis. The following perfumes and their fake counterparts were analysed: Dior – Fahrenheit, Eisenberg – J’ose,...
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Shaping the brand awareness of science and technology parks in Eastern Poland
PublicationThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
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Methodology for Text Classification using Manually Created Corpora-based Sentiment Dictionary
PublicationThis paper presents the methodology of Textual Content Classification, which is based on a combination of algorithms: preliminary formation of a contextual framework for the texts in particular problem area; manual creation of the Hierarchical Sentiment Dictionary (HSD) on the basis of a topically-oriented Corpus; tonality texts recognition via using HSD for analysing the documents as a collection of topically completed fragments...
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Regulacje prawne w branży gazowniczej
Publicationprzedstawiono aspekty wybrane regulacji prawnych w branży gazowniczej
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Trends shaping innovations in the aerosol market
PublicationNew hygiene regimes and sustainability commitments are helping to shape the aerosol market. Norbert Piotrowski of Aerosol Service Poland explains the thinking behind the company’s latest hygiene innovations.
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Present trends in bariatric surgery in Poland
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Electrorheological Fluid Based Clutches and Brakes
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Biopesticides, Safety Issues and Market Trends
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Interface analysis of compatibilized polymer blends
PublicationThis chapter seeks to address the interface location in the compatibilized polymer blends and paves the way for quantitative analysis of interface in terms of interfacial tension and interfacial adhesion to provide support for understanding the relationship between morphology and ultimate properties in the compatibilized polymer blends through the lens of interface. Since understanding and analysis of interfacial phenomena in the...
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Seasonal Patterns and Trends in Dermatoses in Poland
PublicationThe amount of data available online is constantly increasing, including search behavior and tracking trends in domains such as Google. Analyzing the data helps to predict patient needs and epidemiological events more accurately. Our study aimed to identify dermatology-related terms that occur seasonally and any search anomalies during the SARS-CoV-2 pandemic. Methods: The data were gathered using Google Trends, with 69 entries...
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Thermal Properties of PLA/TPS Blends
PublicationFour types of polymer compositions having different amount of potato starch, glycerin and poly(lactic acid) was obtained and characterized by DSC. Adding of TPS to PLA lowered Tg.
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Personal Brand Value and Social Media, the Top Football Players’ Case
PublicationPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublicationBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland
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THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublicationThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
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Implementing second-order CFA model for the factorial validity of brand equity
PublicationThe purpose of this study was to test the implementation of a second-order CFA model for the factorial validity of Aaker’s consumer-based brand equity framework. To test the proposed theoretical model 186 data sets generated through a standardized onlinesurvey were evaluated. The data wasanalyzedusing structural equation modeling with AMOS 21.0 software. The results demonstrated that the higher order CFA model for consumer-based...
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Brand loyalty creation in the social network. Does the product category matter?
PublicationThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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Corporate Social Responsibility and Environmental Management
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Journal of Brand Strategy
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TRENDS IN FOOD SCIENCE & TECHNOLOGY
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General grants and development – a relationship without a future? The effects of the structure of general grants on the development of local government units in Poland
PublicationThe purpose of this paper is to attempt to identify the reasons for the lack of relationship between general grant revenue and investment expenditure of local government units. The author formulated the hypothesis that there is no link between general grants and investment expenditure and that the reason for this are the current spending on education, absorbing the entire amount of general grants received by local government units....
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Personal Brand Authenticity and Social Media: The Top 5 Football Players’ Case
Publicationhe authenticity is a key factor which attracts the interest of young consumers in the more and more dominant virtual world full of “fake news”,“fake images”, and “fake impressions”. The celebrity authenticity is also important when it comes to gain the positive attitude of the audience and the success in the long term. The unique talent is crucial for all stars. According to football stars, the authenticity of their personal brands...
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Thermal properties of polyamide 6/polyurethane blends
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I protagonisti della grande distribuzione in Europa
PublicationThe chapter outlines the main aspects of the history of some of the most important big European department stores (El Corte Ingles, Auchan, Carrefour, LeClerc, Aldi, Esselunga and the Finiper Group,
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Structure and properties of polyamides-epoxidized elastomers blends
PublicationBadano mieszaniny poliamidów alifatycznych (PA6, PA 66, PA 12) zawierające do 15% wag. epoksydowanego elastomeru (statystycznego kopolimeru butadien - styren lub liniowego kopolimeru blokowego styren - butadien - styren). Stwierdzono, że właściwości mechaniczne badanych układów znacząco zależą od czasu mieszania. Oddziaływania w mieszaninach badano poprzez zmiany temepratury zeszklenia. Najbardziej korzystne, ze względu na polepszenie...
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Trends and problems of contemporary urbanization processes in Poland
PublicationArtkuł obejmuje przegląd współczesnych problemów planowania przestrzennego i rozwoju urbanistycznego Polski w okresie od transformacji społeczno - ekonomicznej początku lat 1990-tych. Zawarto w nim zarówno omówienie sytuacji polskich miast po transformacji, współczesne oraz rozwijające się trendy urbanizacyjne.
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Biodegradability of polyethylene starch blends in sea water
PublicationPrzedmiotem badań podatności na biodegradację w wodzie morskiej były próbki polietylenu i polietylenu modyfikowanego skrobią. Próbki te badano także w wodzie morskiej z azydkiem sodu, aby ocenić ich odporność na hydrolizę. Testy przeprowadzano w okresie 20 miesięcy. Oceniano zmiany ubytku wagi, właściwości wytrzymałościowych i morfologii przed i po procesie degradacji.
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Optymalizacja procesów prefabrykacyjnych przyszłością branży budowlanej
PublicationIntensywny rozwój technologiczny w zakładach prefabrykacji będzie miał wpływ na: krótszy czas wznoszenia obiektów; lepszą jakość końcową obiektów uzyskiwaną dzięki wprowadzeniu automatyzacji linii produkcyjnych w zakładach prefabrykacji; ochronę środowiska przez lepsze zarządzanie surowcami; wprowadzanie nowych rozwiązań technologicznych pozwalających na produkcję m.in. smuklejszych elementów, przez co możliwe będzie uzyskanie większej...
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3D Buckling Analysis of a Truss with Horizontal Braces
PublicationThe present research is devoted to the study of out–of–plane buckling of a truss with horizontal braces. The truss is a model of real roof truss scaled by factor 1=4. A linear buckling and a non–linear analysis with geometric and material non–linearity were carried out. The truss buckling and limit load for different stiffnesses and number of braces are found. Numerical analysis are verified by experiment. Threshold bracing stiffness condition...
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Bounds on the Cover Time of Parallel Rotor Walks
PublicationThe rotor-router mechanism was introduced as a deterministic alternative to the random walk in undirected graphs. In this model, a set of k identical walkers is deployed in parallel, starting from a chosen subset of nodes, and moving around the graph in synchronous steps. During the process, each node maintains a cyclic ordering of its outgoing arcs, and successively propagates walkers which visit it along its outgoing arcs in...
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Bounds on the vertex-edge domination number of a tree
PublicationA vertex-edge dominating set of a graph $G$ is a set $D$ of vertices of $G$ such that every edge of $G$ is incident with a vertex of $D$ or a vertex adjacent to a vertex of $D$. The vertex-edge domination number of a graph $G$, denoted by $\gamma_{ve}(T)$, is the minimum cardinality of a vertex-edge dominating set of $G$. We prove that for every tree $T$ of order $n \ge 3$ with $l$ leaves and $s$ support vertices we have $(n-l-s+3)/4...
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STABILITY ANALYSIS OF A TRUSS WITH SLOPING ELASTIC BRACES
PublicationSteel trusses have a much greater strength and stiffness in their plane than out of their plane, and therefore should be braced against lateral deflection and twisting. Such elements like purlins apart from bearing vertical load are part of bracing that stabilize roof trusses against distortional buckling. The stability of trusses with elastic bracing was investigated in an experimental research. Braces situated at some angle measured...
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NEW TRENDS IN DEVELOPMENT OF ORC'S FOR MICROPOWER GENERATION
PublicationIn the paper, new trends in development of micropower generation of heat and electricity are presented. New type of CHP for domestic usage is developed in the Institute of Fluid-Flow Machinery PAS and methods of its design are presented. The most promising trends in equipment of ORC cycle for this purpose were discussed. Main attention was focused on micro-heat exchangers design based on micro-channels and micro-jets. In our opinion...
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3D buckling analysis of a truss with horizontal braces
PublicationThe present research is devoted to the study of out-of-plane buckling of a truss with horizontal braces. The truss is a model of real roof truss scaled by factor ¼. A linear buckling and a non-linear analysis with geometric and material nonlinearity were carried out. The truss buckling and limit load for different stiffnesses and number of braces are found. Numerical analysis are verified by experiment. Threshold bracing stiffness...
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Business applications of geolocation - modern solutions and trends
PublicationThe technological development of geolocation systems has resulted in the utilization of physical location of users by a growing number of entrepreneurs. As mobile technology develops, the use of geolocation in business is becoming widespread with a new range of geomarketing techniques. Entrepreneurs therefore more often utilize geolocation in their promotional and operational activities. In this article mobile-based geolocation...
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A survey on known values and bounds on the Shannon capacity
PublicationIn this survey we present exact values and bounds on the Shannon capacity for different classes of graphs, for example for regular graphs and Kneser graphs. Additionally, we show a relation between Ramsey numbers and Shannon capacity.
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Development trends of automotive engine cooling systems
PublicationDzięki daleko idącym modyfikacjom układów zasilania i zapłonu silników samochodowych oraz udoskonaleniom układów oczyszczania spalin uzyskano znaczne zmniejszenie emisji związków toksycznych. Układy chłodzenia z pompą cieczy napędzaną mechanicznie stają się archaiczne nie pozwalając na swobodne sterowanie obiegiem cieczy. Również różna wartość temperatury potrzebnej do schładzania różnych procesów wymaga sterowanych zaworów trójdrożnych...
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La fine di un grande sogno
PublicationIl contributo esamima le cause che portarono alla fine dell'Unione sovietica, i meccanismi per il passaggio all'economia di mercato e il nuovo ruolo dello Stato nell'economia russa T
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Bounds on the cover time of parallel rotor walks
PublicationThe rotor-router mechanism was introduced as a deterministic alternative to the random walk in undirected graphs. In this model, a set of k identical walkers is deployed in parallel, starting from a chosen subset of nodes, and moving around the graph in synchronous steps. During the process, each node successively propagates walkers visiting it along its outgoing arcs in round-robin fashion, according to a fixed ordering. We consider...
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Stadtentwicklung in Polen: Aktuelle Trends und Herausforderungen
PublicationArtykuł dotyczy aktualnych przemian przestrzeni polskich miast ze szczególnym uwzględnieniem procesów rozwoju urbanistycznego i ich lokalnej specyfiki.
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Credit default swaps and banks
PublicationThis chapter aims to explore the evolving role of credit default swaps (CDS) in managing and transferring default risk from the perspective of banks from a holistic perspective. This chapter examines credit default swaps (CDSs) as derivative financial instruments that transfer credit risk on debt securities. While CDSs offer benefits such as risk management and risk trading, they also introduce potential systemic risks, as evidenced...
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Should Polish banks be domesticated?
PublicationThe financial crisis revealed vulnerabilities in the regulation and supervision of the banking system. The overarching goal of the proposal (Bazylea III and CRD IV) is to strengthen the resilience of the EU banking sector. The effects of these regulations will be detrimental to the Polish banking system and economy. This follows from the fact that listed banks in Poland are subsidiaries of international banking groups. The article...
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Trends in Classics
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BioScience Trends
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WELT TRENDS
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Cultural Trends
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