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The effect of social media communication on consumer perceptions of brands
PublikacjaResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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The condition of economies. Do most valuable global brands matter?
PublikacjaResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim...
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Place Branding and Public Diplomacy
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The Most Valuable Global Brands and Condition of Economies: a Spatial Approach
PublikacjaResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value but also leverages economies. We claim that even though...
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How Swiss Watchmaking Brands are Communicating Made in Switzerland
PublikacjaCountry-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products with positive characteristics [9]. Swiss watchmaking companies have an iconic status that is essential to their reputation - mainly due to their high quality, precision, innovation, and craftsmanship [7]. They are also using country-of-origin...
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Barcelona - from the province to Metropolis.The cogent strategy of branding the city
PublikacjaThe phenomenon of rebranding Barcelona's image, called the Barcelona effect or 'Barcelona Model', is exampled as one of the most spectacular transformations of the city perception in the last decade. Why has Barcelona been successful? Is it the effect of the recently intensified revitalization practice, or has the city of Barcelona built its brand market value for years? The aim of the research is to name these transition...
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublikacjaSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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Supporting managerial goals with identity and branding tools - case study
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Technology brands in the digitally-based and network economy. Setting the background
PublikacjaThis chapter defines and draws a general picture on Digital Technologies and Technology Brands’ meaning in the current economy. It contextualises the role and channels of digital technology’s impact on their shaping technology brands in network economy. It briefly explains why digital, innovative technologies constitute a perfect background and environment for technology brands of global scope. It discusses the place of technology...
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ARCHITECTURE IN BRANDING AND OVERBRANDING PROCESS. HOW GLOBALIZATION INFLUENCED ARCHITECTURE QUALITY.
PublikacjaGlobalization is unification. In the field of architecture and in the social structure alike, the globalization leads to a blending of economies and cultures that produces uniformly branded public space as a response to universal assumptions of integration and correlation. While branding consists in creating a recognizable and outstanding image a strong contradiction exists between both of these approaches. As a result, regional...
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Model bezpieczeństwa statku morskiego.
PublikacjaBezpieczeństwo statku zależy istotnie od jego procesu eksploatacji. Proces ten zamodelowano jako semi-Markowowski. Fazostany procesu eksploatacji wywołują zapotrzebowanie na użytkowanie określonych systemów statku. Podczas realizacji procesów użytkowania tych systemów mogą powstawać zdarzenia niezdatności elementów technicznych i antropijnych, co może powodować wypadki morskie, czyli niespodziewane zdarzenia, których...
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On the safety of technical sphere.
PublikacjaTechnika daje nam dobra użyteczne i zarazem generuje rozmaite zagrożenia.Przedstawiono analizę tych zagrożeń na przykładzie ogólnie potraktowanego systemu realizacji potrzeb. Opisana została natura relacji występujących między tym systemem a otoczeniem oraz w jego wnętrzu. Dalej przedstawiono klasy modeli predykcji strat, które mogą powstać w wyniku uwolnienia się omawianych zagrożeń.
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Projektowanie bezpieczeństwa siłowni okrętowej. XXIV Międzynarodowe Sympozjum Siłowni Okrętowych 2003.
PublikacjaBezpieczeństwo siłowni okrętowej można projektować w oparciu o przepisy klasyfikacyjne lub metodą probabilistycznej oceny poziomu ryzyka, które ocenia się w oparciu o właściwe kryteria. Referat dotyczy tego drugiego podejścia.
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Problems of ship system design for safety.
PublikacjaSystem bezpieczny to taki, który nie stwarza ryzyka większego niż przyjęte w odpowiednich kryteriach. Kryteria te mogą być wyrażone jakościowo oraz ilościowo. Bezpieczeństwo jako atrybut systemu może być przedmiotem projektowania. Rozróżniono tutaj dwa przypadki: A - dotyczące systemu dla którego właściwe są kryteria jakościowe i B - dotyczące systemu dla którego zastosowano kryteria ilościowe. W uwagach końcowych przedyskutowano...
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublikacjaThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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Tacit Knowledge Sharing and Project Performance. Does the Knowledge Workers' Personal Branding Matter?
PublikacjaTacit knowledge sharing is the real challenge for knowledge management today. Network economy has completely changed the role of knowledge workers who now become independent tacit knowledge producers. Bearing this fact in mind, the author studied how tacit knowledge sharing affects the process of building a personal brand and project performance. For this purpose, the authors conducted a study among Polish professionals with different...
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublikacjaThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublikacjaThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation From Project Teams?
PublikacjaInnovation, relationships, cooperation, and knowledge are key factors which determine a competitive advantage in the networked economy. A network serves as a contemporary form of market process coordination. Network economy, according to the idea of prosumerism, is founded on collaboration of individual creators based on a network of values instead of hierarchical dependencies. Another feature of a network is that it imposes symmetry...
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Forschungen zur Brandenburgischen und Preussischen Geschichte
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Bayesian estimation of the parameters in safely and reliability models for the subjective priors.
PublikacjaRozważono problem estymacji nieznanych charakterystyk niezawodnościowych za pomocą nieparametrycznych metod Bayesowskich. W wielu przypadkach opinie ekspertów są jedynym źródłem danych apriorycznych w modelach Bayesowskich. Celem uzyskania subiektywnych prawdopodobieństw apriorycznych zastosowano pewne metody ekspertowe. W oparciu o proces Dirichleta, który jest kluczowym pojęciem w teorii Fergusona, zostały skonstruowane...
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Environmental safety of a seagoing ship power plant.
PublikacjaPrzedstawiono probabilistyczne podejście do oceny bezpieczeństwa środowiskowego siłowni statku. Zaproponowano kryterium oceny bezpieczeństwa środowiskowego siłowni statku.
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Generic emergence of classical features in quantum Darwinism
PublikacjaQuantum Darwinism posits that only specific information about a quantum system that is redundantly proliferated to many parts of its environment becomes accessible and objective, leading to the emergence of classical reality. However, it is not clear under what conditions this mechanism holds true. Here we prove that the emergence of classical features along the lines of quantum Darwinism is a general feature of any quantum dynamics:...
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Risk assessment of biocides in roof paint. Part 1
PublikacjaSzereg pokryć dachowych, jak farby dachowe, zawiera w swoim składzie biocydy. Dotychczas nie wiadomo do jakiego stopnia biocydy wymywane są z farb dachowych, a ponadto jakie ich stężenie może występować w systemach zbierających wodę deszczową. Zbadano podatność na wymywanie biocydów z różnych niemieckich farb dachowych oraz oszacowano ich stężenie w zebranej wodzie deszczowej
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Plaque of Dorothy and John Brandes in St. Mary's Church in Gdańsk
Dane BadawczeThe data set concerns epigraphy. It refers to the plaque placed in St. Mary’s Church in Gdańsk, that is dedicated to John Brandes, highly influential citizen of Gdańsk, whose official career was crowned with the function of mayor, and his wife Dorothy née Zimmermann. The plaque was placed in the church in 1586. Data set contains two photos of the plaque,...
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Epitaph of Dorothy and John Brandes in St. Mary's Church in Gdansk
Dane BadawczeThe data set concerns epigraphy. It refers to the epitaph placed in St. Mary’s Church in Gdańsk, that is dedicated to John Brandes, highly influential citizen of Gdańsk, whose official career was crowned with the function of mayor, and his wife Dorothy née Zimmermann. The epitaph was founded by their family, and especially by their grandson John Speymann,...
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Jahrbuch der Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg
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Randomness Amplification under Minimal Fundamental Assumptions on the Devices
PublikacjaRecently, the physically realistic protocol amplifying the randomness of Santha-Vazirani sources producing cryptographically secure random bits was proposed; however, for reasons of practical relevance, the crucial question remained open regarding whether this can be accomplished under the minimal conditions necessary for the task. Namely, is it possible to achieve randomness amplification using only two no-signaling components...
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Convergence to equilibrium under a random Hamiltonian
PublikacjaWe analyze equilibration times of subsystems of a larger system under a random total Hamiltonian, in which the basis of the Hamiltonian is drawn from the Haar measure. We obtain that the time of equilibration is of the order of the inverse of the arithmetic average of the Bohr frequencies. To compute the average over a random basis, we compute the inverse of a matrix of overlaps of operators which permute four systems. We first...
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Effect of prenatal distress on subjective happiness in pregnant women: The role of prenatal attitudes towards maternity and ego-resiliency
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Spinal Cord Injury: A Review Of Current Management Considerations And Emerging Treatments
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Between the Sense of Loss and Posttraumatic Growth: The Role of Self-Esteem and Initiator Status
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THE CRISIS OF DIVORCE AND THE NATURE OF THE EXPERIENCED LIFE CHANGES
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BODY IMAGE IN WOMEN WITH BREAST CANCER UNDERGOING SURGICAL TREATMENT – A COMPARATIVE ANALYSIS
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Realistic noise-tolerant randomness amplification using finite number of devices
PublikacjaRandomness is a fundamental concept, with implications from security of modern data systems, to fundamental laws of nature and even the philosophy of science. Randomness is called certified if it describes events that cannot be pre-determined by an external adversary. It is known that weak certified randomness can be amplified to nearly ideal randomness using quantum-mechanical systems. However, so far, it was unclear whether randomness amplification...
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Disappearing Bridge
PublikacjaThe main parts of the Hafen City’s residential development are still under construction. Close by, uninviting offi ce buildings defi ne Hammerbrook. Neighboring Rothenburgsort is inhabited by many citizens but lacks cultural attractions. Street traffic and water barriers distinctly separate the districts.
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Amplifying the Randomness of Weak Sources Correlated With Devices
PublikacjaThe problem of device-independent randomness amplification against no-signaling adversaries has so far been studied under the assumption that the weak source of randomness is uncorrelated with the (quantum) devices used in the amplification procedure. In this paper, we relax this assumption, and reconsider the original protocol of Colbeck and Renner using a Santha-Vazirani (SV) source. To do so, we introduce an SV-like condition...
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Relationship between Visibility, Air Pollution Index and Annual Mortality Rate in Association with the Occurrence of Rainfall—A Probabilistic Approach
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Pandemic-related pregnancy stress assessment–Psychometric properties of the Polish PREPS and its relationship with childbirth fear
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Pandemic Stress and Its Correlates among Pregnant Women during the Second Wave of COVID-19 in Poland
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How to measure ego-resiliency in the face of various life-changing crises: Measurement invariance, convergent and discriminant validity and reliability of the Polish version of the Revised Ego-Resiliency Scale (ER89-R12)
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Vaginal delivery or caesarean section – Severity of early symptoms of postpartum depression and assessment of pain in Polish women in the early puerperium
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Factors associated with fear of childbirth among Polish pregnant women
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Anxiety among pregnant women during the first wave of the COVID-19 pandemic in Poland
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Author Correction: Factors associated with fear of childbirth among Polish pregnant women
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<title>Measurement and control of field in RF GUN at FLASH</title>
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Three-Dimensional Gastrointestinal Organoid Culture in Combination with Nerves or Fibroblasts: A Method to Characterize the Gastrointestinal Stem Cell Niche
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(CA)n Microsatellite polymorphism of ERBB-1 in breast cancer
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Goblet Cell Ratio in Combination with Differentiation and Stem Cell Markers in Barrett Esophagus Allow Distinction of Patients with and without Esophageal Adenocarcinoma
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Updated 24-year trend of Type 1 diabetes incidence in children in Poland reveals a sinusoidal pattern and sustained increase
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