Wyniki wyszukiwania dla: social image
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ANALIZA POSTAW INTERNAUTÓW WOBEC MARKI W MEDIACH SPOŁECZNOŚCIOWYCH
PublikacjaCelem opracowania jest ukazanie roli, jaką odgrywają media społecznościowe i wypowiedzi internautów w kształtowaniu wizerunku marki wśród użytkowników Sieci. Artykuł prezentuje także wyniki obserwacji aktywności polskich internautów dotyczące jednej z polskich marek spożywczych. Internauci zamieszczają w Internecie różnorodne treści powiązane pośrednio lub bezpośrednio z markami. Zadaniem organizacji, podobnie jak w przypadku pozostałych...
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Krajobraz wiejski i turystyka. Poszukiwanie równowagi pomiędzy widzeniem i wizerunkiem wsi
PublikacjaNajważniejszym składnikiem marki wsi jest krajobraz. Wizerunek wsi kreowany w turystyce i dostępny widok różnią się jednak coraz bardziej: przekaz reklamowy identyfikuje wieś z przyrodą oraz ciszą i spokojem; wieś realna stanowi, najczęściej dysharmonijną, mozaikę wiejsko-miejskiego zagospodarowania. Konfrontacja dostarczonego przez turystykę komunikatu z oglądanym krajobrazem podważa wiarygodność marki wsi, co stanowi zagrożenie...
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ARCHITECTURE IN BRANDING AND OVERBRANDING PROCESS. HOW GLOBALIZATION INFLUENCED ARCHITECTURE QUALITY.
PublikacjaGlobalization is unification. In the field of architecture and in the social structure alike, the globalization leads to a blending of economies and cultures that produces uniformly branded public space as a response to universal assumptions of integration and correlation. While branding consists in creating a recognizable and outstanding image a strong contradiction exists between both of these approaches. As a result, regional...
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Big Beautiful Buildings: Eine Schönheit, viele Maßstäbe - urbane Landschaften der Nachkriegsmoderne in Europa / Big Beautiful Buildings: one beauty, many scales - urban landscapes of the post-war modernism across Europe
PublikacjaMassive urbanization in Europe is not a phenomenon that began only in the 20th century. The roots of this process can be traced back two centuries. With the end of the Second World War the specific conjunction of powerful forces together changed the landscape of European cities. Urbanization was undoubtedly one of them. Among other factors, Musterd and van Kempen (2005) correctly itemized not only objective processes that can be...
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The most important elements of the social package that guide students of Wrocław University of Science and Technology when choosing their first job
Dane BadawczeThis dataset contains the results of research that were carried out by the Wrocław University of Science and Technology in March and April 2016, using an anonymous "on-line" questionnaire. 1,320 people took part in the study entitled "My ideal employer" - students and doctoral students of all faculties of the university (including those fields of study...
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Koncepcja społecznej odpowiedzialności biznesu w usługach ubezpieczeniowych
PublikacjaCelem artykułu jest przedstawienie koncepcji społecznej odpowiedzialności biznesu (CSR) w usługach ubezpieczeniowych. Zidentyfikowano w tym celu podstawowe oczekiwania interesariuszy oraz najważniejsze obszary zastosowania CSR w instytucjach ubezpieczeniowych. Zaprezentowano również podstawowy związek pomiędzy działaniami społecznie odpowiedzialnymi realizowanymi przez instytucje ubezpieczeniowe a ich wizerunkiem. Na podstawie...
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Landscape Rurality: New Challenge for The Sustainable Development of Rural Areas in Poland
PublikacjaThe standard of country living was a matter of Polish elites’ concern from the eighteenth century. In different historical conditions different concepts of the rural renewal were formed. Today in rural areas of Poland some spatial processes that threaten the quality of life occur. The disadvantageous changes are the result of national or local governments spatial policy and they are an inhabitants’ response to it. The political...
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Marta Kuc-Czarnecka dr
OsobyMarta Kuc-Czarnecka jest zastępczynią kierownika Katedry Statystyki i Ekonomii na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Pełni również funkcję pełnomocniczki Dziekana ds. akredytacji AMBA. Jest współzałożycielką Rethinking Economics Gdańsk oraz członkinią Fundacji im. Edwarda Lipińskiego na rzecz promocji pluralizmu w naukach ekonomicznych. W latach 2018-2022 była ekspertką Europejskiej Fundacji na Rzecz Poprawy...
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Colour Terms in Five Linguistic Images of the World: The Semantic Perspective
PublikacjaSocial and cultural factors shape the linguistic perception of colour. At the same time, colour terms co-create the linguistic image of the world, which allows us to interpret reality and profile our statements and beliefs. This paper presents six basic colour terms: white, black, red, green, yellow, and blue (both as adjectives and as nouns) in the five different linguistic images of the world of the following languages: English,...
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Transformation of the Odesa Waterfront
PublikacjaOdesa is a unique city: it is the third-largest city in Ukraine and the second in the Black sea region. During its short but eventful history, it gathered a variety of cultural layers within its boundaries, what had reflected in its architecture, urban life, and unique accent of its inhabitants. The city`s waterfront is considered to be the Pearl of the Black Sea. Starting with the receiving of the Porto Franco status in 1819,...
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Art and Healthcare - Healing Potential of Artistic Interventions in Medical Settings
PublikacjaThe stereotype of a machine for healing seems to be well rooted in common thinking and social perception of hospital buildings. The technological aspect of healthcare architecture has been influenced for several years by three major factors. The first is linked to the necessity of providing safety and security in the environment of elevated epidemiological risk. The second concerns the need for incorporating advanced technology...
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International Journal of Signal Processing, Image Processing and Pattern Recognition
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A Parallel Genetic Algorithm for Creating Virtual Portraits of Historical Figures
PublikacjaIn this paper we present a genetic algorithm (GA) for creating hypothetical virtual portraits of historical figures and other individuals whose facial appearance is unknown. Our algorithm uses existing portraits of random people from specific historical period and social background to evolve a set of face images potentially resembling the person whose image is to be found. We then use portraits of the person's relatives to judge...
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Image Processing & Communications
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IET Image Processing
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MEDICAL IMAGE ANALYSIS
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International Conference on Web and Social Media (International Conference on Weblogs and Social Media)
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JOURNAL OF THE OPTICAL SOCIETY OF AMERICA A-OPTICS IMAGE SCIENCE AND VISION
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Attributes of Entrepreneurial Teams as Elements of a Mental Model
PublikacjaAn entrepreneurial team can be defined as a small group of individuals holding ownership or control positions who create or develop an entrepreneurial venture and have shared commitments towards each other. Entrepreneurial teams start numerous new ventures or affect the performance of firms due to their social capital based on some characteristic attributes. The mental models of teams refer to internal, organised representation...
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Elektroniczne instrumenty komunikacji marketingowej w marketingu usług medycznych
PublikacjaNie ma wątpliwości, że wielu polskich świadczeniodawców usług zdrowotnych korzysta z Internetu do komunikowania się z pacjentami. Jednocześnie chcą oni stworzyć wizerunek marki jako bardziej nowoczesnej i atrakcyjnej. Elektroniczna komunikacja marketingowa (szczególnie serwisy informacyjne, serwisy społecznościowe, blogi, fora, microblogi, wyszukiwarki, marketing mobilny) ma coraz większe znaczenie w marketingu usług medycznych,...
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Kyokai Joho Imeji Zasshi/Journal of the Institute of Image Information and Television Engineers
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Signal Image and Video Processing
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Zaufanie do siebie jako jeden z aspektów zaufania w aktywności przedsiębiorczej
PublikacjaArtykuł prezentuje znaczenie zaufania do samego siebie na tle zaufania w relacjach budowanych przez przedsiębiorcę w jego otoczeniu społecznym i biznesowym. Wyjaśniono koncepcję zaufania do samego siebie, odnosząc się do zróżnicowanych typów zaufania, na przykład: kalkulacyjnego, opartego na wiedzy i identyfikacyjnego. Wskazano jego potencjalne źródła i konsekwencje w kontekście budowania własnego wizerunku, podejmowania decyzji...
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CONTRASTING MODERNISMS - ARCHITECTURE OF HARBOUR CITIES GDYNIA AND ALTONA
PublikacjaThe presentation of the exhibition “Architect Gustav Oelsner – Light, Air, Colour,”, which took place in Gdynia 1.04-29.05.2011, showed the clinker architecture of Gustav Oelsner in Altona. As a contrast to the white-plastered architecture of Gdynia, it provided an interesting background for the comparison of two different faces of modernism. The most important feature of the aesthetics of modernism was its cosmopolitan character,...
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Adam Wronkowski dr inż.
OsobyDoktor nauk społecznych w dyscyplinie geografia społeczno-ekonomiczna i gospodarka przestrzenna. Adiunkt na Wydziale Geografii Społeczno-Ekonomicznej i Gospodarki Przestrzennej Uniwersytetu im. Adama Mickiewicza w Poznaniu. Należy do Zakładu Gospodarki Przestrzennej i Projektowania Urbanistycznego. Moje zainteresowania naukowe obejmują geografie dzieci i osób młodych, w tym w szczególności niezależną mobilność, sprawczość i wzajemne...
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AUTOMATIC LEARNING OF STRATEGY AND RULES IN CARD GAMES USING IMAGE FROM CAMERA
PublikacjaBelow work tries to answer a question: if it is possible to replace real human with computer system in social games. As a subject for experiments, card games were chosen, because they require a lot of player interaction (playing and taking cards), while their rules are easy to present in form of clear list of statements. Such a system, should allow real players to play without constant worrying about guiding or helping computer...
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The Brick Face of Modernism and Architecture of Gustav Oelsner
PublikacjaThere are many reasons that make the work of Gustav Oelsner worth to present. One of the reasons is comparison of two different ways of development of two cities, Gdynia (an exhibition of work of Gustav Oelsner was presented in Gdynia in April and May of 2011) and Altona, were Oelsner created his architecture. These two cities has grown at the side of their big neighbours, Gdansk and Hamburg. They are harbour cities and their...
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MEDIA ARCHITECTURE AND INTERACTIVE ART INSTALLATIONS STIMULATING HUMAN INVOLVEMENT AND ACTIVITIES IN PUBLIC SPACES
PublikacjaThis paper examines the potential for media architecture and interactive art installations to stimulate human involvement and activities in public spaces. On the basis of theoretical approaches, case studies and interdisciplinary surveys, the paper provides insight into how screens projecting media and interactive installations in city spaces can inspire people to become active on many levels. The research is focused, both on temporary...
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Assessing the attractiveness of human face based on machine learning
PublikacjaThe attractiveness of the face plays an important role in everyday life, especially in the modern world where social media and the Internet surround us. In this study, an attempt to assess the attractiveness of a face by machine learning is shown. Attractiveness is determined by three deep models whose sum of predictions is the final score. Two annotated datasets available in the literature are employed for training and testing...
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Psychological and physical components in forming preferences on urban greenery management – The case of trees
PublikacjaPublic opinion is increasingly important in managing urban greenery. In this regard, this study demonstrates the importance of sociological (environmental worldviews), psychological (place attachment, perceived benefits of trees), and physical factors (type of building people live in, and urban greenery) in forming residents’ opinions on whether the municipality or landowners should decide about tree removal on private land. Logistic...
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ENTREPRENEURSHIP AND CREATIVITY - summer term 2021/22
Kursy OnlineThe aim of the course is to acquaint students with entrepreneurship as a phenomenon, increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry. The main objectives are as follows: Learn how to prepare a business model canvas and business plan. Know the backstage of the fashion industry. Identify...
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ENTREPRENEURSHIP AND CREATIVITY - summer term 2023/24
Kursy OnlineThe aim of the course is to acquaint students with entrepreneurship as a phenomenon, increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry. The main objectives are as follows: Learn how to prepare a business model canvas and business plan. Know the backstage of the fashion industry. Identify...
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Redefiniowanie przestrzeni medycznej = Redefining healthcare space
PublikacjaSzpital jest obiektem publicznym, budynkiem-miastem, jego architektura nakierowana jest na realizację procesu leczenia i zdrowienia, a jednocześnie formuje przestrzenne ramy mikrokosmosu interakcji społecznych rozgrywających się pomiędzy pacjentami i personelem, gośćmi i „mieszkańcami”. Współcześnie w podejściu do rozumienia czym jest szpital - a zatem również do kształtowania architektury obiektów medycznych - można zauważyć dwa...
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Journal of Real-Time Image Processing
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JOURNAL OF VISUAL COMMUNICATION AND IMAGE REPRESENTATION
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Journal of Signal Processing Systems for Signal Image and Video Technology
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International Conference on Analysis of Images, Social Networks and Texts
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Fusion-based Representation Learning Model for Multimode User-generated Social Network Content
PublikacjaAs mobile networks and APPs are developed, user-generated content (UGC), which includes multi-source heterogeneous data like user reviews, tags, scores, images, and videos, has become an essential basis for improving the quality of personalized services. Due to the multi-source heterogeneous nature of the data, big data fusion offers both promise and drawbacks. With the rise of mobile networks and applications, UGC, which includes...
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Rewitalizacja przestrzeni miejskiej poprzez wydarzenia i inicjatywy sportowe
PublikacjaArtykuł opisuje powiązania pomiędzy procesami rewitalizacji przestrzeni miejskiej, a wydarzeniami i inicjatywami sportowymi różnej skali i rangi. Można wyodrębnić trzy główne uwarunkowania występowania tych powiązań: 1) podczas organizacji największych wydarzeń sportowych o zasięgu globalnym, takich jak igrzyska olimpijskie oraz mistrzostwa Świata i Europy w piłce nożnej; 2) podczas przedsięwzięć aktywizujących mieszkańców w formie...
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Potencjał kognitywno-kulturowy dzielnicy a innowacyjne strategie rehabilitacji w kontekście społecznej indywidualizacji. Studium przypadku: Mouraria, Lizbona = Innovative Public Space Rehabilitation Models to Create Cognitive-Cultural Urban Economy in the Age of Mass Individualisation. Case of Mouraria, Lisbon
PublikacjaInnovative Public Space Rehabilitation Models to Create Cognitive- -Cultural Urban Economy in the Age of Mass Individualisation. Case of Mouraria, Lisbon. This paper deals with the issue of sustainable urban rehabilitation interventions in city cores focused on value creation through culture-led development as a tool for building a cognitive city. The objective is to analyze cases of rehabilitation of public space by culture-led...
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Role of Sports Facilities in the Process of Revitalization of Brownfields
PublikacjaThe paper gives an evidence that building a large sports facility can generate beneficial urban space transformation and a significant improvement in the dilapidated urban areas. On the basis of theoretical investigations and case studies it can be proved that sports facilities introduced to urban brownfields could be considered one of the best known large scale revitalization methods. Large urban spaces surrounding sport facilities...
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International Journal of Image Processing and Visual Communication
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HCist - International Conference on Health and Social Care Information Systems and Technologies
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Value of tax preferences by areas of support and types of taxes in 2013
Dane BadawczeThese data contain information prepared by the Ministry of Finance on the value of tax preferences by areas of support and types of taxes in 2013.
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Value of tax preferences by areas of support and types of taxes in 2014
Dane BadawczeThese data contain information prepared by the Ministry of Finance on the value of tax preferences by areas of support and types of taxes in 2014.
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Value of tax preferences by areas of support and types of taxes in 2011
Dane BadawczeThese data contain information prepared by the Ministry of Finance on the value of tax preferences by areas of support and types of taxes in 2009.
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Value of tax preferences by areas of support and types of taxes in 2009
Dane BadawczeThese data contain information prepared by the Ministry of Finance on the value of tax preferences by areas of support and types of taxes in 2009.
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Value of tax preferences by areas of support and types of taxes in 2010
Dane BadawczeThese data contain information prepared by the Ministry of Finance on the value of tax preferences by areas of support and types of taxes in 2010.
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Value of tax preferences by areas of support and types of taxes in 2012
Dane BadawczeThese data contain information prepared by the Ministry of Finance on the value of tax preferences by areas of support and types of taxes in 2012.
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Gini index in selected European Union countries in 2017.
Dane BadawczeWhen assessing the level of poverty, one should use indicators presenting indicators of social inequality in terms of income, indicators of prosperity and poverty. In Poland, the situation in terms of inequality is improving, but as measured by the Gini coefficient.