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Wyniki wyszukiwania dla: CORPORATE BRAND REPUTATION
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Determination of authenticity of brand perfume using electronic nose prototypes
PublikacjaThe paper presents practical application of an electronic nose technique for fast and efficient discrimination between authentic and fake perfume samples. Two self-built electronic nose prototypes equipped with a set of semiconductor sensors were employed for that purpose. Additionally 10 volunteers took part in sensory analysis. The following perfumes and their fake counterparts were analysed: Dior – Fahrenheit, Eisenberg – J’ose,...
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Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland
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Corporate Finance summer sem. 2022/2023
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Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States
PublikacjaThis study contributes to the limited literature on the personal branding of knowledge workers by revealing that a culture that incorporates knowledge, learning, and collaboration supports (explicit and tacit) knowledge sharing among employees and that sharing matters for knowledge workers’ self-perceived personal brand equity. Analysis of 2,168 cases from the United States and Poland using structural equation modeling (SEM) showed...
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands
Publikacjahttps://www.taylorfrancis.com/books/mono/10.4324/9781003178248/personal-branding-knowledge-economy-wioleta-kucharska
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Corporate social responsibility (CSR) and sustainable development during the Covid-19 pandemic
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CORPORATE GOVERNANCE-AN INTERNATIONAL REVIEW
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Corporate Communications: an International Journal
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Journal of Corporate Accounting and Finance
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Journal of Corporate Real Estate
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Journal of Corporate Law Studies
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Journal of Applied Corporate Finance
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Review of Corporate Finance Studies
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Indian Journal of Corporate Governance
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Corporate and Business Strategy Review
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Wioleta Kucharska dr hab. inż.
OsobyWioleta Kucharska holds a position as an Associate Professor at the Faculty of Management and Economics of the Gdansk TECH, Gdansk University of Technology, Fahrenheit Universities Union, Poland. Authored 66 peer-reviewed studies published with Wiley, Springer, Taylor & Francis, Emerald, Elsevier, IGI Global, and Routledge. Recently involved in such topics as tacit knowledge and company culture of knowledge, learning, and collaboration....
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How to survive a pandemic: The corporate resiliency of travel and leisure companies to the COVID-19 outbreak
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Corporate Social and Environmental Responsibility - TOO4TO Project - 2023
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Fees For Advertisements In The Right-Of-Ways Of Public Roads Incurred By A Given Bank Brand In Poland
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Piotr Figura dr inż.
OsobyPiotr Figura jest pracownikiem Katedry Finansów na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej, a także członkiem Komisji Wydziałowej ds. Weryfikacji Efektów Uczenia się oraz recenzentem akademickim zadań z zakresu rachunkowości Centralnej Komisji Edukacyjnej. Jest autorem lub współautorem kilku monografii naukowych w tym: Wartości wzorcowe wskaźników finansowych przedsiębiorstw giełdowych; Classical and modern concepts...
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Investors are more Sensitive to Information about Financial Rather than Ethical Reputation of a Company: Evidence from an Experimental Study
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Net-zero policy and forward default risk in the energy sector:Evidence of corporate environmentalism using (a)symmetricmodels
PublikacjaThis study aims to examine the impact of the net-zero policy on forward default risk atthe firm level within the energy sector of the US, spanning over the period 2007–2021.The research employs Panel Vector Autoregression (PVAR) modeling, as well as linearand non-linear Autoregressive Distributed Lag (ARDL) models to investigate this rela-tionship. The findings suggest that the implementation of net-zero policy measures canhave...
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Sustainable Activity of Cultural Service Consumers in Social Media - Influence on the Brand Capital of Cultural Institutions
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Corporate Governance and Organizational Behavior Review
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Sustainable Activity of Cultural Service Consumers of Social Media Users—Influence on the Brand Capital of Cultural Institutions
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Magdalena Maria Popowska dr
OsobyAbsolwentka Uniwersytetu im Adama Mickiewicza w Poznaniu oraz Ecole Supérieure de Commerce w Rouen. Pracownik badawczo dydaktyczny, autorka i recenzentka wielu artykułów publikowanych w czasopismach krajowych i międzynarodowych. Przez wiele lat odpowiedzialna za procesy internacjonalizacji, w latach 2008-2016 jako prodziekan ds. międzynarodowych i publicznych, a 2016-2020 jako pełnomocnik dziekana ds. współpracy międzynarodowej....
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The Moderating Effect of Firm Visibility on the Corporate Social Responsibility-Firm Financial Performance Relationship: Evidence from France
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublikacjaPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Corporate Governance-The International Journal of Business in Society
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The Journal of Corporate Governance, Insurance, and Risk Management
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Journal of Brand Management
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Upper corporate income tax rates CIT in EU countries (in%).
Dane BadawczeIn 2000, CIT rates were quite varied; in Ireland and Lithuania it was 24%, and in Germany it was nearly 52%. For all EU countries, the average CIT rate was at the level of 32%, but in the following years the rate decreased to reach the level of around 22.5%. The largest reductions in the CIT rate were introduced by Bulgaria and Germany. Particularly...
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Katarzyna Kubiszewska dr
OsobyKatarzyna Kubiszewska pracuje w Katedrze Finansów o 2008 r. i prowadzi zajęcia z finansów i bankowości. W pracy naukowej interesuje się transformacją systemów bankowych w regionie Europy Centralno - Wschodniej, ale także finansowaniem sektora kultury. Publikacje dotyczą dziedziny nauk społecznych w zakresie dyscypliny ekonomia i finanse. Od 2019 r. współpracuje z czasopismami takimi jak Economic Research-Ekonomska Istrazivanja,...
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Edyta Gołąb-Andrzejak dr hab.
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Corporate Social Responsibility and Environmental Management
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Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublikacjaW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
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Błażej Prusak dr hab.
OsobyBłażej Prusak jest kierownikiem Katedry Finansów na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej oraz redaktorem naczelnym czasopisma Research on Enterprise in Modern Economy - theory and practice (REME)/Przedsiębiorstwo we współczesnej gospodarce - teoria i praktyka, a także członkiem komitetów redakcyjnych takich czasopism jak: Intellectual Economics; Przestrzeń. Ekonomia. Społeczeństwo; Akademia Zarządzania. Jest autorem...
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Personal income tax (PIT) from conducting business activity due to income from real estate rental
Dane BadawczeThe following data contains analysis of the tax burden on investments, purchase of real estate and obtaining income from its rental.In the case of earning income from the rental of real estate, in most countries of the EU, the entrepreneur may be subject to taxation of income with personal income tax (PIT) or corporate / corporate income tax (CIT)....
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CIT income tax from legal persons / corporations on account of income from renting real estate
Dane BadawczeThe following data contains analysis of the tax burden on investments, purchase of real estate and obtaining income from its rental.In the case of earning income from the rental of real estate, in most countries of the EU, the entrepreneur may be subject to taxation of income with Personal Income Tax (PIT) or corporate / Corporate Income Tax (CIT)....
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The effect of social media communication on consumer perceptions of brands
PublikacjaResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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CIT tax rates in Poland, Lithuania, Latvia and Estonia
Dane BadawczeThis dataset contains information on basic corporate tax rates (CIT) in the years 2000 - 2018 in the Baltic countries (Lithuania, Latvia i Estonia) and Poland.
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The condition of economies. Do most valuable global brands matter?
PublikacjaResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim...
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DST-Based Detection of Non-cooperative Forwarding Behavior of MANET and WSN Nodes
Publikacja. Selfish node behavior can diminish the reliability of a mobile ad hoc network (MANET) or a wireless sensor network (WSN). Efficient detection of such behavior is therefore essential. One approach is to construct a reputation scheme, which has network nodes determine and share reputation values associated with each node; these values can next be used as input to a routing algorithm to avoid end-to-end routes containing ill-reputed...
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Adam Macierzanka dr hab. inż.
Osoby2015-presentHead of Department, Associate ProfessorDepartment of Colloid and Lipid Science, Faculty of Chemistry, Gdansk University of Technology, Gdansk, Poland 2019-2020Visiting Professor, Food Science and NutritionRiddet Institute, Massey University, Palmerston North, New Zealand 2014-2015Research LeaderColloid Science, Food & Health Research ProgrammeInstitute of Food Research, Norwich, United Kingdom 2012-2014Full Professor,...
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Tax preferences in CIT in numbers 2009-2015
Dane BadawczeThese data contain information prepared by the Ministry of Finance on the value of tax preferences by areas of support in Corporate Income Tax (CIT) between 2009-2015.
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Effect of User Mobility upon Trust Building among Autonomous Content Routers in an Information-Centric Network
PublikacjaThe capability of proactive in-network caching and sharing of content is one of the most important features of an informationcentric network (ICN). We describe an ICN model featuring autonomous agents controlling the content routers. Such agents are unlikely to share cached content with other agents without an incentive to do so. To stimulate cooperation between agents, we adopt a reputation and trust building scheme that is able...
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Piotr Kasprzak dr
OsobyDr Piotr Kasprzak - na co dzień jest pracownikiem Katedry Finansów na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Specjalizuje się w aspektach związanych z opodatkowaniem przedsiębiorstw oraz zagadnień związanych z rachunkowością. Jego zainteresowania naukowe i zawodowe obejmują kwestie związane z rachunkowością przedsiębiorstw, prowadzeniem rachunkowości zarządczej oraz stosowaniem zapisów ustawy o rachunkowości w...
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Znaczenie płci w procesie zakupu marek własnych sieci handlowych – analiza wielogrupowa
PublikacjaThe purpose of the article is to analyze the differences in the behavior of men and women in the process of purchasing store brands (SBs). Using an established conceptual model, we intended to identify differences, depending on gender of buyers, in the size of the effects of store image and brand price-image on perceived risk and subsequently on store brand purchase intention. A total of 652 respondents participated in the study....
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The Most Valuable Global Brands and Condition of Economies: a Spatial Approach
PublikacjaResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value but also leverages economies. We claim that even though...
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The number of individual clients who log in to the bank using internet banking at least once a month (2017)
Dane BadawczeTaking into account active users, i.e. those who have used Internet access at least once, the situation is a bit different. Out of 32.5 million people who have access to electronic banking, 14.7 million people worked at least once a month (data as at the end of 2017). It is worth noting, however, that in this group there was also an increase in the...