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The Crisis of Marketing Communication in the Era of Social Media
PublikacjaThe articles examines the widely discussed in literature the problem of marketing communication crisis resulting from the changes of the environment. These changes generate both new problems and also new solutions, e.g. social media. The practicioners are pursuing both effective and efficient solutions, in relation to the difficulties encountered while achieving market objectives via traditional methods and channels. In accordance...
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Media elektroniczne w życiu współczesnego człowieka
PublikacjaW artykule omówiono rolę mediów elektronicznych w życiu współczesnego człowieka. Dokonano analizy wybranych mediów w zakresie pełnionych funkcji. Przedstawiono wyniki badań przeprowadzonych na grupie 45 osób, uwzględniając aspekty społeczne, ekonomiczne oraz techniczne.
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Chest Injuries Based on Medical Rescue Team Data
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Acute coronary syndromes in the practice of the emergency medical team
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Scientific tools for collecting and analysing medical data in rhinology.
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Unfavorable Medical Diagnosis – Oncological Patients’ Experiences and Preferences
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Graphene-based electrochemical biosensing system for medical diagnostics
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Lessons learned in a decade: Medical‐toxicological view of tattooing
PublikacjaTattooing has been part of the human culture for thousands of years, yet only in the past decades has it entered the mainstream of the society. With the rise in popularity, tattoos also gained attention among researchers, with the aim to better understand the health risks posed by their application. 'A medical-toxicological view of tattooing'-a work published in The Lancet almost a decade ago, resulted from the international collaboration...
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Multimedia industrial and medical applications supported by machine learning
PublikacjaThis article outlines a keynote paper presented at the Intelligent DecisionTechnologies conference providing a part of the KES Multi-theme Conference “Smart Digital Futures” organized in Rome on June 14–16, 2023. It briefly discusses projects related to traffic control using developed intelligent traffic signs and diagnosing the health of wind turbine mechanisms and multimodal biometric authentication for banking branches to provide...
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Value addend tax (vat) on medical services and products
PublikacjaOsoby wykonujące usługi medyczne stają się podatnikami lub wybierają zwolnienie na takich samych zasadach jak każdy inny przedsiębiorca. Ze zwolnienia z podatku VAT do końca 2010roku korzystały wszelkie usługi w zakresie ochrony zdrowia i opieki społecznej. Od 2011r. wprowadzono ściśle określenie zwolnienia z podatku wyłącznie do usług ochrony zdrowia służącym ratowaniu zdrowia jego profilaktyce oraz zachowaniu zdrowia. W związku...
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Active Dynamic Thermography - Problems of implementation in medical diagnostics
PublikacjaW pracy przedstawiono wybrane problemy implementacji aktywnej termografii termicznej w aplikacjach medycznych. Podano przykłady związane z diagnostyką raka piersi i głębokości oparzeń.
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The properties of polyurethanes based on synthetic polyhydroxybutyrate for medical application
Publikacja.
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Exploring the Role of Social Media Use Motives, Psychological Well-Being, Self-Esteem, and Affect in Problematic Social Media Use
PublikacjaGiven recent advances in technology, connectivity, and the popularity of social media platforms, recent literature has devoted great attention to problematic Facebook use. However, exploring the potential predictors of problematic social media use beyond Facebook use has become paramount given the increasing popularity of multiple alternative platforms. In this study, a sample of 584 social media users (Mage = 32.28 years; 67.81%...
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Wpływ parametrów asymetrycznego walcowania na krzywiznę walcowanej blachy bimetalowej = The influence of parameters of assymetric rolling on the curvature of bimmetal plate
PublikacjaWyginanie się bimetalowych blach grubych po wyjściu z kotliny walcowniczej jest zjawiskiem utrudniającym bezawaryjne prowadzenie procesu technologicznego. Na podstawie licznych prac [1¸4] można stwierdzić, że zastosowanie walcowania asymetrycznego jest jedną z metod pozwalających na wyeliminowanie niekorzystnego wpływu wyginania się dwuwarstwowej blachy po procesie walcowania. Do badań numerycznych asymetrycznego procesu walcowania...
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Synthesis of Micro-Spikes and Herringbones Structures by Femtosecond Laser Pulses on a Titanium Plate—A New Material for Water Organic Pollutants Degradation
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The influence of the grid density of measurement points on damage detection in an isotropic plate by the use of elastic waves and laser scanning Doppler vibrometry
PublikacjaDamage detection in structural components, especially in mechanical engineering, is an 2 important element of engineering practice. There are many methods of damage detection, in which 3 changes in various parameters caused by the presence of damage are analysed. Recently, methods 4 based on the analysis of changes in dynamic parameters of structures, i.e. frequencies or mode shapes 5 of natural vibrations, as well as changes in...
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“OUT OF PLACE” IN THE CITY: DEVELOPMENT OF SOCIOSPATIAL DISORDER SENSITIVITY SCALE IN URBAN SETTINGS
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Effective one-band Hamiltonian for the copper-oxygen plane in the superconducting copper oxides
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Determining the Mechanical Properties of Solid Plates Obtained from the Recycling of Cable Waste
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Quantifying the effective mobilized RAP content during hot in-place recycling techniques
PublikacjaThe utilization of in-place recycling techniques is capable of consuming 100% reclaimed asphalt pavement (RAP). Hot in-place recycling (HIR) is one of the promising techniques to rehabilitate the pavements suffering from minor cracking issues through heat scarification, additive injecting, mechanical mixing, and compacting. However, the main concern of using 100% RAP in HIR remains as how much RAP can be activated and mobilized...
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Preoperative Ultrasonographic Assessment of the Anterior Pelvic Plane for Personalized Total Hip Replacement
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Experimental ultimate strength assessment of stiffened plates subjected to marine immersed corrosion
PublikacjaThis study experimentally analyses the impact of marine immersed corrosion degradation on the compressive strength of the stiffened plates where the lower degradation levels were considered. The corrosion degradation test was accelerated by controlling the natural corrosion environmental factors, avoiding applying an electric current. Different groups of corrosion degradation levels and initial plate thicknesses were investigated....
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MODELLING OF THE VISCOSITY EFFECT OF HEAVE PLATES FOR FLOATING WIND TURBINES BY HYDRODYNAMIC COEFFICIENTS
PublikacjaOne of the methods of modelling the movement of floating wind turbines is the use of the diffraction method. However, this method does not take into account the influence of viscosity; therefore, in many cases, it needs to be extended with a matrix of appropriate coefficients. The effect of viscosity causes both the added mass coefficient and the damping coefficient to increase. The determined coefficients were entered into the...
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Model tests of cast-in-place piles formed by using different types of auger
PublikacjaModel tests are still a popular research tool used to observe and determine the mechanisms of pile-soil interaction. Due to the significant scale effect, the results of model tests performed in the 1g system can only be analysed from the qualitative side. This article describes and presents the results of 1g pile model tests carried out for comparative purposes. There were tested the effectiveness and efficiency of various types...
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Shaping Place Identity through Interaction on the Example of the European Solidarity Centre in Gdansk
PublikacjaThe article presents process of shaping place identity on the example of an important for Pomerania region investment - European Solidarity Centre. The realization of the European Solidarity Centre aims to be one of the essential elements of shaping Gdańsk’s identity of space. The article is an attempt to analyse how the presence of realization gradually affects the formation of the place identity of new urban space. Analysis...
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Large thermo-elastic displacement and stability FEM analysis of multilayered plates and shells
PublikacjaThe paper concerns the load capacity analysis of thermally loaded multilayered plates and shells. The multilayered body is treated as an equivalent single layer whose kinematics is consistent with first order shear deformation theory. The authors focus on the thermo-elastic stability problem of the thin-walled structures. The equilibrium paths are traced with the use of Riks-Wempner-Ramm algorithm. By making use of the Tsai-Wu...
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Damage detection of a T-shaped panel by wave propagation analysis in the plane stress
PublikacjaW pracy zaprezentowano podejście obliczeniowe do analizy propagacji fal w płaskim stanie naprężenia. Problem brzegowo-początkowy podlega przestrzennej aproksymacji z użyciem wielowęzłowych, izoparametrycznych, czworobocznych elementów klasy C0. Macierze elementowe są całkowane numerycznie za pomocą kwadratury Gauss-Legendre-Lobatto. Aproksymację w dziedzinie czasu wykonano za pomocą algorytmu Newmarka. Symulacje numeryczne przeprowadzono...
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Ultimate compressive strength assessment of uncleaned and cleaned corroded plates with locked crack
PublikacjaThe work presented here investigates the structural response of cleaned corroded plates, subjected to compressive load in the presence of a locked crack, where the change of mechanical properties as a result of corrosion development and the cleaning process is also accounted for. A Finite Element model for assessing the compressive strength, considering geometric and material nonlinearities, is developed, and the analysed plates...
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Advanced numerical modelling for predicting residual compressive strength of corroded stiffened plates
PublikacjaAn advanced methodology for predicting the residual compressive strength of corroded stiffened plates is developed here using the non-linear finite element method. The non-uniform loss of a plate thickness is accounted for on a macro-scale. In contrast, mechanical properties are changed using the constitutive model to reflect the corrosion degradation impact on a micro-scale. Three different stiffened plate thicknesses are considered,...
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A general theory for anisotropic Kirchhoff–Love shells with in-plane bending of embedded fibers
PublikacjaThis work presents a generalized Kirchhoff–Love shell theory that can explicitly capture fiber-induced anisotropy not only in stretching and out-of-plane bending, but also in in-plane bending. This setup is particularly suitable for heterogeneous and fibrous materials such as textiles, biomaterials, composites and pantographic structures. The presented theory is a direct extension of classical Kirchhoff–Love shell theory to incorporate...
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Experimental and numerical investigations of ultimate strength of imperfect stiffened plates of different slenderness
PublikacjaThe objective of this study is to analyse the behaviour of compressed stiffened plates of different slenderness using experimental and numerical methods. The presented results are part of a long-term project to investigate the ultimate strength of geometrically imperfect structures subjected to different degradation phenomena, including corrosion degradation and locked cracks. Several specimens were subjected to a uniaxial compressive...
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Effect of fabric anisotropy on shear localization in sand during plane strain compression
PublikacjaW artykule przedstawiono wyniki numerycznej wpływu anizotropii strukturalnej w materiałach granulowanych na powstawanie lokalizacji odkształceń. Obliczenia wykonano dla ściskania w płaskim stanie odkształcenia stosując metodę elementów skończonych na bazie mikropolarnego modelu hipoplastycznego.
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublikacjaThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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The Assessment of Maternal and Fetal Intima-Media Thickness in Perinatology
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Getting to know the potential of social media in forest education
PublikacjaThe development of social network sites not only facilitates the acquisition and deepening of knowledge but also provides the possibility of easily contacting foresters, specialists in natural sciences and nature enthusiasts. In addition, for some years...
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Factors influencing the development of otitis media with effusion in children
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Nowe media w działaniach public relations uczelni
PublikacjaArtykuł analizuje wykorzystanie nowych mediów w działaniach PR przez uczelnie polskie;: zakres ich wykorzystania, korzyści płynące z umiejętnego posługiwania się nowymi kanałami komunikacyjnymi w budowaniu reputacji i kształtowaniu wizerunku uczelni, najczęściej popełnianych w tym względzie błędach. Stawiam tezę, ze uczelnie polskie - mimo tego, że są generatorami i inicjatorami najnowszych trendów w nauce, technologii oraz rozwiązań...
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Rectangular waveguide junctions with posts of negative isotropic media.
PublikacjaW pracy przedstawiono wpływ ujemnej przenikalności elektrycznej i magnetycznej rezonatorów cylindrycznych umieszczonych w czteroportowym prostokątnym złączu falowodowym na jego parametry odbicia i transmisji. Wykorzystano zmodyfikowaną procedurę iteracyjną i metodę dopasowania rodzajów w celu określenia macierzy rozproszenia w/w złącza.
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Awaria dwupłaszczowego zbiornika stalowego na gorące media
PublikacjaPodano przyczyny uszkodzenia dna zbiornika dwupłaszczowego przeznaczonego do magazynowania asflatu w temperaturze ok. 200 C. Wskazano na konieczność wprowadzenia zmian w konstrukcji zbiornika.
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Media społecznościowe: innowacja w kreowaniu polskich marek
PublikacjaWartość marki jest kluczowym wskaźnikiem skuteczności przyjętych strategii marketingowych. Komunikacja marketingowa za pomocą mediów społecznościowych stanowi innowację w stosunku do coraz mniej efektywnej komunikacji za pomocą mediów tradycyjnych. Artykuł poświęcony jest analizie, za pomocą korelacji i regresji liniowej, relacji pomiędzy wartością najbardziej znanych polskich marek, a ich pozycją w mediach społecznościowych na...
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Image as a key factor of brand value at social media
PublikacjaThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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The effect of social media communication on consumer perceptions of brands
PublikacjaResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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The authenticity in social media. Club and football players’ relations
PublikacjaThe authenticity in social media is one of the crucial factors of brands success. In the era of fake news, illusions, manipulations or other artificial attributes of the virtuality and reality today it is a real source of value. The presented study aims to verify how football club and football players’ brands’ authenticity influence attitudinal loyalty in social media. Findings proved that the authenticity is something social media...
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Social media and efficient computer infrastructure in smart city
PublikacjaSocial media require an efficient infrastructures of computer and communication systems to support a smart city. In a big city, there are several crucial dilemmas with a home and public space planning, a growing population, a global warming, carbon emissions, a lack of key resources like water and energy, and a traffic congestion. In a smart city, we expect an efficient and sustainable transportation, efficient management of resources...
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Social media for e-learning of citizens in smart city
PublikacjaThe rapid development of social media can be applied for citizens’ e-learning in a smart city. Big cities have to cope with several open issues like a growing population or a traffic congestion. Especially, a home and public space is supposed to be used in more efficient way. Sustainable homes and buildings can be planned with using some modern techniques. Even currently, there is a huge problem with a lack of key resources like...
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Influence of advertisement in social media in knowledge based economy
PublikacjaIn the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...
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MicroRNA composition of plasma extracellular vesicles: a harbinger of late cardiotoxicity of doxorubicin
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Regulation of the switch from early to late bacteriophage λ DNA replication
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Predictive Factors of Late Venous Aortocoronary Graft Failure: Ultrastructural Studies
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The effect of the late wood share in the annual ring growth on the cutting power
PublikacjaW pracy przedstawiono wpływ udziału drewna późnego w przyroście rocznym na zapotrzebowanie mocy skrawania na jedną piłę podczas przecinania drewna sosnowego na pilarce ramowej PRW15-M. Drewno sosnowe pochodziło z 4. Krain Geograficznych Polski. Otrzymane wyniki poddano analizie statystycznej, która wykazała, że dla większości Krain korelacja pomiędzy udziałem drewna późnego w przyroście rocznym i mocą skrawania była znacząca na...