Search results for: New Media
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Image as a key factor of brand value at social media
PublicationThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublicationThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Social media and efficient computer infrastructure in smart city
PublicationSocial media require an efficient infrastructures of computer and communication systems to support a smart city. In a big city, there are several crucial dilemmas with a home and public space planning, a growing population, a global warming, carbon emissions, a lack of key resources like water and energy, and a traffic congestion. In a smart city, we expect an efficient and sustainable transportation, efficient management of resources...
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Social media for e-learning of citizens in smart city
PublicationThe rapid development of social media can be applied for citizens’ e-learning in a smart city. Big cities have to cope with several open issues like a growing population or a traffic congestion. Especially, a home and public space is supposed to be used in more efficient way. Sustainable homes and buildings can be planned with using some modern techniques. Even currently, there is a huge problem with a lack of key resources like...
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Influence of advertisement in social media in knowledge based economy
PublicationIn the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...
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Flow and solute transport in porous media systems
PublicationPraca przedstawia podstawowe procesy fizyczne zachodzące w środowisku glebowym. Rozpoczyna się od omówienia zjawisk cieplnych i efektów temperaturowych, a następnie omawia się zjawiska dyfuzyjne i natlenienie gleby. Potem omawia się dynamikę uwilgotnienia gleb i pobierania wody przez korzenie roślinne, jak też migrację zanieczyszczeń. Pracę kończy rozdział dotyczący oczyszczania ścieków w systemie glebowo-roślinnym.
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Analysing media coverage of India's vaccine diplomacy
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Media elektroniczne w życiu współczesnego człowieka
PublicationW artykule omówiono rolę mediów elektronicznych w życiu współczesnego człowieka. Dokonano analizy wybranych mediów w zakresie pełnionych funkcji. Przedstawiono wyniki badań przeprowadzonych na grupie 45 osób, uwzględniając aspekty społeczne, ekonomiczne oraz techniczne.
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Particle shape dependence in 2D granular media
PublicationParticle shape is a key to the space-filling and strength properties of granular matter. We consider a shape parameter eta describing the degree of distortion from a perfectly spherical shape. Encompassing most specific shape characteristics such as elongation, angularity and non-convexity, eta is a low-order but generic parameter that we used in a numerical benchmark test for a systematic investigation of shape dependence in sheared...
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Expert media approach to hearing aids fitting
PublicationW artykule zaprezentowano problematykę dopasowania protez słuchu. Przedstawiono system ekspercki, który pozwala na znalezienie charakterystyk aparatu słuchowego adekwatnego do uszkodzenia słuchu. System został oparty o metodę zbiorów przybliżonych i logikę rozmytą.
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Rectangular waveguides with posts of negative isotropic media
PublicationWykorzystując metodę dopasowania rodzajów opisano metodykę połączenia zastępczego pola rozproszonego od dowolnej konfiguracji prętów dielektrycznych lub wykonanych z metamateriału z pobudzeniem z falowodu prostokątnego. Zaprezentowano częstotliwościowe charakterystyki macierzy rozproszenia dla rodzaju podstawowego. Zaobserwowano filtrujące własności badanych układów.
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Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublicationThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
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New lanthanide–CB[6] coordination compounds: relationships between the crystal structure and luminescent properties
PublicationThe reaction between cucurbit[6]uril (CB[6]) and lanthanide chlorides (Eu, Sm, Tb and Tm) in acidic aqueous media led to four new structures. The compounds obtained are isostructural with general formula [Ln2(H2O)12(H2O@CB[6])]Cl6(H2O)4 (Ln = Eu3+ (1), Sm3+ (2), Tb3+ (3) and Tm3+ (4)) and crystallize in the P21/c space group. For the complexes with Eu3+, Sm3+ and Tb3+, the luminescent properties in the solid state and aqueous media...
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Signal propagation in electromagnetic media described by fractional-order models
PublicationIn this paper, signal propagation is analysed in electromagnetic media described by fractional-order (FO) models (FOMs). Maxwell’s equations with FO constitutive relations are introduced in the time domain. Then, their phasor representation is derived for one-dimensional case of the plane wave propagation. With the use of the Fourier transformation, the algorithm for simulation of the non-monochromatic wave propagation is introduced....
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Simulation of Wave Propagation in Media Described by Fractional-Order Models
PublicationIn this paper, algorithms for simulation of the wave propagation in electromagnetic media described by fractional-order (FO) models (FOMs) are presented. Initially, fractional calculus and FO Maxwell's equations are introduced. The problem of the wave propagation is formulated for media described by FOMs. Then, algorithms for simulation of the non-monochromatic wave propagation are presented which employ computations in the time...
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Media społecznościowe i ich znaczenie w edukacji przyrodniczej
PublicationMedia społecznościowe i ich rola w edukacji przyrodniczej. Media społecznościowe stają się nieodłącznym elementem spędzania wolnego czasu przez współczesne społeczeństwo. Niewiele osób zdaje sobie sprawę z możliwości wykorzystania tego zjawiska do celów edukacyjnych. W dwóch grupach społecznych przeprowadzono badania ankietowe dotyczące zagadnień przyrodniczych. Celem badań było uzyskanie...
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Architectural education and digital tools: the challenges and opportunities
PublicationEnriching architectural education with digital tools is the subject of this article. Such tools can create, support and visualise architecture. The focus in this article is on an interdisciplinary approach to media architecture (allowing variable visual content of architectural objects) and interactivity (user-space communication), revealing new possibilities in terms of human perception. The results of a survey on media architecture...
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Effects of social media communication on brand equity and brand purchase intention
PublicationThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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Nowe media w działaniach public relations uczelni
PublicationArtykuł analizuje wykorzystanie nowych mediów w działaniach PR przez uczelnie polskie;: zakres ich wykorzystania, korzyści płynące z umiejętnego posługiwania się nowymi kanałami komunikacyjnymi w budowaniu reputacji i kształtowaniu wizerunku uczelni, najczęściej popełnianych w tym względzie błędach. Stawiam tezę, ze uczelnie polskie - mimo tego, że są generatorami i inicjatorami najnowszych trendów w nauce, technologii oraz rozwiązań...
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Factors influencing the development of otitis media with effusion in children
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The Assessment of Maternal and Fetal Intima-Media Thickness in Perinatology
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Getting to know the potential of social media in forest education
PublicationThe development of social network sites not only facilitates the acquisition and deepening of knowledge but also provides the possibility of easily contacting foresters, specialists in natural sciences and nature enthusiasts. In addition, for some years...
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Media społecznościowe: innowacja w kreowaniu polskich marek
PublicationWartość marki jest kluczowym wskaźnikiem skuteczności przyjętych strategii marketingowych. Komunikacja marketingowa za pomocą mediów społecznościowych stanowi innowację w stosunku do coraz mniej efektywnej komunikacji za pomocą mediów tradycyjnych. Artykuł poświęcony jest analizie, za pomocą korelacji i regresji liniowej, relacji pomiędzy wartością najbardziej znanych polskich marek, a ich pozycją w mediach społecznościowych na...
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Rectangular waveguide junctions with posts of negative isotropic media.
PublicationW pracy przedstawiono wpływ ujemnej przenikalności elektrycznej i magnetycznej rezonatorów cylindrycznych umieszczonych w czteroportowym prostokątnym złączu falowodowym na jego parametry odbicia i transmisji. Wykorzystano zmodyfikowaną procedurę iteracyjną i metodę dopasowania rodzajów w celu określenia macierzy rozproszenia w/w złącza.
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Awaria dwupłaszczowego zbiornika stalowego na gorące media
PublicationPodano przyczyny uszkodzenia dna zbiornika dwupłaszczowego przeznaczonego do magazynowania asflatu w temperaturze ok. 200 C. Wskazano na konieczność wprowadzenia zmian w konstrukcji zbiornika.
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The potential of computational methods for the categorization of architectural objects on the example of media architecture
PublicationThe paper presents an example of the categorization of architectural objects and assessment of the characteristics of urban space, based on the analysis of specific features of architectural objects and urban landscape. The conducted analysis refers to media architecture and is presented in the complex context of the development of media solutions. The field of influence of IT on architecture is also stressed, both on the architect’s...
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublicationThe main aim of the article is identification of the attitudes towards the processes of identification and verification of fake news in the environment of digital media. The subject of the research refers to the users’ attitudes towards fake news. As indicated by the research, the attitudes towards fake news are not unambiguous. About 2/3 of the respondents claim that they are not able to distinguish fake news from true information;...
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E-learning in tourism and hospitality: A map
PublicationThe impact of information and communication technologies (ICT) on tourism and hospitality industries has been widely recognized and investigated as a one of the major changes within the domains in the last decade: new ways of communicating with prospective tourists and new ways of purchasing products arisen are now part of the industries’ everyday life. Poor attention has been paid so far to the role played by new media in education...
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublicationInformation comes as basic good which affects social well-being. A modern society and a modern state – its administration, education, culture, national economy and armed forces – cannot function efficiently without a rationally developed field of information. The quality of the functioning of that system depends on a specific feature of information, that is namely: its reliability which makes it possible for us to evaluate accuracy,...
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Mobile operators at war: opinion mining and sentiment analysis on social media
PublicationConsidering hermetic and very competitive market such as mobile operator ones, social media has become best alternative for contact with customer and gathering data and opinions. Different style of running social media profiles is giving different results. The research presented in this paper aims to show the number of responses gathered from polish Internet users and its sentiment for mobile operator brands. It also presents practical...
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On possible applications of media described by fractional-order models in electromagnetic cloaking
PublicationThe purpose of this paper is to open a scientific discussion on possible applications of media described by fractional-order (FO) models (FOMs) in electromagnetic cloaking. A 2-D cloak based on active sources and the surface equivalence theorem is simulated. It employs a medium described by FOM in communication with sources cancelling the scattered field. A perfect electromagnetic active cloak is thereby demonstrated with the use...
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Generalization of Kramers-Krönig relations for evaluation of causality in power-law media
PublicationClassical Kramers-Krönig (K–K) relations connect real and imaginary parts of the frequency-domain response of a system. The K–K relations also hold between the logarithm of modulus and the argument of the response, e.g. between the attenuation and the phase shift of a solution to a wave-propagation problem. For square-integrable functions of frequency, the satisfaction of classical K–K relations implies causality in the time domain....
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Signal Propagation in Electromagnetic Media Modelled by the Two-Sided Fractional Derivative
PublicationIn this paper, wave propagation is considered in a medium described by a fractional-order model, which is formulated with the use of the two-sided fractional derivative of Ortigueira and Machado. Although the relation of the derivative to causality is clearly specified in its definition, there is no obvious relation between causality of the derivative and causality of the transfer function induced by this derivative. Hence, causality...
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Can we avoid intracranial complications of chronic otitis media?
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On the tolerance modelling of heat conduction in functionally graded laminated media
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Bonding of doxorubicin to nanosilica and human serum albumin in various media
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Music Data Processing and Mining in Large Databases for Active Media
PublicationThe aim of this paper was to investigate the problem of music data processing and mining in large databases. Tests were performed on a large data-base that included approximately 30000 audio files divided into 11 classes cor-responding to music genres with different cardinalities. Every audio file was de-scribed by a 173-element feature vector. To reduce the dimensionality of data the Principal Component Analysis (PCA) with variable...
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Comparative Study on Antistaphylococcal Activity of Lipopeptides in Various Culture Media
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Modelling heat transfer in heterogeneous media using fractional calculus
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Modeling Heat Transfer in Heterogeneous Media Using Fractional Calculus
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Analysis of Attitudes of Internet Users Towards the Brand in Social Media
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Photophysics and Halide Quenching of Soret-excited ZnTPPS4- in Aqueous Media
PublicationSteady state S2-S0 and S1-S0 absorption and emission spectra and picosecond S2 decay and S1 fluorescence rise times have been measured for the model porphyrin ZnTPPS4− in water and in aqueous iodide solutions of constant ionic strength. The dynamics of S1 quenching by iodide are well-modeled by a Stern-Volmer mechanism yielding kQ = 1.75 × 109 M−1 s−1. The S2 state is quenched on a ps time scale by a static electron-transfer mechanism...
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Chapter 23. Fate assessment of ionic liquids in porous media
PublicationW ostatnich latach obserwowany jest wzrost zainteresowania zastąpieniem tradycyjnych lubrykantów cieczami jonowymi z uwagi na ich szczególne właściwości fizykochemiczne zwłaszcza brak lotności -istotny z punktu bezpieczeństwa stosowania. Ciecze jonowe, choć nielotne, są związkami stosunkowo toksycznymi w stosunku do mikroorganizmów i bezkręgowców. Z tego względu ich zachowanie się w środowisku oraz parametry transportu powinny...
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Marketing terytorialny a social media marketing na serwisie Twitter
PublicationObszary terytorialne, podobnie jak inne podmioty gospodarcze, walczą o miejsce na rynku. Poprzez promocję dążą do osiągnięcie uprzywilejowanych miejsc w świadomości interesariuszy, będących dla danego regionu inwestorami, bądź turystami, którzy chcą miło spędzić czas na wakacjach. Miasta kreują swój wizerunek i dbają o niego, budując więzi emocjonalne i lojalność wobec swoich klientów. W tym celu wykorzystane są różne rodzaje instrumentów...
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Photodegradation and biodegradation study of benzo(a)pyrene in different liquid media.
PublicationPrzedstawiono wyniki badań dotyczące degradacji benzo(a)pirenu w różnych mediach ciekłych (woda, rozpuszczalniki organiczne). Zbadano wpływ różnych czynników : temperatura, czas przechowywania próbki, dostęp światła, obecność naturalnie występujących mikroorganizmów, na przebieg procesów degradacji benzo(a)pirenu. Degradacja w rozpuszczalnikach organicznych przebiega następująco: dichlorometan > acetonitryl >heksan > cykloheksan...
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Pitting corrosion of Al-Mg alloys in chloride containing media
PublicationStopy aluminium znajdują coraz szersze zastosowanie w instalacjach przemysłowych, stosownie do ich ciekawych właściwości fizyko-chemicznych oraz mechanicznych. Niska gęstość, wygląd, odporność korozyjna i dobry stosunek gęstości do odporności mechanicznej. W pracy porównano odporność korozyjną stopu aluminium 5182 zawierającego ok. 4,5% Mg ze stopem stanowiącym "handlowo czyste aluminium" - 1100. Stwierdzono przydatność dynamicznej...
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Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublicationPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
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Personal Brand Authenticity and Social Media: The Top 5 Football Players’ Case
Publicationhe authenticity is a key factor which attracts the interest of young consumers in the more and more dominant virtual world full of “fake news”,“fake images”, and “fake impressions”. The celebrity authenticity is also important when it comes to gain the positive attitude of the audience and the success in the long term. The unique talent is crucial for all stars. According to football stars, the authenticity of their personal brands...
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Crank–Nicolson FDTD Method in Media Described by Time-Fractional Constitutive Relations
PublicationIn this contribution, we present the Crank-Nicolson finite-difference time-domain (CN-FDTD) method, implemented for simulations of wave propagation in media described by time-fractional (TF) constitutive relations. That is, the considered constitutive relations involve fractional-order (FO) derivatives based on the Grünwald-Letnikov definition, allowing for description of hereditary properties and memory effects of media and processes....