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Search results for: SOCIAL MEDIA PERFORMANCE
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Wybrane aspekty zachowań internautów a skuteczny proces komunikacji marketingowej
PublicationCelem artykułu jest przedstawienie sposobów pozyskiwania internetowych treści związanych z organizacjami lub produktami oraz dzielenia się nimi z innymi. W publikacji zwrócono uwagę na potrzebę zmiany postrzegania roli internautów w procesie komunikacji marketingowej. Ponadto, artykuł nawiązuje do koncepcji inbound marketing. Koncepcja ta dotyczy nie tylko przyciągania klientów do firmy i jej produktów. Chodzi w niej o by poprzez...
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Standardy Profesjonalnego Public Relations
Publication" Standardy przedstawiają wartości i pryncypia uzasadniające konieczność dokonywania odpowiednich wyborów. Public relations ma godzić interesy zleceniodawców, przedstawicieli mediów i różnych grup społeczeństwa, a przy tym pozostawać w zgodzie z normami etycznymi i odwoływać się do takich wartości jak szacunek, godność, rzetelność, uczciwość, prawda, wiarygodność, niezależność, lojalność i zaufanie. Opracowanie "Standardów profesjonalnego...
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Hilton Environmental Reporting as a tool of Corporate Social Responsibility.
PublicationArtykuł ten przedstawia historię, kryteria oraz procedury wprowadzone w komputerowym systemie środowiskowym Hilton Environmental Reporting.
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Siedmiokryterialny miernik oceny niepotokowych procesów produkcyjnych
PublicationGrowing expectations of clients, who demand products adapted to their individual needs is inducing the development of batch processes. The author developed a model of batch processes rating based on the following criterions: • Economical criterion applies to evaluation of the productions’ cost levels connected with the process subjected to analysis and necessary investment funds. • Ecological criterion is about means of natural...
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Non-places in the centre of the historic Main Town in Gdansk? – Design Thinking as a method of solving problems in cities
PublicationThe interiors of reconstructed extensive blocks of the historic Main Town in Gdansk are nowadays degraded areas, full of cars, with “holes” after never-finished archaeological excavations. It is not surprising that inhabitants avoid them. These are NON-PLACES. This situation prompts social movements to act. The first step towards the change was the interdisciplinary and transdisciplinary project of revitalization of one of the...
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“The Guardians of the Truth”: Journalists’ Resistance to the Algorithmization of Journalism
PublicationRegardless of the term used, be it “robot journalism,” “automated journalism,” “algorithmic journalism” or “machine-written journalism,” the process of automatic content creation and distribution is progressing in the newsrooms. Meanwhile, exercising control over the creation and distribution of news is considered a fundamental element of journalists’ professional identity. The article presents the results of research on the perception...
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Halucynacje chatbotów a prawda: główne nurty debaty i ich interpretacje
PublicationGeneratywne systemy sztucznej inteligencji (SI) są w stanie tworzyć treści medialne poprzez zastosowanie uczenia maszynowego do dużych ilości danych szkoleniowych. Te nowe dane mogą obejmować tekst (np. Bard firmy Google, LLaMa firmy Meta lub ChatGPT firmy OpenAI) oraz elementy wizualne (np. Stable Diffusion lub DALL-E OpenAI) i dźwięk (np. VALL-E firmy Micro- soft). Stopień zaawansowania tych treści może czynić je nieodróżnialnymi...
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Forecasting risks and challenges of digital innovations
PublicationForecasting and assessment of societal risks related to digital innovation systems and services is an urgent problem, because these solutions usually contain artificial intelligence algorithms which learn using data from the environment and modify their behaviour much beyond human control. Digital innovation solutions are increasingly deployed in transport, business and administrative domains, and therefore, if abused by a malicious...
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Zastosowanie pogłębionych wywiadów osobistych w badaniu postrzegania treści internetowych na temat produktów i firm
PublicationCelem artykułu jest zaprezentowanie postrzegania internetowych treści przez internautów oraz sposobów pozyskiwania wartościowych informacji, związanych z organizacjami, bądź produktami. Zaprezentowano w nim wyniki uzyskane dzięki wykorzystaniu jednej z technik badań jakościowych – indywidualnych wywiadów częściowo ustrukturyzowanych. Opracowanie nawiązuje do koncepcji inbound marketing, jednak koncentruje się na potrzebach i zachowaniach...
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ENTREPRENEURSHIP AND CREATIVITY - summer term 2021/22
e-Learning CoursesThe aim of the course is to acquaint students with entrepreneurship as a phenomenon, increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry. The main objectives are as follows: Learn how to prepare a business model canvas and business plan. Know the backstage of the fashion industry. Identify...
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ENTREPRENEURSHIP AND CREATIVITY - winter term 2024/25
e-Learning CoursesThe aim of the course is to acquaint students with entrepreneurship as a phenomenon, increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry. The main objectives are as follows: Learn how to prepare a business model canvas and business plan. Know the backstage of the fashion industry. Identify...
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Inbound marketing a skuteczna komunikacja marketingowa
PublicationCelem artykułu jest ukazanie koncepcji inbound marketing jako przykładu nowego podejścia do planowania i realizacji polityki komunikacji marketingowej w Internecie. Współcześnie klienci nie chcą być atakowani nachalną reklamą lub zanudzani przez nieatrakcyjne treści. Odwracają się od marek, które prowadzą z nimi komunikację jedynie przy użyciu tradycyjnych działań komunikacji marketingowej. Znane organizacje wykorzystują do promowania...
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Borders of Digital Art in the Context of the Information Society
PublicationThe article shows the relationship between the development of information technologies, the characteristics of the information society and digital art. The broad possibilities of the digital world related to recording, storing and processing data (cyber text, big data, smart services) and the creation of virtual worlds are pointed out. The influence of the development of information technologies on the character of the works of...
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Zaufanie do marek jako mediator pomiędzy postrzeganym ryzykiem i skłonnością do elektronicznego word-of-mouth
PublicationRozwój Internetu oraz dostęp konsumentów do mediów społecznościowych wpływają na ich zaangażowanie on-line. Odzwierciedla to również sposób, w jaki konsumenci wyrażają opinie o markach i produktach w Sieci. Celem ankiety było zbadanie wpływu postrzeganego ryzyka i zaufania do marki na skłonność konsumentów do electronic word-of-mouth (eWOM). Ponadto, autorzy zbadali rolę zaufania do marki jako mediatora w relacji między postrzeganym...
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Music information retrieval—The impact of technology, crowdsourcing, big data, and the cloud in art.
PublicationThe exponential growth of computer processing power, cloud data storage, and crowdsourcing model of gathering data bring new possibilities to music information retrieval (mir) field. Mir is no longer music content retrieval only; the area also comprises the discovery of expressing feelings and emotions contained in music, incorporating other than hearing modalities for helping this issue, users’ profiling, merging music with social...
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University Students’ Research on Artificial Intelligence and Knowledge Management. A Review and Report of Multi-case Studies
PublicationLeading technologies are very attractive for students preparing their theses as the completion of their studies. Such an orientation of students connected with professional experiences seems to be a crucial motivator in the research in the management and business areas where these technologies condition the development of professional activities. The goal of the paper is the analysis of students’ thesis topics defended in the last...
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Zyed Achour Phd
PeopleZyed Achour has a PhD in Management Science and is an Assistant Professor at the National Institute of Labour and Social Studies, University of Carthage. He is member in the "Gouvernance d'Entreprise Finance Appliquée et Audit" (GEF2A) Laboratory- (Higher Institute of Management- University of Tunis). Among his Reserach interest are social dimensions of Strategic Management, Firm Performance, Sustainability and Corporate Social...
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The Use of Big Data in Regenerative Planning
PublicationWith the increasing significance of Big Data sources and their reliability for studying current urban development processes, new possibilities have appeared for analyzing the urban planning of contemporary cities. At the same time, the new urban development paradigm related to regenerative sustainability requires a new approach and hence a better understanding of the processes changing cities today, which will allow more efficient...
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Smart skills and education in a future economy
PublicationWhether the role of education is to prepare people for employment or to have meaningful lives in general, it will identify and develop skills and competencies, as well as vocational and personal attributes. Skills, such as critical thinking, novel ideation, and complex cognitive and social skills, are areas where humans continue to outperform smart machines. The purpose of this article is to review the skills and competencies that...
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Assessing the attractiveness of human face based on machine learning
PublicationThe attractiveness of the face plays an important role in everyday life, especially in the modern world where social media and the Internet surround us. In this study, an attempt to assess the attractiveness of a face by machine learning is shown. Attractiveness is determined by three deep models whose sum of predictions is the final score. Two annotated datasets available in the literature are employed for training and testing...
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Katarzyna Dudek mgr
PeopleKatarzyna H. Dudek was working in the Gdańsk University of Technology Library, in the Scientific and Technical Information Section, from October 2020 until December 2021. She holds Master degree in the field of cultural studies (specialization : religious studies ) from the Jagiellonian University. In addition, she completed postgraduate studies in librarianship at the Jagiellonian University. Katarzyna gained her professional...
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Ocena wpływu polityki zdrowotnej na jakość życia starzejącego się społeczeństwa w krajach UE
PublicationStarzenie się społeczeństw w Europie powoduje wiele problemów społecznych i ekonomicznych. Polityka zdrowotna i jakość opieki zdrowotnej wpływają na stan zdrowia osób starszych, a tym samym na jakość ich życia. Artykuł jest próbą oceny polityki zdro-wotnej w krajach Unii Europejskiej w kontekście jakości życia. Wykorzystano metodę Data Envelopment Analysis i koncepcję helmsmana, powszechnie stosowane do oceny różnych rodzajów polityki....
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A Parallel Corpus-Based Approach to the Crime Event Extraction for Low-Resource Languages
PublicationThese days, a lot of crime-related events take place all over the world. Most of them are reported in news portals and social media. Crime-related event extraction from the published texts can allow monitoring, analysis, and comparison of police or criminal activities in different countries or regions. Existing approaches to event extraction mainly suggest processing texts in English, French, Chinese, and some other resource-rich...
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Robotics for human health and performance 03.2022
e-Learning CoursesThis course is to provide knowledge in area of biomechanics, necessary to design instrumentation for human health and performance, and automatics necessary to design simple instrumentation as well as about human-robot interface.
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ASSESSMENT of PERFORMANCE of UMV (2024)
e-Learning Courses(W) Assessment of Performance of Unmanned Maritime Vehicles (W-Lecture) - DAPE - WIMiO AP-of-UMV (W) -DAPE - WIMiO The course entitled "Assessment of Performance of Unmanned Maritime Vehicles (W-Lecture)" is conducted for the DAPE WIMiO Students. The AP-of-UMV (W) course is to discuss the following problems: - major areas of application of UMV unmanned maritime vehicles, - sea environment, - types of UMV vehicles, -...
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Social Aspects of Information Technology
e-Learning CoursesSubject of the course includes history of science and technics as well as social, economic, medical, health and legal aspects of Information Technology and related fields of science and technology.
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IMPROVING STUDENT SKILLS WITH ENGAGING IN HERITAGE PROTECTION PROJECTS. CASE STUDY OF ARCHITECTURAL INVENTORY WORKS AT WISŁOUJŚCIE FORTRESS, POLAND (2017)
PublicationToday's educational offer at universities contains a lot of theoretical and general knowledge, which becomes less understandable and less suitable for students of the new generation. Student's educational needs aimed at increasing the practical experience necessary for future professional life. Heritage conservation projects are a good opportunity to implement project-based learning methods. Such projects can be scientific and...
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Understanding the Ukrainian Migrants Challenges in the EU: A Topic Modeling Approach
PublicationConfronted with the aggression against Ukraine in 2022, Europe faces one of the most important humanitarian challenges - the migration of war refugees from Ukraine, most of them women with children and the elderly. Both international institutions such as the European Union and the United Nations, but also national governments and, above all, local governments, which are the main providers of services and resources for refugees,...
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Uniqueness or uniformity - studies of media architecture
PublicationA development of media architecture is presented in light of to such phenomena as aesthetization, consumerism and digitization. This article deals with media architecture in commercial spaces. Media solutions impact on the architectural skin, making it into visible and dynamic points of the image of a post-modern city. This article presents the specificity of media solutions, depending on the function of commercial activity buildings...
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Social Entrepreneurship Avenues for the Field Development through Research Paradigm Intersection Discussion
PublicationThe aim of this paper is to identify and provide key arguments for employing integrative approach in the choice of research paradigm for studying social entrepreneurship phenomenon. The fact that social entrepreneurship as a field of research is at its preliminary stage, serves as argument and gives freedom in the discussion of the choice of employing a research paradigm. The author does so through identifying commonalities and...
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Revising Entrepreneurial Orientation Construct in Social Enterprise
PublicationEntrepreneurial behavior and entrepreneurial orientation (EO) have received significant scholarly attention in entrepreneurship and management research, but mainly in the commercial context. However, some attempts discussing such behavior and EO among non-profit organizations, but limited in the social enterprise context. The literature argues that EO is higher in such contexts (Zahra, Gedajlovic, Neubaum & Shulman, 2009; Lumpkin,...
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Agile Media Management Approach – an analysis
PublicationThis article studies media management and demonstrates a fresh perspective on the new approach based on agile methodologies of project management. The analysis sequentially presents a literature overview of media and its management, the characteristics of media projects, agile project management, an analysis of agile approaches and media management along with the proposal of a...
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Robotics for human health and performance (PG_00054982) 04.2024
e-Learning CoursesDuring this course students will be provided with the knowledge in areas of robotics and biomechanics necessary to design instrumentation for human health and performance, as well as about human-robot interface.
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Exploring governance among social co-operatives: three models from Poland
PublicationThere has been overly interest regarding social enterprise and social entrepreneurship in theory and practice. In this paper the author introduces the workings of governance of small social enterprises i.e. social co-operatives, acting in most cases for the purpose of work and social integration of the marginalized, at the bottom of the pyramid of socio-economic system. The aim of this paper is to provide insights into under researched...
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REVISING ENTREPRENEURIAL ORIENTATION (EO) IN SOCIAL ENTREPRENEURSHIP, QUALITATIVE EVIDENCE FROM WORK INTEGRATION SOCIAL ENTERPRISES (WISES) FROM POLAND
PublicationEntrepreneurial behaviour and entrepreneurial orientation (EO) of (commercial) entrepreneurship. have received significant scholarly attention in entrepreneurship and management research However, there are insufficient attempts discussing such behaviour and EO in non-profit, and particularly social entrepreneurship context, arguing that EO is higher in such contexts, or remains the same, some new EO dimensions are proposed, existing...
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New Materiality-towards ‘Media Environments
PublicationArticle presents media solutions providing new materiality of architectural spaces. Media solutions in architecture evolve in new forms. Articlepresentsboth the developmentof new technological solutionsas well as new ways of application of media solutions in relation toarchitectural form. The aim of the article is to show technical aspects of new materiality - intelligent materials, allowing transmission of changeable visual content...
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I love to write and create. Can I earn money doing it? Entrepreneurial process of bloggers
PublicationNew technologies and a new way of looking at the life of future generations, open up new perspectives of entrepreneurial activities. One of them is to run a blog. Although the first blogs appeared many years ago and earning money from running them is also known to bloggers, little research is devoted to this form of entrepreneurship. The analysis of this phenomenon was carried out using the netnography method, which is not common...
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Social Aspects of Information Technology - Nowy
e-Learning CoursesSubject of the course includes history of science and technics as well as social, economic, medical, health and legal aspects of Information Technology and related fields of science and technology.
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Media architecture: participation through the senses
PublicationPervasive media and interactive technologies have become inseparable not only from our everyday life but also from architecture and city spaces. However, the generic use of new technologies in the design process and material production that affects contemporary architecture, results in buildings that become mere visual objects losing their hapticity and non-visual qualities. Despite the substantial advancement in the research studies...
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Social learning in cluster initiatives
PublicationPurpose – The purpose of the paper is to portray social learning in cluster initiatives (CIs), namely: 1) to explore, with the lens of the communities of practice (CoPs) theory, in what ways social learning occurs in CIs; 2) to discover how various CoPs emerge and evolve in CIs to facilitate a collective journey in their learning process. Subsequently, the authors address the research questions: In what ways does social learning...
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Resourcing in social enterprise – content analysis of 'good practices' profiled in 'Atlas of social economy' in Poland
PublicationThe aim of this paper is to analyze and show what processes accompany resource mobilization among social enterprises. For this, the author uses a sample of 25 ‘good practice’ examples selected and presented in ‘Atlas of social economy’ in Poland, in the most popular and well-established knowledge base web portal on social economy and social enterprise in Poland. The author makes an attempt at deconstructing the profiles of the...
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Social enterprises as a fertile ground for reducing social and economic exclusion - good practice examples from Poland
PublicationThe work briefly outlines the two dimensions of value generated by social enterprises to the economy and society. This is done in reference to the social cooperatives in Poland that are good examples of social enterprises according to EMES indicators
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W stronę spersonalizowanego miasta?
PublicationOd czasów Platona i Witruwiusza nie ustają wysiłki na rzecz dążenia do prawdy, dobra i piękna skupione wokół miasta jako idei politycznej i przestrzeni fundamentalnie egzystencjalnej. Towarzyszy im od wieków myślenie o idealnej organizacji i kompozycji miasta, o poczuciu podmiotowości mieszkańców i użytkowników, doświadczaniu przez nich czasu i przestrzeni. Szczególnie w ostatnich dekadach, gdy już nie przestrzeń, a czas i jego...
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Social development – a multidimensional approach to social development analysis. Country level evidence.
PublicationThe paper constitutes an extensive analysis of level of social development in multidimensional and complex way. The study covers 144 world countries. Each country is analyzed in from the perspective of 8 non-income variables in 2011.
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Identification of Determinants of Using Crowdfunding as a Source of Financing the Development of Social Enterprises–the Perspective of Polish Social Entrepreneurs
PublicationSocial enterprises face funding challenges caused, among other things, by investors focusing too much on risk and return. As traditional capital markets do not meet the needs of social entrepreneurs, crowdfunding can be an alternative way to raise funds for the development of their business. In this context, crowd-funding has not been sufficiently researched, and its growing importance in business finance makes it worth understanding...
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Marzena Starnawska dr
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Sklepy typu pop-up – od Guerilla Stores marki Comme de Garcons przez unikalne doświadczenie zakupowe Bikini Berlin do ... ?
PublicationObiekty, sklepy typu pop- up pojawiały się w miastach ponad dziesięć lat temu. Otwierane są na krótki okres czasu w celu promocji marki i nawiązania bezp o- średniego kontaktu z odbiorcą. Pop -up’y różnią się od tradycyjnych, stacjona r- nych sklepów rodzajem prowadzonej w nich działalności, mającym na celu przede wszystkim promocję marki. Pierwsze tymczasowe obiekty, tzw. Guerilla stores , stworzone zostały w 2004 roku...
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Pronouncement of embedded agency in the field of social entrepreneurship
PublicationThe paper provides insights into how social entrepreneurship and the institutional theory framework can be combined. The author situates the social entrepreneurship phenomenon here, and embarks on the traditional structure vs agency debate from social sciences, sociology of organizations in particular. The concept of embedded agency is referred to and employed to explain the phenomenon of social entrepreneurship. In this paper,...
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City and Urbanity in the Social Discourse
PublicationThe aim of our article is an attempt to present the concept of urbanity that has been shaped throughout centuries along with the development of European civilisation and now entered a new phase of social production of space based on cultural dimensions. The future of the majority of World’s population is connected currently with the urban life with the assumption that qualitative characteristics of life in the 21st century define...
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Physics of continuous media 2022/2023
e-Learning Courses