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Search results for: integrated marketing communication
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Interaction Studies. Social Behaviour and Communication in Biological and Artificial Systems
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Turkiye Iletisim Arastirmalari Dergisi-Turkish Review of Communication Studies
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Hanna Gaweł
PeopleHanna is a PhD student at the Doctoral School in Social Sciences in the discipline of Social Communication and Media Sciences at the Jagiellonian University and is employed as an Assistant at the Institute of Information Studies of the said university. She received her Master's degree from Jagiellonian University, where she studied Information Management at the Faculty of Management and Social Sciences. Her Bachelor's degree was...
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Adam Kupryjanow mgr inż.
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Bartosz Woliński dr inż.
PeopleCourses Informatization strategies (winter sem. 20/21, winter sem. 22/23) IT teams technologies (winter sem. 20/21) Decision analysis (winter sem. 20/21, winter sem. 21/22, summer sem. 22/23) Controlling in IT (summer sem. 20/21, 21/22, 22/23) Projects in enterprises (summer sem. 20/21, 22/23) Integrated enterprise information systems (winter sem. 20/21) Managing enterprise IT infrastructure and security (summer sem. 2021/22) Decision...
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Innowacje jako przedmiot obrotu rynkowego
PublicationW artykule podjęto problem cech innowacji jako produktów, które na świecie, coraz częściej również w Polsce, stają się przedmiotem obrotu rynkowego. Różnią się zdecydowanie od produktów, oferowanych przez przedsiębiorstwa produkcyjno-usługowe na rynkach dóbr konsumpcyjnych, także gotowych dóbr przemysłowych. Kluczowe różnice wynikają z tego, że innowacja może być produktem - przedmiotem obrotu rynkowego już jako idea i koncepcja,...
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Bogdan Pankiewicz dr hab. inż.
PeopleBogdan Pankiewicz graduated in 1993 from the Department of Electronics at Gdansk University of Technology (GUT) and in 2002 he obtained a doctoral degree in the field of electronics at the Faculty of Electronics, Telecommunications and Informatics at GUT. From the beginning of his career he is associated with GUT: first as an assistant (years 1994-2002) and then as assistant professor (since 2002) at the Faculty of Electronics,...
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Aleksander Orłowski dr hab. inż.
PeopleDr hab. inż. Aleksander Orłowski, profesor PG w Katedrze Zarządzania Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej, v-ce prezes Forum Rozwoju Aglomeracji Gdańskiej. Zawodowo zajmuje się badaniem i rozwojem koncepcji Smart Cities, współautor (2016-2017) badań gotowości do Smart City dziesięciu czołowych polskich urzędów miejskich, autor książki: Model gotowości procesowej urzędu miejskiego dojścia do Smart City (2019)....
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Jarosław Ziętarski dr
PeopleJarosław Ziętarski is a lecturer (PhD) in the Department of Finance at the Faculty of Management and Economics of the Gdańsk University of Technology. He has his own channel on the youtube platform called "FAT CAT Financial Education" where he popularizes knowledge in the field of management accounting. He was on the organizing committee of the 28th Annual Multinational Finance Society Conference. Courses taught: Introduction...
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Images. The International Journal of European Film, Performing Arts and Audiovisual Communication
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ALSIC Apprentissage des langues & systèmes d'information et de communication
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International Journal of Science Education Part B-Communication and Public Engagement
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Józef Woźniak prof. dr hab. inż.
PeopleProfessor Józef Woźniak received his M.Sc., Ph.D. and D.Sc. degrees in electronics and telecommunications from the Faculty of Electronics, Gdańsk University of Technology (GUT), Poland, in 1971, 1976 and 1991, respectively. In January 2002 he became a full professor. In 1993 he was elected Associate Dean of the Faculty of Electronics and in 1994 he was he was appointed a Professor at GUT. Simultaneously, from October 1994 till...
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Agnieszka Lang dr hab. inż.
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Andrzej Chybicki dr inż.
PeopleA graduate of the Faculty of Electronics, Telecommunications and Informatics at the Gdańsk University of Technology, PhD in technical sciences in the field of IT specializing in distributed data processing in IT . Aimed at exploiting the achievements and knowledge in the field of industrial research. He cooperated with a number of companies including OpeGieka Elbląg, Reson Inc., Powel Sp. z o. o., Wasat, Better Solutions, the European...
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Sebastian Wilczewski dr inż.
PeoplePhD. Sebastian Wilczewski is employed as an Assistant Professor in the Department of Applied Informatics in Management, Faculty of Management and Economics. Additionally, he has been working in IT companies for over 20 years, where he held positions from an system engineer and consultant, through the position of Project Manager, Portfolio Manager and Process Owner to the position of Team Leader for a team of about 30 IT analysts. Areas...
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A system solution for integration of process planning and control in flexible manufacturing
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Introductory CDIO Project [Energy Technologies][2021/22]
e-Learning CoursesDesign of complete prototype of Simple electronic circuit (DC-DC converter) with control based on integrated circuit.
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Introductory CDIO Project [Energy Technologies][2021/22]
e-Learning CoursesDesign of complete prototype of Simple electronic circuit (DC-DC converter) with control based on integrated circuit.
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Hermes - Journal of Language and Communication Studies (former title: Hermes. Journal of Linguistics)
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AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublicationThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
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International Symposium on Information and Communication Technologies
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International Conference on International and Communication Technologies
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AoM Organizational Communication and Information Systems
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International Conference on Communication Systems and Applications
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International Conference on COMmunication Systems & NETworkS
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International Conference on Information and Communication Technologies and Development (International Conference on Information and Communication Technologies Development)
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Computer-assisted pronunciation training—Speech synthesis is almost all you need
PublicationThe research community has long studied computer-assisted pronunciation training (CAPT) methods in non-native speech. Researchers focused on studying various model architectures, such as Bayesian networks and deep learning methods, as well as on the analysis of different representations of the speech signal. Despite significant progress in recent years, existing CAPT methods are not able to detect pronunciation errors with high...
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Patients’ Expectations as to Doctors’ Behaviors During Appointed Visits
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Unfavorable Medical Diagnosis – Oncological Patients’ Experiences and Preferences
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Editorial: Coronavirus disease (COVID-19): Socio-economic systems in the post-pandemic world: Design thinking, strategic planning, management, and public policy
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Osoby starsze wobec innowacyjnych form świadczenia usług ubezpieczeniowych
PublicationPrzedmiotem zainteresowania badawczego w niniejszym tekście są usługi ubezpieczeniowe świadczone z wykorzystaniem innowacyjnych środków komunikacji: Internetu lub telefonu. W artykule skoncentrowano się na osobach powyżej 50 roku życia, szczególnie narażonych na zjawisko wykluczenia cyfrowego. Na podstawie przeglądu literatury sformułowano hipotezę badawczą: Cechy społeczno – demograficzne osób powyżej 50 roku życia wpływają na ich...
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City as a product. Architecture as an Economic Instrument. Are Global Cities People-Friendly Places?
PublicationWhile spending time in our everyday urban environment do we ever think how particular architecture influences the economic value of that space? Space has its measurable financial value. From the economic point of view a place can be treated as a product that fights for appearing in tourists’ and investors’ consciousnesses. Space - treated as an object of demand and supply - becomes an element in a marketing game. To reach its...
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CyberEmpathy: Magazine of Visual Communication and New Media in Art Science Humanities Design and Technology
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Antecedents and Consequences of Brand Loyalty
PublicationThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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Results of electrical voltage measurements in reactors - part 1
Open Research DataResults of electric voltage measurements in six reactors using various plantings. These are the results of the project: Integrated approach 3M (Macrophytes-Microbiome-Modelling) to elucidate mechanisms of bioenergy production and micropollutants transformation in Floating Treatment Wetlands combined with Microbial Fuel Cells.
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Wybrane instrumenty zintegrowanej komunikacji marketingowej
PublicationW artykule zwrócono uwagę na potrzebę stosowania zintegrowanej komunikacji marketingowej. Szczególną uwagę poświęcono osobowym formom komunikacji marketingowej, takim jak: sprzedaż osobista, targi i wystawy oraz marketing szeptany.
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Innowacje jako źródło ekspansji marketingu relacji
PublicationOmówiono istotę innowacji, proces ich tworzenia i rozwoju. Przedstawiono relacje innowacje - marketing. Wymieniono układy, w których przebiegają procesy rozwoju innowacji oraz wykorzystanie marketingu relacji w rozwoju innowacji.
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International Conference on 3G Mobile Communication Technologies
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International Conference on Computer Communication and Networks [IC3N]
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International Colloquium on Structural Information and Communication Complexity
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Workshop on Approximation and Randomization Algorithms in Communication Networks
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IEEE International Conference on Sensing, Communication and Networking
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International Conference on Information and Communication Technologies in Tourism
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International Conference on Communication System Software and Middleware
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International Conference on Security and Privacy for Communication Networks
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Komunikacja marketingowa, jako istotny instrument kreujący wizerunek nowego produktu
PublicationNiniejszy rozdział przybliża czytelnikom zagadnienia związane z komunikacją marketingową w kontekście wprowadzania na rynek nowych produktów. Opisano w nim pojęcie komunikacji marketingowej, elementy procesu komunikacji marketingowej oraz funkcje pełnione przez komunikację. Przybliżono też rodzaje strategii (w tym strategie przekazu) i omówiono kanały komunikacji. Scharakteryzowano również metody ustalania budżetu na realizację...
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Consumerism and the Quality of Life
PublicationHigh level of consumption, driven by marketing activities, the pleasure and joy of possession and the accumulation of material goods are often associated with prosperity, sense of happiness and fulfilment in life. On a broader scale, economic indicators related to production and consumption are used to define the well-being and quality of life in societies. Unfortunately, the phenomenon of consumerism entails negative social and...
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Innowacje we współczesnej bankowości - ich ocena
Publicationw opracowaniu przedstawiono innowacje występujące we współczesnej bankowości. Autorzy dokonali klasyfikacji innowacji, które zostały poparte przykładami. Przeanalizowano badania przeprowadzone przez European Financial Management& Marketing Association w zakresie innowacyjności banków detalicznych.
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Perceptions of entrepreneurs among Polish students - entrepreneurs' alternative constructions from different, not mainstream research perspective - what do children of transition think?
PublicationArtykuł jest próbą prezentacji wyobrażeń i konstrukcji przedsiębiorców w oczach studentów kierunku zarządzanie i marketing na Politechnice Gdańskiej. Wykorzystane w nim zostały metody analizy zawartości danych wizualnych oraz elementy semiotyki.