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Search results for: MARŻA BRUTTO
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The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector
PublicationPurpose: This paper focuses on the effects of positive and negative online reviews (eWOM) on the metrics of consumer-based brand equity (CBBE) in the context of the Polish restaurant sector. Methodology: The dedicated online survey was completed by 777 consumers, which we then analyzed with structural equation modeling. Each catering outlet was to allow to order meals online. We used descriptive analysis, confirmatory factor analysis,...
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Zaufanie do marek jako mediator pomiędzy postrzeganym ryzykiem i skłonnością do elektronicznego word-of-mouth
PublicationRozwój Internetu oraz dostęp konsumentów do mediów społecznościowych wpływają na ich zaangażowanie on-line. Odzwierciedla to również sposób, w jaki konsumenci wyrażają opinie o markach i produktach w Sieci. Celem ankiety było zbadanie wpływu postrzeganego ryzyka i zaufania do marki na skłonność konsumentów do electronic word-of-mouth (eWOM). Ponadto, autorzy zbadali rolę zaufania do marki jako mediatora w relacji między postrzeganym...
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Badanie aktywności online polskich konsumentów dotyczącej marek
PublicationRozwój nowych trendów w internecie, a w szczególności Web 2.0, spowodował wzrost społecznego zaangażowania internautów oraz dalszy rozwój kanałów społecznościowych i tym samym różnego typu platform interaktywnych. Internet zachęca internautów do interakcji z witrynami, a za ich pośrednictwem z innymi użytkownikami sieci. Umożliwia im tworzenie treści na temat różne tematy, w tym na przykład związany z markami produktów. Dzięki...
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Zarządzanie tożsamością w organizacjach na różnych poziomach zagregowania
PublicationNiniejszy artykuł stanowi naukową refleksję nad pojęciem tożsamości grupowej, odnoszonej do przedsiębiorstw oraz ich agregatów, określanych przez autorkę mianem „organizacji na wyższych poziomach zagregowania”. Głównym celem artykułu jest przegląd literatury z zakresu tożsamości przedsiębiorstwa, a na tej podstawie próba ustalenia czym jest taka tożsamość i co się na nią składa. Na wstępie autorka przedstawia definicje tożsamości...
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Saamskie teatry
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Bowaryzm jako samotność. „Miłość” Hanne Ørstavik, czyli opowieść o norweskiej pani Bovary końca XX wieku
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Å Reise Nordover Eller Å Utfordre Det Norske: Ailo Gaups Trommereisen Og Helene Uris Rydde Ut
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Nationalism as a Manipulation of Collective Imaginaries (Stereotypes) of One’s Own and Strangers in Jan Stanisław Bystroń’s “National Megalomania”
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Klasyfikacja sygnału EKG przy użyciu konwolucyjnych sieci neuronowych
PublicationAutomation and improvement of diagnostic process is a vital element of medicine development and patient’s condition self-control. For a long time different ECG signal classification methods exist and are successfully applied, nevertheless their accuracy is not always satisfying enough. The lack of identification of an existing abnormality, which is very similar to a normal heartbeat is the biggest issue - for example premature...
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Zasady nabywania gruntów pod drogi publiczne w Polsce / The principles of land acquisition for public roads in Poland
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Mental Health Impact of SARS-COV-2 Pandemic on Long-Term Care Facility Personnel in Poland
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Searching for new development in areas of the city
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Social and Infrastructural Conditioning of Lowering Energy Costs and Improving the Energy Efficiency of Buildings in the Context of the Local Energy Policy
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The Use of Artificial Intelligence as a Tool Supporting Sustainable Development Local Policy
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Deep learning-based waste detection in natural and urban environments
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Reactions of the Lithiated DiphosphinetBu2P-P(SiMe3)Li with [(η6-C6H6)RuCl2]2in the Presence of Tertiary Phosphines
PublicationtBu2P–P(SiMe3)Li reacted with [(η6-C6H6)RuCl2]2at–40 °C in the presence of PR3(PR3=PEt3,PEt2Ph, PEtPh2) by the nucleophilic addition of the tBu2P–P(SiMe3) moiety to the benzene ring to yield solely the complexes [(R3P)2Ru(Cl)-{η5-C6H6(Me3SiP–PtBu2)}] (1). These products decomposed slowly at ambient temperature to yield benzene, Ru clusters, and small amounts of the dinuclear ruthenium complexes [{(R3P)2Ru}2(μ,η2:2-P2)2Ru(PR3)2](Ru–Ru)(6)....
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Nanosize effect of clay mineral nanoparticles on the drug diffusion processes in polyurethane nanocomposite hydrogels
PublicationStudies of swelling and release of naproxen sodium (NAP) solution by polyurethane nanocomposite hydrogels containing Cloisite® 30B (organically modified montmorillonite (OMMT)) have been performed. Polyurethane nanocomposite hydrogels are hybrid, nontoxic biomaterials with unique swelling and release properties in comparison with unmodified hydrogels. These features enable to use nanocomposite hydrogels as a modern wound dressing....
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Postawy strażaków wobec pomocy psychologicznej
PublicationCelem pracy była ocena postaw strażaków wobec pomocy psychologicznej - jej dostępności i stygmatyzacji oraz zależność od stażu, stresu pracy i zdarzeń traumatycznych podczas działań bojowych. Metody: Postawa wobec pomocy psychologicznej w wojsku Britt, Kwestionariusz Subiektywnej Oceny Pracy Dudek i wsp. oraz wskaźnik zdarzeń traumatycznych podczas służby. Grupa: 189 strażaków z jednostek ratowniczo - gaśniczych. Prawie trzy...
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Przegląd Czytelnia
PublicationPropozycja czterech publikacji, polecanych jako lektura dla architektów: Czasopismo eVolo z 2010 roku pod tytułem „Skyscrapers od the Future”. Znalazło się w nim m.in. 30 prac przysłanych na światowy konkurs architektoniczny na „najbardziej awangardowe idee dla wertykalnej intensywności” – 09 Skyscraper Competition; (2) „Urban Interventions. Personal Projects in Public Spaces” pod redakcją Roberta Klantena i Matthiasa Hubnera,...
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Dependence between Ionic Liquid Structure and Mechanism of Visible-Light-Induced Activity of TiO2 Obtained by Ionic-Liquid-Assisted Solvothermal Synthesis
PublicationBecause of the tremendous structural diversityof ionic liquids (ILs), simple transfer of observations performed for one IL used for IL-TiO2 preparation on different samples is not possible. Therefore, four ionic liquids, all containing distinct nitrogen-bearing organic cations (pyridinium, pyrrolidinium, ammonium, imidazolium), were used for the first time for the preparation of IL-TiO2 composites. The role of the individual IL...
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Effects of an immunosuppressive treatment on the rat prostate
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Od „Arabskiej Wiosny” do „koptyjskiej zimy”: chrześcijański głos z Egiptu
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From Creative Thinking Techniques to Innovative Design Solutions - The Educators' Perspective
PublicationThe article presents a structure and basic tasks of a new original academic course, which was inaugurated in 2015 at the Faculty of Architecture in Gdańsk University of Technology and organized for the first year students of Spatial Planning.The title of the course was ‘Garden Cities and the Gardens in the Cities. A Course with Elements of Training Creativity’. The aim of the course was to encourage the participants to develop...
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EFFECT OF ANTIOXIDANTS ON THE STABILITY OF PITCH- BASED POLYMER TO THERMO-OXIDATIVE ACTION
PublicationThe influence of stabilizers – hydrogen donors – on the processes of thermooxidative destruction of pitch-based polymer has been investigated. It is shown that Irganox has not stabilizing effect on pitch-based polymer and melamine slightly retards the destructive process. A mixture of melamine and Irganox exhibits synergetic stabilizing effect and at the optimum ratio it can be used to prevent unwanted thermooxidative processes...
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublicationThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Hysteresis modelling of a medium frequency single-phase transformer
PublicationThe article describes a feedback Preisach hysteresis model equivalent circuit implementation of a medium frequency single-phase transformer being a part of a high power and high efficiency DC-DC converter. The macroscopic models of magnetic hysteresis are introduced and the feedback Preisach model is selected for further analysis. The hysteresis model is developed for a prototype transformer and the hysteresis loops are compared...
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User-generated images and its impact on consumer-based brand equity and on purchase intention
PublicationResearchers and brand managers have limited knowledge of the effects that different types of user-generated content (UGC) have on consumers’ perception of brands and behavior. In this study we investigated 301 authors of a specific category of UGC, i.e., user-generated images (UGI) on a social networking site to confirm the relationships of four drivers reported in literature (co-creation, empowerment, community, and self-concept)...
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Comparison of the paracetamol electrochemical determination using boron-doped diamond electrode and boron-doped carbon nanowalls
PublicationTwo different type of electrodes, boron-doped diamond electrode (BDD) and boron-doped carbon nanowalls (B:CNW) electrode, were used for the electrochemical determination of paracetamol using the cyclic voltammetry and the differential pulse voltammetry in phosphate buffered saline, pH = 7.0. The main advantage of these electrodes is their utilization without any additional modification of the electrode surface. The peak current...
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Structure and electric properties of double magnesium zirconium orthophosphate
PublicationPublikacja przedstawia wyniki pomiarów elektrycznych i strukturalnych ortofosforanu magnezowo-cyrkonowego.
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Probability estimation of the city’s energy efficiency improvement as a result of using the phase change materials in heating networks
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Mixed ionic-electronic conductivity and structural properties of strontium-borate glass containing nanocrystallites of Bi2 VO5.5
PublicationSamples of strontium borate glass containing bismuth vanadate nanocrystallites were prepared. Nanocomposites containing up to 45mol% of the Bi2VO5.5 phase exhibit electrical properties closer to the strontium-borate glass than to the ferroelectric Bi2VO5.5 ceramic. The glass matrix still may contain some part of bismuth and vanadium ions even after crystallization process and there is too little of crystalline phase to observe...
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Thermal and physical properties of ZrO2–AlO(OH) nanopowders synthesised by microwave hydrothermal method
PublicationIndustrially relevant nanopowder was synthesised by microwave hydrothermal synthesis to obtain well-controlled composition (ZrO2–AlO(OH) system) which was found to determine a number of physical and thermal characteristics. This study reports variation of particle size, density, specific surface area (SSABET), as well as thermal behaviour of nanopowder mixtures of ZrO2–AlO(OH) in the whole range of compositions. It was found that...
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Nonlinear and linear impedance of bismuth vanadate ceramics and its relation to structural properties
PublicationThe nonlinear and linear electrical properties, topography, and microstructure of bismuth-vanadate ceramics, were studied. The structurewas observed with the use of X-ray diffraction (XRD), scanning electronmicroscopy (SEM), atomic force microscopy (AFM) and confocal microscopy methods. The obtained results showed that ceramic is porous. Two phase transitionswere determinedwith the use of DSC measurements. The linear and nonlinear ac...
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Deep learning-based waste detection in natural and urban environments
PublicationWaste pollution is one of the most significant environmental issues in the modern world. The importance of recycling is well known, both for economic and ecological reasons, and the industry demands high efficiency. Current studies towards automatic waste detection are hardly comparable due to the lack of benchmarks and widely accepted standards regarding the used metrics and data. Those problems are addressed in this article by...
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Enzymatic assays confirm the toxicity reduction after manure treatment of heavy metals contaminated soil
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Aquaporin-2 water channel in the kidney of farm animals: An overview
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Constructing Sámi images in Scandinavian television series: Between pessimism and new possibilities
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SPATIAL PLANNING OF PHOTOVOLTAIC INVESTMENTS IN THE MOTORWAY ZONE
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Valuation of Residential Premises for the Purposes of Securing the Receivables of the Creditor in Poland
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Costs of Urbanisation in Poland, Based on the Example of Wrocław
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ECONOMIC ASPECTS OF LOCAL SPATIAL DEVELOPMENT PLAN BASED ON THE EXAMPLE OF WROCLAW
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Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland
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Construction of Public Roads at the Meeting Point of Different Legislation Systems
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Borough Development Dependent on Agricultural, Tourism, and Economy Levels
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Big fat Assyrian/Syriac weddings: rituals and marriage traditions among Middle Eastern Christians in Sweden
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Modern Assyrian/Syriac Diaspora in Sweden
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Assyrians Without Borders: Middle Eastern Christians Towards a New Form of Citizenship in Sweden
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Współczesna diaspora asyryjsko-aramejska w Szwecji
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Characterization of single-stranded DNA-binding proteins from the psychrophilic bacteria
PublicationSingle-stranded DNA-binding proteins (SSBs) are indispensable elements in the cells of all living organisms. SSB proteins interact with ssDNAinsequence in an independent manner, preventing them from forming secondary structures and from degradation by nucleases. In this way, SSB-binding proteins participate in all processes involving ssDNA, such as replication, repair and recombination.Although there are differences in amino acid...
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Novel primosomal protein B from Clostridium pasteurianum
PublicationPriB is a primosomal protein that catalyzes DNA replication in Procaryota. The replication pathway starts with PriA protein - the initiator protein that binds to a DNA replication fork, unwinds double-stranded DNA and role of PriB is to stabilize PriA on the DNA. However there are many biochemical differences in replication mechanism in bacteria and only some of them use PriB proteins. A few of PriB proteins were published and...