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Search results for: customer insight
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On a Certain Research Gap in Big Data Mining for Customer Insights
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Customer Engagement Consequences for Firms
PublicationPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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Customer Assessment of Brand Valuation and Social Media
PublicationThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...
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The Large Customer Reactive Power Control Possibilities
Publicationn this paper the authors wish to draw attention to the rationale for, and the possibility of, the use of local reactive power sources by the Transmission Node Master Controller (TNMC). Large Customers (LC) are one of the possible reactive power sources. The paper presents the issues related to the need for coordination between the control systems installed in the LC network, and coordination between control systems of the LC as...
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Insight into heart regeneration
PublicationThe mammalian heart is thought to be incapable of regeneration because of the limited ability of cardiomyocytes. to proliferate. However, it has been recently shown that the neonatal murine heart is able to restore its normal function after coronary artery ligation or even partial resection. Unfortunately, this feature is lost in a few days after birth, although lower vertebrates as zebrafish or newt, retain this ability until adulthood. Therefore,...
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RFM-based repurchase behavior for customer classification and segmentation
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Intelligent Decision Forest Models for Customer Churn Prediction
PublicationCustomer churn is a critical issue impacting enterprises and organizations, particularly in the emerging and highly competitive telecommunications industry. It is important to researchers and industry analysts interested in projecting customer behavior to separate churn from non‐churn consumers. The fundamental incentive is a firm’s intent desire to keep current consumers, along with the exorbitant expense of gaining new ones....
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Credibility of Business Operations via Internet: Customer Perspective
PublicationTourism plays an important role in economy of Mediterranean countries. Year after year, more and more people spend or like to spend their vacations (and money) in the Mediterranean region. Hiring private apartments or houses by individual persons for themselves and their families becomes more and more popular way of vacation arrangement and, in the result, constitutes an important factor of the countries' incomes. Versatile and...
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SMART SHOP SERVICES FOR BUILDING CUSTOMER-ORIENTED SCENARIOS
PublicationThe shops of today mostly support the customer by offering him or her products based on basic relationships between products viewed or ordered by users with similar tastes. This common approach may fail in many cases especially when the user does not have sufficient knowledge about the market, or when he or she wants to build a set of products in more than one shop. New categories of smart shop services are proposed in order to...
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Customers Perspective on Mass-customization of Houses
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Interconnection of the Customer-Side Resources Using Single Phase VAPF
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Modelling Of Commercial Websites. A New Perspective On Usability And Customer Relation
PublicationFrom an economic point of view, a critical aspect of online services is their ability to retain customers. The aim of presented study was the use of a layered model VIPR (Visual - Interaction - Process - Relation ) for commercial services online. The indicator of trust and establishing lasting relationships were assessment achieved from experienced users of commercial online services (n = 207), obtained by means of Web Credibility...
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Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublicationThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
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Interconnection of the Customer-Side Resources Using Single Phase VAPF
PublicationThe paper introduces method for utilization of the customer-side generated energy using single phase voltage active power filter. Structure and control method of the power electronics converter has been described and some simulation results are shown to prove usefulness of this arrangements. Proposed application realizes the following functions: power quality improvement, uninterruptible supplying and energy costs reduction.
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The potential of web awareness as a determinant of dually defined customer value
PublicationIn the conditions of increasing demand barrier, the enterprise’s basic capital is customers. From an enterprise point of view, this means the need to create a dual perceived and defined customer value which remains related to market value (income and development potential) and customer resource value (reference, information and cooperative potential). The progressing digitisation process transfers business processes, and thus relationships, into...
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Empirical analysis of tree-based classification models for customer churn prediction
PublicationCustomer churn is a vital and reoccurring problem facing most business industries, particularly the telecommunications industry. Considering the fierce competition among telecommunications firms and the high expenses of attracting and gaining new subscribers, keeping existing loyal subscribers becomes crucial. Early prediction of disgruntled subscribers can assist telecommunications firms in identifying the reasons for churn and...
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Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublicationPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
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Metabolomic Insight into Polycystic Ovary Syndrome—An Overview
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Insight into the oligomeric structure of PORA from A. thaliana
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Searching for innovation knowledge: insight into KIBS companies
PublicationPurpose – The paper analyzes the patterns of research of “innovation knowledge” (i.e. knowledge that can result in introducing innovations in the company that can be observed in KIBS (Knowledge-Intensive Business Services) companies. Particularly, it identifies and classifies the possible approaches adopted by companies on the basis of two dimensions: the intensity/proactivity of search efforts, and the source primarily used. Design/methodology/approach...
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Searching for innovation knowledge: insight into KIBS companies
PublicationThe paper analyses the activity of research for “innovation knowledge”—here defined as knowledge that can lead to the introduction of service innovations—by Knowledge-Intensive Business Services (KIBS) companies. It proposes a classification of the possible search approaches adopted by those companies based on two dimensions: the pro-activity of search efforts and the source primarily used. Such classification is then discussed...
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How to Tackle Bacteriophages: The Review of Approaches with Mechanistic Insight
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Insights in microbiotechnology: 2022.Editorial
PublicationThis Research Topic serves as an invaluable resource for readers interested in staying updated with the latest progress and developments in the field of microbiotechnology. It spotlights the innovative research conducted by up-and-coming experts in the field, specifically emphasizing the transforming abilities of microorganisms that greatly influence the scientific community. The advent of multi-omic technologies has revolutionized microbiotechnology,...
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Identification of the customer meter assignment to phases in LV grid: Selected issues of UPGRID project realization
PublicationThe paper presents selected issues on the European UPGRID grant implemented by a consortium of companies from seven European states, including from Poland, on the monitoring and control of low voltage grid using measurement pre-registered data by smart AMI meters. The paper focuses on the issue of lack of information on the assignment of communal meters to individual phases.
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The Method of a Two-Level Text-Meaning Similarity Approximation of the Customers’ Opinions
PublicationThe method of two-level text-meaning similarity approximation, consisting in the implementation of the classification of the stages of text opinions of customers and identifying their rank quality level was developed. Proposed and proved the significance of major hypotheses, put as the basis of the developed methodology, notably about the significance of suggestions about the existence of analogies between mathematical bases of...
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Online stores' credibility: the moderating role of customers' gender and self-efficacy
PublicationThe evaluation of online stores’ credibility by customers in regard of gender and self-efficacy is presented. Two groups of attributes, usability and informational content, were characteristics of credibility. The survey involved students as representatives of the largest group of the Internet users. As shown by the results obtained, the informational content of online stores (such as recommendations) and its professionalism was...
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Shale gas: insight into Baltic Basin and some technical aspects
PublicationWybrane zagadnienia w poszukiwaniu i produkcji gazu z łupków na bazie własnych doświadczeń na obszarach basenu Morza Bałtyckiego, Pomorza i Połnocnej Polski.
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Untargeted Metabolomics Provides Insight into the Mechanisms Underlying Resistant Hypertension
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Phenomenon of Mobbing as IT Users Burnout Premises. Insight from Poland
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Molecular Insight into the Self-Assembly Process of Cellulose Iβ Microfibril
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Lipidomics of Staphylococcus aureus – a new insight into the antibiotic resistant phenotype
PublicationStaphylococcus aureus is an aggressive pathogen responsible for a variety of diseases, in cluding life-threatening sepsis. Many strains of these bacteria are resistant to multiple classes of antibiotics, which is a substantial clinical problem in the treatment of S. aureus infections. We developed a comprehensive untargeted lipidomic workflow, including sample preparation, liquid chromatography-quadrupole-time-of-flight mass spectrometry...
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Arylation of enelactams using TIPSOTf: reaction scope and mechanistic insight
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From user satisfaction to customer loyalty: addressing economic values in user-centered design of on-line services
Publicationartykuł omawia czynniki ekonomiczne wpływające na satysfakcję użytkownika w usługach on-line, a zwłaszcza te, które wpłacają w dłuższej perspektywie na kształtowanie lojalności klienta w stosunku do dostawcy określonych usług on-line. Przeprowadzono oceny eksperckie oraz badania z udziałem użytkowników, które pozwoliły na wskazanie preferencji użytkowników odnośnie czynników ekonomicznych. wykazano, że czynnikiem krytycznych dla...
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Applying Fuzzy Logic of Expert Knowledge for Accurate Predictive Algorithms of Customer Traffic Flows in Theme Parks
PublicationThis study analyzes two forecasting models based on the application of fuzzy logic and evaluates their effectiveness in predicting visitor expenditure and length of stay at a popular theme park. The forecasting models are based on a set of more than 600 decision rules constructed in the form of a complex series of IF-THEN statements. These algorithms store expert knowledge. A descriptive instrument that records the individual visitor's...
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Quality improvement in Polish public administration in the context of the creativity potential of tools and techniques of customer satisfaction research
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Sampling-based novel heterogeneous multi-layer stacking ensemble method for telecom customer churn prediction
PublicationIn recent times, customer churn has become one of the most significant issues in business-oriented sectors with telecommunication being no exception. Maintaining current customers is particularly valuable due to the high degree of rivalry among telecommunication companies and the costs of acquiring new ones. The early prediction of churned customers may help telecommunication companies to identify the causes of churn and design...
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Insights Into Hydrodynamics of Spinning Fluids Reactor
PublicationSpinning fluids reactor (SFR) is one of the most efficient gas-liquid contacting system with high potential of application in many fields. The unique solution of SFR is the contacting of two spinning fluids which generated centrifugal force. The aim of this study was to investigate the pressure field distribution on the inner surface of reactors dispersing element. Obtained results confirm the high heterogeneity of the field pressure...
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Analysis of Business Customers’ Energy Consumption Data Registered by Trading Companies in Poland
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An Insight into the Stages of Ion Leakage during Red Blood Cell Storage
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Multiplatform metabolomics provides insight into the molecular basis of chronic kidney disease
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Spectroscopic insight into supramolecular assemblies of boric acid derivatives and β-cyclodextrin
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A new insight into understanding the Crow and Champagne preferred mode: a numerical study
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Synthesis of Phosphonated Carbon Nanotubes: New Insight into Carbon Nanotubes Functionalization
PublicationCarbon nanotubes were successfully functionalized for the first time in a free radical phosphonylation reaction. Three synthetic protocols were proposed. Carbon nanotubes and diethylphosphite reacted in the presence of known radical initiator, such as azobisisobutyronitrile, single electron oxidant—Mn(OAc)3, or under UV radiation. The functionalized material was fully characterized by means of spectroscopic methods, together with...
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Social Entrepreneurship through Cooperatives: Founder Insights
PublicationIn this research we are interested in how social entrepreneurs think about their organizational creation process in the context of cooperatives, and how cooperatives conceptualize and actualize their ‘care for community’ social principles. In this interface of organizational purpose and form, we find a variety of interesting issues presented by our interview sample of founders of young, global organizations from six nations. Discussing...
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Knowledge risks in organizations – Insights from companies
PublicationPurpose: Knowledge risks are increasingly becoming a great challenge to a variety of organizations. At the same time, academic research on such types of risks, their consequences, and potential ways of overcoming them is still scarce and fragmented. To fill this gap, the paper aims to find out do companies manage their knowledge risks, what are the possible knowledge risks they face and have they observed an increase of knowledge...
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Knowledge Safety – Insights from the SME Sector
PublicationPurpose: This paper aims to explore the topic of knowledge safety, defined as the state of knowledge being safe from loss, leakage, attrition, oblivion, waste or theft. The paper first presents a theoretical background and review of previous studies on knowledge loss and ways of overcoming it, and then illustrates the topic of knowledge safety with ten case studies from the small and medium-sized enterprises (SMEs) sector. Methodology:...
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Insights into baby disposable diapers sustainable application
PublicationThe sustainable use of baby disposable diapers is one of the issues currently being discussed to reduce the undesirable impact on the environment and improve the public's understanding of the proper use of diapers. This issue is a step toward promoting a cleaner, greener, and waste-less environment. In this article, the authors discuss options for a viable future for both people and the planet. We believe that it inspire others...
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The Role of NF-κB in Uterine Spiral Arteries Remodeling, Insight into the Cornerstone of Preeclampsia
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Isothiocyanates as effective agents against enterohemorrhagic Escherichia coli: insight to the mode of action
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Insight into the Effect of ZIF‐8 Particle Size on the Performance in Nanocarbon‐Based Supercapacitors
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