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Search results for: BRANŻA SANITARNA
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublicationThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Slow-wave resonant structures in branch-line coupler miniaturization: a case study
PublicationA case study of novel slow-wave resonant structures dedicated to efficient microstrip branch-line coupler size reduction has been presented. A compact 3-dB branch-line coupler has been designed to mimic the performance of its conventional counterpart, simultaneously demonstrating a substantial 88% surface area reduction. The vital usefulness of the approach in the process of microstrip line abbreviation has been experimentally...
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Algorytm branch-and-bound dla pewnego problemu szeregowania zadań uwarunkowanych czasowo
PublicationW artykule został przedstawiony algorytm branch-and-bound dla problemu szeregowania zadań uwarunkowanych czasowo 1 | pi = 1 + aisi | sum Ci. Przedstawiono także wyniki eksperymentów komputerowych prezentujących wydajność algorytmu. Zastosowanie przedstawionego algorytmu umożliwia powiększenie "obliczalnych" rozmiarów instancji o 6-10 zadań w stosunku do algorytmu pełnego przeszukiwania.
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublicationThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Phytotoxic Metabolites Produced by Diaporthella cryptica, the Causal Agent of Hazelnut Branch Canker
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublicationPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Design of Frequency-Reconfigurable Branch-Line Crossover Using Rectangular Dielectric Channels
PublicationThis paper presents an efficient yet straightforward passive reconfiguration technique to tune the operating frequency of a branch-line crossover (BLCO). The underlying principle is to fill rectangular dielectric channels (RDCs) prepared beforehand with either air or materials of different relative permittivity. Two configurations (one RDC and three RDCs in each arm) of the branch-line crossover are employed to estimate the tunability...
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands
Publicationhttps://www.taylorfrancis.com/books/mono/10.4324/9781003178248/personal-branding-knowledge-economy-wioleta-kucharska
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Jakub Drewnowski dr hab. inż.
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Journal of the Malaysian Branch of the Royal Asiatic Society
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Analysis of Attitudes of Internet Users Towards the Brand in Social Media
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Determination of authenticity of brand perfume using electronic nose prototypes
PublicationThe paper presents practical application of an electronic nose technique for fast and efficient discrimination between authentic and fake perfume samples. Two self-built electronic nose prototypes equipped with a set of semiconductor sensors were employed for that purpose. Additionally 10 volunteers took part in sensory analysis. The following perfumes and their fake counterparts were analysed: Dior – Fahrenheit, Eisenberg – J’ose,...
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Shaping the brand awareness of science and technology parks in Eastern Poland
PublicationThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
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Journal of Product & Brand Management
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Wykorzystanie nowoczesnych koncepcji zarządzania produkcją i jakością w przedsiębiorstwach branży automotive – przebieg i status badań Słowa kluczowe:
PublicationW referacie opisano wyniki badań przeprowadzonych w Firmie A, przedsiębiorstwie branży automotive. Celem było zebranie informacji odnośnie stosowanych systemów oraz narzędzi zarządzania produkcją i jakością, determinantów ich wyboru oraz korzyści i wad związanych z ich wykorzystaniem. Przeprowadzono badania ankietowe wśród kadry za-rządzającej oraz pracowników produkcyjnych, wywiady pogłębione oraz obserwacje. Po wnikliwej analizie,...
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Design considerations for compact microstrip resonant cells dedicated to efficient branch-line miniaturization
PublicationA conventional compact microstrip resonant cell (CMRC)has been thoroughly investigated to enhance its slow-wave properties and subsequently ensure an efficient miniaturization of a microstrip circuit. The geometry of a classic CMRC has been improved in terms of slowwave effect in two progressive steps: (i) a single-element topology has been replaced with a double-element one and (ii) a high-impedance section has been refined by...
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Względna cena pracy a inwestycje i zatrudnienie w wybranych branżach gospodarki polskiej
PublicationCelem artykułu jest ocena zależności pomiędzy względną ceną pracy a aktywnością inwestycyjną przedsiębiorstw i poziomem zatrudnienia w wybranych branżach polskiej gospodarki w latach 1998-2009. W badaniach wykorzystano metodę dedukcji i elementy statystyki opisowej.Z przeprowadzonych badań wynika, że za istotny statystycznie można uznać związek względnej ceny pracy z aktywnością inwestycyjną realizowaną w branżach: budownictwo...
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Rola kształtowania się postaw kadry kierowniczej średniego szczebla w doskonaleniu systemu zarządzania jakością na przykładzie organizacji branży hotelarskiej
PublicationW opracowaniu zaprezentowano praktyczne doświadczenia związane z wprowadzaniem systemu zarządzania jakością w średniej wielkości hotelu. Proces wdrażania zaprojektowano w oparciu o pogłębioną analizę potrzeb i oczekiwań średniej kadry kierowniczej. W podobny sposób wprowadzono zmiany po roku do-świadczeń z funkcjonowania tego systemu. W podsumowaniu, przedstawiono konkretne korzyści, jakie osiągnęła organizacja dzięki zastosowaniu...
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Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland
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Personal Brand Value and Social Media, the Top Football Players’ Case
PublicationPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublicationBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Implementing second-order CFA model for the factorial validity of brand equity
PublicationThe purpose of this study was to test the implementation of a second-order CFA model for the factorial validity of Aaker’s consumer-based brand equity framework. To test the proposed theoretical model 186 data sets generated through a standardized onlinesurvey were evaluated. The data wasanalyzedusing structural equation modeling with AMOS 21.0 software. The results demonstrated that the higher order CFA model for consumer-based...
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Brand loyalty creation in the social network. Does the product category matter?
PublicationThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublicationThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
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A General Scheme of a Branch-and-Bound Approach for the Sensor Selection Problem in Near-Field Broadband Beamforming
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Wzorce internacjonalizacji firm rodzinnych działających w branżach high-tech. Wyniki badań ankietowych
PublicationZagadnienia związane z internacjonalizacją firm rodzinnych są podejmowane od mniej więcej dekady, przy czym w ciągu ostatnich kilku lat znacząco wzrosła liczba badań i publikacji na ten temat. Mimo iż przegląd światowej i krajowej literatury przedmiotu pokazuje pewne rozbieżności między wzorcami internacjonalizacji firm rodzinnych i nierodzinnych, to jednak wyniki badań prowadzą do zróżnicowanych wniosków . Ponadto, istnieją znaczące...
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Granja-Revista de Ciencias de la Vida
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Ancient and modern mitochondrial haplotypes of common bream (Abramis brama L.) in Poland
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Personal Brand Authenticity and Social Media: The Top 5 Football Players’ Case
Publicationhe authenticity is a key factor which attracts the interest of young consumers in the more and more dominant virtual world full of “fake news”,“fake images”, and “fake impressions”. The celebrity authenticity is also important when it comes to gain the positive attitude of the audience and the success in the long term. The unique talent is crucial for all stars. According to football stars, the authenticity of their personal brands...
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Badanie MSP
PublicationW niniejszym rozdziale przeanalizowano świadomość przedsiębiorców odnośnie szans i zagrożeń, jakie niesie ze sobą organizacja EURO 2012. Została ona przebadana na próbie 300 firm z 3 branż: hotelarskiej, gastronomicznej i transportowej. Ponadto, przeprowadzono 3 wywiady pogłębionewśród firm z branży turystycznej.
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Identyfikacja regionalna i branżowa oraz poziom zaangażowania jako determinanty sukcesu inicjatywy klastrowej Interizon
PublicationCelem niniejszego artykułu jest analiza trzech wybranych składowych tożsamości grupowej w inicjatywie klastrowej Interizon: identyfikacji regionalnej, identyfikacji branżowej oraz zaangażowania w sprawy inicjatywy oraz ocena ich wpływu na dotychczasowe sukcesy inicjatywy. Autorki opierały się na wynikach badań zrealizowanych w 2014 roku wśród członków inicjatywy Interizon. Badania przeprowadzone były dwufazowo, w oparciu o obserwacje...
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Jan Stąsiek prof. dr hab. inż.
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Forum morskie i strefa rozwoju centrum miasta - nowa morska brama Gdyni?
PublicationRolą tego artykułu jest pokazanie związków funkcjonalno-przestrzennych Gdyni z morzem. Przedstawiono w nim możliwości przekształcenia terenów poportowych i poprzemysłowych przylegających do historycznego centrum. Tereny te odgrywają ważną rolę w przekształceniach struktur miejskich prowadzących do odnowy krajobrazu miasta. W Gdyni stwarzają one szansę na rozwój nowoczesnego śródmieścia, którego miastu brakuje, a także otwarcia...
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Fees For Advertisements In The Right-Of-Ways Of Public Roads Incurred By A Given Bank Brand In Poland
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Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications
PublicationPrimary assets of the network economy are information, network, re-lationships, knowledge, and a virtual environment. The competency of personal branding exercised by knowledge workers, also thought of as knowledge producers, is becoming a natural consequence of the business environment where the significance of hierarchies is constantly decreasing. Knowledge workers are powerful as never be-fore and can exist as separate actors...
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Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model
PublicationSo far, there have been no studies that explore how employee brand commitment moderates CSR practice outcomes. Employee brand commitment is often claimed as a focal input and output of the CSR. So, it means that it shapes CSR conditions. Then, it is a moderator. This study aims to verify it. Besides, commitment exists in many forms and can be achieved in many ways. Hence the question, if employees are committed to the brand, then...
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User-generated images and its impact on consumer-based brand equity and on purchase intention
PublicationResearchers and brand managers have limited knowledge of the effects that different types of user-generated content (UGC) have on consumers’ perception of brands and behavior. In this study we investigated 301 authors of a specific category of UGC, i.e., user-generated images (UGI) on a social networking site to confirm the relationships of four drivers reported in literature (co-creation, empowerment, community, and self-concept)...
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100-lecie powstania Zrzeszenia Studentów Polaków Politechniki Gdańskiej. Bratnia Pomoc i Korporacji ZAG Wisła
PublicationW 2021 roku przypada 100-lecie utworzenia Korporacji ZAG Wisła, nawiązującej do tradycji pierwszej polskiej organizacji Związku Akademików Gdańskich, oraz utworzenia i zalegalizowania samopomocowej organizacji zrzeszającej...
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Rapid design of miniaturised branch-line couplers through concurrent cell optimisation and surrogate-assisted fine-tuning
PublicationIn this study, the authors introduce a methodology for low-cost simulation-driven design optimisation of highly miniaturised branch-line couplers (BLCs). The first stage of their design approach exploits fast concurrent optimisation of geometrically dependent, but electromagnetically isolated cells that constitute a BLC. The cross-coupling effects between the cells are taken into account in the second stage, where a surrogate-assisted...
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Rivista Italiana di Medicina Legale e del Diritto in Campo Sanitario
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C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
PublicationEvery organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...
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The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector
PublicationPurpose: This paper focuses on the effects of positive and negative online reviews (eWOM) on the metrics of consumer-based brand equity (CBBE) in the context of the Polish restaurant sector. Methodology: The dedicated online survey was completed by 777 consumers, which we then analyzed with structural equation modeling. Each catering outlet was to allow to order meals online. We used descriptive analysis, confirmatory factor analysis,...
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The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football
PublicationPurpose: In the current era of fake news, illusions, manipulations, and other artificial attributes of virtuality and reality, authenticity is a virtue that people highly appreciate. This study examines the influence of the personal brand authenticity of top football players on loyalty to the football discipline in general, via the mediation of personal brand identification. Design: Based on data collected from a convenience sample...
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How it audit can help your communications branch company increase effectiveness of using it technologies and contributes to implementation of business
PublicationText based on the example of Cable Television Ltd. Co. in Koszalin.
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Grzegorz Boczkaj dr hab. inż.
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Identyfikacja regionalna i branżowa a rozwój inicjatywy klastrowej na przykładzie Ciechocińskiego Klastra Uzdrowiskowego ''Dolina Zdrowia'' - wyniki badań
PublicationNiniejszy artykuł poświęcony został analizie Ciechocińskiego Klastra Uzdrowiskowego "Dolina Zdrowia". Autorka, w oparciu o przeprowadzone badania wśród uczestników inicjatywy klastrowej wskazała na czynniki, które decydują o sukcesie lub porażce tego typu przedsięwzięć, dużo miejsca poświęcając na identyfikację branżową i regionalną członków inicjatywy oraz współpracę sieci z władzami lokalnymi i regionalnymi. Słabe zaangażowanie...
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Low-cost multiband compact branch-line coupler design using response features and automated EM model fidelity adjustment
PublicationDesign closure of compact microwave components is a challenging problem because of significant electromagnetic (EM) cross-couplings in densely arranged layouts. A separate issue is a large number of designable parameters resulting from replacement of conventional transmission line sections by compact microstrip resonant cells. This increases complexity of the design optimization problem and requires employment of expensive high-fidelity...
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Processing and structure–property relationships of natural rubber/wheat bran biocomposites
PublicationIn this work, wheat bran was used as cellulosic filler in biocomposites based on natural rubber. The impact of wheat bran content [ranging from 10 to 50 parts per hundred rubber (phr)] on processing, structure, dynamic mechanical properties, thermal properties, physico-mechanical properties and morphology of resulting biocomposites was investigated. For better characterization of interfacial interactions between natural rubber...
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Prezentacja dwóch prac fotograficznych z cyklu "Ubrania" na wystawie zbiorowej "Wideoopukiwanie".Format prac 75 x 50 cm.
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Jacek Mąkinia prof. dr hab. inż.
People