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Wyniki wyszukiwania dla: CRISIS OF MARKETING COMMUNICATION
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Anti-crisis activities and export performance in the Covid-19 pandemic: The case of Polish exporters
PublikacjaThe article aims to investigate the impact of anti-crisis activities undertaken by the Polish exporting firms on their export sales during the Covid-19 pandemic. We used a quantitative research design. We conducted the survey on the sample of 161 manufacturing Polish exporting firms between April 21 and June 25, 2021. To verify the assumed relationships, we used the probit regression model. The main novelty is a firm-level analysis...
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Fashion communication research: A way ahead
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How can systems thinking help us in the COVID‐19 crisis?
PublikacjaThe COVID-19 pandemic outbreak remains one of the most influential events in the global economy over the recent years. While being primarily public health related, it has a tremendous impact on many other aspects, including business management. Many businesses were forced to introduce rapid changes to their business models in order to survive. The aim of this paper is to show the complexity and interrelations of changes triggered...
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Marketing terytorialny a social media marketing na serwisie Twitter
PublikacjaObszary terytorialne, podobnie jak inne podmioty gospodarcze, walczą o miejsce na rynku. Poprzez promocję dążą do osiągnięcie uprzywilejowanych miejsc w świadomości interesariuszy, będących dla danego regionu inwestorami, bądź turystami, którzy chcą miło spędzić czas na wakacjach. Miasta kreują swój wizerunek i dbają o niego, budując więzi emocjonalne i lojalność wobec swoich klientów. W tym celu wykorzystane są różne rodzaje instrumentów...
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Volunteering in the front line of the Ukrainian refugee crisis. A brief report from Poland
PublikacjaThis study aims to analyse the experiences and motivations of volunteers who supported Ukrainian refugees who fled to Poland. Our study was conducted among 196 volunteers in Poznan, Poland who answered questions regarding their experiences with voluntary service during the current refugee crisis and the reasons they became involved in volunteer efforts.We found that although the Polish state had no prior experience in welcoming...
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Information and Communication Technologies for Economic Development
PublikacjaThis chapter is intended to explain why and how information and communication technologies may affect the process of socio-economic development, especially with regard to economically backward economies. It sheds light on why technological changes constitute prerequisites enabling advancements along the socio-economic development pattern. It is also designed to exhibit the special relevance of information and communication technologies...
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Hospitality Human Capital process model in crisis management: Managing human capital and revealing employees’ hidden capabilities
PublikacjaAs the hospitality industry is highly human-dependent, proper Human Capital management is crucial for responding to these challenges and becoming resilient in the long-term perspective. This study aims to verify the Value-Driven Process Model of Hospitality Human Capital management in the context of Crisis Management in restaurant SMEs, which is an underresearched part of the industry. The authors adjust the model by Young et al....
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Origami Antennas for Wireless Communication Systems
PublikacjaThis book discusses the lightweight, reconfigurable, and deployable origami antennas for adaptive communication systems. Traditional antennas, with their fixed characteristics, struggle to meet the evolving needs of modern communication systems. Reconfigurable antennas, on the other hand, can dynamically adjust their operating parameters, offering significant advantages in terms of performance, size, and cost. Origami technology...
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Illness Crisis and Loss
Czasopisma -
Boiling crisis - danger or a must?
PublikacjaW artykule przedstawiono zjawisko kryzysu wrzenia w przepływie. W głównej mierze skupiono się na zjawisku dryout'u podczas przepływu pierścieniowego. W pracy przedstawiono teoretyczny model wysychania filmu cieczowego na ściance wraz z jego modyfikacją w oparciu o model dwurównaniowy zaprezentowany przez Sedlera i Mikielewicza (1981). Model ten opiera się na bilansie cieczy w rdzeniu przepływu i w filmie cieczowym, gdzie głównym...
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Marketing office management with leadership competences application in a manufacturing and service company
PublikacjaThe article presents a description of comprehensive leadership competencies in a company, with the emphasis on managing the marketing department. The publication commences with the indication of the leadership in the light of this literature, explaining what leadership competencies are, how they are identified and what competencies we distinguish. It also explains the purpose of applying leadership...
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Resilient Routing in Communication Networks
PublikacjaThis important text/reference addresses the latest issues in end-to-end resilient routing in communication networks. The work highlights the main causes of failures of network nodes and links, and presents an overview of resilient routing mechanisms, covering issues related to the Future Internet (FI), wireless mesh networks (WMNs), and vehicular ad-hoc networks (VANETs). For each of these network architectures, a selection of...
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The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company
PublikacjaA new type of museum appeared – the corporate museum. The museum institution in this instance has been used as a new marketing device for building corporate identity strategies. Their inception is not based on the existing context of a place, but appears to be integrated with the corporate identity program, exposing the company’s values and philosophy. The corporate museums are thematic, commercial buildings, owned by a particular...
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Marketing zewnętrzny : produkt
PublikacjaW podrozdziale 4.1 podręcznika scharakteryzowano produkt jako element marketingu zewnętrznego. Między innymi omówiono: pojęcie i charakterystykę produktu, klasyfikacje produktów, pojęcie linii i asortymentu produktów, markę i opakowanie produktu, cykl życia produktu oraz proces wdrażania nowych produktów.
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Marketing w Internecie
PublikacjaOpracowanie poświęcono marketingowi w Internecie. Struktura treści obejmuje genezę powstania Internetu, jego rozwój na świecie i w Polsce oraz omówienie najpopularniejszych usług internetowych wykorzystywanych w marketingu - poczta elektroniczna, grupy dyskusyjne oraz World Wide Web. Szczególną uwagę zwrócono także na problem sukcesu firmowej witryny internetowej, mierzony przez pryzmat satysfakcji jej użytkownika - klienta.
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Marketing zewnętrzny : Dystrybucja
PublikacjaDystrybucja - podrozdział obejmuje podstawowe pojęcia w zakresie dystrybucji, kryteria klasyfikacji oraz typy kanałów dystrybucji. W tej części pracy scharakteryzowano ponadto sprzedaż hurtową oraz detaliczną, rodzaje pośredników, formy i strategie dystrybucji, a także logistykę dystrybucji
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Marketing zewnętrzny : Cena
PublikacjaW podrozdziale przedstawiono podstawowe definicje, strategie cenowe, proces ustalania ceny i metody jej wyznaczania, określono ponadto taktyczną rolę ceny
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Medical Tourism Marketing
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Tax Policy Tools of Selected European Countries as a Mechanism for Counteracting the Effects of the Crisis Caused by the COVID-19 Disease Pandemic
PublikacjaCrises play an important role in a economics life. They are common and it is impossible to omit them. This following study investigates the concept of ‘crisis’ in the context of economic situation. This text describes the most important financial crises that took place in the past. After that authors passes on a detailed analysis of the actual corona-crisis and the way that it affects the economy globally. The main goal of this...
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The Diffusion of Information and Communication Technologies
PublikacjaThis book provides extensive evidence on information and communication technologies development patterns and dynamics of this process across developed economies over the period 1980 to the present day. It adopts newly developed methodology to identification of the ‘critical mass’ and isolation of technological takeoff intervals, which are intimately related to the process of technology diffusion. The statistically robust analysis...
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Marketing as an element of building the image and identity of the foundation - case study
PublikacjaThe article presents an introduction to the concept of building an image and identity as an element of marketing with application in the foundation as an entity. The research has been conducted and based on the available literature on the subject. The article describes comprehensive image and identity of a foundation as a brand that can be used in practice. The publication begins with an indication...
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Decision making techniques for electronic communication: an example for Turkey
PublikacjaCommunication is the way for people exchanging information with each other by using various tools. Electronic communication or Ecommunication is the process of sending, receiving and processing information or messages electronically. Electronic communication that is closely related to the development levels of countries, has made considerable progress especially in terms technology, innovation and entrepreneur. In this study, it...
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Territorial Marketing 2024
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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Measurements of transmission properties of Acoustic Communication Channels
PublikacjaTough transmission properties of shallow water acoustic channels (SWAC) highly limit the use of underwater acoustic communication (UAC) systems. An adaptive matching of modulation and signaling schemes to instantaneous channel conditions is needed for reliabledata communications. This creates, however, unique challenges for designers when compared to radio transmission systems. When communication system elements are in move, the...
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Unbounded quantum advantage in communication complexity measured by distinguishability
PublikacjaCommunication complexity is a fundamental aspect of information science, concerned with the amount of communication required to solve a problem distributed among multiple parties. The standard quantification of one-way communication complexity relies on the minimal dimension of the communicated systems. In this paper, we measure the communication complexity of a task by the minimal distinguishability required to accomplish it,...
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The development of an underwater telephone for digital communication purposes
PublikacjaThe underwater telephone HTL-10 has been designed to provide voice and data communication between helicopter and submarines using acoustic waves. It works in a half-duplex mode and uses analogue power-efficient modulation in the form of a single side-band, suppressed carrier, in a wide range of frequencies. It generates the transmitted signal, and processes the received signals. It is implemented with the use of digital signal...
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Resilient Routing in Communication Networks - A Systems Perspective
PublikacjaThis practically focused monograph addresses the latest issues of resilient routing in networked systems. It consists of three parts and offers an in-depth introduction to the resilience of networked systems (Part I), a detailed description of schemes of resilient routing (Part II), and examples of the application of resilience mechanisms in selected communication scenarios (Part III). Topics and features: presents the essentials...
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Radio Communication Antennas and MIMO Techniques (2023/24)
Kursy OnlineCourse assigned to the following subject: - Radio Communication Antennas and MIMO Techniques (profile Radio Communication Systems and Networks [EN])
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Zarządzanie organizacjami niekomercyjnymi - propozycja dydaktyczna dla studentów kierunku zarządzanie i marketing
PublikacjaAutor przedstawia cele oraz program przedmiotu Zarządzanie organizacjami niekomercyjnymi, prowadzonego dla studentów kierunku zarządzanie i marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. W programie kształcenia główną uwagę skoncentrowano na wskazaniu studentom rosnącego znaczenia organizacji niekomercyjnych (zarówno publicznych jak i pozarządowych) w Polsce oraz konieczności stopniowego i systemowego wprowadzenia...
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Doskonalenie kształcenia na specjalności marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej
PublikacjaCelem artykułu jest wskazanie kierunków doskonalenia kształcenia na specjalności marketing na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej na podstawie opinii studentów tej specjalności.
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Search engine marketing jako istotne narzędzie komunikacji marketingowej
PublikacjaKomunikacja marketingowa firmy w Internecie musi uwzględniać tzw. marketing w wyszukiwarkach internetowych (SEM). O efektywnej obecności przedsiębiorstwa w Sieci można mówić, gdy łatwo znaleźć serwis internetowy uwzględniając organiczne wyniki wyszukiwania wyszukiwarek, reklamy typu pay-per-click, optymalizację kluczowych fraz, istotność linków przychodzących (zewnętrznych) oraz wartość zamieszczonych treści. Każdy element projektu...
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Communication Platform for Evaluation of Transmitted Speech Quality
PublikacjaA voice communication system designed and implemented is described. The purpose of the presented platform was to enable a series of experiments related to the quality assessment of algorithms used in the coding and transmitting of speech. The system is equipped with tools for recording signals at each stage of processing, making it possible to subject them to subjective assessments by listening tests or, objective evaluation employing...
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Scenariusz rozwoju dla obszaru Zarządzanie procesem produkcji, dystrybucji i marketing
PublikacjaOpracowanie jest częścią foresightu technologicznego: Żywność i żywienie w XXI wieku - wizja rozwoju polskiego sektora spożywczego, wykonanego w ramach projektu, realizowanego w latach 2009-2011 przez konsorcjum: Instytut Ogrodnictwa (dawniej Instytut Sadownictwa i Kwiaciarstwa) w Skierniewicach, Instytut Badań nad Przedsiębiorczością i Rozwojem Ekonomicznym EEDRI przy Społecznej Wyższej Szkole Przedsiębiorczości i Zarządzania...
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Marketing w organizacjach niedochodowych
PublikacjaAutor w tynm rozdziale podręcznika prezentuje rolę organizacji niedochodowych (publicznych i pozarządowych) omawiając klasyfikacje i źródła finansowania tych organizacji, ich otoczenie, determinaty marketingu oraz elementy marketingu relacji. Przedstawia też wolontariuszy jako szczególny zasób organizacji niedochodowych oraz przyszłość tych organizacji.
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Marketing a wyzwania środowiska omnikanałowego
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Communication and Visualisation in Building Automation - 2024/25
Kursy OnlineLecture "Communication and Visualisation in Building Automation", Wydział ETI, katedra KSiS, II stopień studiów
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Communication and Visualisation in Building Automation - 2023/24
Kursy OnlineLecture "Communication and Visualisation in Building Automation", Wydział ETI, katedra KSiS, II stopień studiów
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Marketing Terytorialny_Territorial Marketing_2025
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów. The course will explore the knowledge of Territorial Marketing, which...
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Communication Networks in the Service of the Environmental Monitoring
PublikacjaIn the paper selected issues relating to communication networks in the services of the environmental monitoring (EM) have been described. It is divided into three main parts: introduction, wire and wireless networks. At the beginning of the basic definitions were explained. The wire part focuses on a plain old telephone service (POTS), an integrated services digital network (ISDN), a digital subscriber line (DSL) and a fiber-optic...
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Disaster-resilient communication networks: Principles and best practices
PublikacjaCommunication network failures that are caused by disasters, such as hurricanes, arthquakes and cyber-attacks, can have significant economic and societal impact. To address this problem, the research community has been investigating approaches to network resilience for several years. However, aside from well-established techniques, many of these solutions have not found their way into operational...
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Marketing
Kursy Onlinekurs w jęz. angielskim dla studentów specjalności Inżynieria Danych
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Quantum communication complexity advantage implies violation of a Bell inequality
PublikacjaWe obtain a general connection between a quantum advantage in communication complexity and non-locality. We show that given any protocol offering a (sufficiently large) quantum advantage in communication complexity, there exists a way of obtaining measurement statistics which violate some Bell inequality. Our main tool is port-based teleportation. If the gap between quantum and classical communication complexity can grow arbitrarily...
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Reliable underwater communication system for shallow coastal waters
PublikacjaThis paper presents a reliable and robust low data rate spread spectrum approach which is implemented in the acoustic underwater communication system for shallow coastal waters. It shows operation assumptions of spread spectrum techniques based on the wellknown Shannon equation. It describes two methods of spread spectrum: frequency hopping spread spectrum and direct sequence spread spectrum; their block diagram and their characteristics...
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Fundamentals of Communication Networks Resilience to Disasters and Massive Disruptions
PublikacjaCommunication networks are exposed to a variety of massive failure events following from activities of nature, weather-induced disruptions, technology-implied problems, and malicious human activities. In this chapter, we first highlight the characteristics of these scenarios and discuss example failure events reported during the last three decades. Next, we explain the concept of network resilience and present an overview of major...
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Future research directions in design of reliable communication systems
PublikacjaIn this position paper on reliable networks, we discuss new trends in the design of reliable communication systems. We focus on a wide range of research directions including protection against software failures as well as failures of communication systems equipment. In particular, we outline future research trends in software failure mitigation, reliability of wireless communications, robust optimization and network design, multilevel...
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The Use of Information and Communication Technologies in Cluster Organizations
PublikacjaThe purpose of the paper is to explore how cluster organizations (COs) take advantage of Information and Communication Technologies (ICT). The paper addresses the research question: “How do cluster organizations take advantage of ICT in fulfilling their main roles?”. The research was carried out in the first half of 2016 in four purposefully selected cluster organizations. The main research strategy involved Grounded Theory; the...
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BPL-PLC Voice Communication System for the Oil and Mining Industry
PublikacjaApplication of a high-efficiency voice communication systems based on broadband over power line-power line communication (BPL-PLC) technology in medium voltage networks, including hazardous areas (like the oil and mining industry), as a redundant mean of wired communication (apart from traditional fiber optics and electrical wires) can be beneficial. Due to the possibility of utilizing existing electrical infrastructure, it can...
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Quality of Satellite Communication in Selected Mobile Android Smartphones
PublikacjaToday, thanks to mobile devices, satellite communication is available to anyone and everywhere. Gaining information on one’s position using GNSS (Global Navigation Satellite Systems), particularly in unknown urban environments, had become an everyday activity. With the widespread of mobile devices, particularly smartphones, each person can obtain information considering his or her location anytime and everywhere. This paper is...
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The trajectories of the financial crisis of companies at risk of bankruptcy
PublikacjaThis article concerns the assessment of the trajectory of the collapse of enterprises in Central Europe. The author has developed a model of a Kohonen artificial neural network. This model was used to determine 6 different classes of risk and was allowed to graphically determine the 5- to 10-year trajectory of going bankrupt. The study used data on 140 companies listed on the Warsaw Stock Exchange. This population was divided into...
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THE CRISIS OF DIVORCE AND THE NATURE OF THE EXPERIENCED LIFE CHANGES
Publikacja