Wyniki wyszukiwania dla: ARCHITECTURE AS A MARKETING DEVICE - MOST Wiedzy

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Wyniki wyszukiwania dla: ARCHITECTURE AS A MARKETING DEVICE

Wyniki wyszukiwania dla: ARCHITECTURE AS A MARKETING DEVICE

  • Architecture Design of a Networked Music Performance Platform for a Chamber Choir

    This paper describes an architecture design process for Networked Music Performance (NMP) platform for medium-sized conducted music ensembles, based on remote rehearsals of Academic Choir of Gdańsk University of Technology. The issues of real-time remote communication, in-person music performance, and NMP are described. Three iterative steps defining and extending the architecture of the NMP platform with additional features to...

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  • Experimental Investigation of the Performance of an Innovative Implantable Left Ventricular Assist Device—Proof of Concept

    Publikacja

    This paper presents the results of experimental performance of an innovative left ventricular assist device working on a specially designed test stand. The introduced invention is mainly applied for supporting the heart in patients with end-stage heart failure accompanied by mitral valve regurgitation and pulmonary hypertension. Moreover, the developed device has the form of a flexible balloon forming an intracardiac inert gas-filled...

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  • Media architecture for post-modern society - new forms of participation

    Publikacja

    - Rok 2018

    The article shows the relationship between the characteristics of the post-modern society, and the development of media architecture with the function of interactivity. In this context, the duality of the features of post-modern society was emphasized: taking into account its location between creativity and consumerism, as well as on the border between the real and virtual word. The development of media architecture has been linked...

  • Architecture in the field of art on the example of author’s realizations

    Publikacja

    - Architectus - Rok 2021

    The aim of the article was to show the place of architecture in the space of art on the example of original projects. In the author's opinion, architecture, using an artistic object as a means of expression, influences the process of living by showing the recipient, who is an inhabitant, important values from the point of view of creating a house that ensures a good quality of life and strengthening the understanding of both various...

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  • DUABI - Business Intelligence Architecture for Dual Perspective Analytics

    Publikacja

    - Rok 2017

    A significant expansion of Big Data and NoSQL databases made it necessary to develop new architectures for Business Intelligence systems based on data organized in a non-relational way. There are many novel solutions combining Big Data technologies with Data Warehousing. However, the proposed solutions are often not sufficient enough to meet the increasing business demands, such as low data latency while still maintaining high...

  • Vernacular and low-tech technologies in humanitarian architecture on the example of Senegal

    Humanitarian architecture belongs to the broader trend of socially engaged architecture, whose main goal is to introduce new values to the quality of life of particular communities. Specifically, humanitarian architecture deals with aid to poverty-stricken communities. The context of economic constraints poses a particular challenge to architects and builders. It is a matter of natural necessity to look for cheap, locally available...

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  • ARCHITECTURE OF HYDROPOWER PLANTS IN POMORZE

    Publikacja

    - Rok 2016

    The history of energetic use of the rivers of Pomerania (Pomorze) is traced from the late Middle Ages. Their potential due to geographical specificity of the region was still attractive in the era of electricity of the19th and the first half of the 20th century. Configuration of the terrain, geological, and natural restrictions, but mainly energetic potential of particular localization were crucial for economical success of the...

  • Architecture of ecumenical spaces in public buildings in the 21st century: Links among the architecture of multi-faith spaces, their names, and the functions they serve in Polish airports

    This study explores the architecture and arrangement of prayer spaces in public buildings. It examines whether Polish airports have prayers spaces and whether a correlation exists between the name (e.g., “multi-faith space,” “place of prayer,” and “place of focus”) and design. The study is supported by analyses of ecumenical spaces, which have recently been brought into service andwhere a visible symbiosis exists between their...

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  • [AiU] 20232024Research methodology in architecture and urban planning

    Kursy Online
    • J. Borucka
    • M. Dymnicka

    This course is compulsory for PhD students assigned to Architecture and Urbanism tracks at Doctoral School at Gdańsk University of Technology. The course is conducted by prof. Sandro Parrinello, Department  Architecture of University of Florence Course type: workshops Total hours of training: 30 teaching hours Classes in hybrid mode (classes conducted online and at the GdańskTech)

  • Jacek Krenz dr hab. inż. arch.

    Ur. 11 maja 1948 w Poznaniu – polski architekt, malarz, profesor Wydziału Architektury Politechniki Gdańskiej, Wydziału Architektury, Inżynierii i Sztuki Sopockiej Szkoły Wyższej, W latach 70. członek Grupy Kadyńskiej, skupiającej plastyków i architektów związanych z Międzynarodowymi Plenerami "Ceramika dla architektury" w Kadynach. W roku 1980 uzyskał stopień doktora, a w 1997 – doktora habilitowanego. Prowadzi badania na temat...

  • Call processing performance in multidomain IMS/NGN architecture

    Publikacja

    The Next Generation Network (NGN) architecture, which bases on the IP Multimedia Subsystem (IMS) concept, is a proposition of a telecommunication network dedicated to the needs of the modern information society. The main goal of NGN is to provide Quality of Service (QoS), for which proper network design and dimensioning are necessary. This also requires appropriate traffic models, which should be efficient and not excessively complicated...

  • Virtual reality tools in teaching the conservation and history of Polish architecture

    Virtual reality and its impact on teaching conservation and architectural history is the subject of this article. During the COVID-19 crisis in 2020, the education of students of architecture was transferred by Gdańsk University of Technology (GUT), Gdańsk, Poland, to distance learning. This method has provided academics an opportunity to examine the impact of virtual reality and remote education on architectural history and conservation....

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  • Jarosław Bąkowski dr inż. arch.

    dr inż. arch. Jarosław Bąkowski, adiunkt w Studio Architektury Ochrony Zdrowia Katedry Architektury Miejskiej i Przestrzeni Nadwodnych Wydziału Architektury Politechniki Gdańskiej.Przedmiotem jego zainteresowań jest metodologia i problematyka programowania oraz projektowania budynków złożonych funkcjonalnie (zwłaszcza obiektów architektury służby zdrowia, w tym głównie szpitali). Prowadzi badania dotyczące optymalizacji procesu...

  • THE INFLUENCE OF THE EVOLUTION OF DAYLIGHTING SYSTEMS OF EXHIBITION SPACE ON THE ARCHITECTURE OF THE MUSEUM'S BUILDING

    Publikacja

    The paper deals with the architecture of museums as dependent on the ways of lighting the exhibition space. The work focuses on the analysis of the influence of daylighting systems on shaping the museum's architecture in the period from the Renaissance to modern times. The method of work includes studying literature and the case study of the objects characteristic of the presented concepts and lighting systems. The results of the...

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  • Exterior Plasterwork in Gdynia`s Modernist Architecture and Its Preservation

    Publikacja

    - Rok 2015

    Text presents the historical plasterworks of facades of modernist monuments built before WWII as the important expression in architecture and ist conservation

  • Greenwashing sins - the indicators of ecological marketing immaturity

    Publikacja

    - Rok 2013

    The paper presents the main features of so called "green washing". Unethical aspects of that new phenomena are presented and some corrective actions are proposed by the authors.

  • Marketing i inżynieria w projektach rynkowych

    Publikacja

    - Rok 2013

    Omówiono rolę marketingu w projektach rynkowych i jego związki z inżynierią w procesie tworzenia wartości dla klientów. Scharakteryzowano istotę biznesu, wykazując rosnące skomplikowanie oraz współzależność działań na współczesnym rynku. Omówiono pojęcie marketingu oraz funkcje inżynierii w procesie oferowania wartości klientom. Wskazano podstawowe obszary, w których występują powiązania inżynierii z rynkiem i marketingiem. Określono...

  • Marketing relacji : Specyficzne cechy marketingu relacji

    Publikacja

    Rozdział piąty opracowania dotyczy marketingu relacji. W drugim podrozdziale prezentowane są specyficzne cechy marketingu relacji. Ukazywane są one poprzez porównanie marketingu relacji z marketingiem transakcji. Wykazywana jest także specyfika wymiany między klientem a przedsiębiorcą w ramach omawianej koncepcji marketingu.

  • Teaching Architecture – contemporary challenges and threats in the complexity of built environment

    The complexity of the modern built environment is a problem n ot only of architectural and urban issues. This issue extends to many othe r disciplines as well as covering a wide range of social engagements. The idea of writing this pa per is generally initiated by the debate which took place in Gdańs k on 22.01.2016, and was prepar ed in order to meet representatives of the four circles of interest...

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  • Analysis of noise properties of the optocoupler device

    In the paper the localization of a source of Random Telegraph Signal noise (RTS noise) in optocoupler devices type CNY 17 were defined. The equivalent noise circuit in low frequency noise for these type optocouplers was proposed.

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  • Foundations of Grid Processing Architecture for the Comcute System

    Publikacja

    - Rok 2012

    Fundamental system algorithms and structures implemented in the Comcute system are described and analysed in detail. Layered architecture of the system model is highlighted. System tasks of the layers are elaborated, presented and described. Operational details of communication interfaces among layers are worked out and examined. The focus is put onto implemented system components with regard to their operability and efficiency....

  • Territorial Marketing

    Kursy Online
    • M. Rembeza

    W ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który  staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta".  Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.

  • MARKETING ID_2022

    Kursy Online
    • N. Przybylska

  • Marketing Terytorialny

    Kursy Online
    • M. Rembeza

    W ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który  staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta".  Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.

  • MARKETING ID_2023

    Kursy Online
    • N. Przybylska
    • J. Świątek

  • MARKETING IM_2021

    Kursy Online
    • N. Przybylska
    • M. Kuc-Czarnecka

  • Marketing terytorialny

    Kursy Online
    • M. Rembeza

    W ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który  staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta".  Kurs prowadzony jest w formie wykładów, w formule online.

  • MARKETING IM_2022

    Kursy Online
    • N. Przybylska

  • MARKETING ID_2024

    Kursy Online
    • N. Przybylska

  • Typology of the Black Tents Architecture between Iranian nomad tribes

    Publikacja

    Evidence of the past shows variation in human settlements. Nomadic house the” Black Tent” shows relationship between humans and the natural environment surrounding them. Black Tents are made of natural materials consistant with environmental conditions. This paper discusses nomadic living space of some Iranian tribes located in different regions to show their unique architecture and culture. Rediscovering different architecture...

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  • Experimentally feasible semi-device-independent certification of four-outcome positive-operator-valued measurements

    Publikacja

    - PHYSICAL REVIEW A - Rok 2019

    Recently the quantum information science community devoted a lot of attention to the theoretical and practical aspects of generalized measurements, the formalism of all possible quantum operations leading to acquisition of classical information. On the other hand, due to imperfections present in quantum devices, and limited thrust to them, a trend of formulating quantum information tasks in a semi-device-independent manner emerged....

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  • History of World Architecture I 2022/23

    Kursy Online
    • M. Sołtysik
    • A. Orchowska
    • B. Macikowski

    The course History of World Architecture I (HWA I) is obligatory on the first semester of study at the Faculty of Architecture  at Gdańsk University of Technology. It lasts 15 weeks , finishes with the exam and consists of 15 two-hour lectures and 15 two-hour exercises. The merit of the course includes the Western World architecture, beginning  from Prehistory and Antiquity (Sumer, Egypt, Greece, Rome), up to the end of the Middle...

  • DAYLIGHT WITHIN A ROOM IN THE EYES OF ARCHITECTURE STUDENTS

    Publikacja

    - Rok 2019

    A questionnaire was conducted to investigate how 140 architecture students apprise daylight conditions within the classrooms. The participants were requested to evaluate the luminous environment and their luminous comfort. They were also asked about light preferences and knowledge on daylight metrics and regulations. The students’ subjective appraisals results were compared with the experts’ assessment and the on-site illuminance...

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  • Loosely-Tied Distributed Architecture for Highly Scalable E-Learning System

    Publikacja

    Vast majority of modern e-learning products are based on client-server architecture and utilization of web-based technologies (WBT). Such approach permits easy creation of e-learning systems that do not require a complex, operating system dependant client software. Unfortunately there are also drawbacks of such solution. Because of the majority of mechanisms are located on the server, its usage levels trend to build up quickly...

  • The relationship between architectural detail and light in contemporary architecture

    Publikacja

    The paper deals with the influence of modern artificial and natural lighting technology on contemporary architecture, especially in relation to architectural detail. Advanced complex lighting systems have an increasing importance in contemporary design solutions. Light itself, and the effect of its actions, and characteristic parts of the sophisticated lighting systems, play an essential role as independent architectural elements,...

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  • Small Hydropower Plants in Pomerania: The Example of Evolution of Modern Industrial Brick Architecture

    Modernism is usually recognized and associated with the aesthetics of the International Style, represented by white-plastered, horizontally articulated architecture with skimpy decoration, where function was the main imperative of the architects’ ambitions. The brick face of Modernism in Northern Europe reflected, in fact, the complexity of the modern change, breaking ties with the historic styles of the 19th century and being...

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  • CHANGES TAKING PLACE IN THE KINETIC ARCHITECTURE OVER THE 20TH AND 21ST CENTURIES

    Publikacja

    Kinematics has accompanied architecture from its beginning and is strongly associated with its evolution. Over the centuries, it has changed form and function. However, its rank grew at the beginning of the 20th century. Along with the widespread change of the design method in the early 90s of the twentieth century, its forms have become more complex. The study showed that with the development of design techniques, this time should be...

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  • Call Control Evaluation in ASON/GMPLS Architecture

    Publikacja

    The Automatically Switched Optical Network (ASON) utilizing Generalized Multi–Protocol Label Switching (GMPLS) protocols named as ASON/GMPLS is one of the propositions of Next Generation Network. The basic assumption of ASON control plane is a separation of call control from connection control. The control plane is divided into call control and connection control components. Presented work regards the problem of call control evaluation...

  • IEEE TRANSACTIONS ON DEVICE AND MATERIALS RELIABILITY

    Czasopisma

    ISSN: 1530-4388 , eISSN: 1558-2574

  • Blended Learning Model for Computer Techniques for Students of Architecture

    Abstract: The article summarizes two-year experience of implementing hybrid formula for teaching Computer Techniques at the Faculty of Architecture at the Gdansk University of Technology. Original educational e-materials, consisting of video clips, text and graphics instructions, as well as links to online resources are embedded in the university e-learning educational platform. The author discusses technical constraints associated...

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  • Ergonomic Aspects of Development of Architecture in the Context of Sanitary and Hygiene Safety

    Abstract Ergonomics answers the need of safe development of space by creating spatial forms which help to implement the safety procedures and limit the threats involved both in ordinary use of the spaces and in case of unforeseen events. Using the knowledge of ergonomics and architecture on the basis of defining the routes of germ transmission, allows to limit the spread of those organisms. Ergonomics of developing architectural...

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  • Pumping effect measured by PIV method in multi-layer spike electrode EHD device for air cleaning

    Publikacja

    - Rok 2012

    Dust particles can be harmful for human health when inhaled. Especially dangerous are submicron dust particles, which can contain traces of toxic elements and can easily penetrate into human respiratory system. Thus, new devices for air cleaning are needed. In this work the flow velocity field patterns measured by Particle Image Velocimetry (PIV) method in an electrohydrodynamic (EHD) device for air cleaning are presented. The...

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  • Constructing autonomous agents using the cognitive-emotional architecture of the mind

    Publikacja

    The article discusses an important issue regarding the humanoid aspects of modern science related to the autonomy of systems and robotization. Particular attention is paid to the basic aspects of cognitive architecture. After a short introduction, the Intelligent Decision Making System, developed at the ETI Faculty of the Gdańsk University of Technology, is described.

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  • The experience of movement in the built form and space: A framework for movement evaluation in architecture

    Publikacja

    - Cogent Arts & Humanities - Rok 2019

    “Movement in architecture” is an organized system of various types of movements stimulated by specific architectural elements. This research was conducted through a qualitative-analytical method and empirical and bibliographical research methods with the aim to categorize different types of movements based on the explorer and observer relationships with the built space and form. So far, most of the related studies have focused...

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  • Marketing in services

    Kursy Online
    • N. Przybylska

  • Wordventure - cooperative wordnet editor. Architecture for lexical semantic aquisition

    Publikacja

    - Rok 2009

    This article presents architecture for acquiring lexical semanticsin a collaborative approach paradigm. The system enablesfunctionality for editing semantic networks in a wikipedia-like style. The core of the system is a user-friendly interface based on interactive graph navigation.It has been used for semantic network presentation,and brings simultaneously modification functionality.

  • WordVenture - COOPERATIVE WordNet EDITOR Architecture for Lexical Semantic Acquisition

    Publikacja

    - Rok 2017

    This article presents architecture for acquiring lexical semantics in a collaborative approach paradigm. The system enables functionality for editing semantic networks in a wikipedia-like style. The core of the system is a user-friendly interface based on interactive graph navigation. It has been used for semantic network presentation, and brings simultaneously modification functionality.

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  • LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS

    Publikacja

    - Rok 2016

    WORK OBJECTIVES:  To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers   RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...

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  • The experience of movement in the built form and space: A framework for movement evaluation in architecture

    Publikacja

    “Movement in architecture” is an organized system of various types of movements stimulated by specific architectural elements. This research was conducted through a qualitative-analytical method and empirical and bibliographical research methods with the aim to categorize different types of movements based on the explorer and observer relationships with the built space and form. So far, most of the related studies have focused...

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  • The potential of computational methods for the categorization of architectural objects on the example of media architecture

    Publikacja

    The paper presents an example of the categorization of architectural objects and assessment of the characteristics of urban space, based on the analysis of specific features of architectural objects and urban landscape. The conducted analysis refers to media architecture and is presented in the complex context of the development of media solutions. The field of influence of IT on architecture is also stressed, both on the architect’s...

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