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Search results for: ARCHITECTURE AS A MARKETING DEVICE
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Wykład Marketing, sponsoring w zarządzaniu klubem piłkarskim
EventsWydziałowa Rada Studentów WZiE, Samorząd Studentów PG oraz Koło Naukowe Profit zapraszają na wykład „Marketing i sponsoring jako narzędzia w zarządzaniu klubem piłkarskim”.
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Structural analysis as a supporting method for the research of the medieval brick architecture
PublicationChronology of brick historical buildings might be established much more precisely than the chronology of stone ones due to the architectural and metrical analysis of bricks, mortars and brickworks. Comparison of historical sources allows to reconstruct the previous stages of constructing monuments. Causations between transformations and developments of monuments are usually interpreted as the results of artistic or ideological...
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In Search of Naval Beauty. Historical Study of Ship Architecture
PublicationDesigning ships is no mean achievement. In the old days, constructors focused on making their ships visually appealing, while paying scant regard to the living conditions of the crew. Such an approach reflected the state of the art in ship building at the time as well as the social order prevalent in those days. A breakthrough came no earlier than at the turn of the 19th / 20th centuries. The industrial revolution brought along...
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A review of digital fashion research: before and beyond communication and marketing
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Weather Routing System Architecture Using Onboard Data Collection and Route Optimisation
PublicationThis paper describes the architecture of a weather routing system consisting of two key elements: onboard monitoring and route optimiser sub-systems. The former is responsible for collecting various onboard measurements, such as current ship position or ship motion variables. These data, when gathered and processed, are then used for fine-tuning a ship model. The model, together with weather forecasts, is utilised by a multi-objective...
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The experience of movement in orbital space architecture: A narrative of weightlessness
PublicationBased upon a combination of architectural theories, the knowledge of space environment, and psychology of isolated and confined environments, this qualitative research aims to study orbital space settlement in a way to get the built space congenial to the human experience of movement. In this sense, sensors, self-propulsion or mechanical actuators, the inhabitant’s mental and visual capacity for movement, as well as the represented...
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The experience of movement in orbital space architecture: A narrative of weightlessness
PublicationBased upon a combination of architectural theories, the knowledge of space environment, and psychology of isolated and confined environments, this qualitative research aims to study orbital space settlement in a way to get the built space congenial to the human experience of movement. In this sense, sensors, self-propulsion or mechanical actuators, the inhabitant’s mental and visual capacity for movement, as well as the represented...
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Improving social competencies of architecture students through participatory design of marketplace regeneration
PublicationThe article discusses the involvement of architecture students in actual urban regeneration projects through participatory design and tray to respond question how it can improve students social competences, and benefit their future careers as architects and urban planners. By using the example of the student workshops conducted in 2019 at the Faculty of Architecture, GdanskTech, the article discusses the specific methods applied...
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Adaptive acoustic crosstalk cancellation in mobile computer device
PublicationThe cancellation of acoustic crosstalk is employed to enhance the stereo image in mobile listening conditions. A practical setup employing a mobile computer is employed. The adaptation of the crosstalk cancellation filter to the position of the listener's head is featured. The measurement evaluating the possibility of practical application of the method are described. The head and torso simulator was used for measurements. The...
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Miniaturization and Automation of an Internally Cooled Coated Fiber Device
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Analysis of the Electronic Device Exploitation Process – Research Results
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Using wearable device for biomedical signal acquisition and processing
PublicationIn this paper we present the research conducted on synchronous measurements of biosignals. The experiment was conducted to evaluate the possibility of estimating vital signs based on eye tracking. Method: The eGlasses platform was used for acquisition of ECG, respiration rate, eye and pupil movement and blood pressure. Data were acquired in three 5 min. intervals during which a subject was performing certain tasks. The signals...
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"Shaping space" programme as a tool for educating youth about architecture
PublicationThe Polish Architectural Policy’s vision of a systematic promotion of spatial culture has made its way into the national curriculum for 2009 – 2016 designed for various stages of child and teenager education. The objective of this effort was to furnish a basis for a system of architectural education which allows teaching society to be more conscious in their decisions as to spatial order with the effect of improving the quality...
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Architektura Parametryczna/ Parametric Architecture
PublicationPierwsze systemy CAD przeniosły tradycyjne sposoby projektowania do przestrzeni wirtualnej. Modelowanie algorytmiczne z kolei pozwoliło na wykonywanie powtarzających się zadań w sposób zautomatyzowany, a praca z wykorzystaniem tych narzędzi wymaga wypracowania nowego podejścia.
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Critical perspectives on media architecture
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Arte and Arche. On Art and Architecture
PublicationArchitekci poszukują inspiracji i wzorców dla form architektonicznych wśród innych dziedzin sztuki. Zapożyczenia, cytaty i reinterpretacje malarstwa, rzeźby, muzyki, a nawet tańca mogą przynieść oryginalne koncepcje i rozwiązania formalne, przy okazji wiążąc architekturę z szerszym kontekstem historycznym, duchowym i kulturowym. Współczesne formy architektoniczne nieraz powstają jako przestrzenna interpretacja kompozycji malarskich...
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The heritage of wooden architecture in Poland
PublicationArtykuł przedstawia dziedzictwo polskiej architektury drewnianej, granicah obecnych. Obejmuje okres historyczny od powstania do dnia dzisiejszego. Wyodrebniono jako osobny problem ochrony dziedzictwa w ujęciu konserwatorskim oraz rolę skansenów - muzeów na swiezym powietrzu. Opracowanie dotyczy zarówno architektury jak i wnętrz obiektów.
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The teaching of architecture in the nineteenth century
PublicationTematem artykułu jest system kształcenia inżynierów architektów, jaki miał miejsce pod koniec XIX wieku w lwowskiej Szkole Politechnicznej jednej z pierwszych i przez długi czas jedynej na tych ziemiach uczelni technicznej. Omówiona jest zawartość merytoryczna i organizacja pierwszego programu nauczania jaki został przyjęty po uzyskaniu przez uczelnię praw szkoły wyższej (1877), aż do jego reorganizacji pod koniec stulecia, wymuszonej...
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Embedded Systems Architecture 2024
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Lighting education for architects, the barriers and challenges: a survey of architecture students
PublicationCreating a well-lit environment requires the understanding of daylight and electric lighting design principles within the built environment. Recent years have brought a large number of new lighting assessment and design methods. The discovery of new photoreceptor cells in the eye - photosensitive retinal ganglion cells - forced lighting researchers to focus on parametrisation for the image forming (IF) and non-image forming (NIF)...
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Numerical studies on size effects in concrete beams. Architecture Civil Engineering Environment ACEE
PublicationW artykule przedstawiony wyniki obliczeń efektów skali w belkach betonowych podczas zginania. Zastosowano model sprężysto-plastyczny z nielokalnym osłabieniem. Rozkład wytrzymałości na rozciąganie był stochastyczny - przestrzennie skorelowany. Belki były geometrycznie podobne. Wyniki porównano z modelem efektu skali Bazanta.
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Traffic Model of IMS/NGN Architecture with Transport Stratum Based on MPLS Technology
PublicationGrowing expectations for a fast access to information create strong demands for a universal telecommunication network architecture, which provides various services with strictly determined quality. Currently it is assumed that these requirements will be satisfied by Next Generation Network (NGN), which consists of two stratums and includes IP Multimedia Subsystem (IMS) elements. To guarantee Quality of Service (QoS) all NGN stratums...
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The evolution of education spaces - from plan as generator to regenerative architecture, virtual rooms and green campuses
PublicationThe study programmes are often considered the main formative factors in the process of educating future architects. Another highly influential component is the architectural characteristics of learning spaces, and consequently the impact of the physical built environment on the quality of education has been widely discussed. However, not often do we realise that the characteristics of education spaces correlate with the organisational...
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Interactive and Media Architecture – From Social Encounters to City Planning Strategies
PublicationThe paper searches into the potential of media and interactive projects to support participation and generate social encounters in public spaces. Moreover, it proposes implementation of media and interactive projects into city planning processes. On the basis of theoretical approaches, case studies and interdisciplinary surveys the paper gives insight how interactive and media architecture can engage people in activities in urban...
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Analysis of impact of audio modifications on the robustness of watermark for non-blind architecture
PublicationThe aim of this paper is to assess the robustness of the non-blind audio content watermarking scheme proposed by the authors. The authors present the architecture of the designed system along with the employed workflows for embedding and extracting the watermark followed by the implementation phase description and the analysis of the experimental results. Some possible attack simulations on the embedded watermarks are reviewed,...
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Jacek Poplatek dr inż. arch.
PeopleJacek Poplatek – Assistant Professor at the Faculty of Architecture, Gdańsk University of Technology. In research work his interests focuses mainly on issues of programming and designing of healthcare architecture facilities, including general and specialist hospitals. The second field of research is 19th century historical architecture of Sopot city and protection of its architectural and cultural heritage. He is the author of...
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Embedded device for indoor positioning of mobile terminals in ISM 2.4 GHz frequency band integrated with ESPAR antenna
PublicationIn the era of multifunctional mobile phones, wireless positioning is one of the most important branches of telecommunications development. This functionality is possible thanks to global positioning systems such as GPS, whose services are available to every average user. Global systems, however, suffer from their low accuracy in confined environments such as forests and building interiors. A popular...
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System architecture of an INSPIRE-compliant green cadastre system for the EU Member State of Poland
PublicationIn response to the need for a sustainable agricultural policy, which would support activities such as decision making in precise agriculture and mitigation of crop threats, a concept agricultural information system was developed for the area of Poland. This innovative concept, called Green Cadastre (GC), proposes to create a uniform system designed for use on a national scale by both state administration as well as local farmers....
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Environmental impact of construction. Methods of conscious shaping architecture in terms of ecological solutions
PublicationShaping an ecologically conscious society is a process that also affects architecture. Currently, designers are eagerly looking for solutions that are beneficial in terms of carbon footprint. For the proper multi-criteria assessment and selection of adequate solutions, it is necessary to use appropriate tools such as, for example, the Life Cycle Assessment (LCA) method or the rules of ecological certification (BREEAM and LEED)....
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Monolithic vs. Microservice Architecture: A Performance and Scalability Evaluation
PublicationContext. Since its proclamation in 2012, microservices-based architecture has gained widespread popularity due to its advantages, such as improved availability, fault tolerance, and horizontal scalability, as well as greater software development agility. Motivation. Yet, refactoring a monolith to microservices by smaller businesses and expecting that the migration will bring benefits similar to those reported by top global companies,...
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[AiU] Challenges and perspectives of contemporary architecture and urbanism
e-Learning Courses{mlang pl} Dyscyplina: Architektura i Urbanistyka Zajęcia obowiązkowe dla doktorantów I roku Prowadzący: prof. Giovanna Acampa Liczba godzin: 15 h Forma zajęć: warsztaty {mlang} {mlang en} Discipline: Architecture and Urbanism Obligatory course for 1st year PhD students Academic teacher: prof. Giovanna Acampa Total hours of training: 15 teaching hours Course type: workshops {mlang}
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A new multi-process collaborative architecture for time series classification
PublicationTime series classification (TSC) is the problem of categorizing time series data by using machine learning techniques. Its applications vary from cybersecurity and health care to remote sensing and human activity recognition. In this paper, we propose a novel multi-process collaborative architecture for TSC. The propositioned method amalgamates multi-head convolutional neural networks and capsule mechanism. In addition to the discovery...
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INTERNATIONAL MARKETING IM, sem. 2 - summer 2023/2024
e-Learning CoursesThe aim of the course is to familiarise the student with the tools used in international marketing, their specificities and strategies for operating effectively in international markets.
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Open Data Capability Architecture - An Interpretive Structural Modeling Approach
PublicationDespite of increasing availability of open data as a vital organizational resource, large numbers of startups and organizations fail when it comes to utilizing open data effectively. This shortcoming is attributable to the poor understanding of what types of capabilities are required to successfully conduct data related activities. At the same time, research on open data capabilities and how they relate to one another remains sparse....
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Daylight in Architecture 2022/23
e-Learning CoursesTutor: Professor Claudia Naves David Amorim (University of Brasilia) Project: 60 h (lectures + online platform + individual consultations) With a support of e-platform NLITED educational content; http://lms.nlited.eu/, Students will become familiar with the different methods of daylight assessment within the built environment. Innovative daylight design is understood as a better user-centred and energy-efficient design strategy. The...
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Frontier education for a sustainable future - speculative design in architecture as a transdisciplinary experiment
PublicationIn this article, the authors propose the term frontier education referring to the well-established notion of frontier research - one, that through opening unexpected transdisciplinary perspectives, may offer new insights and create a fertile ground for new discoveries and ground-breaking concepts. In answer to the question of how to get rid of normative thinking and extend architectural experimentations, a speculative design architectural...
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[AiU] Research methodology in architecture and urban planning
e-Learning Courses{mlang pl} Dyscyplina: architektura i urbanistyka Zajęcia obowiązkowe dla doktorantów I roku Prowadzący: Prof. Spela Hudnik Liczba godzin: 30 Forma zajęć: wykład {mlang} {mlang en} Discipline: architecture and urbanism Obligatory course for 1st-year PhD students Academic teachers: Prof. Spela Hudnik Total hours of training: 30 teaching hours Course type: lecture {mlang} CRITICAL ZONES VS COMFORT ZONES
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INTERNATIONAL MARKETING 2022/2023 IM, sem. 2 - summer
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in International Marketing, their specificity and strategies for an effective functioning on international markets.
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INTERNATIONAL MARKETING 2021/2022 IM, sem. 2 - summer
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in international marketing, their specificity and strategies for an effective functioning on international markets.
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VREA PROJECT - A DIGITAL CURATOR FOR ARCHITECTURE AND DIGITAL PERSPECTIVES FOR HERITAGE MANAGEMENT AND ENHANCEMENT
PublicationThinking about architectural education, one must face the challenges of the ever-changing and digital world and bear in mind the figure of the architect of the future - the curator of digital data. Nowadays the aim is to train specialists who know how to manage the production of digital products and are able to face the challenges of digital change in the field of architecture and architectural heritage management. Virtual Reality...
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Marketing Research
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Innovative Marketing
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JOURNAL OF MARKETING
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MARKETING LETTERS
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PSYCHOLOGY & MARKETING
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MARKETING SCIENCE
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Marketing Theory
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New Architecture of Solid-State High-Voltage Pulse Generators
PublicationThe application of the nanosecond pulsed electric field (nsPEF) for biomedical treatments has gained more interest in recent decades due to the development of pulsed power technologies which provides the ability to control the electric field dose applied during tests. In this context, the proposed paper describes a new architecture of solid-state high-voltage pulse generators (SSHVPG) designed to generate fully customised sequences...
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An automatic selection of optimal recurrent neural network architecture for processes dynamics modelling purposes
PublicationA problem related to the development of algorithms designed to find the structure of artificial neural network used for behavioural (black-box) modelling of selected dynamic processes has been addressed in this paper. The research has included four original proposals of algorithms dedicated to neural network architecture search. Algorithms have been based on well-known optimisation techniques such as evolutionary algorithms and...
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PUBLICZNE ŚRODKI TRANSPORTOWE A SAMOCHÓD ELEKTRYCZNY W OBSŁUDZE PODRÓŻY MIEJSKICH W METROPOLII TRÓJMIEJSKIEJ
PublicationMetropolia trójmiejska ma wyjątkowo negatywne uwarunkowania terenowe dla funkcjonowania i rozwoju sieci komunikacji publicWyznej. Dzielnice położone w tzw. dolnym tarasie są dobrze skomunikowane za pomocą linii SKM i tramwajowych. Jedynie te środki komunikacji szynowej, przy częstotliwości połączeń nie większej niż co 10 minut, są konkurencyjne dla indywidualnych dojazdów samochodami osobowymi. Natomiast autobusy i trolejbusy utykające...