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Wyniki wyszukiwania dla: brand equity
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublikacjaBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Grand Challenges on the Theory of Modeling and Simulation
PublikacjaModeling & Simulation (M&S) is used in many different fields and has made many significant contributions. As a field in its own right, there have been many advances in methodologies and technologies. In 2002 a workshop was held in Dagstuhl, Germany, to reflect on the grand challenges facing M&S. Ten years on, a series of M& S Grand Challenge activities are marking a decade of progress and are providing an opportunity to reflect...
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Personal Brand Authenticity and Social Media: The Top 5 Football Players’ Case
Publikacjahe authenticity is a key factor which attracts the interest of young consumers in the more and more dominant virtual world full of “fake news”,“fake images”, and “fake impressions”. The celebrity authenticity is also important when it comes to gain the positive attitude of the audience and the success in the long term. The unique talent is crucial for all stars. According to football stars, the authenticity of their personal brands...
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Smart acoustic band structures
PublikacjaSmart acoustic band structures exhibit very interesting and non-standard physical properties due to the periodic nature of their certain characteristic on different scale levels. They manifest mostly in their frequency spectra as socalled frequency band-gaps or stop-bands, what has a great impact on the behaviour of these structures in relation to the propagation of vibro-acoustic signals that can be transmitted through the structures...
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Fees For Advertisements In The Right-Of-Ways Of Public Roads Incurred By A Given Bank Brand In Poland
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Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model
PublikacjaSo far, there have been no studies that explore how employee brand commitment moderates CSR practice outcomes. Employee brand commitment is often claimed as a focal input and output of the CSR. So, it means that it shapes CSR conditions. Then, it is a moderator. This study aims to verify it. Besides, commitment exists in many forms and can be achieved in many ways. Hence the question, if employees are committed to the brand, then...
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Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications
PublikacjaPrimary assets of the network economy are information, network, re-lationships, knowledge, and a virtual environment. The competency of personal branding exercised by knowledge workers, also thought of as knowledge producers, is becoming a natural consequence of the business environment where the significance of hierarchies is constantly decreasing. Knowledge workers are powerful as never be-fore and can exist as separate actors...
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Internacjonalizacja przedsiębiorstw z branż high-tech
PublikacjaW artykule opisano kluczowe teorie internacjonalizacji przedsiębiorstw, specyfikę internacjonalizacji firm z branż high-tech, przede wszystkim ich wczesną i szybką internacjonalizację, motywy i uwarunkowania oraz wybrane modele internacjonalizacji. W podsumowaniu wskazano na dalsze kierunki badań
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The new concept of product. Cooling band
PublikacjaThe chapter below presents the innovative solution consist in applying the cooling band to help holding the hot object. The solution was found through substitute inputs analysis and brain storm method. The new product was submitted in Polish Patent Office under the No. W.120905.
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Design of Highly Selective Dual Band Band Stop Filter using Dual-Path Step Impedance Resonator
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C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
PublikacjaEvery organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...
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The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football
PublikacjaPurpose: In the current era of fake news, illusions, manipulations, and other artificial attributes of virtuality and reality, authenticity is a virtue that people highly appreciate. This study examines the influence of the personal brand authenticity of top football players on loyalty to the football discipline in general, via the mediation of personal brand identification. Design: Based on data collected from a convenience sample...
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Electrochemistry from first-principles in the grand canonical ensemble
PublikacjaProgress in electrochemical technologies, such as automotive batteries, supercapacitors, and fuel cells, depends greatly on developing improved charged interfaces between electrodes and electrolytes. The rational development of such interfaces can benefit from the atomistic understanding of the materials involved by first-principles quantum mechanical simulations with Density Functional Theory (DFT). However, such simulations are...
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How Swiss Watchmaking Brands are Communicating Made in Switzerland
PublikacjaCountry-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products with positive characteristics [9]. Swiss watchmaking companies have an iconic status that is essential to their reputation - mainly due to their high quality, precision, innovation, and craftsmanship [7]. They are also using country-of-origin...
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Gender and Digital Divide - Information and Communication Technologiesand their Impact on Equality
PublikacjaIn the entire Europe more women than men graduate from tertiaryeducation institutes. However, they are underrepresented in scientific and engineering disciplines. Women researchers still constitute a minority in the Government and Higher Education Sectors. A number of industry reports highlight a low number of women in IT occupations49. This has led to a variety of public policy measures, such as subsidies on community provision,...
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Low cost microwave X-band generator
PublikacjaA low cost microwave X-band generator for educational purposes was designed and built. Its simple construction and user's interface makes it suitable for a student laboratory.The generator is based on a single frequency conversion concept. It uses a digitally tunable PLL chip for intermediate frequency generation and an active frequency multiplier for frequency conversion. The generator covers 9,7 - 11 GHz part of the X frequency...
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Design and Implementation of a Dual-band Filtering Wil-kinson Power Divider Using Coupled T-shaped Dual-band Resonators
PublikacjaThe paper introduces a novel structure of a dual-band filtering Wilkinson power divider (WPD). Its essential component is a dual-band bandpass filter (BPF), implemented using coupling lines and two T-shaped resonators. The BPF is incorporated into the divider structure to suppress the unwanted harmonics within the circuit. The latter is achieved owing to a wide stopband of the filter. The deigned dual-band WPD can suppress third...
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The Most Valuable Global Brands and Condition of Economies: a Spatial Approach
PublikacjaResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value but also leverages economies. We claim that even though...
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The condition of economies. Do most valuable global brands matter?
PublikacjaResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim...
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Technology brands in the digitally-based and network economy. Setting the background
PublikacjaThis chapter defines and draws a general picture on Digital Technologies and Technology Brands’ meaning in the current economy. It contextualises the role and channels of digital technology’s impact on their shaping technology brands in network economy. It briefly explains why digital, innovative technologies constitute a perfect background and environment for technology brands of global scope. It discusses the place of technology...
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Media społecznościowe a wizerunek marki
PublikacjaJeszcze do niedawna wydawało się, że social media, podobnie jak komunikatory internetowe, będą stanowiły kolejne narzędzie wykorzystywane w komunikacji ze znajomymi, a ich tematyka będzie związana głównie z rozrywką i chęcią podtrzymania więzi społecznych. Jednak, z obserwacji wielu autorów wynika, iż obecnie można już mówić o trendzie social media lub też Web 2.0, a z roku na rok internetowe witryny o charakterze społecznościowym,...
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Novel Versatile Topologies and Design Optimization of Wide-Bandstop Frequency Selective Surfaces for X-Band, Ku-Band and Millimeter-Wave Applications
PublikacjaNovel designs of frequency selective surface (FSS) are presented for wideband applications in X, Ku and mmWave (millimeter Wave) bands. Two identical metallic layers of FSS are imprinted on both sides of the RO4003 substrate. The geometry parameters are optimized to maximize the bandstop at the specified in-band maximum transmission level of –10 dB; satisfaction of the latter condition is enforced through appropriate formulation...
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Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case
PublikacjaThe aim of the study is to explore personal brand authenticity in social media through sentiment analysis. A survey has been conducted in the context of football players with respect to Robert Lewandowski – the most valuable Polish football-celebrity brand. Authors first assess antecedents of his brand authenticity basing on an international sample of social media users, made of 219 cases from 22 countries (intentionally excluding...
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Fast geometry scaling of UWB band-notch antennas
PublikacjaImplementation of band-notch capability plays an important role in the design of ultra-wideband (UWB) antennas. At the same time, appropriate sizing of antenna geometry parameters in order to precisely allocate the notch at the required frequency as well as to ensure sufficient reflection level is quite challenging and has to be based—for reliability reasons—on full-wave electromagnetic (EM) simulations of the structure. In this...
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Low-cost handheld multiprobe reflectometer for the ism band
PublikacjaW artykule przedstawiona została procedura oraz działający model taniego miernika współczynnika odbicia na pasmo ISM. Koncepcja modelu oparta jest o reflektometr z multi próbkowaniem oraz wykorzystanie zintegrowanego detektora mocy firmy Analog Devices. Prototypowy miernik z interfejsem został zbudowany. Wyniki symulacji oraz eksperymentu zostały przedstawione.
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Tracing of the real cross profile of the band saw wheel.
PublikacjaPrzedstawiono sytem do identyfikacji profilu koła pilarki taśmowej. Wyniki pomiarów profilu rzeczywistego służą jako dane wejściowe dla automatycznych urządzeń naprężających piły sterowanych CNC. Dopasowanie piły do profilu koła ma wpływ na jej zachowanie podczas przecinania.
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The system for identification of the band saw wheel cross profile
PublikacjaPrzedstawiono system do identyfikacji zarysu poprzecznego koła pilarki taśmowej, dzięki któremu producent pił taśmowych ma możliwość naprężenia brzeszczotu piły w sposób zapewniający jej poprawną pracę. Opisano budowę i zasadę działania systemu. Uzyskane dane mogą być wprowadzane do układów sterowania automatycznych urządzeń ze sterowaniem CNC (naprężających piły taśmowe). Dane systemu: szerokość sprawdzanych kół do 300 mm, dokładność...
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General Gm-C filters with finite band transconductors.
PublikacjaW pracy przedstawiono wyniki badań dotyczących wpływu skończonego pasma przenoszonych częstotliwości elementów transkonduktancyjnych na właściwości filtrów Gm-C czasu ciągłego. Opracowano miary dewiacji charakterystyk częstotliwościowych filtrów Gm-C spowodowanych skończonymi wartościami elementów pojemnościowych i rezystancyjnych na wyjściu transkonduktorów. Proponowana procedura analizy może znaleźć szerokie zastosowanie...
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The method of measuring the energy pass-band of a communication receiver
PublikacjaPrzedstawiono metodę wyznaczania energetycznego pasma odbiornika radiokomunikacyjnego na podstawie charakterystyki gęstości widmowej mocy szumów własnych na wyjściu odbiornika. Podano numeryczny estymator tego pasma. Wyprowadzono zależności na złożoną niepewność standardową wyznaczania szerokości pasma energetycznego odbiornika.
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Actions of a nitric oxide donor on prostaglandin production and angiogenic activity in the equine endometrium
PublikacjaNitric oxide (NO) plays an important role in prostaglandin secretion and angiogenesis in the reproductive system. In the present study, the roles of the NO donor spermine NONOate and tumour necrosis factor-alpha (TNF; as a positive control) in prostaglandin production and angiogenic activity of equine endometria during the oestrous cycle were evaluated. In addition, the correlation between NO production...
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Radio wave propagation conditions for terrestrial radiocommunications in the EHF band
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Propagation analysis of the point-to-point radio links operating in the band
PublikacjaThe theoretical possibilities of utilizing the EHF-band frequencies for point-to-point short range communications have been discussed. The most important factors that affect propagation attenuation in this band have been briefly described, as well as relevant mathematical formulas that allow for numerical analysis of these phenomena. After that, a research have been carried out in which the authors have analyzed propagation losses...
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Band misplacement: a rare complication of laparoscopic adjustable gastric banding
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Development of HFB with the Use of 2nd Order Pass-Band Filters
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Frequency-dependent coupling model for microwave band-pass filter
PublikacjaThe goal of this work was to create a circuit model which represents frequency-dependent coupling between microwave resonators. Our models are designed for in-line filters. The frequency-dependent coupling enables one to realize a transmission zero which is not possible in classical approach with frequency independent inverters. In addition, the proposed model allows us to observe out-of-band behavior, e.g. spurious resonance....
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A Critical Reanalysis of Uncontrollable Washboarding Phenomenon in Metal Band Sawing
PublikacjaThe article analyzes the cutting process of hard bars. Investigations conducted in industrial conditions demonstrated the presence of surface errors in the machined workpieces in the form of washboard patterns. The purpose of this study was to analyze the results of cutting on band sawing machines with different band saw blades. The cutting processes were conducted on three different horizontal band sawing machine types. Analyzed...
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Dual-band antenna with improved gain for WLAN and ISM applications
PublikacjaIn this Letter, a dual-band antenna with an improved gain is proposed. The structure features 9.7 and 10.4 dBi gain within 2.4 GHz to 2.5 GHz and 5 GHz to 6 GHz bands, respectively. This makes it suitable for WLAN and ISM applications. The structure comprises an asymmetrical pair of radiators and slots suspended over a reflector. The antenna is optimised in a two-stage process using a trust-region-based gradient search algorithm....
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Miniaturized dual‐band branch‐line coupler with enhanced bandwidth
PublikacjaIn this letter, a miniaturized hybrid dual-band branch-line coupler (BLC) with enhanced fractional bandwidths is proposed. Compact size and bandwidth enhancement are obtained using meandered transmission line sections with broken symmetry between cross-coupling branches. The circuit is designed at a low numerical cost using surrogate-assisted techniques. The optimized design features small size of only 0.25λg×0.19λg(28% miniaturization...
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Asymmetrical-Slot Antenna with Enhanced Gain for Dual-Band Applications
PublikacjaDual-band operation is an important feature of antennas to be applied in modern communication systems. Although high gain of radiators is rarely of concern in urban areas with densely located broadcasting stations, it becomes crucial for systems operating in more remote environments. In this work, a dual-band antenna with enhanced bandwidth is proposed. The structure consists of a driven element in the form of an asymmetrical radiator/slot...
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EMULACJA ŚRODOWISKA DLA ZASTOSOWANIA PROTOKOŁU IN-BAND NETWORK TELEMETRY
PublikacjaOkreślenie jakości obsługi strumieni pakietów w sieci przełączników wymaga odpowiedniego środowiska badawczego w którym prowadzi się doświadczenia i pomiary wybranych wielkości. Protokół In-band Network Telemetry jest jednym z narzędzi, które można wykorzystać do realizacji tych zadań. W pracy zaproponowano zwirtualizowane środowisko badawcze w którym można emulować sieć przełączników programowalnych w języku P4 wraz z implementacją...
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Country‐level and individual‐level predictors of men's support for gender equality in 42 countries
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublikacjaThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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La linguistique dans le Grand Robert : Les emplois marqués 'linguistique'
PublikacjaIl s’agit, dans ce travail, d’étudier le lexique marqué « Linguistique » dans le Grand Robert. Ce dictionnaire de langue est constitué d’une nomenclature métalinguistique qui se distingue, d’une part de celle appartenant à la langue générale, et d’autre part de celle appartenant à d’autres domaines spécialisés. Notre objectif consiste à étudier les propriétés distinguant ces différentes définitions élaborées par un lexicographe-linguiste.
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands
Publikacjahttps://www.taylorfrancis.com/books/mono/10.4324/9781003178248/personal-branding-knowledge-economy-wioleta-kucharska
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublikacjaThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublikacjaThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublikacjaPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Relation ship between electron scattering grand total and ionization totalcross section.
PublikacjaZaproponowano funkcję wiążącą całkowity przekrój czynny i jonizacyjny przekrój czynny na rozpraszanie elektronów na prostych drobinach węglowodorowych i perfluorowanych. Posługując się znalezioną relacją wyznaczono przekroje czynne dla kilku związków fluoru i wodoru.
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Theory of valence-band and core-level photoemission from plutonium dioxide
PublikacjaThe correlated-band theory implemented as a combination of the local-density approximation with the dynamical mean-field theory is applied to PuO2. An insulating electronic structure, consistent with the experimental valence-band photoemission spectra, is obtained. The calculations yield a nonmagnetic ground state that is characterized by a noninteger filling of the plutonium 5f shell. The noninteger filling as well as the satellites...
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Processing and structure–property relationships of natural rubber/wheat bran biocomposites
PublikacjaIn this work, wheat bran was used as cellulosic filler in biocomposites based on natural rubber. The impact of wheat bran content [ranging from 10 to 50 parts per hundred rubber (phr)] on processing, structure, dynamic mechanical properties, thermal properties, physico-mechanical properties and morphology of resulting biocomposites was investigated. For better characterization of interfacial interactions between natural rubber...