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Search results for: SOCIAL CAPITAL, ENTREPRENEUR’S SOCIAL CAPITAL, ENTREPRENEURSHIP, NASCENT ENTREPRENEURS
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Customer Assessment of Brand Valuation and Social Media
PublicationThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...
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Human capital quality indicators for measuring regional knowledge economy advances
PublicationBuilding Knowledge Economies (KE) is a long-term process. However, civilizational and technological changes together with EU's Lisbon Strategy help in creating solutions that may speed up economical growth of countries and their regions. This seems to be a very important issue, as during last two centuries history shown, that wisdom and human invention and innovation are the most important factor driving economical growth. In this...
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City and Urbanity in the Social Discourse
PublicationThe aim of our article is an attempt to present the concept of urbanity that has been shaped throughout centuries along with the development of European civilisation and now entered a new phase of social production of space based on cultural dimensions. The future of the majority of World’s population is connected currently with the urban life with the assumption that qualitative characteristics of life in the 21st century define...
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Social media as an opportunity or a blind alley in social communication and forest education? – Experiences from Poland
PublicationThe article characterizes the experiences, problems, and prospects for the development of forest education on social media, which in Poland has been carried out by the Państwowe Gospodarstwo Leśne Lasy Państwowe (National Forest Holding ‘State...
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The entrepreneurship of host cities of the Olympic Games – Between success and social destruction
PublicationMany publications focus on the deficit nature of the Olympic Games organisation, when considered from the point of view of host cities – organisers of such events. However, does such an event actually affect the region and the host country in a positive way? The presented article aims at the assessment of the organisation of mass sports events, such as the Olympic Games, taking into consideration entrepreneurial activities which...
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Knowledge Sharing and Managing Intellectual Capital in the Times of COVID-19: Evidence from Polish Restaurant Industry
PublicationPurpose: The aim of this paper is to show how restaurants in Poland managed their intellectual capital (IC) in the COVID-19 crisis and how knowledge sharing (KS) helped them to survive in those dynamically changing conditions. Methodology: The study is based on qualitative research – semi-structured interviews with a few restaurant owners and managers responsible for the business operations during...
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Conceptualizing Digital Government for Social Solidarity
PublicationThis paper motivates the study of the impact of digital government on social solidarity; builds a conceptual foundation with four types of solidarity – group-based, compassionate, instrumental and emphatic; relates digital government to the type and moment – pre-technological, technological and post-technological of solidarity; and puts forward the type-moment frame to study how digital government is supporting social solidarity...
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Religious social action and its organizational profiles
PublicationPurpose Social action implemented by the Church via its affiliated entities, foundations and associations may be viewed as a uniform activity. In reality, however, several organizational profiles exist that depend on the origin of these organizations (lay or religious), the scope of their activities (local or general) and their dependence on resources (whether from public administration or civil society). The paper aims to discuss...
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Social activities in The Vistula Marshlands
PublicationSocial activities in The Vistula Marshlands favouring development in this part of the Pomeranian Voivodeship and preserving its specific character have recently been a domain of Local Activity Groups, clubs and societies, as well as cultural centres and local schools. The activation of local environment is supported by the possibility of gaining EU grants, particularly 4 LEADER Axis from the Rural Development Programme for years...
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Exploring the Role of Social Media Use Motives, Psychological Well-Being, Self-Esteem, and Affect in Problematic Social Media Use
PublicationGiven recent advances in technology, connectivity, and the popularity of social media platforms, recent literature has devoted great attention to problematic Facebook use. However, exploring the potential predictors of problematic social media use beyond Facebook use has become paramount given the increasing popularity of multiple alternative platforms. In this study, a sample of 584 social media users (Mage = 32.28 years; 67.81%...
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublicationBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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Using the social return on investment (SROI) as a measure of the effectiveness of social innovation projects implemented under public policies
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The Crisis of Marketing Communication in the Era of Social Media
PublicationThe articles examines the widely discussed in literature the problem of marketing communication crisis resulting from the changes of the environment. These changes generate both new problems and also new solutions, e.g. social media. The practicioners are pursuing both effective and efficient solutions, in relation to the difficulties encountered while achieving market objectives via traditional methods and channels. In accordance...
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The use of Markov chains in the social convergence analysis
PublicationThe main goal of this article is to analyze the social convergence process using Markov chains. In this research, term social convergence refers to the reduction of dispersion in the standard of living among countries. The use of Markov chains in the social convergence analysis allowed describing movements of observational units within the distribution and providing more details about the mechanism of the convergence process. A...
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POSITIVE PSYCHOLOGICAL CAPITAL ENHANCES THRIVING IN THE MULTICULTURAL WORK ENVIRONMENT OF MULTINATIONAL CORPORATIONS
PublicationThe aim of the paper is to examine positive psychological capital (PsyCap) as well as individual factors in the relationship with thriving in the multicultural work environment of multinational corporations (MNCs). We conducted a quantitative study on the sample of 127 individuals from subsidiaries of various MNCs located in Poland and involved in intercultural interactions. The results of cross-sectional study show that employees...
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On the Modern and Postmodern Paradigms of Ideology and Social Criticism
PublicationThe article takes on the problem of ideology, critical consciousness and social criticism and distinguishes two ways of thematizing it. The first approach is developed within the post-Hegelian framework. According to this paradigm, critique of ideology is a means of transgressing the antagonistic forms of socialization and emancipating humanity from the false forms of consciousness and corresponding irrational and oppressive social...
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Influence of advertisement in social media in knowledge based economy
PublicationIn the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...
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Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublicationSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
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Social networks as a context for small business? A new look at an enterprise in the context of a smallness and newness liability syndrome
PublicationIn this paper we aim to propose and outline key ingredients to a small enterprise success, emerging from the social capital of small business owner-managers and their business networks. We employ resource based view of an organization as well as an embeddedness perspective along with new approach transaction costs to outline the pillars of an advantage of a small business entity. The analysis of survey data leads us to conclusion,...
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Social Convergence in Nordic NUTS-3 Regions
PublicationGeographical proximity, common historical roots and collaboration within the Nordic Council make the Nordic countries, often wrongly treated as monoliths. However, in reality, Nordic regions differ in terms of broadly defined social and economic development. Issues concerning the standard of living are one of the priorities of the Helsinki Treaty signed by Nordic countries. The main goal of this paper is to analyze the existence...
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PSYCHOLOGICAL CAPITAL AND CHALLENGE APPRAISAL FOSTER THRIVING IN THE GLOBALIZED MULTICULTURAL WORKPLACE
PublicationThe purpose of the study was to examine the psychological resources which foster thriving in multicultural work settings of multinational corporations (MNCs) - the companies that are evident manifestation of globalization. Although globalized multicultural workplace creates specific job demands that pose unique occupational stress to individuals, some personal resources enable them to deal with these demands and to thrive. Thriving...
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Knowledge sharing and knowledge hiding in light of the mistakes acceptance component of learning culture- knowledge culture and human capital implications
PublicationPurpose: This study examines the micromechanisms of how knowledge culture fosters human capital development. Method: An empirical model was developed using the structural equation modeling method (SEM) based on a sample of 321 Polish knowledge workers employed in different industries. Findings: This study provides direct empirical evidence that tacit knowledge sharing supports human capital, whereas tacit knowledge hiding does...
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Looking for Social Enterprise Models in Poland: institutional and historical context
PublicationThe paper is an attempt at identification of key social enterprise models in Poland. The authors recognize three models: entrepreneurial non-profit organizations, cooperatives as well as social integration clubs and centres. Their social and institutional background is presented together with institutional trajectories of social enterprise development.
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The authenticity in social media. Club and football players’ relations
PublicationThe authenticity in social media is one of the crucial factors of brands success. In the era of fake news, illusions, manipulations or other artificial attributes of the virtuality and reality today it is a real source of value. The presented study aims to verify how football club and football players’ brands’ authenticity influence attitudinal loyalty in social media. Findings proved that the authenticity is something social media...
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The Successful Case of Social Cooperative 50+ as an Example of Value Creation
PublicationThe article presents the successful case of social cooperative 50+ as an Example of Value Creation. Authors discuss an idea of social enterprises and social cooperatives and success factors of them.
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Thermal imaging in automatic rodent’s social behaviour analysis
PublicationLaboratory rodent social behaviour analysis is an extremely important task for biological, medical and pharmacological researches. In this work thermal images features that facilitate analysis are presented. Methods to distinguish objects on the basis of thermal distribution are tested. Actions of grooming or biting one rodent by another - important social behaviour incidents - are clearly visible...
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Social convergence in Nordic countries at regional level
PublicationResearch background: Geographical proximity, common historical roots and collaboration within the Nordic Council cause the Nordic countries to be often wrongly treated as monoliths. However, in reality, Nordic regions differ in terms of broadly defined social and economic development. Issues concerning the standard of living are one of the priorities of the Helsinki Treaty signed by Nordic countries. Purpose of the article: The...
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Tacit knowledge influence on intellectual capital and innovativeness in the healthcare sector: A cross-country study of Poland and the US
PublicationThis study provides empirical proof that whole organizational innovativeness is rooted in tacit knowledge due to its potency of human capital creation and, that a learning culture composed of a learning climate and mistakes acceptance component fosters human capital development. The main practical implication is that if the IC components are externally rather than internally determined in the particular organization embedded in...
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Social commerce - nowy trend w handlu elektronicznym
PublicationSocial commerce wykorzystuje media społecznościowe dla potrzeb handlu elektronicznego. Serwisy społecznościowe o charakterze social commerce stanowią nie tylko platformę do wymiany informacji i opinii na temat różnych produktów, ale są także miejscem, w którym konsument może dowiedzieć się o różnego rodzaju wyprzedażach, promocjach cenowych, bonusach, gratisach. Dzięki tego typu witrynom użytkownicy mogą nie tylko kupować najtaniej,...
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Image as a key factor of brand value at social media
PublicationThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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Antecedents and outcomes of social media fatigue
PublicationPurpose – This study aims to explore which of four chosen factors (i.e. privacy concerns, FoMO, self-disclosure and time cost) induce a feeling of strain among Facebook users in terms of social media fatigue (SMF), and if this occurs, whether it further influences such outcomes as discontinuance of usage (DoU) and interaction engagement decrement (IED). Design/methodology/approach – Through an online structured questionnaire, empirical...
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The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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Social Learning in Cluster Organizations and Accumulation of Technological Capability
PublicationThe purpose of the paper is to present how members of cluster organizations perceive their role in the accumulation of technological capability through social learning. The paper presents the results of a qualitative study of four cluster organizations. The theoretical foundation of the study are the communities of practice and the organizational inertia theories. The study indicates that the dynamics of technological capability...
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Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublicationThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
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Hamburg : The European Green Capital Award 2011 : miasto o zrownoważonym rozwoju, przyjaznym środowisku naturalnemu
PublicationW roku 2011 nagrodę "The European Green Capital Award" otrzymał Hamburg, jako miasto, które ustanowiło kompleksowy program ochrony klimatu oraz w sposób ekologiczny rozwiązuje liczne problemy wiążące się z zarządzaniem metropolią. Publikacja przedstawia różnorodne inicjatywy miasta na rzecz ochrony środowiska: od przyjaznego transportu publicznego po rozbudowę terenów zielonych. Miasto wyznaczyło sobie ambitny cel redukcji emisji...
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Lonely and thinking about the past: The role of time perspectives, Big Five traits and perceived social support in loneliness of young adults during COVID-19 social distancing
PublicationBackground In Spring 2020, due to the COVID-19 pandemic, the Polish government introduced a policy of social distancing. Being apart from one’s social network had the potential to evoke feelings of loneliness. The aim of the study was to find out how time perspectives might contribute to feeling lonely during the social distancing period, controlling for Big Five personality traits and perceived social support. Participants...
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Artificial Neural Networks as an architectural design tool- generating new detail forms based on the Roman Corinthian order capital
PublicationThe following paper presents the results of the research in the field of the machine learning, investigating the scope of application of the artificial neural networks algorithms as a tool in architectural design. The computational experiment was held using the backward propagation of errors method of training the artificial neural network, which was trained based on the geometry of the details of the Roman Corinthian order capital....
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublicationThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Determination of selected parameters/ analytes in surface water samples collected in the surroundings of the capital of Spitsbergen (Longyearbyen)
PublicationPolar regions are extremely sensitive to pollution such as harmful gases, particles or toxic substances which affect the Arctic climate and ecosystems. Spitsbergen, as well as all Arctic region, because of its geographically distant location and lack of industry sector, should be free of chemical pollution. Despite this, many pollutants could be found in the Polar environment, for example in freshwaters. Their occurrence is related...
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Social development and ICT adoption. Recent evidence from developing world
PublicationThis paper is designed to provide empirical evidence on the relationship between the process of ICT diffusion and social development across selected low-income and lowermiddle- income countries during the period of 2000 and 2014. It main target it so identify whether in low-income and lower-middle-income economies, ICT development and social development (social empowerment) are correlated.
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Gemba Kaizen: Influencing individuals behavior for better - an approach to social marketing
PublicationThe idea of providing the Gemba Kaizen philosophy to a social level can benefit not only individuals, but the society as well. The Japanese philosophy for improvement or change for better may serve companies that are looking for increasing its value by quality management. The same principles when implemented in a society may improve quality of life of its inhabitants and help solving social problems. The use of social marketing...
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Effects of social media communication on brand equity and brand purchase intention
PublicationThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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Family business as a breeding ground for nascent entrepreneurs. An insight into transition economy: the case of Poland
PublicationArtykuł przedstawia analizę zagadnienia zdolności firm rodzinnych do generowania postaw preprzedsiębiorczych na przykładzie Polski jako kraju o gospodarce transformującej się od centralnie sterowanej do rynkowej. Część empiryczna oparta jest wynikach pilotażowych badań przeprowadzonych na studentach pierwszego roku WZiE PG, które to wyniki posłużyły do stworzenia wstępnej wersji modelu opisującego determinanty procesu generowania...
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Exploring the role of social networks among entrepreneurial Polish immigrants
PublicationThe paper reports on the explanatory case study among seven Polish enterprising migrants from Aberdeen Scotland. The aim of the paper is to examine role of social support structure and social networks for enterprising Poles. It also attempts to extend of Waldinger et al (2000) ethnic business development model in the context of entrepreneurial strategies taken from by immigrants from their country of origin, claiming that transition...
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Getting to know the potential of social media in forest education
PublicationThe development of social network sites not only facilitates the acquisition and deepening of knowledge but also provides the possibility of easily contacting foresters, specialists in natural sciences and nature enthusiasts. In addition, for some years...
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The importance of trust and altruistic social orientation for COVID-19 distress
PublicationBackground: The COVID-19 pandemic, the biggest global health crisis in decades, has been a difficult experience for nations all over the world. In the present study we wanted to assess to what extent a positive attitude towards others, expressed in altruistic social orientation and a high level of trust, would be linked to lower levels of COVID-19 distress in infected and non-infected individuals. Participants and procedure:...
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Brand loyalty creation in the social network. Does the product category matter?
PublicationThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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The first International Comparative Social Enterprise Models Working Paper: Poland
PublicationIn this paper, social enterprise models: entrepreneurial nonprofit organizations, cooperatives and vocational enterprises for the disabled are presented. Their emergence and institutionalization in the Polish social enterprise organizations landscape is provided and analysed. Also, the authors point to the convergences and divergences between these three models. Additionally historical background and institutional trajectories...
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Codesigned Digital Tools for Social Engagement in Climate Change Mitigation
PublicationDigital technologies and economies can strengthen participative processes and data- and knowledge-based sustainable urban development. It can also accelerate social integration and the efforts of urban dwellers towards more resilient urban environments. Gap: Most of the tools that strengthen participatory processes were not cocreated with stakeholders. Research shows that codesigned platforms driven by new technological advances...
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SKYSCRAPER'S PUBLIC AREAS: THE IMPACT ON SPACE AND SOCIAL LIFE
PublicationIn recent years, more careful consideration is taken into social issues of designing skyscrapers by humanizing adherent internal and external public areas. Case studies of The Shard (London: 2012), 122 Leadenhall Street (London: 2014), 20 Fenchurch Street (London: 2014), Heron Tower (London: 2011), Tower 25 (Nicosia: 2013), Zoofenster (Berlin: 2012), DNB House (Oslo: 2012), Centrum Biurowe Neptun (Gdansk, 2014), Skytower (Wroclaw:...