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Etyka public relations - jak uczyć, dylematy nauczyciela akademickiego
PublicationArtykuł porusza niezmiernie ważny problem - jak przekazywać wiedzę o fundamentalnych zasadach etycznych w prowadzeniu wszelkiej działalności gospodarczej, jak kształcić postawy odpowiedzialnego przedsiębiorcy i pracownika. Dziedzina Public relations w ostatnich latach cieszy się bardzo złą opinią - tak w Polsce jak i na świecie - autorka artykułu porusza ten problem wskazując, że istotą public relations są działania , mające na...
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Public relations uczelni: kreowanie tożsamości wizualnej
PublicationPraca jest analizą podstawowych, najczęściej popełnianych błędów, w procesie kreowania tożsamości wizualnej przez uczelnie polskie. Praca jednocześnie podkreśla rangę umiejętnie wykreowanej i stosowanej tożsamości wizualnej jako jednego z elementów public relations.
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Public relations w hotelarstwie - kaprys czy konieczność?
PublicationArtykuł pokazuje konieczność prowadzenia działań public relations w polskicj hotelach - jak i w całej turystyce, biorąc za punkt wyjścia prognozy oi analizy ekonomiczne dotyczące tej branży gospodarki.
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Karta Przejrzystości Mediów - Public Relations a dziennikarstwo.
PublicationArtykuł zawiera analizę nowo powstałego zbioru zasad regulujących pracę dziennikarz - Charter on Media Transparency, wskazującego na najczęściej występujące naruszenia norm moralnych w tym zawodzie i ich przyczyny, ze szczególnym uwzględnieniem relacji: dziennikarz - specjalista public relations.
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Squares in Gdansk as a City Value = Skwery, jako wartościowe przestrzenie publiczne Gdańska
PublicationThe article emphasizes potential of public urban squares. The attention is focused on squares of the city of Gdansk which constitute the potential for enhancing the image of the city. Presentation of three examples of small scale intervention in the Montreal's public spaces is depicting such a potential and is underlining different roles the public space can perform in the city structure. Revitalization of urban squares is influencing...
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Government in the metaverse: Requirements and suitability for providing digital public services
PublicationDigital government comprises all means to enable governments to interact with their constituents digitally. The metaverse provides a virtual reality environment where various activities can be carried out without physically visiting the places of interest, including the public authorities. Yet, how governments can use the metaverse is unknown. This paper aims to extend the understanding of the metaverse architecture requirements...
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Art of Space – Art in Space / The Role of Sound Art in Public
PublicationThe article presents a discussion of the crossroad between art and architecture. It sketches out the theoretical and practical aspects of space revitalisation and improving its quality in the context of multisensory dimension of public spaces. The unique manifestation of art and creativity in public space could be detected and stimulated using participatory architecture, for instance interactive installations, projects related...
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Potencjał kognitywno-kulturowy dzielnicy a innowacyjne strategie rehabilitacji w kontekście społecznej indywidualizacji. Studium przypadku: Mouraria, Lizbona = Innovative Public Space Rehabilitation Models to Create Cognitive-Cultural Urban Economy in the Age of Mass Individualisation. Case of Mouraria, Lisbon
PublicationInnovative Public Space Rehabilitation Models to Create Cognitive- -Cultural Urban Economy in the Age of Mass Individualisation. Case of Mouraria, Lisbon. This paper deals with the issue of sustainable urban rehabilitation interventions in city cores focused on value creation through culture-led development as a tool for building a cognitive city. The objective is to analyze cases of rehabilitation of public space by culture-led...
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The outdoor market places in the public spaces of a modern city = Miejsca handlu targowego w przestrzeni publicznej współczesnego miasta (vol.1)
PublicationNowadays the market in the public space has different meanings. One of the point of view concentrate on the market as a low attraction of the city, which make it more chaotic. Although there exist contrary point of view – to apply the outdoor markets and the fairs in the public space as a one of the main attraction dedicated for toursits and local people.
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Indoor air quality in public utility environments-a review
PublicationIndoor air quality has been the object of interest for scientists and specialists from the fields of science such as chemistry, medicine and ventilation system design. This results from a considerable number of potential factors, which may influence the quality of the broadly understood indoor air in a negative way. Poor quality of indoor air in various types of public utility buildings may significantly affect an increase in the...
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Protection and renovation of public areas in a modernist city: the case of three streets in the historic City Centre of Gdynia
PublicationThis article concerns issues related to the preservation and restoration of public space in Gdynia’s city centre, which was designed and built mainly in the 1920s and 1930s. In 2007, a major part of the city centre was entered into the register of monuments asa historic complex of urban architecture. Moreover, in 2015, the area was declared a Monument of History. Protection of a complex of urban architecture covers not only the...
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Identifying Selected Tram Transport Risks
PublicationIn the area of transport infrastructure risks, infrastructure is inspected for safety. It is an element of transport safety management based on risk management and forms part of preventative activities and measures. As regards tram infrastructure which is a component of urban transport infrastructure, there are potential collisions with cars, cyclists and pedestrians. Data from Gdansk Buses and Trams...
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The Life Cycle Assessment and Life Cycle Cost in public works contracts
PublicationAn important goal, implemented by EU countries under the Europe 2020 strategy, is sustainable development, which includes supporting economy that effectively uses natural and environmentally friendly resources. Solutions in this area are also promoted in tender proceedings in the area of public procurement. The LCA (Life Cycle Assessment) and LCC (Life Cycle Cost) analysis are indicated as the basis for decision-making by awarding...
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Społeczna odpowiedzialność firm - narzędzie public relations czy coś więcej?
PublicationArtykuł stawia pytanie o miejsce działań Corporate Social Resposibility [ CSR} w strategii przedsiębiorstw i zależności między public relations a CSR w realizacji celów przedsiębiorstwa - między innymi kreowania wizerunku, budowania reputacji.
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Analyzing and Visualizing Government-Citizen Interactions on Twitter to Support Public Policy-making
PublicationTwitter is widely adopted by governments to communicate with citizens. It has become a major source of data for analyzing how governments communicate with citizens and how citizens respond to such communication, uncovering important insights about government-citizen interactions that could be used to support public policy-making. This article presents research that aims at developing a software tool called Twitter Analytics for...
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Instrumenty promocji w procesie zarządzania organizacją
PublicationW artykule podjęto temat dotyczący roli instrumentów promocji w procesie zarządzania organizacją, odnosząc się do uwarunkowań publicznej uczelni wyższej. Artykuł podzielono na dwie części. W pierwszej, przedstawiono krótką charakterystykę istoty zarządzania organizacją oraz form promocji organizacji. W drugiej części przedstawiono wyniki badania ankietowego, które zostało przeprowadzone wśród studentów Akademii Techniczno-Humanistycznej...
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How can Systems Thinking Help Us Handling the COVID-19 Crisis?
PublicationPurpose: COVID-19 pandemic outbreak remains one of the most influential events in the global economy over the recent years. While being primarily public health-related, it has a tremendous impact on many other aspects, such as public transport, education, and business management. Many businesses were forced to introduce rapid changes to their business models in order to survive. The aim of this paper is to show the complexity and...
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How can systems thinking help us in the COVID‐19 crisis?
PublicationThe COVID-19 pandemic outbreak remains one of the most influential events in the global economy over the recent years. While being primarily public health related, it has a tremendous impact on many other aspects, including business management. Many businesses were forced to introduce rapid changes to their business models in order to survive. The aim of this paper is to show the complexity and interrelations of changes triggered...
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Building Information Modelling as an opportunity and risk for stakeholders involved in construction investment process
PublicationThe requirements to apply Building Information Modelling (BIM) in public investments worldwide are currently very high. Significant interest (sometimes formulated also as a requirement) in BIM technology can be observed also among private investors. Design technology that applies BIM is supported by many private investors due to its numerous advantages. A growing group of construction designers (steel, concrete and reinforced concrete...
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Cost efficiency of administrative service in public higher education in Poland
PublicationPurpose: The aim of the study is to determine changes in the cost efficiency of the administration of public higher education in Poland. Design/methodology/approach: The biennial cost Malmquist productivity index was used to study changes in cost efficiency of 58 public higher education institutions in 2014-2016. The results were...
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Public relations w Polsce - funkcje, zadania, perspektywy w zjednoczonej Europie
PublicationArtykuł pokazuje tendencje w działaniach public relations - w Polsce i Europie ostatnich 10 lat, wskazując jednocześnie kierunek zmian w tej dziedzinie w Polsce po przystąpieniu Polski do Unii Europejskiej.
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Społeczny charakter public relations- praca specjalisty PR w społeczeństwie i dla społeczeństwa
PublicationArtykuł podkreśla społeczny charakter działań public relations, wzajemne oddziaływanie organizacji i społeczeństwa i stawia tezę, że kryterium etyczności działań public relations jest ich stopień zaangażowania lub wpływu na społeczeństwo: jeśli realizowana na rzecz podmiotu zlecającego strategia PR jest korzystna tylko dla jednej lub dwóch stron tzw trójkąta etycznego – zleceniodawcy i podmiotu realizującego, z pominięciem...
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Pola nadużyć w działaniach public relations
Publicationartykuł przedstawia i analizuje najczęściej występujące dylematy etyczne specjalisty public relations, stara się nakreślić obszary, w których tych dylematów jest najwięcej i uzasadnia, dlaczego postępowanie zgodne z najwyższymi standardami w tej dziedzinie jest nie tylko gwarantem jej istnienia, ale i w kontekście szerszym - pomyślności społeczeństwa, w którym te działania są prowadzone.
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THE ART OF VIRTUAL INFORMATION EXCHANGE AND ITS INFLUENCE ON REAL CITY SPACE
PublicationThe paper investigates the impact of the new genres of contemporary public art based on the virtual information exchange in real spaces of the cities. On the basis of theoretical approaches, trans-disciplinary surveys and case studies, the paper focuses on the art that not only relies on the technological support but also refers to the new public sphere, where people are co-creators of the art object giving their personal input...
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THE ROLE OF THE STATE IN TAXATION. POLISH TAX POLICY AFTER 2015
PublicationThis article is an attempt to present and evaluate tax policy Polish of the years 2015-2020, i.e. the period which resulted in formulating the new government. These time was a period of tax reforms, the introduction of new taxes and public tributes, as well as new mechanisms to control tax collection. Moreover, the policies introduced also concern changes in the level of fiscalism and tax redistribution. The research methods adopted...
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Integrating Art into Places in Transition - Rose Kennedy Greenway in Boston as a Case Study
PublicationAmong the many projects realized in public spaces, some are truly unique – and these are the ones that build the identity of a place. The aim of this paper is to examine how integrating art and cultural strategies into public space can enhance and reinforce the sense of a place. Particular attention is devoted to urban spaces that we call “places in transition”, where public art improves the city’s imaginative capacity, enlivens...
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Redifining the Space – The Impact of Art Instalation in the Public Space
PublicationThe article presents the outcomes of the ‘Art and design’ - interdisciplinary programme WIRE 2013, and the work of studio regarding the impact of art instalation in the public Space . The subject of the workshop was an ‘Architectural Installation’. The relationship between art and architecture remains a challenging issue today, first and foremost in the domain of architecture, and particularly in art and design schools. To address...
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Standardy nauczania na studiach podyplomowych na przykładzie podyplomowych studiów public relations.
PublicationW artykule stawiam pytanie o możliwość konstruowania standardów nauczania na studiach podyplomowych- standardów związanych nie tylko z ilością godzin, lecz raczej konstrukcji programu, proponowanych przedmiotów , na przykładzie studiów Public Relations.
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À la recherche de l’industrie perdue. La désindustrialisation en Italie entre débat public, réalité économique et fragilités structurelles du pays
PublicationThe paper outilines the main aspects of the public debate about Italian deindustrialization in the last 30 years
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Ensuring sustainable development of urban public transport: A case study of the trolleybus system in Gdynia and Sopot (Poland)
PublicationElectromobility is a vital tool in reducing the environmental impact of transportation. A technologically mature means of public transport is the trolleybus. Based on a case study of the Polish cities of Gdynia and Sopot, this paper explores the factors that influence the development of the trolleybus system. Recent developments of in-motion charging (IMC) technology are analysed what provides a new analytical framework for the...
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Self-advocates with intellectual disability about their work as social educators – a qualitative Polish study
PublicationThe paper presents the opinions of self-advocates with mild intellectual disability about their work as social educators – public self-advocates raising disability awareness. Six semi-structured individual interviews were conducted. Data was analyzed within the framework of Interpretative Phenomenological Analysis. The themes which emerged from the interviews comprise: the motives of educators to work as self-advocates, opportunities...
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Public relations uczelni, czyli szewc bez butów chodzi
PublicationRozdział w książce ''Public relations instytucji użyteczności publicznej'', poruszający problem prowadzenia działan PR na uczelniach wyższych, W rozdziale autorka analizuje specyfikę tych działań, pokazuje dziedziny i narzędzia PR, które z punktu widzenia istoty uczelni winny być realizowane i używane, analizuje też najczęściej popełniane błędy w realizacji zadań PR na uczelnich.
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Blockchain based Secure Data Exchange between Cloud Networks and Smart Hand-held Devices for use in Smart Cities
PublicationIn relation to smart city planning and management, processing huge amounts of generated data and execution of non-lightweight cryptographic algorithms on resource constraint devices at disposal, is the primary focus of researchers today. To enable secure exchange of data between cloud networks and mobile devices, in particular smart hand held devices, this paper presents Blockchain based approach that disperses a public/free key...
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Czy mamy kryzys w edukacji public relations w Polsce? Problem standaryzacji.
PublicationArtykuł stawia podstawowe pytania dotyczące konstruowania standardów w w edukacji public relations. Autorka widzi konieczność podjęcia pracy nad takimi standardami w Polsce, proponując skorzystanie z istniejących juz podobnych doku,mentów na świecie np. ameruykańskiego dokumentu Port of Entry.
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Innovative Urban Blue Space Design in a Changing Climate: Transition Models in the Baltic Sea Region
PublicationWaterfront areas in cities are subject to constant changes. The desire to integrate the transformed waterside areas with the urban fabric involves shaping high-quality public spaces related to water, which are often referred to as urban blue spaces (UBS). The aim of the research was to examine the transformation processes of urban waterfront areas in the Baltic Sea Region and identify emerging transition models and types of blue...
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L’indistricabile intreccio. Imprese, imprenditori e regime fascista. (An Inextricable Intertwining. Companies, Entrepreneurs, and the Fascist Regime)
PublicationThe papers of this section analyse the relationships between the economic and business community and the fascist regime. Their aim is to refresh the interpretations that were established in the 1960s-1970s and remained undisputed in the decades thereafter, becoming a sort of mantra among Italian contemporary historians. The article presents the most relevant contributions of that historiographical season, explaining the reasons...
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Public relations jako narzędzie wspierające działalność przedsiębiorstwa budowlanego.
PublicationReferat stanowi syntetyczne przedstawienie problematyki public relations (PR). Omówiono podstawy teoretyczne obejmujące: krótki rys historyczny, podstawowe definicje, pojęcie wizerunku i tożsamości oraz model budowy wizerunku firmy jak również otoczenie przedsiębiorstwa. Następnie zaproponowano metodykę postępowania, jaką należy zastosować w przypadku wdrażania PR w przedsiębiorstwie obejmującą: działania początkowe, budowę programu...
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Threats to Rural Landscape and Its Protection in Poland
PublicationThe article describes the premises and conditions for the implementation of a pro-landscape spatial policy in rural areas in Poland. It presents the erosion of spatial order in a large part of the country’s territory. Firstly, the state of protection of the rural landscape and the legal aspects of shaping the space of rural areas are described. Secondly, the location is depicted, and the main physiognomic and environmental threats...
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Regulacje prawne odnoszące się do testowania samochodów autonomicznych na drogach publicznych w Polsce i w Kalifornii
PublicationThe current level of technological advancement allows for predicting that in the near future autonomous technology may be successfully used for the production of self-driving cars. Many companies (not necessarily related to the automotive sector) have spotted the chance of future profits and thus started working on testing and development of autonomous vehicles. The initiation of work has indicated the lack of possibility to test...
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Transformacja tożsamości miejsca jako efekt interwencji artystycznych w przestrzeni publicznej
PublicationThe subject of a paper is connected with art in public space as an element of shaping identity of a place. This issue is related to finding out new and effective urban regeneration’s tools, rebuilding the identity of degraded areas by art. In the article, the idea of an American “creative placemaking” is presented and compared with polish urban regeneration case study. The specific issues discussed in the article are: the role...
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Teaching infrastructure urbanism to aid participatory planning
PublicationThe teaching of urban planning at faculties of architecture entails constant tension, caused by issues related to the priorities among urban design (the form) and urban planning (the process). The authors note that knowledge of the relationship between urban design and infrastructure planning, particularly within the realm of public debate within the local community, is of key importance in educating young urban planners. Described...
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SHAPING PLACES THROUGH ART. THE ROLE OF CREATIVE PLACEMAKING IN PHILADELPHIA
PublicationThe aim of a paper is to examine the role of creative placemaking in shaping urban environment. Art and artists have a long history of contributing and changing cities. Nowadays art and cultural activities become the revitalization tools, helping to start and sustain the process of change in the areas in crisis. The process of creative placemaking brings art to people and people to art, enhancing creativity in lives to transform...
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PUBLIC SPACES FOR LOCAL LIFE / Shared values in diversified urban communities as a foundation for participatory provision of local public spaces, 23-27 May 2017, Ljubljana Slovenia
PublicationThe Urban Planning Institute of the Republic of Slovenia (UIRS) and partners hosted a 5-day international event addressing participatory planning of local urban public space in socially, economically and ethnically diverse communities. The event was structured in three interrelated activities: a seminar, a workshop and a field-trip. Special emphasis was given to the means of revealing shared values that local inhabitants and other...
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Rola nowego tramwaju wodnego w Gdańsku
PublicationStreszczenie Tramwaj wodny – środek miejskiej komunikacji zbiorowej czy jednostka przewozów turystyczny? Identyfikacja, zestawienie i analiza czynników transportu nowopowstałej usługi przewozowej z komunikacją miejską i przewozem turystycznym tj. :cennik biletów, sposobu dystrybucji biletów, czasu przejazdu dostępności, przebieg trasy i częstotliwości kursowania. Wskazanie funkcji przewozowej tramwaju wodnego w Gdańsku.
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Modele relacji między Corporate Social Responsibility a public relations
PublicationArtykuł jest próbą usystematyzowania dotychczasowych rozstrzygnięć dotyczących relacji między CSR [Corporate Social Responsibility] i public relations - występujących tak w literaturze przedmiotu jak i w praktyce organizacji. Autorka prezentuje też własną koncepcję, proponując trzy modele, które opisują i wyjaśniają nie tylko wzajemne relacje między CSR i PR, ale też i wyjaśniają funkcje, jakie nadaje się w organizacjach działaniom...
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Wartość miejsca w małym i średnim mieście
PublicationPublic space is a matter of concern for international humanitarian organisations. The paper describes the initiative of UN-Habitat organisation for the creation of Charter of Public Space and the draft of this document. Next the definition of “place” is provided and the definitions of social capital and the bond between social capital and place attachment are presented. The actions proposed nowadays to create places are described....
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Digital Government and Administrative Burden Reduction
PublicationAdministrative burden represents the costs to businesses, citizens and the administration itself of complying with government regulations and procedures. The burden tends to increase with new forms of public governance that rely less on direct decisions and actions undertaken by traditional government bureaucracies, and more on government creating and regulating the environment for other, non-state actors to jointly address public...
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THE RISE OF FISCAL OPACITY IN POLAND IN THE ERA OF THE COVID-19 PANDEMIC
PublicationResearch background: The quality of information provided by the fiscal authorities and the correct flow of this information between them and the society are very important especially in times of crisis, when there is an imbalance in public finances and an increasing public debt. Ensuring fiscal transparency (transparency of public finances) reduces fiscal risk and corruption and supports public acceptance of fiscal reforms. Purpose...
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Cluster organization as a form of non-technological innovation
PublicationThe paper aims to investigate the relationships that cluster enterprises develop with their environment through participation in cluster organization (CO). The authors report the findings from a qualitative study carried out in the Lubusz Metal Cluster. The main research strategy is case study. An in-depth individual interview was used to collect the data, and qualitative content analysis and coding for its analysis. The study...
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Trust and Distrust in e-Democracy
PublicationIn the digital government research literature, the concept of trust is typically used as a precondition for the adoption of digital technology in the public sector or an outcome of a roadmap leading up to such adoption. The concept plays a central role in many decisions linked to the planning, adoption and management of the public sector technology. In contrast, the concept of distrust is almost neglected in such literature but,...