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Search results for: FASHION MEDIA
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Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublicationThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
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Fashion Games, Fashion in Games and Gamification in Fashion. A First Map
PublicationFashion companies have been using different forms of entertainment such as film and television, sport, music, museums, and photography as inspiration sources and as communication and marketing channels for decades. However, in recent years, they have also started to consider the gaming world. While gaming offers a potential revenue stream from sales of physical and digital clothing, change in it is also the gateway to access new...
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Synteza algorytmu detekcji pęknięcia szyby metodą ''data fission - data fusion''
PublicationPrzedstawiono założenia projektowe oraz proces syntezy algorytmu detekcyjnego akustycznego detektora pęknięcia szyby. W konstrukcji algorytmu użyto techniki rozszczepiania i syntezy danych. Przedstawiono użyte narzędzia badawcze, opracowany model pęknięcia szyby oraz wynki testowania finalnego algorytmu detekcyjnego. Metoda znalazła zastosowanie w konstrukcji akustycznego detektora pęknięcia szyby stosowanego w systemach alarmowych.
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THE ARCHİTECTURE AND FASHİON DESİGN – An Examination of the Relationship between Fashion and Architecture Design in light of Technological Advancements
PublicationThe article focuses on the mutual relationship between two seemingly distant fields of art - architecture and fashion design. It describes a common basis for the process of creating art in the approach to both fashion and architecture. The following considerations, which are based on principles of composition, attempt to reach beyond just the form and analyze also context or perception. The article quotes famous creators and depicts...
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Fashion communication research: A way ahead
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Digital Fashion Competences: A Longitudinal Study
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A review of explainable fashion compatibility modeling methods
PublicationThe paper reviews methods used in the fashion compatibility recommendation domain. We select methods based on reproducibility, explainability, and novelty aspects and then organize them chronologically and thematically. We presented general characteristics of publicly available datasets that are related to the fashion compatibility recommendation task. Finally, we analyzed the representation bias of datasets, fashion-based algorithms’...
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Linking Fashion and Tourism: From Body to Clothing and Lifestyle
PublicationThere are many profound links between fashion and tourism. This chapter provides a critical reflection, mainly from a philosophical, historical, and linguistic perspective, on the dynamic relationship and parallel evolution between these two sectors. It explains how their intercon nectedness form and mirror contemporary society. This chapter classifies the connections between the two, starting with the person, her body, and the...
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Fashion and Tourism: Parallel Stories of Two "Dream Marvels".
PublicationFashion and tourism are two social, cultural, and economic phenomena that have both numerous connections and surprising similarities. These are not new: they have been built and developed since the beginnings of tourism as a modern social phenomenon, emerged in Europe in the context of the industrial revolution. They consolidated in the first decades of the 21st century, in a context where both phenomena have completed their “mass”...
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Sustainable Fashion in Poland—Too Early or Too Late?
PublicationThis article presents an analysis of the concept of sustainable fashion from the Polish consumer’s perspective. The aim of this research is to investigate how Polish fashion consumers approach the concepts of sustainability, such as organic, fair-trade, and carbon emissions. Exploring the experience of the Polish consumption context provides a richer understanding of the evolution of fashion sustainability concepts in this and...
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Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation
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A review of digital fashion research: before and beyond communication and marketing
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Digital Fashion: A systematic literature review. A perspective on marketing and communication
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CSR – A FASHION OR REAL COMMITMENT? THE CASE OF POLISH LISTED COMPANIES
PublicationThis article, without claiming to be the ultimate reference, aims at assessing the social commitment of the large and solid financially, listed on the Warsaw Stock Exchange (WSE), Polish companies, on the eve of the implementation of the EU directive on disclosure of non-financial and diversity information (2014/95/EU). The selected companies seem perfect to form a vanguard of CSR in Poland, but the results of the analysis indicate...
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Circular Fashion – Consumers’ Attitudes in Cross-National Study: Poland and Canada
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublicationBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Critical perspectives on media architecture
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Media społecznościowe a wizerunek marki
PublicationJeszcze do niedawna wydawało się, że social media, podobnie jak komunikatory internetowe, będą stanowiły kolejne narzędzie wykorzystywane w komunikacji ze znajomymi, a ich tematyka będzie związana głównie z rozrywką i chęcią podtrzymania więzi społecznych. Jednak, z obserwacji wielu autorów wynika, iż obecnie można już mówić o trendzie social media lub też Web 2.0, a z roku na rok internetowe witryny o charakterze społecznościowym,...
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The Dark Side of Media and Technology: A 21st Century Guide to Media and Technological Literacy [Book Review]
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Agile Media Management Approach – an analysis
PublicationThis article studies media management and demonstrates a fresh perspective on the new approach based on agile methodologies of project management. The analysis sequentially presents a literature overview of media and its management, the characteristics of media projects, agile project management, an analysis of agile approaches and media management along with the proposal of a...
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Electrochemical cobalt oxidation in chloride media
PublicationThe green transition, despite recent advances in cobalt-free battery technologies, is still highly dependent on the availability of critical cobalt-based materials. Consequently, there has been increasing interest towards the development of new methods that maximize critical metals recovery from industrial hydrometallurgical solutions. In the current study, direct anodic oxidation of cobalt species from cobalt chloride solutions...
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Advanced Turbine Cycles with Organic Media
PublicationOrganic Rankine Cycle (ORC) power plants have become very popular and have found their applications in systems with renewable sources of energy. So far their overall efficiencies are not very impressive and only for the upper temperature of about 300 °C do they exceed 20%. A drawback of these cycles is the limitation of the cycle upper temperature due to the heat exchanger technology and the materials used. However, it is possible...
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Antecedents and outcomes of social media fatigue
PublicationPurpose – This study aims to explore which of four chosen factors (i.e. privacy concerns, FoMO, self-disclosure and time cost) induce a feeling of strain among Facebook users in terms of social media fatigue (SMF), and if this occurs, whether it further influences such outcomes as discontinuance of usage (DoU) and interaction engagement decrement (IED). Design/methodology/approach – Through an online structured questionnaire, empirical...
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Modelling of elastic response of granular media
PublicationW pracy przedstawiono opis gruntowego ośrodka ziarnistego w ujęciu jego nieciągłości.Podano przejście opisu tego ośrodka do opisu ośrodka gruntowego ciągłego. Podano rozwiązania ciągłe stanu naprężenia wg. rozwiązania Mindlina. Podano określenie wartości parametrów sprężystych ośrodka ciągłego przy bardzo małych odkształceniach. Przeanalizowano wpływ różnych czynników na określenie modułu odkształcenia sprężystego. Podano sposób...
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Analysing and processing of geotagged social media
PublicationThe use of location based data analysing tools is an important part of geomarketing strategies among entrepreneurs. One of the key elements of interest is social media data shared by the users. This data is analysed both for its content and its location information, the results help to identify trends represented in the researched regions. In order to verify the possibilities of analysing and processing of geotagged social media...
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Uniqueness or uniformity - studies of media architecture
PublicationA development of media architecture is presented in light of to such phenomena as aesthetization, consumerism and digitization. This article deals with media architecture in commercial spaces. Media solutions impact on the architectural skin, making it into visible and dynamic points of the image of a post-modern city. This article presents the specificity of media solutions, depending on the function of commercial activity buildings...
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Media architecture: participation through the senses
PublicationPervasive media and interactive technologies have become inseparable not only from our everyday life but also from architecture and city spaces. However, the generic use of new technologies in the design process and material production that affects contemporary architecture, results in buildings that become mere visual objects losing their hapticity and non-visual qualities. Despite the substantial advancement in the research studies...
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New Materiality-towards ‘Media Environments
PublicationArticle presents media solutions providing new materiality of architectural spaces. Media solutions in architecture evolve in new forms. Articlepresentsboth the developmentof new technological solutionsas well as new ways of application of media solutions in relation toarchitectural form. The aim of the article is to show technical aspects of new materiality - intelligent materials, allowing transmission of changeable visual content...
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Organic Supplementation of Vaccinium corymbosum Micropropagation Media
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Wycena przedsiębiorstw należących do sektora media
PublicationW niniejszym rozdziale monografii Autorka przedstawia spółki notowane na GPW w Warszawie i należące do sektora media. Następnie podejmuje się wyceny ich wartości w oparciu o sześć metod: księgową, likwidacyjną (Wilcoxa-Gamblera), rynkową, dochodową, niemiecką i szwajcarską w latach 2001-2006. Podsumowanie tej części monografii stanowi porównanie odchyleń otrzymanych wyników analizy.
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Analysing media coverage of India's vaccine diplomacy
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The Crisis of Marketing Communication in the Era of Social Media
PublicationThe articles examines the widely discussed in literature the problem of marketing communication crisis resulting from the changes of the environment. These changes generate both new problems and also new solutions, e.g. social media. The practicioners are pursuing both effective and efficient solutions, in relation to the difficulties encountered while achieving market objectives via traditional methods and channels. In accordance...
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Rectangular waveguides with posts of negative isotropic media
PublicationWykorzystując metodę dopasowania rodzajów opisano metodykę połączenia zastępczego pola rozproszonego od dowolnej konfiguracji prętów dielektrycznych lub wykonanych z metamateriału z pobudzeniem z falowodu prostokątnego. Zaprezentowano częstotliwościowe charakterystyki macierzy rozproszenia dla rodzaju podstawowego. Zaobserwowano filtrujące własności badanych układów.
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Expert media approach to hearing aids fitting
PublicationW artykule zaprezentowano problematykę dopasowania protez słuchu. Przedstawiono system ekspercki, który pozwala na znalezienie charakterystyk aparatu słuchowego adekwatnego do uszkodzenia słuchu. System został oparty o metodę zbiorów przybliżonych i logikę rozmytą.
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Media elektroniczne w życiu współczesnego człowieka
PublicationW artykule omówiono rolę mediów elektronicznych w życiu współczesnego człowieka. Dokonano analizy wybranych mediów w zakresie pełnionych funkcji. Przedstawiono wyniki badań przeprowadzonych na grupie 45 osób, uwzględniając aspekty społeczne, ekonomiczne oraz techniczne.
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Flow and solute transport in porous media systems
PublicationPraca przedstawia podstawowe procesy fizyczne zachodzące w środowisku glebowym. Rozpoczyna się od omówienia zjawisk cieplnych i efektów temperaturowych, a następnie omawia się zjawiska dyfuzyjne i natlenienie gleby. Potem omawia się dynamikę uwilgotnienia gleb i pobierania wody przez korzenie roślinne, jak też migrację zanieczyszczeń. Pracę kończy rozdział dotyczący oczyszczania ścieków w systemie glebowo-roślinnym.
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Customer Assessment of Brand Valuation and Social Media
PublicationThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...
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Particle shape dependence in 2D granular media
PublicationParticle shape is a key to the space-filling and strength properties of granular matter. We consider a shape parameter eta describing the degree of distortion from a perfectly spherical shape. Encompassing most specific shape characteristics such as elongation, angularity and non-convexity, eta is a low-order but generic parameter that we used in a numerical benchmark test for a systematic investigation of shape dependence in sheared...
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Exploring the Role of Social Media Use Motives, Psychological Well-Being, Self-Esteem, and Affect in Problematic Social Media Use
PublicationGiven recent advances in technology, connectivity, and the popularity of social media platforms, recent literature has devoted great attention to problematic Facebook use. However, exploring the potential predictors of problematic social media use beyond Facebook use has become paramount given the increasing popularity of multiple alternative platforms. In this study, a sample of 584 social media users (Mage = 32.28 years; 67.81%...
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublicationThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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The Assessment of Maternal and Fetal Intima-Media Thickness in Perinatology
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Factors influencing the development of otitis media with effusion in children
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Getting to know the potential of social media in forest education
PublicationThe development of social network sites not only facilitates the acquisition and deepening of knowledge but also provides the possibility of easily contacting foresters, specialists in natural sciences and nature enthusiasts. In addition, for some years...
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The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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Image as a key factor of brand value at social media
PublicationThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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Influence of advertisement in social media in knowledge based economy
PublicationIn the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...
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Nowe media w działaniach public relations uczelni
PublicationArtykuł analizuje wykorzystanie nowych mediów w działaniach PR przez uczelnie polskie;: zakres ich wykorzystania, korzyści płynące z umiejętnego posługiwania się nowymi kanałami komunikacyjnymi w budowaniu reputacji i kształtowaniu wizerunku uczelni, najczęściej popełnianych w tym względzie błędach. Stawiam tezę, ze uczelnie polskie - mimo tego, że są generatorami i inicjatorami najnowszych trendów w nauce, technologii oraz rozwiązań...
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Rectangular waveguide junctions with posts of negative isotropic media.
PublicationW pracy przedstawiono wpływ ujemnej przenikalności elektrycznej i magnetycznej rezonatorów cylindrycznych umieszczonych w czteroportowym prostokątnym złączu falowodowym na jego parametry odbicia i transmisji. Wykorzystano zmodyfikowaną procedurę iteracyjną i metodę dopasowania rodzajów w celu określenia macierzy rozproszenia w/w złącza.
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Awaria dwupłaszczowego zbiornika stalowego na gorące media
PublicationPodano przyczyny uszkodzenia dna zbiornika dwupłaszczowego przeznaczonego do magazynowania asflatu w temperaturze ok. 200 C. Wskazano na konieczność wprowadzenia zmian w konstrukcji zbiornika.
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Media społecznościowe: innowacja w kreowaniu polskich marek
PublicationWartość marki jest kluczowym wskaźnikiem skuteczności przyjętych strategii marketingowych. Komunikacja marketingowa za pomocą mediów społecznościowych stanowi innowację w stosunku do coraz mniej efektywnej komunikacji za pomocą mediów tradycyjnych. Artykuł poświęcony jest analizie, za pomocą korelacji i regresji liniowej, relacji pomiędzy wartością najbardziej znanych polskich marek, a ich pozycją w mediach społecznościowych na...