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Wyniki wyszukiwania dla: OUT-OF-HOME ADVERTISING (OOH)
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The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns
PublikacjaThe use of AI-based solutions is currently discussed in relation to various industries. The proliferation of tools based on generative artificial intelligence (GAI), including the emergence of ChatGPT, has resulted in testing as a first step and implementations in further areas of business life, including marketing, as a second step. Still only a few studies have analysed and evaluated specific solutions for different areas of...
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The safety issue of roadside advertising – comparison of polish and abu dhabi regulations
PublikacjaIn Poland a large number of advertisements are located by the roadside. These ads do not support road traffic management and unlike the road marking system are not subject to any regulations. The advertiser’s goal is to communicate a message to as many recipients as possible. Drivers with different individual abilities, such as attention focusing, eye accommodation, speed of information processing, can be distracted, blinded or...
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Comparison of requirements for location, maintenance and removal of road advertising between polish and foreign regulations
PublikacjaThe article gives an overview of Polish and international formal and legal requirements for roadside advertising and the relevant road safety impacts. The analysis focussed on outdoor advertising life cycle consisting of three stages: location, operation and removal of advertising. Experience of road authorities from Australia (Queensland), Republic of South Africa and the United Kingdom was collected. The article is part of a...
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Survey on Applications of Multimedia Technology to Examine Impact of Roadside Advertising on Drivers
PublikacjaThe correct location of ads, both static and moving, in close proximity of the roadway is an issue of high significance in the context of road safety. This publication aims to provide support in solving these issues by presenting a range of options for the implementation of extensive, multi-faceted research, using modern technology to allow an objective assessment of the risks arising from the presence of advertising spots in the...
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Home Sweet Home. Connecting the dots for healthy evening residential illumination
PublikacjaDuring the twentieth century, lighting designers would commonly use incandescent light sources for residential homes as they provided a visual comfort, with high quality colour rendering properties, along with relaxing ambient atmosphere. Unfortunately, it’s now difficult to buy incandescent light sources because they have been banned in many countries (https://bit.ly/2GwN2Wv). This article addresses some of the challenges in regards...
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A detector of sleep disorders for using at home
PublikacjaObstructive sleep apnea usually requires all-ni ght examination in a specialized clinic, under the supervision of a medical staff. Because of those requirements it is an expensive and a non-widely utilized test. Moving the examination procedure to patients’ home with automatic analysis algorithms involved will decrease the costs and make it available for larger group of patients. The developed device allows all-night recordings...
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A multisensor detector of a sleep apnea for using at home
PublikacjaDiagnosis of obstructive sleep apnea usually involves polysomnographic analysis, which unfortunately requires overnight stay in a specialized clinic and is very uncomfortable for a patient. This paper describes the method and apparatus for recording a set of signals to detect sleep apnea. The device records the following signals simultaneously: three-channel ECG, respiratory functions, signals from the accelerometer, and snoring...
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Lighting conditions in Home Office and occupant’s perception: an international study
PublikacjaThe global pandemic and physical distancing restrictions are forcing us to rethink how residential buildings are used regarding the visual environment. This paper describes home office lighting conditions within different countries and continents. The aim is to define the current limitations of home offices in providing a resilient visual environment. The work was developed by a team of international experts working together on...
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Lighting conditions in home office and occupant’s perception: Exploring drivers of satisfaction
PublikacjaThis paper depicts lighting home office conditions within different countries and continents, emphasizing the user’s satisfaction with the visual environment. The scope of this article is to investigate the drivers of participants’ satisfaction with the lighting conditions at the home office. The study was developed by a team of international experts working together on Subtask A: User perspective and requirements, Task 61 IEA...
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Needs assessment of people 75+ living in a nursing home or family home environment
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Smart heating system for home extending utilization of renewable energy sources
PublikacjaIn the paper a modern approach to smart home heating is presented. Proposed solution utilizes at least two low-polluting energy source technologies. The main idea is to connect well known ecological energy sources in a way that they can support each other and minimize risks of failure when using single system or even both of them but managed in separate way. Considered energy technologies, used separatelly, have disadvan-tages,...
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Speaker Recognition Using Convolutional Neural Network with Minimal Training Data for Smart Home Solutions
PublikacjaWith the technology advancements in smart home sector, voice control and automation are key components that can make a real difference in people's lives. The voice recognition technology market continues to involve rapidly as almost all smart home devices are providing speaker recognition capability today. However, most of them provide cloud-based solutions or use very deep Neural Networks for speaker recognition task, which are...
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Sensors integration in the smart home environment - a proposal to solve the problem with user identification
PublikacjaIn this preliminary study we, investigate the possibility of user recognition techniques suitable on smart home devices like chairs, beds, aiming for low–power, high accuracy and quick response time. We propose the two well know technique: voice speaker recognition and accelerometer signal from device mounted on the chair, and the third one optical system basing on IR LED transmitter/receiver circuit. The preliminary results proved...
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Outdoor Advertising in Public Space and its Legal System in Poland over the Centuries
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The home-made in situ passive flux sampler for the measurement of monoterpene emission flux: preliminary studies
PublikacjaThe paper presents the construction and metrological characteristics of the home-made in situ passive flux sampler, an analytical tool representing small-scale emission chambers working in situ and passively sampling analytes from the gaseous phase. The sorption element was a cylindrical container made of stainless steel net, packed with a carbon sorbent bed-graphitized charcoal, Carbograph 4 (35/50mesh). The recommended working/exposure...
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Design of a Distributed System using Mobile Devices and Workflow Management for Measurement and Control of a Smart Home and Health
PublikacjaThe paper presents design of a distributed system for measurements and control of a smart home including temper- atures, light, fire danger, health problems of inhabitants such as increased body temperature, a person falling etc. This is done by integration of mobile devices and standards, distributed service based middleware BeesyCluster and a workflow management system. Mobile devices are used to measure the parameters and are...
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Socioeconomic and gender inequalities in home learning during the COVID-19 pandemic: examining the roles of the home environment, parent supervision, and educational provisions
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A scale with ECG measurements capability for home cardiac monitoring
PublikacjaPresented device -a scale developed for enabling extra measurements, in addition to body weight and composition, the electrical activity of the heart (electrocardiogram - ECG) and the level of oxygen saturation in the blood SaO2. Electrical activity is recorded in the form of six leads, socalled - limb leads. The device allows measurement of all standard limb leads and without the need for additional procedures. ECG, although the...
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The Use of Mobile Devices in the Care and Home Monitoring of the Elderly and the Sick
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An in situ derivatization – dispersive liquid–liquid microextraction combined with gas-chromatography – mass spectrometry for determining biogenic amines in home-made fermented alcoholic drinks
PublikacjaA novel dispersive liquid–liquid microextraction (DLLME) gas chromatography mass-spectrometry(GC–MS) method was developed for the determination of 13 biogenic amines in home-made wine sam-ples. The method allows to simultaneous extraction and derivatization of the amines providing a simpleand fast mode of extract enrichment. During the study, two different procedures were examined. Sta-tistical analysis was performed to choose...
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Home during quarantine: living space weaknesses revealed by COVID-19 pandemic
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Experimental Investigation of the ORC System Elements of a Home Cogenerative Micro Power Plant
PublikacjaW pracy przedstawiono wyniki badań obiegu ORC z prototypową pompą czerpakową czynnika roboczego HFE 7100 i elektrycznym przepływowym podgrzewaczem oleju termalnego w układzie ORC bez regeneracji. Z analizy wyników badań wynika, że w obiegu ORC bez regeneracji z zaworem rozprężnym (symulującym pracę mikroturbiny) osiągnięto przegrzanie par czynnika niskowrzącego HFE 7100. Uzyskano powtarzalność wyników badań wykonanych serii pomiarowych...
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Long Distance Vital Signs Monitoring with Person Identification for Smart Home Solutions
PublikacjaAbstract— Imaging photoplethysmography has already been proved to be successful in short distance (below 1m). However, most of the real-life use cases of measuring vital signs require the system to work at longer distances, to be both more reliable and convenient for the user. The possible scenarios that system designers must have in mind include monitoring of the vital signs of residents in nursing homes, disabled people, who...
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Non-Contact Monitoring of ECG in the Home Environment—Selecting Optimal Electrode Configuration
PublikacjaCapacitive electrocardiography (cECG) is most often used in wearable or embedded measurement systems. The latter is considered in the paper. An optimal electrocardiographic lead, as an individual feature, was determined based on model studies. It was defined as the possibly highest value of the R-wave amplitude measured on the back of the examined person. The lead configuration was also analyzed in terms of minimizing its susceptibility...
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Occurrence of Depressive Symptoms Among Older Adults after a Stroke in the Nursing Home Facility
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Resources within Spiritual and Mystical Christian Traditions for the Care of Earth – our Common Home
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The miniaturised emission chamber system and home-made passive flux sampler studies of monoaromatic hydrocarbons emissions from selected commercially-available floor coverings
PublikacjaThe estimation of the emission rate of organic compounds released from various types of indoor materials can be performed using stationary environmental test chambers (ETC) classified as ex-situ methods or small-scale portable analytical devices based on the use of passive technique at the stage of analytes sampling from the gaseous phase (in-situ methods). The paper presents results of emissions of selected organic compounds from...
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Evaluation of a short-term group psychotherapy used as part of the rehabilitation process in nursing home patients
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Daytime, home and office blood pressures in treated hypertensive patients according to accretion of cardiovascular risk
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Characterization of home-made and regional fruit wines by evaluation of correlation between selected chemical parameters
PublikacjaSince the last decade of the 20th century, there has been rising interest in the production of fruit wines, as evidenced by the high number of published papers and books covering this matter. When aiming to produce quality fruit wines, it is essential to evaluate the analytical parameters of the beverage. In this context, there are a large number of analyses for the evaluation of wines and fruit wines. This article characterizes...
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Met and unmet care needs of older people with dementia living at home: Personal and informal carers’ perspectives
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Machine Learning- and Artificial Intelligence-Derived Prediction for Home Smart Energy Systems with PV Installation and Battery Energy Storage
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<p>Analysis of the degree of acceptance of illness among older adults living in a nursing home undergoing rehabilitation – an observational study</p>
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Non-invasive hemodynamic monitoring as a guide to drug treatment of uncontrolled hypertensive patients: effects on home blood pressure in the BEAUTY study
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Molecular modelling of a psychrophilic β-galactosidase
PublikacjaAntarktyczny szczep, gram-ujemnych bakterii, wyizolowanych z przewodu pokarmowego kryla z gatunku Thyssanoessa macrura, sklasyfikowany na podstawie analizy sekwencji nukleotydowej geny 16S rDNA jako Pseudoalteromonas sp. 22b jest producentem wewnątrzkomórkowej zimnolubnej beta-galaktozydazy. Ponieważ enzym ten wykazuje wysoką aktywność katalityczną w zakresie temperatur od 0 do 30 stC, stanowi on atrakcyjny biokatalizator, użyteczny...
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Study washboarding phenomenon in frame sawing machines
PublikacjaPraca dotyczy zjawiska washboarding cechującego się powstawaniem na piłowanej powierzchni sinusoidalnego profilu w przekroju poprzecznym i wzdłużnym. Wzór ten jest efektem drgań poprzecznych piły. Przedstawiono wyniki analiz teoretycznych oraz badań eksperymentalnych, w których wykazano, że zjawisko w przypadku pilarek ramowych jest efektem drgań wymuszonych brzeszczotu oraz regeneracji powstałej fali pierwotnej.
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Composition and distribution of meiofauna, including nematode genera, in two contrasting Arctic beaches.
PublikacjaPraca dotyczy porównania zbiorowiska meiofauny, ze szczególnym uwzględnieniem nicieni, na dwóch różnych plażach Arktycznych. Badania prowadzono na Wyspie Niedzwiedziej należącej do archipelagu Svalbard.
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Education programmes as an element of limiting space and social barriers.CTA Home : Accessible Transportation : TRANSED 2007 [online]. [dostęp 2007.12.31]. Dostępny w World Wide Web: http: //www.tc.gca.ca - TRANSED 2007 COMOTRED
PublikacjaThe article presents education programme " Creating common space" introduced by Gdansk University of Technology - Architecture Department ( Poland) and local authorities. It also contains workshops " Cities without barriers" carried out in Pomeranian cities, where students are taught an additional subject " Designing common space". Liquidation of space barriers is necessary to help the disabled live their lives, develop and become...
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Influence of advertisement in social media in knowledge based economy
PublikacjaIn the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...
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Analysis of the relationship between the length of eye fixation and the parameters of advertisements visible from the road
PublikacjaIn Poland, many advertising signs addressed to motorists are located along the roadside. Advertisements do not serve any traffic related purpose and can distract drivers making them less reliable and as a consequence, reduce road safety. The existing regulations only apply to the carriageway. The research is conducted as part of the RID project. The objective of the RID project is to create a "Manual for positioning roadside advertising...
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublikacjaThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Possibilities of applying standard tools of promotion in place marketing
PublikacjaThe purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.
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Model of the Internet mortgage market optimization
PublikacjaThe Internet mortgages are currently a fast growing market, allowing selling mortgages cheaper andfaster than in the traditional methods such as in bank departments.Given the specificity of selling mortgages in the Internet, banks try to sell more mortgages by spendingmore money on advertising and paying higher commission to the brokers selling their products. It is important tooptimise the amounts of money in both sectors (the...
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System load impact on VRRP advertisements delay
PublikacjaThe aim of the paper is to show how system load can affect network tasks (especially VRRP advertising depending on factors such as kernel schedu-ler [3] version, kernel settings and load priority. Two versions of the Linux kernel will be used: 2.6.22 (with "O(1) scheduler) and 2.6.23 (with "CFS" scheduler). "vrrpd" version 0.4 is used as an VRRP protocol implementation.
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Creating a Remote Choir Performance Recording Based on an Ambisonic Approach
PublikacjaThe aim of this paper is three-fold. First, the basics of binaural and ambisonic techniques are briefly presented. Then, details related to audio-visual recordings of a remote performance of the Academic Choir of the Gdańsk University of Technology are shown. Due to the COVID-19 pandemic, artists had a choice, namely, to stay at home and not perform or stay at home and perform. In fact, staying at home brought in the possibility...
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DETECTION OF BREATHING AND HEART RATE USING AN ECG SIGNAL MEASURED WHILE BATHING IN THE BATHTUB
PublikacjaNowadays a new area of interest is gaining importance - it is home biomedical examination. Intelligent home can be supported by set of devices for habitants observation. It can be particularly useful for elders or person with some health risks but living alone. One of critical locations within the house is bathroom. One of utilities in the bathroom is a bathtub which is sometimes preferred over shower. There are reports of problems...
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The role of ergonomics in architectonic and marketing operations
PublikacjaThe 20th century, along with the development of mass culture, brought a rapid increase of marketing communications significance. At first, this branch of art had an informational function associated with advertising operations. Nowadays, an increase of marketing specialists’ interest in influencing a human being by the space they stay in may be observed. Ergonomics plays an important role in such operations. The aim of this article...
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Determination of Biogenic Amines in Wine Using Micellar Electrokinetic Chromatography
PublikacjaProduction on a large-scale of fermented alcoholic drinks made from different kinds of fruits is carried out in homes. Although wine laws regulating home production exist, they do not include upper concentration limits of biogenic amines. Therefore, a quick and inexpensive way to determine BAs in wine is crucial. A new analytical method based on micellar electrokinetic chromatography has been developed for the separation of the...
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Voltage and Current Unbalance Reduction in Power Networks with Distributed Generation and Electric Vehicles
PublikacjaThe current development of prosumer microsources and the expected spread of electric vehicles may cause the appearance of significant current and voltage unbalance in low-voltage (LV) networks. This unbalance, which is an unfavorable phenomenon, may occur when using single-phase photovoltaic (PV) microsources and single-phase home chargers for electric vehicles. This paper presents a proposal for the symmetrization of the LV network...
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Considerations of Computational Efficiency in Volunteer and Cluster Computing
PublikacjaIn the paper we focus on analysis of performance and power consumption statistics for two modern environments used for computing – volunteer and cluster based systems. The former integrate computational power donated by volunteers from their own locations, often towards social oriented or targeted initiatives, be it of medical, mathematical or space nature. The latter is meant for high performance computing and is typically installed...