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Wyniki wyszukiwania dla: BRAND TRUST
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The effects of perceived risk, brand value, and brand trust on eWOM
PublikacjaUnrestricted access to the Internet, mobile devices, social applications and offering shopping comment options via online stores and platforms, encourages customers to generate online reviews about brands. That is why it became important to learn about the factors that motivate customers to create electronic word of mouth (eWOM). The survey aimed to check if there are links between perceived brand value, perceived risk, brand trust...
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Trust-IT - a framework for trust cases
PublikacjaArtykul prezentuje wyniki uzyskane w ramach prac zmierzających do wytworzenia zintegrowanego srodowiska wspomagającego analizę zaufania do systemów i infrastruktur informatycznych. Elementy tego środowiska obejmują język i metodykę trorzenia i pielęgnacji dowodów zaufania (ang. trust case), mtode integrowania z nimi materiału dowodowego, narzędzia wspomagajace zarządzanie dowodami zaufania oraz scenariusze ich wykorzystania w różnych...
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Trust Case: justifying trust in an IT solution
PublikacjaW artykule prezentujemy podejście wykorzystane przy budowie dowodu zaufania (ang. trust case) do DRIVE, infrastruktury informatycznej wspomagającej dystrybucję i podawanie leków. Cele DRIVE obejmowały bezpieczniejszą i mniej kosztowną dystrybucję leków. Dowód zaufania reprezentuje argumentację przemawiającą za tym, że DRIVE jest godne zaufania. Składa się on z żądań (ang. claims) postulujących pewne związane z zaufaniem własności...
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Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study
PublikacjaThe concept and management of brand equity is of great importance to scholars and managers. In this article, brand equity is approached from the consumers’ point of view i.e., consumer-based brand equity (CBBE) in the context of two beer brands offered in Poland – Tyskie and Żywiec. The objective of this article is to demonstrate how managers can implement the CBBE scale as an audit and monitoring instrument to their brands. A...
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Journal of Brand Strategy
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Journal of Trust Research
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Trust in Food
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Trust in Food
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Trust in Food
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Trust and online retailing.
PublikacjaW artykule autor wprowadził rozróżnienie pomiędzy zaufaniem, jako relacją interpersonalną (RI), o zaufaniem jako relacją nieinterpersonalną (RN). Dylemat Więźnia w matematycznej teorii gier, I współpracę w społeczeństwie, B.Wiliams pokazuje logiczną strukturę wyjaśniania, jako wymagającą uzupełnienia przez nieegoistyczne mikromotywacje. Występują dwa trendy w handlu internetowym: technologia człowiek. Trend technologiczny...
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Trust as a Leadership Determinant
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The impact of brand communication on brand equity through Facebook
PublikacjaPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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Trusts & Trustees
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Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
PublikacjaThis study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...
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A Framework for Analyzing Trust in IT Systems.
PublikacjaProblem uzasadnienia zaufania do systemów realizowanych w technologiach informacyjnych nabiera coraz większego znaczenia wraz z poszerzaniem zakresu zastosowań takich systemów. W artykule wprowadzono koncepcje 'dowodu zaufania', który stanowi strukturę zawierająca cały materiał dowodowy wraz ze stowarzyszona z nim argumentacja uzasadniająca, ze system jest wystarczająco wiarygodny (w sensie bezpieczeństwa, zabezpieczenia, prywatności...
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Reasoning about trust in IT infrastructures
PublikacjaW artykule zaprezentowano metodę pozwalającą na ilościowe określenie poziomu zaufania do systemu TI.
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An Approach to Trust Case Development
PublikacjaIn the paper we present an approach to the architectural trust case development for DRIVE, the IT infrastructure supporting the processes of drugs distribution and application. The objectives of DRIVE included safer and cheaper drugs distribution and application. A trust case represents an argument supporting the trustworthiness of the system. It is decomposed into claims that postulate some trust related properties. Claims differ...
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Trust and Distrust in e-Democracy
PublikacjaIn the digital government research literature, the concept of trust is typically used as a precondition for the adoption of digital technology in the public sector or an outcome of a roadmap leading up to such adoption. The concept plays a central role in many decisions linked to the planning, adoption and management of the public sector technology. In contrast, the concept of...
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An approach for evaluating trust in it infrastructures
PublikacjaW artykule zademonstrowano metodę oceny poziomu zaufania do systemu TI w oparciu o podejście funkcji przekonania.
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Trust and Distrust in e-Democracy
PublikacjaIn the digital government research literature, the concept of trust is typically used as a precondition for the adoption of digital technology in the public sector or an outcome of a roadmap leading up to such adoption. The concept plays a central role in many decisions linked to the planning, adoption and management of the public sector technology. In contrast, the concept of distrust is almost neglected in such literature but,...
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Effects of social media communication on brand equity and brand purchase intention
PublikacjaThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublikacjaThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Trust Dynamics Analysis of CTR Scheme Subversion under Virtual Anonymity and Trust-Unaware Partner Selection
PublikacjaWe propose a framework to study Markovian trust value dynamics in a centralized Computational Trust and Reputation (CTR) scheme under trust-unaware partner selection using a mean-value approximation. Analytically founded answers are sought to questions like: Can dishonest agents subvert the CTR scheme (i.e., acquire higher trust values than honest agents)? Is indirect reciprocity incentivized? Is there a qualitative impact of a...
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Relations between law, authority, and trust
PublikacjaW artykule przedstawiono relacje pomiędzy prawem, autorytetem i zaufaniem. Zwrócono uwagę, że prawo, a głównie jego egzekwowanie wynika z przymusu państwowego. Pozostałe natomiast kategorie są kształtowane przez inne czynniki. Rozważania mają charakter filozoficzny.
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Dis/Trust and data-driven technologies
PublikacjaThis concept paper contextualises, defines, and systematises the concepts of trust and distrust (and their interrelations), providing a critical review of existing literature so as to identify gaps, disjuncture, and continuities in the use of these concepts across the social sciences and in the context of the consolidation of the digital society. Firstly, the development of the concept of trust is explored by looking at its use...
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Trust case - a case for trustworthiness of IT infrastructures
PublikacjaArtykuł prezentuje podejście do budowy argumentów (trust case) uzasadniających zaufanie do systemów i infrastruktur IT. Wprowadza system pojęć związanych ze strukturą i treścią trust case, identyfikuje udziałowców trust case oraz dyskutuje możliwość wsparcia narzędziowego procesu zarządzanie trust case. Omawia równiez krótko dotychczasowe zastosowania tego podejścia.
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An approach to evaluation of arguments in trust cases
PublikacjaTrustworthiness of IT systems can be justified using the concept of a trust case. A trust case is an argument structure which encompasses justification and evidence supporting claimed properties of a system. It represents explicitly an expert's way of assessing that a certain object has certain properties. Trust cases can be developed collaboratively on the basis of evidence and justification of varying quality. They can be complex...
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Combinning technologies to achieve decisional trust
PublikacjaW pracy zaproponowano modelowe podejście do problemu doboru i złożenia technologii informatycznych w celu osiągnięcia wysokiego poziomu zaufania w procesie podejmowania decyji.
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Argument strategies and patterns of the Trust-IT framework
PublikacjaArtykuł dotyczy metodologicznego i narzędziowego środowiska Trust-IT wspierającego budowę dowodów zaufania (ang. trust case), a w szczególności strategii tworzenia dowodu zaufania. Strategia uzależniona jest od właściwości systemu (lub innego rozważanego obiektu), która podlega analizie w ramach dowodu zaufania. W artykule zaprezentowano dwie strategie: oparta na ryzyku i oparta na standardach oraz omówiono kilka często stosowanych...
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Trust triggers and barriers in intercultural teams
PublikacjaIntercultural teams are more and more popular nowadays — they constitute a serious challenge in terms of effective cooperation and trust building, however. The article presents the potential problems that can affect intercultural cooperation and stresses the power of trust in cultural diversity conditions. The ten-factor model of intercultural team trust is presented. The main aim was to answer the questions: what are the differences...
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Framing the Temporal Dimensions of a Brand
PublikacjaDrawing on existing research dealing with time in brand and brand management, this paper aims at providing a comprehensive and coherent framework of some time-related concepts, with a special emphasis on what happens when a brand reaches the senescence stage. In addition, it strives to consider what happens when a brand becomes long-lived enough, looking at the brand’s customer base. While undoubtedly time affects customers’ age...
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Antecedents and Consequences of Brand Loyalty
PublikacjaThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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Personal Branding and Brand Loyalty, Social Network Users Brand Identification: Polish-French Model
PublikacjaSocial network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research, based on a multinational sample, is to fill the gap in understanding how users choose among social networking sites as an act of brand identification. The authors of the paper point to the fact that creating a personal brand is becoming more...
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Journal of Product & Brand Management
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Trust management in WSN - case study evaluation
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Using evidence based arguments to support trust
PublikacjaWprowadzono podstawowe koncepcje metodyki TRUST-IT: argumentu i dowodu, modelu argumentacji, szablonu argumentacji, oceny argumentu oraz kontekstu aplikacyjnego. Przedstawiono zakres funkcjonalności, modele udostepniania oraz politykę bezpieczeństwa informacji związane z usługami NOR-STA wspomagającymi zastosowania metodyki TRUST-IT. Przedstawiono również dotychczasowe doświadczenia związane z wdrażaniam uzług NOR-STA w różnych...
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A METHOD OF TRUST MANAGEMENT IN WIRELESS SENSOR NETWORKS
PublikacjaThe research problem considered in this paper is how to protect wireless sensor networks (WSN) against cyber-threats by applying trust management and how to strengthen network resilience to attacks targeting the trust management mechanism itself. A new method, called WSN Cooperative Trust Management Method (WCT2M), of distributed trust management in multi-layer wireless sensor networks is proposed and its performance is evaluated....
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Trust Management Method for Wireless Sensor Networks
PublikacjaA Wireless Sensor Network (WSN) is a network of spatially distributed autonomous sensors to monitor physical or environmental conditions, such as temperature, sound, pressure, etc. and to cooperatively pass their data to the main location. The first wireless network that bore any real resemblance to a modern WSN is the Sound Surveillance System (SOSUS), developed by the United States Military in the 1950s to detect and track Soviet...
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Trust Models for Community- Aware Identity Managment. [....]
PublikacjaArtykuł przedstawia możliwości budowania zaufania pomiędzy członkami społecznych sieci współpracujacych w Internecie. Przedstawiono system informatyczne wykorzystującyna współczesą wiedzę z zakresu psychologi społecznej, umozliwiajacy tworzenie sieci społecznych w internecie.
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Clustering Context Items into User Trust Levels
PublikacjaAn innovative trust-based security model for Internet systems is proposed. The TCoRBAC model operates on user profiles built on the history of user with system interaction in conjunction with multi-dimensional context information. There is proposed a method of transforming the high number of possible context value variants into several user trust levels. The transformation implements Hierarchical Agglomerative Clustering strategy....
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City brand equity, a marketing perspective
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Distributed Trust Management Model for Wireless Sensor Networks
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Representing and appraising Toulmin model arguments in trust cases
PublikacjaThe paper presents a Toulmin-based argument model used in trust cases, which allows to argue various properties of IT systems. Argument patterns encountered in trust cases are discussed together with some real-life examples. A method of argument appraisal is introduced together with the corresponding aggregation mechanism. Practical applications of trust cases in industrial and research projects are outlined.
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User Trust Levels and Their Impact on System Security and Usability
PublikacjaA multilateral trust between a user and a system is considered. First of all we concentrate on user trust levels associated with the context-oriented CoRBAC model. Consequently, there were computed user profiles on the basis of its implementation in the information processing system “My GUT”. Furthermore, analysis of these profiles and the impact of user trust levels on system security and usability have been discussed.
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A theoretical framework for understanding trust and distrust in internet voting
PublikacjaEach and every case of success and failure in the implementation of internet voting is permeated by a common element: the concept of trust. Several researchers highlighted the relevance of creating trust for the successful implementation of technology [15] and, in particular, of internet voting [13]. But the concept itself is complex and challenging to define, for one fundamental reason: it is a concept of everyday social use...
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Supporting Compliance with Security Standards by Trust Case Templates
PublikacjaTrust Cases are used to justify that a given object (a system, an infrastructure, an organization) exhibits certain properties. One of possible applications of trust cases is related to the processes of achieving and demonstrating the compliance with standards. A Trust Case Template derived from a given standard constitutes a skeleton of justification (encompassing evidence and argumentation) of the compliance with the standard....
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Supporting compliance with safety standards by trust case templates
PublikacjaStandard Compliance (SC) Framework presented in this paper encompasses methods and tools which provide support for application of standards. The framework is based on trust case methodology. A trust case is a data structure which represents a justification that an object (a system, an infrastructure, an organization) exhibits certain properties. It contains an argument and related evidence which support claimed properties. A trust...
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JOURNAL OF BAND RESEARCH
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RAND JOURNAL OF ECONOMICS
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Customer Assessment of Brand Valuation and Social Media
PublikacjaThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...