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Search results for: SOCIAL MEDIA, KNOWLEDGE SHARING, ONLINE SHARING, LITERATURE REVIEW
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Sharing research data across disciplines
PublicationThis monograph is a collection of experiences gathered by the team implementing the Bridge of Data project. However, it is not just a simple summary of the project implementation. It shows and systematizes the substantive and technical works performed by the teams and several issues related to data management itself in various disciplines, represented by members of the scientific team and other researchers from partner universities.The...
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Knowledge Sharing and Managing Intellectual Capital in the Times of COVID-19: Evidence from Polish Restaurant Industry
PublicationPurpose: The aim of this paper is to show how restaurants in Poland managed their intellectual capital (IC) in the COVID-19 crisis and how knowledge sharing (KS) helped them to survive in those dynamically changing conditions. Methodology: The study is based on qualitative research – semi-structured interviews with a few restaurant owners and managers responsible for the business operations during...
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Security Requirements and Controls for Incident Information Sharing in the Polish Power System
PublicationAmong the strategies of protecting information assets of the power system, sharing of information about current cybersecurity incidents between energy operators appears to be a prerequisite. Exchange of information leads to the effective detection of attacks and exploited vulnerabilities as well as the identification of countermeasures. This paper presents the results of continuation of our works on developing a secure and efficient...
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The Crisis of Marketing Communication in the Era of Social Media
PublicationThe articles examines the widely discussed in literature the problem of marketing communication crisis resulting from the changes of the environment. These changes generate both new problems and also new solutions, e.g. social media. The practicioners are pursuing both effective and efficient solutions, in relation to the difficulties encountered while achieving market objectives via traditional methods and channels. In accordance...
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublicationSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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A proposal for knowledge sharing in the e-Decisional community using Decisional DNA
PublicationZaproponowano model platformy wspomagającej wymianę wiedzy w społeczeństwie decyzyjnym opartym na decyzyjnym DNA.
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The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublicationThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Effects of social media communication on brand equity and brand purchase intention
PublicationThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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Analysing and processing of geotagged social media
PublicationThe use of location based data analysing tools is an important part of geomarketing strategies among entrepreneurs. One of the key elements of interest is social media data shared by the users. This data is analysed both for its content and its location information, the results help to identify trends represented in the researched regions. In order to verify the possibilities of analysing and processing of geotagged social media...
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INTER-LAYER SHARING OF BACKUP PATH CAPACITIES PROVIDING FAST SERVICE RECOVERY IN IP-MPLS/WDM NETWORKS
PublicationIn this paper, we investigate the issue of providing the transmission continuity in IP-MPLS/WDM networks in the presence of failures of nodes/links. Special focus is put on assuring fast restoration of flows affected after a failure in a scenario assuming sharing the backup path capacities in order to decrease the overall bandwidth consumption. In particular, we propose a new approach to inter-layer sharing of link capacity reserved...
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Semantic technologies based method of collection, processing and sharing information along food chain
PublicationIn the paper the method of collecting, processing and sharing information along food chain is presented. Innovative features of that method result from advantages of data engineering based on semantic technologies. The source to build ontology are standards and regulations related to food production, and data collected in databases owned by food chain participants. It allows food chain information resources can be represented in...
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublicationThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublicationThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Emergent Versus Deliberate Knowledge Management Strategy: Literature Review and Case Study Analysis
PublicationThis paper discusses emergent and deliberate knowledge management (KM) strategies on the basis of literature review and case study analysis. It grounds on the results of a comprehensive analysis of the literature on KM strategies and approaches adopted by companies of various sizes. Although KM strategies have been abundantly examined by scholars, not many studies compare deliberate and emergent approaches. By examining the case...
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State of the Art in Open Platforms for Collaborative Urban Design and Sharing of Resources in Districts and Cities
PublicationThis work discusses recent developments in sharing economy concepts and collaborative co-design technology platforms applied in districts and cities. These developments are being driven both by new technological advances and by increased environmental awareness. The paper begins by outlining the state of the art in smart technology platforms for collaborative urban design, highlighting a number of recent examples. The case of peer-to-peer...
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The authenticity in social media. Club and football players’ relations
PublicationThe authenticity in social media is one of the crucial factors of brands success. In the era of fake news, illusions, manipulations or other artificial attributes of the virtuality and reality today it is a real source of value. The presented study aims to verify how football club and football players’ brands’ authenticity influence attitudinal loyalty in social media. Findings proved that the authenticity is something social media...
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Image as a key factor of brand value at social media
PublicationThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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Collaborative Delivery by Energy-Sharing Low-Power Mobile Robots
PublicationWe study two variants of delivery problems for mobile robots sharing energy. Each mobile robot can store at any given moment at most two units of energy, and whenever two robots are at the same location, they can transfer energy between each other, respecting the maximum capacity. The robots operate in a simple graph and initially each robot has two units of energy. A single edge traversal by an robot reduces its energy by one...
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Towards Knowledge Formalization and Sharing in a Cognitive Vision Platform for Hazard Control (CVP-HC)
PublicationHazards are present in all workplaces and can result in serious injuries, short and long-term illnesses, or death. In this context, management of safety is essential to ensure the occupational health of workers. Aiming to assist the safety manage-ment process, especially in industrial environments, a Cognitive Vision Platform for Hazard Control (CVP-HC) has been proposed. The CVP-HC is a scalable yet adaptable system capable of...
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Social media as an opportunity or a blind alley in social communication and forest education? – Experiences from Poland
PublicationThe article characterizes the experiences, problems, and prospects for the development of forest education on social media, which in Poland has been carried out by the Państwowe Gospodarstwo Leśne Lasy Państwowe (National Forest Holding ‘State...
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Infographics in Educational Settings: A Literature Review
PublicationInfographics are visual representations of data that utilize various graphic elements, including pie charts, bar graphs, line graphs, and histograms. Educators and designers can maximize the potential of infographics as powerful educational tools by carefully addressing challenges and capitalizing on emerging technologies. However, current education systems showcase the need for development guidelines and the best practices targeted...
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The Comparison of the Web GIS Applications Relevant for 4D Models Sharing
PublicationThe paper presents results of the project: Cultural Heritage Through Time (CHT 2, http://cht2-project.eu) realized accomplished within the framework of the “Joint Programming Initiative in Cultural Heritage” JPI-CH (http://www.jpi-culturalheritage.eu) by an international consortium: Politecnico di Milano (IT), Newcastle University (UK), Salamanca University (ES), and Stanislaw Staszic Scientific Association SSSA (a non-profit...
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Social media for e-learning of citizens in smart city
PublicationThe rapid development of social media can be applied for citizens’ e-learning in a smart city. Big cities have to cope with several open issues like a growing population or a traffic congestion. Especially, a home and public space is supposed to be used in more efficient way. Sustainable homes and buildings can be planned with using some modern techniques. Even currently, there is a huge problem with a lack of key resources like...
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Personal Brand Value and Social Media, the Top Football Players’ Case
PublicationPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
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An image of nurses and nursing in Poland in the media and in the opinion of various social groups. Systematic review of scientific literature from the years 2010-2017
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Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublicationPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
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The Context of Public Policy on the Sharing Economy
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Risk sharing in the construction work contracts
PublicationBy signing a contract for construction works each of the parties assumes a specific scope of responsibility. In practice, there are numerous examples of contractual provisions that violate the parties’ safety and the balance of fair and even distribution of risk. Asymmetry in risk allocation in construction contracts and its consequences is the most common cause of disputes between the parties. The article presents the issue of...
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Corporate Social Responsibility and Corporate Financial Performance: An Empirical Literature Review
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Customer Assessment of Brand Valuation and Social Media
PublicationThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublicationThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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Social media and efficient computer infrastructure in smart city
PublicationSocial media require an efficient infrastructures of computer and communication systems to support a smart city. In a big city, there are several crucial dilemmas with a home and public space planning, a growing population, a global warming, carbon emissions, a lack of key resources like water and energy, and a traffic congestion. In a smart city, we expect an efficient and sustainable transportation, efficient management of resources...
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Mobile operators at war: opinion mining and sentiment analysis on social media
PublicationConsidering hermetic and very competitive market such as mobile operator ones, social media has become best alternative for contact with customer and gathering data and opinions. Different style of running social media profiles is giving different results. The research presented in this paper aims to show the number of responses gathered from polish Internet users and its sentiment for mobile operator brands. It also presents practical...
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The State and Critical Assessment of the Sharing Economy in Europe
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The Sharing Economy in Europe: From Idea to Reality
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Getting to know the potential of social media in forest education
PublicationThe development of social network sites not only facilitates the acquisition and deepening of knowledge but also provides the possibility of easily contacting foresters, specialists in natural sciences and nature enthusiasts. In addition, for some years...
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Universities’ journey towards sustainability- systematic literature review
PublicationPurpose: This research aims to identify a sustainable university's key features. It is an essential step in tracing the topics discussed in the context of a sustainable university and their evolution in the scientific discourse. Design/methodology/approach: This paper relies on a systematic literature review (SLR) conducted using two scholarly databases: Emerald and Scopus. The timeframe selected by the authors for reviewing the...
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Personal Brand Authenticity and Social Media: The Top 5 Football Players’ Case
Publicationhe authenticity is a key factor which attracts the interest of young consumers in the more and more dominant virtual world full of “fake news”,“fake images”, and “fake impressions”. The celebrity authenticity is also important when it comes to gain the positive attitude of the audience and the success in the long term. The unique talent is crucial for all stars. According to football stars, the authenticity of their personal brands...
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Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case
PublicationThe aim of the study is to explore personal brand authenticity in social media through sentiment analysis. A survey has been conducted in the context of football players with respect to Robert Lewandowski – the most valuable Polish football-celebrity brand. Authors first assess antecedents of his brand authenticity basing on an international sample of social media users, made of 219 cases from 22 countries (intentionally excluding...
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The role of governance to support smart community development: a systematic literature review
PublicationThis paper studies the interaction between the smart community and smart governance concepts to elaborate on the role of governance to support local governments in developing smart communities’ strategies and solutions. We perform a systematic literature review to analyse how the concept of smart community has advanced in terms of its definitions, context, benefits, challenges, and enablers and propose a unified term with a focus...
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Motion Trajectory Prediction in Warehouse Management Systems: A Systematic Literature Review
PublicationBackground: In the context of Warehouse Management Systems, knowledge related to motion trajectory prediction methods utilizing machine learning techniques seems to be scattered and fragmented. Objective: This study seeks to fill this research gap by using a systematic literature review approach. Methods: Based on the data collected from Google Scholar, a systematic literature review was performed, covering the period from 2016...
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Gender Disparity in the FinTech Sector: Systematic Literature Review
PublicationThe main objective of this chapter is to identify research areas of FinTech activity in which gender disparity has been observed. In addition, we shall identify how the development of FinTech reduces the gender gap. A systematic literature review using the PRISMA concept is the preferred research method. Publications were searched in the following databases: Web of Science, Scopus and Google Scholar using the formula “FinTech AND...
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Does being socially good save firms from bankruptcy? A systematic literature review and bibliometric analysis
PublicationThe purpose of the review was to find out, does being responsible saves firms from bank-ruptcy? What is the relationship between corporate social responsibility and default risk? What meth-ods and measures are used in the literature to evaluate this relationship? And what is the theoretical underpinning of the studies? Moreover, to explore what are the gaps for future work, Web of Science and Scopus databases were utilised to obtain...
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Interactive and Media Architecture – From Social Encounters to City Planning Strategies
PublicationThe paper searches into the potential of media and interactive projects to support participation and generate social encounters in public spaces. Moreover, it proposes implementation of media and interactive projects into city planning processes. On the basis of theoretical approaches, case studies and interdisciplinary surveys the paper gives insight how interactive and media architecture can engage people in activities in urban...
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More Just Measure of Fairness for Sharing Network Resources
PublicationA more just measure of resource distribution in computer networks is proposed. Classic functions evaluate fairness only “on average”. The proposed new fairness score function ensures that no node is left without resources while on average everything looks good. It is compared with well-known and widely adopted function proposed by Jain, Chiu and Hawe and another one recently proposed fairness function by Chen and Zhang. The function...
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Public space as a place of rehabilitation for the elderly – a systematic literature review
PublicationThe phenomenon of the population’s gradual global ageing means that an increasing proportion of research is concerned with the space in which seniors function on a daily basis. They are primarily aimed at identifying elements of the built environment that need updating in the new social context. The purpose of the analyses presented in this article is to review the current scientific literature on various aspects of physical activity...
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Antibiotic prophylaxis in open inguinal hernia repair: a literature review and summary of current knowledge
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Systematic Literature Review on Click Through Rate Prediction
PublicationThe ability to anticipate whether a user will click on an item is one of the most crucial aspects of operating an e-commerce business, and clickthrough rate prediction is an attempt to provide an answer to this question. Beginning with the simplest multilayer perceptrons and progressing to the most sophisticated attention networks, researchers employ a variety of methods to solve this issue. In this paper, we present the findings...
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The impact of mass-media campaigns on physical activity: a review of reviews through a policy lens
PublicationBackground This review of reviews aimed to: (1) summarize the evidence from published reviews on the effectiveness of mass-media campaigns to promote physical activity (PA) or PA-related determinants (intermediate psychological and proximal outcomes) and (2) to identify policy-relevant recommendations related to successful PA campaigns. Methods An extensive literature search was performed on 1 March 2021. Reviews that evaluated...