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Search results for: innovation and social investment
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The authenticity in social media. Club and football players’ relations
PublicationThe authenticity in social media is one of the crucial factors of brands success. In the era of fake news, illusions, manipulations or other artificial attributes of the virtuality and reality today it is a real source of value. The presented study aims to verify how football club and football players’ brands’ authenticity influence attitudinal loyalty in social media. Findings proved that the authenticity is something social media...
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Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation From Project Teams?
PublicationInnovation, relationships, cooperation, and knowledge are key factors which determine a competitive advantage in the networked economy. A network serves as a contemporary form of market process coordination. Network economy, according to the idea of prosumerism, is founded on collaboration of individual creators based on a network of values instead of hierarchical dependencies. Another feature of a network is that it imposes symmetry...
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The Successful Case of Social Cooperative 50+ as an Example of Value Creation
PublicationThe article presents the successful case of social cooperative 50+ as an Example of Value Creation. Authors discuss an idea of social enterprises and social cooperatives and success factors of them.
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Thermal imaging in automatic rodent’s social behaviour analysis
PublicationLaboratory rodent social behaviour analysis is an extremely important task for biological, medical and pharmacological researches. In this work thermal images features that facilitate analysis are presented. Methods to distinguish objects on the basis of thermal distribution are tested. Actions of grooming or biting one rodent by another - important social behaviour incidents - are clearly visible...
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Social convergence in Nordic countries at regional level
PublicationResearch background: Geographical proximity, common historical roots and collaboration within the Nordic Council cause the Nordic countries to be often wrongly treated as monoliths. However, in reality, Nordic regions differ in terms of broadly defined social and economic development. Issues concerning the standard of living are one of the priorities of the Helsinki Treaty signed by Nordic countries. Purpose of the article: The...
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How non-technological innovation saved the day by using ICT
PublicationCertainly, the current pandemic situation provides a lot of evidence of the need for non-technological innovations, both in the area of company organization and marketing. Socio-cultural innovations are not less important. Therefore, the role of non-technological innovation during the COVID-19 pandemic is discussed in the sixth chapter. Innovations supported by digital solutions have become a silent heroes for many companies as...
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Joint Analysis of National Eco-Efficiency, Eco-Innovation and SDGs in Europe: DEA Approach
PublicationThe growing complexity and intertwining of different socio-economic issues both in individual countries and internationally mean that single-theme analyses do not consider all the relationships and thus have cognitive limitations. Therefore, studies that combine several research areas are increasingly common in the literature to clarify the connections and relationships. In this study, considering the sequential nature of the...
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Social commerce - nowy trend w handlu elektronicznym
PublicationSocial commerce wykorzystuje media społecznościowe dla potrzeb handlu elektronicznego. Serwisy społecznościowe o charakterze social commerce stanowią nie tylko platformę do wymiany informacji i opinii na temat różnych produktów, ale są także miejscem, w którym konsument może dowiedzieć się o różnego rodzaju wyprzedażach, promocjach cenowych, bonusach, gratisach. Dzięki tego typu witrynom użytkownicy mogą nie tylko kupować najtaniej,...
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Image as a key factor of brand value at social media
PublicationThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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Antecedents and outcomes of social media fatigue
PublicationPurpose – This study aims to explore which of four chosen factors (i.e. privacy concerns, FoMO, self-disclosure and time cost) induce a feeling of strain among Facebook users in terms of social media fatigue (SMF), and if this occurs, whether it further influences such outcomes as discontinuance of usage (DoU) and interaction engagement decrement (IED). Design/methodology/approach – Through an online structured questionnaire, empirical...
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Social entrepreneurship and its hybridity determining resource challenges and chances
PublicationIn this conceptual paper, the author aims to grasp what are the particular challenges and opportunities in social entrepreneurship, in terms of resource access and mobilization, considering the hybrid nature of social enterprise. To this end, the author points to the nature of hybridity and discusses what advantages and disadvantages are inherent in financial, human and physical resources access for social enterprises as hybrid...
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The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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Social Learning in Cluster Organizations and Accumulation of Technological Capability
PublicationThe purpose of the paper is to present how members of cluster organizations perceive their role in the accumulation of technological capability through social learning. The paper presents the results of a qualitative study of four cluster organizations. The theoretical foundation of the study are the communities of practice and the organizational inertia theories. The study indicates that the dynamics of technological capability...
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Universal and contextualized public services: Digital public service innovation framework
PublicationIn view of the rising social and economic inequalities, public service delivery should be both universal, i.e. independent of the recipients' social or economic status, and contextualized, i.e. able to compensate for different local needs and conditions. Reconciling both properties requires various forms of innovations, chief among them innovations in digital public services. Building upon the four-stage model underpinning the...
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Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublicationThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
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Workbook for cooperative development of personnell and organisation for innovation in SME in the Baltic Sea Region
PublicationThis study highlights the potential for cooperative development of personnel and organisational innovations in SMEs and gives an example implemented by the University of Lund together with the Municipality of Astorp and local companies. This innovation field is of particular importance for all companies in the region, since it does apply to any professional sector, be it a service oriented company or a manufacturing business. This...
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Lonely and thinking about the past: The role of time perspectives, Big Five traits and perceived social support in loneliness of young adults during COVID-19 social distancing
PublicationBackground In Spring 2020, due to the COVID-19 pandemic, the Polish government introduced a policy of social distancing. Being apart from one’s social network had the potential to evoke feelings of loneliness. The aim of the study was to find out how time perspectives might contribute to feeling lonely during the social distancing period, controlling for Big Five personality traits and perceived social support. Participants...
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Dynamic Charging of Electric Buses as a Way to Reduce Investment Risks of Urban Transport System Electrification
PublicationNight charging and fast charging are currently the two most common systems for charging electric buses. Despite the fact that numerous trial installations were started, neither of these two systems has obtained unqualified approval of the users. The alternative is to charge vehicles in motion - dynamic charging which combines the advantages of trolleybus transport and of electric buses. One of the advantages is the reduction of...
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublicationThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Building Information Modelling as an opportunity and risk for stakeholders involved in construction investment process
PublicationThe requirements to apply Building Information Modelling (BIM) in public investments worldwide are currently very high. Significant interest (sometimes formulated also as a requirement) in BIM technology can be observed also among private investors. Design technology that applies BIM is supported by many private investors due to its numerous advantages. A growing group of construction designers (steel, concrete and reinforced concrete...
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Interdisciplinary research as a form of monument protection and preparation for the investment process on the example of the former Gdańsk Shipyard complex
PublicationThe multi-layered heritage of many industrial plants operating until the end of the 20th century creates a particular challenge for conservators, designers and investors. In the process of protecting its values, displaying qualities and managing the property, it is necessary to recognize a wider transformation of technology of the entire plant and the individual functions of its buildings, as well as the context of intangible...
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Bankruptcy system model and efficiency versus the entrepreneurship and innovation in selected European countries
Publicationmodel and its efficiency on the development of entrepreneurship and innovation in selected European countries and Turkey. This goal was achieved by examining the relationships between debtor-friendliness of the bankruptcy law model and its efficiency on one side and entrepreneurship and innovation on the other. The cross-sectional ANOVA test and OLS regression method were chosen as the research method. In order to verify the research...
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Personal Brand Value and Social Media, the Top Football Players’ Case
PublicationPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
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Social development and ICT adoption. Recent evidence from developing world
PublicationThis paper is designed to provide empirical evidence on the relationship between the process of ICT diffusion and social development across selected low-income and lowermiddle- income countries during the period of 2000 and 2014. It main target it so identify whether in low-income and lower-middle-income economies, ICT development and social development (social empowerment) are correlated.
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Gemba Kaizen: Influencing individuals behavior for better - an approach to social marketing
PublicationThe idea of providing the Gemba Kaizen philosophy to a social level can benefit not only individuals, but the society as well. The Japanese philosophy for improvement or change for better may serve companies that are looking for increasing its value by quality management. The same principles when implemented in a society may improve quality of life of its inhabitants and help solving social problems. The use of social marketing...
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Effects of social media communication on brand equity and brand purchase intention
PublicationThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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Technological innovation and cost-benefit analysis of safety-related solutions
PublicationW rozdziale przedstawia się aktualne zagadnienia dotyczące innowacji technologicznych oraz analizę kosztów i efektów rozwiązań związanych z bezpieczeństwem na przykładzie systemów elektrycznych, elektronicznych i programowalnych elektronicznych (E/E/PE), pełniących funkcje monitorowania, sterowania i zabezpieczeń w instalacjach podwyższonego ryzyka. Podkreśla się znaczenie kryteriów związanych z bezpieczeństwem, takich jak tolerowalność...
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Social Entrepreneurship Research – Challenges, Explanations and Suggestions for the Field Development
PublicationEmploying critical review and reflection on the key literature in the area of entrepreneurship and management studies in social entrepreneurship field, this paper aims to outline the current challenges this field is facing, while introducing related explanations and suggesting required changes. The current field of social entrepreneurship research is at its nascent stage, which is determined by ongoing definitional debates and...
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Exploring the role of social networks among entrepreneurial Polish immigrants
PublicationThe paper reports on the explanatory case study among seven Polish enterprising migrants from Aberdeen Scotland. The aim of the paper is to examine role of social support structure and social networks for enterprising Poles. It also attempts to extend of Waldinger et al (2000) ethnic business development model in the context of entrepreneurial strategies taken from by immigrants from their country of origin, claiming that transition...
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Getting to know the potential of social media in forest education
PublicationThe development of social network sites not only facilitates the acquisition and deepening of knowledge but also provides the possibility of easily contacting foresters, specialists in natural sciences and nature enthusiasts. In addition, for some years...
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SOCIAL ENTREPRENEURS – WHAT MAKES THEM DIFFERENT FROM BUSINESS UNDERTAKERS
PublicationSocial entrepreneurs, very often operate with highly limited resources, not to say with virtually nothing. They possess motivation, but apart from financial or technical resources very often they also need complex set of skills, especially those connected with leadership. Social entrepreneurship is similar to business entrepreneurship in many way, however there are some differences. Both similarities and differences can be find...
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Customer Assessment of Brand Valuation and Social Media
PublicationThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...
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The importance of trust and altruistic social orientation for COVID-19 distress
PublicationBackground: The COVID-19 pandemic, the biggest global health crisis in decades, has been a difficult experience for nations all over the world. In the present study we wanted to assess to what extent a positive attitude towards others, expressed in altruistic social orientation and a high level of trust, would be linked to lower levels of COVID-19 distress in infected and non-infected individuals. Participants and procedure:...
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More freedom – more investments. The relationship between the extent of fiscal autonomy with respect to own revenues and investment expenditures of Polish communes and cities with county rights
PublicationThe purpose of this study was to investigate the relationship between own revenues characterized by different levels of fiscal autonomy and investment expenditures of selected local government entities in Poland. Accordingly, the following research hypothesis was formulated: there is a relationship between the type of own revenue identified with respect to fiscal autonomy and the size of investment expenditures. Revenues characterized...
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Ukrainian Market of Electrical Energy: Reforming, Financing, Innovative Investment, Efficiency Analysis, and Audit
PublicationThe aim of this research is to determine the influence of electrical energy market regulation reform in Ukraine on the competitive environment, the reproduction processes of financial and innovative support, and the energy efficiency of the national economy. The authors have put forward and verified the hypothesis that, under conditions of institutional maturity of the Ukrainian electrical energy market, its liberalization and...
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Brand loyalty creation in the social network. Does the product category matter?
PublicationThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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The first International Comparative Social Enterprise Models Working Paper: Poland
PublicationIn this paper, social enterprise models: entrepreneurial nonprofit organizations, cooperatives and vocational enterprises for the disabled are presented. Their emergence and institutionalization in the Polish social enterprise organizations landscape is provided and analysed. Also, the authors point to the convergences and divergences between these three models. Additionally historical background and institutional trajectories...
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SKYSCRAPER'S PUBLIC AREAS: THE IMPACT ON SPACE AND SOCIAL LIFE
PublicationIn recent years, more careful consideration is taken into social issues of designing skyscrapers by humanizing adherent internal and external public areas. Case studies of The Shard (London: 2012), 122 Leadenhall Street (London: 2014), 20 Fenchurch Street (London: 2014), Heron Tower (London: 2011), Tower 25 (Nicosia: 2013), Zoofenster (Berlin: 2012), DNB House (Oslo: 2012), Centrum Biurowe Neptun (Gdansk, 2014), Skytower (Wroclaw:...
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Social benefits valuation of hosting non-mega sporting events
PublicationPurpose In the study, an attempt was made to estimate the social benefits resulting from three non-mega sporting events organized in Ergo Arena located on the border of two cities in Poland. By attributing a value to intangible social benefits, the intangible effect was determined and compared to the expenditure incurred in the construction of Ergo Arena Hall. Design/methodology/approach In order to value social intangible effects...
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Discriminatory expressions, the young and social networks: The effect of gender
PublicationIn the framework of the «Project I: CUD» (Internet: Creatively Unveiling Discrimination), carried out in the United Kingdom, Italy, Belgium, Romania and Spain, we conducted a study into the expressions of discrimination used by young people on social network sites. To do so we designed a methodological strategy for detecting discriminatory content in 493 Facebook profiles and used this strategy to collect 363 examples for further...
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Social media and efficient computer infrastructure in smart city
PublicationSocial media require an efficient infrastructures of computer and communication systems to support a smart city. In a big city, there are several crucial dilemmas with a home and public space planning, a growing population, a global warming, carbon emissions, a lack of key resources like water and energy, and a traffic congestion. In a smart city, we expect an efficient and sustainable transportation, efficient management of resources...
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Green analytical chemistry: Social dimension and teaching
PublicationGreen Analytical Chemistry (GAC) is the idea which every analytical chemist should be familiar of. Due to continuous improvement in the subject both from the aspects of theory and experimentation, the dynamic way analytical chemistry studies are evolving in the frame of chemistry degrees should not be surprising. Recently, many efforts have been made in order to include Green Chemistry principles to Education, also in the field...
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About being entrepreneurial in challenging environments – theorizing on the social enterprise behavior in Poland
PublicationEntrepreneurial behaviors in challenging institutional environments have been widely investigated in the literature. One of the characteristics of these environments is resource scarcity. This is particularly valid in the context of social entrepreneurship. The aim of this paper is to identify entrepreneurial behaviors in social entrepreneurship and what is happening behind these processes in the context of transition country,...
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Models of using the Internet by young Poles and their social capital.
PublicationHighlights • Study examining Polish youth on internet usage styles. • Online communication is the most common form of spending time on the Internet. •...
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MULTI-CRITERIA INVESTMENT DECISION SUPPORT MODEL USING FUZZY ANALYTIC HIERARCHY PROCESS (F-AHP) METHOD FOR POWER INDUSTRY
PublicationIn this paper, the comparative analysis of two wind farm construction projects was presented. This particular type of analysis is commonly applied before purchasing investment project being in a planning phase by a company interested in its development. Conduction of this type of analysis is prompted by the necessity to take into consideration the requirements of Polish legislation. Comparison of wind farm construction projects...
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Innovative investment funds and stability of financial systems: Nonparametric study of exchange-traded funds in Europe
PublicationThe main aim of the paper is investigation of the potential contribution of exchange-trade funds (ETFs) to the instability of the European financial systems. The paper begins with presentation of the key theoretical concepts with regard to ETFs and financial stability. We discuss the key attributes of ETFs as the innovative category of investment funds, their hypothesized impact on the financial stability as well as briefly describe...
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Seaport equipment and facilities. An offer for today, an investment for the future
PublicationIn order to meet customers' requirements and to adapt to the changing market, producers of port equipment try to provide more and more automated solutions containing future-oriented options.
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FAMILY INVOLVEMENT AND INNOVATION IN FAMILY ENTERPRISES
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Species in the wild: a typology of innovation ecosystems
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Social media for e-learning of citizens in smart city
PublicationThe rapid development of social media can be applied for citizens’ e-learning in a smart city. Big cities have to cope with several open issues like a growing population or a traffic congestion. Especially, a home and public space is supposed to be used in more efficient way. Sustainable homes and buildings can be planned with using some modern techniques. Even currently, there is a huge problem with a lack of key resources like...