Filters
total: 2385
filtered: 1861
displaying 1000 best results Help
Search results for: PERCEIVED BRAND VALUE
-
The Prognostic Value of Whole-Blood PSMB5, CXCR4, POMP, and RPL5 mRNA Expression in Patients with Multiple Myeloma Treated with Bortezomib
Publication -
Nonnegative solutions to nonlocal boundary value problems for systems of second-order differential equations dependent on the first-order derivatives
PublicationStosując tw. Avery-Petersona o punkcie stałym, podano warunki dostateczne na istnienie nieujemnych rozwiązań dla układów równań różniczkowych rzędu drugiego z argumentami opóźnionymi i wyprzedzonymi oraz warunkami brzegowymi zawierającymi całki Stieltjesa. Praca zawiera wiele przykładów.
-
Epitope Mapping of BmpA and BBK32 Borrelia burgdorferi Sensu Stricto Antigens for the Design of Chimeric Proteins with Potential Diagnostic Value
PublicationLyme disease is a tick-borne zoonosis caused by Gramnegative bacteria belonging to the Borrelia burgdorferi sensu lato (s.l.) group. In this study, IgM- and IgG-specific linear epitopes of two B. burgdorferi sensu stricto (s.s.) antigens BmpA and BBK32 were mapped using a polypeptide array. Subsequently, two chimeric proteins BmpABBK32-M and BmpA-BBK32-G were designed to validate the construction of chimeras using the identified...
-
Novel monovalent and multivalent recombinant proteins of Borrelia burgdorferi sensu lato with potential diagnostic value – construction and biotechnological production
PublicationThe diverse antigenic structure of Borrelia burgdorferi sensu lato (s.l.) and the low degree of protein sequence conservation between genospecies causes many limitations in serodiagnosis of Lyme disease (LD). Using expression systems based on Escherichia coli, five monovalent B. burgdorferi s.l. recombinant proteins were produced. i.e., BB0108, BB0126, BB0298, BB0323, BB0689 (each in three variants derived from Borrelia afzelii,...
-
Positive solutions of one-dimensional p-Laplacian boundary value problems for fourth-order differential equations with deviating arguments
PublicationPraca dotyczy istnienia dodatnich rozwiązań dla równań różniczkowych rzędu czwartego z warunkami brzegowymi z odchylonymi argumentami. Stosując twierdzenie o punkcie stałym dla stożków podano warunki dostateczne na istnienia takich rozwiązań.
-
HOPE-3, SPRINT, VALUE and a meta-analysis of trials in patients with diabetes support treatment of hypertension to a target below 140 mmHg
Publication -
The value if independent investigations within integrated transport safety systems = Wartość niezależnych dochodzeń w ramach zintegrowanych systemów bezpieczeństwa
PublicationZnaczenie niezależnych dochodzeń w sprawie przyczyn wypadków transportowych jest wciąż w Polsce bagatelizowane, tak samo, jak prawo społeczeństwa do odpowiednich informacji dotyczących bezpieczeństwa. Tymczasem międzynarodowe doświadczenie pokazuje, że mogą one skutecznie poprawić bezpieczeństwo poprzez obniżenie kosztów, zwiększenie przepływu informacji o bezpieczeństwie między różnymi środkami transportu, ułatwiając rozwój nowych...
-
Positive solutions to third-order impulsive Sturm-Liouville boundary value problems with deviated arguments and one-dimensional p-Laplacian
PublicationBadane są równania różniczkowe z impulsami trzeciego rzędu z odchylonymi argumentami przy zadanych warunkach brzegowych typu Sturma-Liouvilla. Podano warunki dostateczne na istnienie dodatnich rozwiązań takich problemów stosując twierdzienie o punkcie stałym dla stożków.
-
Positive solutions to second-order differential equations with dependence on the first-order derivative and nonlocal boundary conditions
PublicationIn this paper, we consider the existence of positive solutions for second-order differential equations with deviating arguments and nonlocal boundary conditions. By the fixed point theorem due to Avery and Peterson, we provide sufficient conditions under which such boundary value problems have at least three positive solutions. We discuss our problem both for delayed and advanced arguments α and also in the case when α(t)=t, t∈[0,1]....
-
Value of Perfusion-Weighted MR Imaging in the Assessment of Early Cerebral Alterations in Neurologically Asymptomatic HIV-1-Positive and HCV-Positive Patients
Publication -
Antioxidant Activity, Phenolic Content, and Peroxide Value of Essential Oil and Extracts of Some Medicinal and Aromatic Plants Used as Condiments and Herbal Teas in Turkey
Publication -
The Preoperative Maximum Standardized Uptake Value Measured by 18F-FDG PET/CT as an Independent Prognostic Factor of Overall Survival in Endometrial Cancer Patients
Publication -
A comprehensive overview of software product management challenges
PublicationThe principal focus of software product management is to ensure the economic success of the product, which means to prolong the product life as much as possible with modest expenditures to maximizs profits. Software product managers play an important role in the software development organization while being responsible for the strategy, business case, product roadmap, high-level requirements, product deployment (release-management),...
-
Application of the F-statistic of the Fisher-Snedecor distribution to analyze the significance of the effect of changes in the compression ratio of a diesel engine on the value of the specific enthalpy of the exhaust gas flow
PublicationThe paper discusses the impact of changes in the compression ratio on the operating parameters of a diesel engine, e.g. on the temperature of exhaust gases. It presents the construction of the laboratory test stand, on which experimental measurements were realized. It is characterized how the actual changes of the compression ratio were introduced to the existing engine. The program of experimental investigations taking into account...
-
The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
-
Cross-Sectoral Inter-Country Linkages under the Belt and Road Initiative: Chinese ICT Services Value Added Inflows to Manufacturing Exports in the New Eurasian Land Bridge Economies
Publication -
Does China use its trade potential in the Belt and Road Initiative properly? The relations between Chinese value added and trade potential in the European countries: bottom-up analysis
Publication -
Adoption of the F-statistic of Fisher-Snedecor distribution to analyze importance of impact of modifications of injector opening pressure of a compression ignition engine on specific enthalpy value of exhaust gas flow
PublicationThis article analyzes the effect of modifications of injector opening pressure on the operating values of a compression ignition engine, including the temperature of the fumes. A program of experimental investigation is described, considering the available test stand and measurement capabilities. The structure of the test stand on which the experimental measurements were conducted is presented. The method of introducing real modifications...
-
Barcelona - from the province to Metropolis.The cogent strategy of branding the city
PublicationThe phenomenon of rebranding Barcelona's image, called the Barcelona effect or 'Barcelona Model', is exampled as one of the most spectacular transformations of the city perception in the last decade. Why has Barcelona been successful? Is it the effect of the recently intensified revitalization practice, or has the city of Barcelona built its brand market value for years? The aim of the research is to name these transition...
-
Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation From Project Teams?
PublicationInnovation, relationships, cooperation, and knowledge are key factors which determine a competitive advantage in the networked economy. A network serves as a contemporary form of market process coordination. Network economy, according to the idea of prosumerism, is founded on collaboration of individual creators based on a network of values instead of hierarchical dependencies. Another feature of a network is that it imposes symmetry...
-
City as a product. Architecture as an Economic Instrument. Are Global Cities People-Friendly Places?
PublicationWhile spending time in our everyday urban environment do we ever think how particular architecture influences the economic value of that space? Space has its measurable financial value. From the economic point of view a place can be treated as a product that fights for appearing in tourists’ and investors’ consciousnesses. Space - treated as an object of demand and supply - becomes an element in a marketing game. To reach its...
-
Toward a unified model of mobile Business Intelligence (m-BI) acceptance and use
PublicationFactors affecting mobile business intelligence (m-BI) acceptance and use have become an increasingly important topic in practice due to the growing complexity of organizations, and their underlying information systems (IS). Since, one can notice considerable interest in m-BI, however, to the best of our knowledge few studies (if any) aim to synthesize the existing body of knowledge with regards to the factors affecting m-BI acceptance...
-
Second-order differential equations with deviating arguments
PublicationPodane zostały warunki dostateczne na istnienie kwazi-rozwiązań oraz na istnienie jedynego rozwiązania dla równań różniczkowych rzędu drugiego z warunkami brzegowymi i odchylonymi argumentami. Otrzymane wyniki zilustrowano przykładami i wykresami.
-
What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
-
Badanie aktywności online polskich konsumentów dotyczącej marek
PublicationRozwój nowych trendów w internecie, a w szczególności Web 2.0, spowodował wzrost społecznego zaangażowania internautów oraz dalszy rozwój kanałów społecznościowych i tym samym różnego typu platform interaktywnych. Internet zachęca internautów do interakcji z witrynami, a za ich pośrednictwem z innymi użytkownikami sieci. Umożliwia im tworzenie treści na temat różne tematy, w tym na przykład związany z markami produktów. Dzięki...
-
The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company
PublicationA new type of museum appeared – the corporate museum. The museum institution in this instance has been used as a new marketing device for building corporate identity strategies. Their inception is not based on the existing context of a place, but appears to be integrated with the corporate identity program, exposing the company’s values and philosophy. The corporate museums are thematic, commercial buildings, owned by a particular...
-
Adaptive Optimal Discrete-Time Output-Feedback Using an Internal Model Principle and Adaptive Dynamic Programming
PublicationIn order to address the output feedback issue for linear discrete-time systems, this work suggests a brand-new adaptive dynamic programming (ADP) technique based on the internal model principle (IMP). The proposed method, termed as IMP-ADP, does not require complete state feedback, merely the measurement of input and output data. More specifically, based on the IMP, the output control problem can first be converted into a stabilization...
-
Literature Review on Conceptualisation of Online Consumer Engagement
PublicationThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
-
Estimating inequality aversion from subjective assessments of the just noticeable differences in welfare
PublicationResearch background: In Economics, the concept of inequality aversion corresponds with the concept of risk aversion in the literature on making decision under uncertainty. The risk aversion is estimated on the basis of subjective reactions of people to various lottery prospects. In Economics, however, an efficient method of estimating inequality aversion has not been developed yet. Purpose of the article: The main aim of this paper...
-
Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublicationSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
-
Smart growth - is it a fairytale or the best initiative for polish cities and their functional regions?
PublicationThe paper presents smart growth perceived as natural step in sustainable development understanding.
-
AutoCAD: Examination of Factors Influencing User Adoption
PublicationThe primary purpose of the research is to examine and validate determinants of user intention to use AutoCAD software, utilising the constructs from prior studies in a more integrated model. The paper proposes a revised Technology Acceptance Model (TAM) for measuring the adoption of AutoCAD. In the study, a latent construct PPA (perceived physical accessibility) was added to the proposed research model as a new determinant of AutoCAD...
-
Analysis of a caustic formed by a spherical reflector: Impact of a caustic on architectural acoustics
PublicationFocusing sound in rooms intended for listening to music or speech is an acoustic defect. Design recommendations provide remedial steps to effectively prevent this. However, there is a category of objects of high historical or architectural value in which the sound focus correction is limited or even abandoned. This also applies to indoor or outdoor concert shells, installations for teaching and acoustic presentations, etc. The...
-
The Perception of an Entrepreneur’s Structural, Relational and Cognitive Social Capital among Young People in Poland - An Exploratory Study
PublicationThe goal of the current paper is to verify how an entrepreneur’s structural, relational and cognitive social capital levels are perceived by young people in Poland. The research involved a group of 374 undergraduate business students from a Polish university as participants. Participants completed a survey on entrepreneurial cognitions. It was found that participants assess the level of an entrepreneur’s social capital as relatively...
-
Detail, Facture, and Colour in the Architecture of Polish Single-Family Houses after 1989
PublicationThe article presents single-family houses architecture transformations since 1989, with particularly close attention paid to the significance of detail, facture, and colour. The article presents the architecture as an art of designing and building facilities with both use and aesthetic value, an art of shaping space and building forms. Architectural work should correspond to the intended function, technique, economic and aesthetic...
-
Challenges of branding and marketing of clusters
PublicationClusters have proved to be powerful engine s of economic development in the European Union. Clusters and their stakehol ders can derive many benefits fr om a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and...
-
Customer Engagement Consequences for Firms
PublicationPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
-
Evaluating Pornography Problems Due to Moral Incongruence Model
PublicationIntroduction To date, multiple models of problematic pornography use have been proposed, but attempts to validate them have been scarce. Aim In our study, we aimed to evaluate the Pornography Problems due to Moral Incongruence model proposing that self-appraisals of pornography addiction stem from (i) general dysregulation, (ii) habits of use, and (iii) moral incongruence between internalized norms and behavior. We investigated...
-
Multiple Group Membership and Collective Action Intention
PublicationDatasets from two studies conducted in Poland on the relation between identity fusion, group identification, multiple group membership, perceived injustice, and collective action intention. The presented studies, in the context of protests against attempts to restrict abortion law, were conducted to examine the link between belonging to multiple groups, group efficacy & identification, perceived injustice and collective...
-
Pomiar kapitału marek własnych detalistów
PublicationCelem artykułu jest przybliżenie istoty pojęcia kapitału marek własnych, zaprezentowanie potencjalnych implikacji praktycznych i przedstawienie kierunków dalszych badań w tym zakresie.
-
Ocena efektywności monitoringu obiektów inżynierskich za pomocą sieci Bayesa
PublicationW swojej pracy autorzy zaproponowali zastosowanie sieci Bayesa do projektowania monitoringu i podejmowania decyzji w działaniach eksploatacyjnych. Ponadto pokazano dwie metody oceny wartości informacji diagnostycznych. Pierwszą z nich jest wartość oczekiwana EVSI (ang. Expected Value of Sample Information), która stanowi podstawę do wyboru spośród alternatywnych obserwacji symptomów zmiennej diagnostycznej. Natomiast drugą metodą...
-
Tacit Knowledge Sharing and Project Performance. Does the Knowledge Workers' Personal Branding Matter?
PublicationTacit knowledge sharing is the real challenge for knowledge management today. Network economy has completely changed the role of knowledge workers who now become independent tacit knowledge producers. Bearing this fact in mind, the author studied how tacit knowledge sharing affects the process of building a personal brand and project performance. For this purpose, the authors conducted a study among Polish professionals with different...
-
Media społecznościowe a wizerunek marki
PublicationJeszcze do niedawna wydawało się, że social media, podobnie jak komunikatory internetowe, będą stanowiły kolejne narzędzie wykorzystywane w komunikacji ze znajomymi, a ich tematyka będzie związana głównie z rozrywką i chęcią podtrzymania więzi społecznych. Jednak, z obserwacji wielu autorów wynika, iż obecnie można już mówić o trendzie social media lub też Web 2.0, a z roku na rok internetowe witryny o charakterze społecznościowym,...
-
Utilising IT-based systems in regatta management
PublicationThe development and increasing accessibility of new technologies has brought changes to the management of sailing regattas. Organisational and promotional difficulties faced by the organisers are now being tackled with software-based systems. This article considers various information technology (IT) systems, designed to support the organisation and presentation of sailing regattas and explores how they are perceived by regatta...
-
Is it too late now to say we’re sorry? Examining anxiety contagion and crisis communication strategies using machine learning
PublicationIn this paper, we explore the role of perceived emotions and crisis communication strategies via organizational computer-mediated communication in predicting public anxiety, the default crisis emotion. We use a machine-learning approach to detect and predict anxiety scores in organizational crisis announcements on social media and the public’s responses to these posts. We also control for emotional and language tones in organizational...
-
Beliefs about psychological help among firemen
PublicationThe aim of this study was to identify beliefs and perceived barriers in psychological help. Findings: 1. Occupational stress and participation in traumatic rescue actions was related with negative beliefs. 2. Firemen were afraid of a commader's reaction. 3. Avoidance coping accounts for fear about stigmatization.
-
Usability Testing of Mobile Applications: A Methodological Framework
PublicationLess than five percent of all mobile applications have become successful throughout 2023. The success of a new mobile application depends on a variety of factors ranging from business understanding, customer value, and perceived quality of use. In this sense, the topic of usability testing of mobile applications is relevant from the point of view of user satisfaction and acceptance. However, the current knowledge seems to be fragmented,...
-
The (over)touristification of European historic cities: a relation between urban heritage and short-term rental market demand
PublicationIn this chapter, I wish to highlight the critical relationship between heritage management issues and building environment transformation. I argue that such a relationship is directly expressed through the tourism phenomenon, and it should be measured through the economic dimension of the short-term rental market, which introduces this rule of thumb: if there is a lack of demand, the brand of the city is weak; if there is too much...
-
Rozwój badań nad kapitałem marki bazującym na konsumencie – przegląd literatury
PublicationCelem artykułu jest prezentacja koncepcji kapitału marki bazującego na konsumencie (CBBE) oraz dotychczasowego dorobku badawczego w zakresie jego pomiaru . Realizacja tak postawionego celu wymagała przeprowadzenia wyczerpujących studiów literatury na ten temat, która wyróżnia dwa oddzielne podejścia do pomiaru CBBE: podejście bezpośrednie oraz pośrednie. Artykuł dostarcza menedżerom marki wiedzy na temat głównych kierunków ich...
-
Tax Evasion, Tax Morale, and Trade Regulations: Company-Level Evidence from Poland
PublicationObjective: To investigate the determinants of the phenomenon of evading taxes among polish entrepreneurs. In particular, I examine such factors as tax administration satisfaction, tax morale, tax burden, and the influence of trade regulations. Research Design & Methods: A survey study conducted in 2017 in Poland among 454 enterprises. I used the zero-inflated negative binomial modelling technique to examine the impact of factors...