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Search results for: BRAND TRUST
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Economic Crisis, Trust and Socio-Economic Aspects of Sustainable Development
PublicationW artykule podjęto tematykę relacji pomiędzy kryzysem ekonomicznym i kryzysem zaufania. Omówiono elementy kreujące i destruktywne w procesie budowy zaufania w gospodarce. Przedstawiono konsekwencje wynikające z zachowań uczestników procesów ekonomicznych oraz relacje zachodzące pomiędzy statusem materialnym inwestorów, a akceptowaniem przez nich wyższego poziomu ryzyka i spadkiem zaufania do systemu ekonomicznego. Wskazano istotność...
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublicationBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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Image as a key factor of brand value at social media
PublicationThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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The study of polish consumer's online brand-related activities
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Online brand communities’ contribution to digital business models
PublicationAbstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...
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Trust in Electronic Word-of-Mouth (eWOM): the concept and the most important determinants
PublicationeWOM and trust in it is now the most important factor in determining buyers' purchasing behavior. Familiarity with the determinants of trust establishes the formation of appropriate marketing activities. However, the growing number of new forms of eWOM and its increasingly complex and multidimensional nature have created a lot of confusion. The article aims to organize the concepts related to trust in eWOM, to indicate the most...
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Network relationship’s transformation as the effect of the development of trust in cooperation with a foreign partner
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Using Dempster-Shafer approach to support reasoning about trust in IT infrastructures
PublicationW artykule przedstawiono zastosowanie podejścia Dempstera-Shafera do do wnioskowania o poziomie zaufania do infrastruktur TI.
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Trust-Based Model for the Assessment of the Uncertainty of Measurements in Hybrid IoT Networks
PublicationThe aim of this paper is to introduce a NUT model (NUT: network-uncertainty-trust) that aids the decrease of the uncertainty of measurements in autonomous hybrid Internet of Things sensor networks. The problem of uncertainty in such networks is a consequence of various operating conditions and varied quality of measurement nodes, making statistical approach less successful. This paper presents a model for decreasing the uncertainty...
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The KLC Cultures' Synergy Power, Trust, and Tacit Knowledge for Organizational Intelligence
PublicationThis paper examines the impact of knowledge, learning, and collaboration culturessynergy (the KLC approach) on organizational adaptability. The SEM analysis method was applied to verify the critical assumption of this paper: that the KLC approach and trust support knowledge-sharing processes (tacit and explicit) and are critical for organizational intelligence activation.Specifically, the empirical evidence, based on a 640-case...
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A method of trust case templates to support standards conformity achievement and assessment
PublicationOsiąganie i ocena zgodności ze standardami stanowi poważne obciążenie finansowe dla współczesnych gospodarek. Pomimo znacznej wagi tego problemu, nie znalazł on jednak zadowalającego przełożenia na rozwiązania dostępne na rynku. W tej pracy zaproponowano metodę nazwaną Standards Conformity Framework (SCF), która wspiera stosowanie standardów. Jest ona oparta na spostrzeżeniu, że osiąganie i ocena zgodności ze standardem polega...
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Relationships between Trust and Collaborative Culture in The Context of Tacit Knowledge Sharing
PublicationThe literature review presents a lot of theoretical and empirical evidence that Trust affects Collaborative Culture. The opposite also proves to be true: Collaborative Culture influences Trust. The main hypothesis presented in this paper says that both these factors are strongly correlated and modify each other. This study examines the mutual relationship of the said variables in the context of Tacit Knowledge Sharing based on...
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The KLC Cultures, Tacit Knowledge, and Trust Contribution to Organizational Intelligence Activation
PublicationIn this paper, the authors address a new approach to three organizational, functional cultures: knowledge culture, learning culture, and collaboration culture, named together the KLC cultures. Authors claim that the KLC approach in knowledge-driven organizations must be designed and nourished to leverage knowledge and intellectual capital. It is suggested that they are necessary for simultaneous implementation because no one of...
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Praca z normą Common Criteria wspomagana szablonami Trust Case
PublicationTrust Case stanowi strukturę danych zawierającą argumentację oraz związany z nią materiał dowodowy uzasadniający, że interesujący nas obiekt (system, infrastruktura, organizacja) posiada wskazane własności. Metoda jest przedmiotem intensywnych badań. Jeden z kierunków rozwoju dotyczy tworzenia szablonów oceny zgodności ze standardami. Szablon Trust Case jest odwzorowaniem wymagań zawartych w normie w strukturę drzewa dowodowego....
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Stability of an imperfect truss loaded by wind
PublicationThe present paper is devoted to the numerical research of stability of a truss loaded by wind and stiffened by elastic supports located at the top chord. The lateral braces or lateral and torsional braces were taken into account. In this paper, the linear buckling analysis re- sults for the beam and shell model were presented. Two different shapes of initial geometric imperfections were considered in the non-linear static analysis...
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HYDRODYNAMIC THRUST BEARINGS WITH POLYMER LINING
PublicationPolymeric linings of sliding surfaces of the hydrodynamic bearings have been used successfully for over 50 years. Despite of their long history of operation and research, they have not become wide spread in industrial applications. This fact may be surprising, considering th e conclusions that have been published concerning bearing operation and design. This paper summarizes the current...
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Design centering of compact microwave components using response features and trust regions
PublicationFabrication tolerances, as well as uncertainties of other kinds, e.g., concerning material parameters or operating conditions, are detrimental to the performance of microwave circuits. Mitigating their impact requires accounting for possible parameter deviations already at the design stage. This involves optimization of appropriately defined statistical figures of merit such as yield. Alt-hough important, robust (or tolerance-aware)...
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Using trust management model for detection of faulty nodes in Wireless Sensor Networks
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Trust, Collaborative Culture and Tacit Knowledge Sharing in Project Management–a Relationship Model
PublicationThe aim of this research is to study the relationship between Trust, Collaborative Culture, and Tacit Knowledge Sharing in Project Management as a source of Team Creativity in the context of delivering value through knowledge. For this purpose authors conducted a study of 514 Polish professionals with different functions and experience in managing projects in construction industry. The data collected during the study has been analysed...
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Assessing the time effectiveness of trust management in fully synchronised wireless sensor networks
PublicationThe paper presents the results of the time effectiveness assessment of the distributed WSN Cooperative Trust Management Method - WCT2M in a fully synchronized Wireless Sensor Network (WSN). First we introduce some basic types of synchronization patterns in WSN based on the idea of sleep scheduling. Then we explain how WCT2M works in the network applying the fully synchronized sleep scheduling pattern. Such networks were subjected...
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Molecular dynamics and verisimilitude - to what extent can one trust a computational simulation?
PublicationFor the last several tens of years, computer simulations have become of undeniable importance. Molecular Dynamics (MD) simulation techniques are used to examine the phenomena which occur at the level that cannot be observed directly. Thus, they can be successfully exploited in many different scientific fields such as: materials science, applied mathematics and theoretical physics, biochemistry, biophysics or drug design. Despite...
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Zastosowanie szablonów Trust Case w pracy z normą BS 7799
PublicationTrust Case stanowi strukturę danych zawierającą argumentację oraz związany z nią materiał dowodowy uzasadniający, że interesujący nas obiekt (system, infrastruktura, organizacja) posiada wskazane własności. Wykorzystanie Trust Case do analizy i uzasadniania zaufania do systemów IT jest przedmiotem aktywnych badań. Podejście to znalazło zastosowanie w stosunku do systemów związanych z bezpieczeństwem (ang. safety critical), a ostatnio...
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Determination of authenticity of brand perfume using electronic nose prototypes
PublicationThe paper presents practical application of an electronic nose technique for fast and efficient discrimination between authentic and fake perfume samples. Two self-built electronic nose prototypes equipped with a set of semiconductor sensors were employed for that purpose. Additionally 10 volunteers took part in sensory analysis. The following perfumes and their fake counterparts were analysed: Dior – Fahrenheit, Eisenberg – J’ose,...
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Analysis of Attitudes of Internet Users Towards the Brand in Social Media
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Shaping the brand awareness of science and technology parks in Eastern Poland
PublicationThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
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Zaufanie do marek jako mediator pomiędzy postrzeganym ryzykiem i skłonnością do elektronicznego word-of-mouth
PublicationRozwój Internetu oraz dostęp konsumentów do mediów społecznościowych wpływają na ich zaangażowanie on-line. Odzwierciedla to również sposób, w jaki konsumenci wyrażają opinie o markach i produktach w Sieci. Celem ankiety było zbadanie wpływu postrzeganego ryzyka i zaufania do marki na skłonność konsumentów do electronic word-of-mouth (eWOM). Ponadto, autorzy zbadali rolę zaufania do marki jako mediatora w relacji między postrzeganym...
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Trust in the source of received information as a factor related to public perception of shale gas drilling
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Expedited Design Closure of Antennas By Means Of Trust-Region-Based Adaptive Response Scaling
PublicationIn the letter, a reliable procedure for expedited design optimization of antenna structures by means of trust-region adaptive response scaling (TR-ARS) is proposed. The presented approach exploits two-level electromagnetic (EM) simulation models. A predicted high-fidelity model response is obtained by applying nonlinear frequency and amplitude correction to the low-fidelity model. The surrogate created this way is iteratively rebuilt...
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Expedited Trust-Region-Based Design Closure of Antennas by Variable-Resolution EM Simulations
PublicationThe observed growth in the complexity of modern antenna topologies fostered a widespread employment of numerical optimization methods as the primary tools for final adjustment of the system parameters. This is mainly caused by insufficiency of traditional design closure approaches, largely based on parameter sweeping. Reliable evaluation of complex antenna structures requires full-wave electromagnetic (EM) analysis. Yet, EM-driven...
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Belief in the importance of socially responsible behaviors – the significance of trust and personal experiences with COVID-19
PublicationA vast number of studies have shown that trust is related to socially desirable traits and behaviors. In the present research we have investigated the relationship between generalized trust and beliefs about the importance of socially responsible behaviors (SRB) during the pandemic – namely, following the sanitary regime and getting vaccinated. Basing on the previous findings we assumed that trustful people...
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Dempster-shafer theory-based trust and selfishness evaluation in mobile ad hoc networks
PublicationThe paper addresses the problem of selfishness detec-tion in mobile ad hoc networks. It describes an approach based on Dempster-Shafer theory of evidence. Special attention is paid to trust evaluation and using it as a metric for coping with (weighted) recommendations from third-party nodes. Efficiency and robustness of the pre-sented solution is discussed with an emphasis on resil-iency to false recommendations.
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ANALYSIS OF BRACE STIFFNESS INFLUENCE ON STABILITY OF THE TRUSS
PublicationThe paper is devoted to the numerical and experimental research of stability of a truss with side elastic supports at the top chord. The structure is a model of a real roof truss scaled by factor ¼. The linear buckling analysis and non-linear static analysis were carried out. The buckling length factor for the compressed top chord was calculated and the limit load for the imperfect truss shell model with respect to brace stiffness...
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Large Hydrodynamic Thrust Bearings and Their Application in Hydrogenerators
PublicationLarge hydrodynamic thrust bearings are the bearings which, due to hydrodynamic lubrication, allow large axial load to be transferred from a moving part (shaft) to the stationary part via a thin layer of the lubricant (usually oil), thus providing extremely low friction and practically no wear. Hydrogenerators with vertical shafts are the most important application of large thrust bearings. Main design and scientific problems of...
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STABILITY ANALYSIS OF A TRUSS WITH SLOPING ELASTIC BRACES
PublicationSteel trusses have a much greater strength and stiffness in their plane than out of their plane, and therefore should be braced against lateral deflection and twisting. Such elements like purlins apart from bearing vertical load are part of bracing that stabilize roof trusses against distortional buckling. The stability of trusses with elastic bracing was investigated in an experimental research. Braces situated at some angle measured...
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Temperature measurements in monitoring of large thrust bearings
PublicationW pracy przedstwiono krytyczną analizę aktualnych metod diagnostyki dużych hydrodnamicznych łożysk wzdłużnych hydrozespołów elektrowni wodnych. Wykazano niedostatki i zagrożenia płynące ze stosowania diagnostyki opartej na jednopunktowym pomiarze temperatury. Zaprezentowano wstępna koncepcję nowej metody diagnostycznej opartej na odwrotnym zagadnieniu przepływu ciepła (IPHC).
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Temperature measurements in monitoring of large thrust bearings
PublicationW pracy przedstwiono krytyczną analizę aktualnych metod diagnostyki dużych hydrodnamicznych łożysk wzdłużnych hydrozespołów elektrowni wodnych. Wykazano niedostatki i zagrożenia płynące ze stosowania diagnostyki opartej na jednopunktowym pomiarze temperatury. Zaprezentowano wstępna koncepcję nowej metody diagnostycznej opartej na odwrotnym zagadnieniu przepływu ciepła.
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Temperature Measurements in Monitoring of Large Thrust Bearings
PublicationW pracy przedstawiono krytyczną ocenę popularnego systemu diagnostyki dużych łożysk wzdłużnych (np. łożysk nośnych hydrogeneratorów), w którym stosowany jest jednopunktowy pomiar temperatury w klockach łożyskowych. Stwierdzono, że taki układ pomiarowy nie pozwala na bezpieczną eksploatację łożysk, ponieważ posiada bardzo duże opóźnienie czasowe, nie daje informacji o lokalnych zagrożeniach, nie pozwala racjonalnie ustalić poziomów...
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TRUSS JOINT WITH POSITIVE ECCENTRICITY EXPERIMENTAL RESEARCH
PublicationDue to the technological reasons in modern lightweight steel trusses, fabricated from cold- formed sections, positive eccentricities appear in the truss nodes what induce additional forces in the truss chords. To account for the real load-carrying capacity of truss node area the steel structure research in scale 1:1 were conducted. The experiments consisted of two parts: preliminary and proper one, when conclusions from...
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Stability of a truss under upward wind loading
PublicationThe present paper is devoted to the numerical investigations of stability of a truss under upward wind load. The truss is braced at its the upper cord. A structural variant including lateral braces, or lateral and torsional braces is considered. The research presents the problems of linear buckling and non-linear static analysis of the truss shell and beam model with geometric and material non-linearity are presented. The initial...
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The validation process of truss model with joint eccentricities
PublicationNowadays, due to the technological reasons in modern lightweight steel trusses, fabricated from cold-formed sections, positive eccentricities appear in the truss nodes, to induce additional forces truss chords. In order to account for the real load-carrying capacity of truss node area the steel structure research was conducted in scale 1:1. As a result of experimental research, the forms of deformation and strains of the walls...
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HYDROSTATIC THRUST BEARING WITH REDUCED POWER LOSSES
PublicationIn many cases in rotating machinery, axial load is carried by tilting pad thrust bearings which have been developed since the beginning of 20th century. For high reliability and simplicity, most commonly the bearings are bath lubricated. In the times of sustainable development, however, minimization of friction losses becomes an important criterion for machinery assessment, and a strategic goal of their development. Performed calculations,...
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3D Buckling Analysis of a Truss with Horizontal Braces
PublicationThe present research is devoted to the study of out–of–plane buckling of a truss with horizontal braces. The truss is a model of real roof truss scaled by factor 1=4. A linear buckling and a non–linear analysis with geometric and material non–linearity were carried out. The truss buckling and limit load for different stiffnesses and number of braces are found. Numerical analysis are verified by experiment. Threshold bracing stiffness condition...
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3D buckling analysis of a truss with horizontal braces
PublicationThe present research is devoted to the study of out-of-plane buckling of a truss with horizontal braces. The truss is a model of real roof truss scaled by factor ¼. A linear buckling and a non-linear analysis with geometric and material nonlinearity were carried out. The truss buckling and limit load for different stiffnesses and number of braces are found. Numerical analysis are verified by experiment. Threshold bracing stiffness...
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Personal Brand Value and Social Media, the Top Football Players’ Case
PublicationPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
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Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland
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Brand loyalty creation in the social network. Does the product category matter?
PublicationThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublicationBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Implementing second-order CFA model for the factorial validity of brand equity
PublicationThe purpose of this study was to test the implementation of a second-order CFA model for the factorial validity of Aaker’s consumer-based brand equity framework. To test the proposed theoretical model 186 data sets generated through a standardized onlinesurvey were evaluated. The data wasanalyzedusing structural equation modeling with AMOS 21.0 software. The results demonstrated that the higher order CFA model for consumer-based...
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THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublicationThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
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Fast EM-driven size reduction of antenna structures by means of adjoint sensitivities and trust regions
PublicationIn this letter, a simple yet robust and computationally efficient optimization technique for explicit size reduction of antenna structures is presented. Our approach directly handles the antenna size as the main design objective, while ensuring satisfactory electrical performance by means of suitably defined penalty functions. For the sake of accuracy, the antenna structure is evaluated using high-fidelity EM simulation. In order...