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Search results for: CUSTOMER ENGAGEMENT
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Customer Engagement Consequences for Firms
PublicationPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublicationPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
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CONTEMPORARY ART AND CIVIC ENGAGEMENT
PublicationThe paper aims to explore the potential role of contemporary art as a catalyst for social transformation and civic engagement. The research focuses on the visual arts and their power to change social attitudes in contemporary society. On the basis of theoretical, transdisciplinary approaches and analysis of artwork the paper investigates emerging forms of art and how they address pressing social issues and concerns that would otherwise...
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Literature Review on Conceptualisation of Online Consumer Engagement
PublicationThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
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The Large Customer Reactive Power Control Possibilities
Publicationn this paper the authors wish to draw attention to the rationale for, and the possibility of, the use of local reactive power sources by the Transmission Node Master Controller (TNMC). Large Customers (LC) are one of the possible reactive power sources. The paper presents the issues related to the need for coordination between the control systems installed in the LC network, and coordination between control systems of the LC as...
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Customer Assessment of Brand Valuation and Social Media
PublicationThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublicationThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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The Evolution of China’s Economic Engagement in Central and Eastern Europe
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The evolution of China's economic engagement in Central and Eastern Europe
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RFM-based repurchase behavior for customer classification and segmentation
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Credibility of Business Operations via Internet: Customer Perspective
PublicationTourism plays an important role in economy of Mediterranean countries. Year after year, more and more people spend or like to spend their vacations (and money) in the Mediterranean region. Hiring private apartments or houses by individual persons for themselves and their families becomes more and more popular way of vacation arrangement and, in the result, constitutes an important factor of the countries' incomes. Versatile and...
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SMART SHOP SERVICES FOR BUILDING CUSTOMER-ORIENTED SCENARIOS
PublicationThe shops of today mostly support the customer by offering him or her products based on basic relationships between products viewed or ordered by users with similar tastes. This common approach may fail in many cases especially when the user does not have sufficient knowledge about the market, or when he or she wants to build a set of products in more than one shop. New categories of smart shop services are proposed in order to...
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Intelligent Decision Forest Models for Customer Churn Prediction
PublicationCustomer churn is a critical issue impacting enterprises and organizations, particularly in the emerging and highly competitive telecommunications industry. It is important to researchers and industry analysts interested in projecting customer behavior to separate churn from non‐churn consumers. The fundamental incentive is a firm’s intent desire to keep current consumers, along with the exorbitant expense of gaining new ones....
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Degree of entaglement as a physically ill-posted problem: The case of entaglement with vacuum
PublicationAnalizujemy przypadek fotonu w superpozycji różnych modów i zadajemy pytanie o stopień ich splątania z próżnią. Problem okazuje się być źle postawiony, gdyż nie wiemy którą reprezentację algebry CCR wybrać dla kwantowania pola. Gdy dokonamy wyboru jednoznacznie możemy rozwiązać zagadnienie splątania. Tak więc trudność nie leży w matematyce lecz w fizyce problemu.
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Customers Perspective on Mass-customization of Houses
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Codesigned Digital Tools for Social Engagement in Climate Change Mitigation
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Shared Decision-making and Stakeholder Engagement in COVID-19 Tracheostomy
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Codesigned Digital Tools for Social Engagement in Climate Change Mitigation
PublicationDigital technologies and economies can strengthen participative processes and data- and knowledge-based sustainable urban development. It can also accelerate social integration and the efforts of urban dwellers towards more resilient urban environments. Gap: Most of the tools that strengthen participatory processes were not cocreated with stakeholders. Research shows that codesigned platforms driven by new technological advances...
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Interconnection of the Customer-Side Resources Using Single Phase VAPF
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Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublicationThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
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On a Certain Research Gap in Big Data Mining for Customer Insights
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Modelling Of Commercial Websites. A New Perspective On Usability And Customer Relation
PublicationFrom an economic point of view, a critical aspect of online services is their ability to retain customers. The aim of presented study was the use of a layered model VIPR (Visual - Interaction - Process - Relation ) for commercial services online. The indicator of trust and establishing lasting relationships were assessment achieved from experienced users of commercial online services (n = 207), obtained by means of Web Credibility...
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Interconnection of the Customer-Side Resources Using Single Phase VAPF
PublicationThe paper introduces method for utilization of the customer-side generated energy using single phase voltage active power filter. Structure and control method of the power electronics converter has been described and some simulation results are shown to prove usefulness of this arrangements. Proposed application realizes the following functions: power quality improvement, uninterruptible supplying and energy costs reduction.
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The potential of web awareness as a determinant of dually defined customer value
PublicationIn the conditions of increasing demand barrier, the enterprise’s basic capital is customers. From an enterprise point of view, this means the need to create a dual perceived and defined customer value which remains related to market value (income and development potential) and customer resource value (reference, information and cooperative potential). The progressing digitisation process transfers business processes, and thus relationships, into...
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The EU enlargement and domestic employment
PublicationThe study focuses on the interactions between EU member states' labor markets (manufacturing and tradable business services) over the period 1995-2005. We use recently released detailed sector level employment statistics, considering the effects of trade integration on the creation of links between labor force in ''Old'' and ''New'' partners in the enlarged EU. Empirical estimations show that the domestic demand for labor in the...
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In Search of the Innovative Digital Solutions Enhancing Social Pro-Environmental Engagement
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Work Values of Police Officers and Their Relationship With Job Burnout and Work Engagement
PublicationValues represent people’s highest priorities and are cognitive representations of basic motivations. Past research shows that levels of both aspects of job-related well-being, job burnout and work engagement, are related to work values. The policing profession is associated with high engagement and a risk of burnout. There is a gap in the literature regarding the hierarchy of work values in police officers, how work values are...
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Empirical analysis of tree-based classification models for customer churn prediction
PublicationCustomer churn is a vital and reoccurring problem facing most business industries, particularly the telecommunications industry. Considering the fierce competition among telecommunications firms and the high expenses of attracting and gaining new subscribers, keeping existing loyal subscribers becomes crucial. Early prediction of disgruntled subscribers can assist telecommunications firms in identifying the reasons for churn and...
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The Implications of Filial Piety in Study Engagement and Study Satisfaction: A Polish-Vietnamese Comparison
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EDUCATIONAL ENGAGEMENT OF THE ELDERLY – THE EXPERIENCES OF THE SELECTED BALTIC SEA REGION (BSR) COUNTRIES
PublicationThe aim of this article is to present the engagement of the elderly being close to retirement age in the Baltic Sea Region countries in the education of the adults, as well as to discuss the possibilities and conditions for the educational activity of the elderly. The authors also refer to the relationship between the participation of the elderly in education and their socio-economic situation.
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The effects of relational and psychological capital on work engagement: the mediation of learning goal orientation
PublicationPurpose – This paper proposes a research model in which learning goal orientation (LGO) mediates the impacts of relational capital and psychological capital (PsyCap) on work engagement. Design/methodology/approach – Data obtained from 475 managers and employees in the manufacturing and service industries in Poland were utilized to assess the linkages given above. Common method variance was controlled by the unmeasured latent method...
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The work-family interface: Job demands, work engagement and turnover intentions of Polish nurses
PublicationA conflict between one's professional life and one's family life may lead to lower well-being both at work and home. Most nurses are women who have traditionally reconciled their professional life with family life. One aim of this study was to examine the relationships between the work-family conflict (WFC),the family-work conflict (FWC), and the perception of job demands (quantitative workload and interpersonal conflicts at work)....
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Job Demands, Engagement, and Turnover Intentions in Polish Nurses: The Role of Work-Family Interface
PublicationBackground: Poland has lower ratios of employed registered nurses per 1,000 inhabitants than the EU average. Polish nurses work under miserable conditions without assisting personnel, and they reconcile their professional demands with responsibilities for their families; 96% of them are women. Rationale/Aims: This study uses Hobfoll’s conservation of resources (CORs) theory to explain the role of various resources in the improvement...
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Influence of the European Enlargement Process on Entrepreneurship in Poland
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Employees’ self-expansion as a mediator between perceived work conditions and work engagement and productive behaviors
PublicationThere has been increasing scientific interest in the relationships between self-perception and group identity development processes as well as the behavioural implications of these processes in organizational contexts. Recently, the concept of workplace self-expansion has been introduced to work and organizational psychology. That is, the self-expanding characteristics of work and the workplace have been related to job satisfaction...
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Identification of the customer meter assignment to phases in LV grid: Selected issues of UPGRID project realization
PublicationThe paper presents selected issues on the European UPGRID grant implemented by a consortium of companies from seven European states, including from Poland, on the monitoring and control of low voltage grid using measurement pre-registered data by smart AMI meters. The paper focuses on the issue of lack of information on the assignment of communal meters to individual phases.
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EU-Russian Relations and the Eastern Enlargement: Integration or Isolation
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An unusual case of gastrointestinal obstruction caused by bladder enlargement
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EU enlargement and labour demand in the new member states
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EU Enlargement and Labour Demand in the New Member States
PublicationResearch to date on labour market responses to EU integration has tended to concentrate on the labour markets of the 'old' EU members. But what effects has the integration of trade had on wages in the new member states? The following article attempts to answer this question using and empirical model of conditional labour demand.
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Online stores' credibility: the moderating role of customers' gender and self-efficacy
PublicationThe evaluation of online stores’ credibility by customers in regard of gender and self-efficacy is presented. Two groups of attributes, usability and informational content, were characteristics of credibility. The survey involved students as representatives of the largest group of the Internet users. As shown by the results obtained, the informational content of online stores (such as recommendations) and its professionalism was...
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The Method of a Two-Level Text-Meaning Similarity Approximation of the Customers’ Opinions
PublicationThe method of two-level text-meaning similarity approximation, consisting in the implementation of the classification of the stages of text opinions of customers and identifying their rank quality level was developed. Proposed and proved the significance of major hypotheses, put as the basis of the developed methodology, notably about the significance of suggestions about the existence of analogies between mathematical bases of...
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How do responsible universities perceive their social engagement? In search of signs of Creating Shared Value by the University
PublicationObjectives: University social responsibility still lacks legitimisation and is perceived as a burden that hinders academics from doing research and teaching. Creating Shared Value by the University may serve as a tool to motivate universities to engage in initiatives for society, as this is beneficial for both parties. Yet, some researchers perceive the creation of economic value as inappropriate for academia. Thus, it was interesting...
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Applying Fuzzy Logic of Expert Knowledge for Accurate Predictive Algorithms of Customer Traffic Flows in Theme Parks
PublicationThis study analyzes two forecasting models based on the application of fuzzy logic and evaluates their effectiveness in predicting visitor expenditure and length of stay at a popular theme park. The forecasting models are based on a set of more than 600 decision rules constructed in the form of a complex series of IF-THEN statements. These algorithms store expert knowledge. A descriptive instrument that records the individual visitor's...
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Quality improvement in Polish public administration in the context of the creativity potential of tools and techniques of customer satisfaction research
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From user satisfaction to customer loyalty: addressing economic values in user-centered design of on-line services
Publicationartykuł omawia czynniki ekonomiczne wpływające na satysfakcję użytkownika w usługach on-line, a zwłaszcza te, które wpłacają w dłuższej perspektywie na kształtowanie lojalności klienta w stosunku do dostawcy określonych usług on-line. Przeprowadzono oceny eksperckie oraz badania z udziałem użytkowników, które pozwoliły na wskazanie preferencji użytkowników odnośnie czynników ekonomicznych. wykazano, że czynnikiem krytycznych dla...
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Sampling-based novel heterogeneous multi-layer stacking ensemble method for telecom customer churn prediction
PublicationIn recent times, customer churn has become one of the most significant issues in business-oriented sectors with telecommunication being no exception. Maintaining current customers is particularly valuable due to the high degree of rivalry among telecommunication companies and the costs of acquiring new ones. The early prediction of churned customers may help telecommunication companies to identify the causes of churn and design...
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On entaglement distillation and quantum error correction of unknown states and channels.
PublicationBadano niezmienniczości splątania kwantowego oraz pojemności kwantowego kanału ze względu na ewentualną utratę informacji o pojedynczej kopii kwantowego stanu. Pokazano, że jeżeli dany kwantowy kanał ma pewne pojemności niezerowe, to odpowiadające mu stany posiadają niezerowe destylowalne splątanie. Postawiono pewne otwarte problemy dotyczące destylowalności splątania.
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Analysis of Business Customers’ Energy Consumption Data Registered by Trading Companies in Poland
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Superstitions and customs in construction - a contribution to the discussion on the disappearance of this tradition
PublicationConstruction is one of the most important, but also the most extensive areas of the economy. That is why we encounter superstitions and customs related to this discipline of the economy quite often:we blew and repeat them, not even knowing what their origin is and what according to old beliefs resulted in their lack of application. This situation applies in practice to all buildings, including residential buildings implemented...