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Wyniki wyszukiwania dla: consumer brand engagement
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Personal Brand Authenticity and Social Media: The Top 5 Football Players’ Case
Publikacjahe authenticity is a key factor which attracts the interest of young consumers in the more and more dominant virtual world full of “fake news”,“fake images”, and “fake impressions”. The celebrity authenticity is also important when it comes to gain the positive attitude of the audience and the success in the long term. The unique talent is crucial for all stars. According to football stars, the authenticity of their personal brands...
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City brand equity, a marketing perspective
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The Evolution of China’s Economic Engagement in Central and Eastern Europe
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The evolution of China's economic engagement in Central and Eastern Europe
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C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
PublikacjaEvery organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...
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Codesigned Digital Tools for Social Engagement in Climate Change Mitigation
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Shared Decision-making and Stakeholder Engagement in COVID-19 Tracheostomy
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Effects of Store Brand Perceived Risk on Buyers’ Behavior – Four Decades of Research Overview = Wpływ postrzeganego ryzyka związanego z markami własnymi na zachowania nabywców – przegląd czterech dekad badań
PublikacjaAbstract. The aim of this paper is to present the concept of store brand perceived risk and the most important studies on its measurement that were being conducted for 40 years. For this purpose, an extensive literature review is introduced. Some aspects of the risk constructs and major effects of store brand perceived risk are emphasized. This paper provides key directions to brand managers regarding store brand assortment.
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Pasta Fortified with Potato Juice: Structure, Quality, and Consumer Acceptance
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Development of Generalized Distribution Utility Index in Consumer-Driven Logistics
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Fibres from recycled post-consumer tyres for concrete reinforcement
PublikacjaW pracy przedstawiono aktualną sytuację dot. wykorzystania drutu stalowego z recyklingu opon samochodowych. Przedstawiono wyniki badań przeprowadzonych w laboratorium Katedry Konstrukcji Betonowych i Technologii Betonu nad zastosowaniem włókien stalowych z recyklingu do zbrojenia betonu. Otrzymane wyniki porównano z próbkami fibrobetonu uzyskanego na bazie przemysłowo produkowanych włókien stalowych.
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Prediction of consumer electricity needs based on Internet weather forecasts
PublikacjaElectrical energy is considered both as an important driver for producing and transporting goods in companies, as well as a good in itself which requires planning and management for generating and delivering it to consumers in proper time and amounts. Weather information can be considered to convey part of the data on energy delivery needs of consumers. Free meteorological data sources on the Web do not offer consistent data to...
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The study of polish consumer's online brand-related activities
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In Search of the Innovative Digital Solutions Enhancing Social Pro-Environmental Engagement
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Analysis of Attitudes of Internet Users Towards the Brand in Social Media
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Determination of authenticity of brand perfume using electronic nose prototypes
PublikacjaThe paper presents practical application of an electronic nose technique for fast and efficient discrimination between authentic and fake perfume samples. Two self-built electronic nose prototypes equipped with a set of semiconductor sensors were employed for that purpose. Additionally 10 volunteers took part in sensory analysis. The following perfumes and their fake counterparts were analysed: Dior – Fahrenheit, Eisenberg – J’ose,...
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The Implications of Filial Piety in Study Engagement and Study Satisfaction: A Polish-Vietnamese Comparison
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Consumer Perceptions of Peanuts and Peanut Allergy: The EuroPrevall Results of Focus Groups in Poland
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Sugar Fee in Poland as an Example of New Fiscal Burdens and Stimulation of Consumer Behaviour
PublikacjaDuring the economic downturn caused by the COVID-19 pandemic, the amount and structure of tax burdens imposed by the state on businesses continue to increase, as shown on the example of the newly introduced sugar fee. A new tax-related burden imposed on businesses and consumers producing and consuming sugar-sweetened beverages appeared at the beginning of 2021. The aim of the paper is to present the fiscal burdens that accompany...
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Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland
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Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States
PublikacjaThis study contributes to the limited literature on the personal branding of knowledge workers by revealing that a culture that incorporates knowledge, learning, and collaboration supports (explicit and tacit) knowledge sharing among employees and that sharing matters for knowledge workers’ self-perceived personal brand equity. Analysis of 2,168 cases from the United States and Poland using structural equation modeling (SEM) showed...
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Consumer willingness to pay a price premium for ecological goods: a case study from Ukraine
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Review of cigars and cigar-type products as potential sources of consumer exposure to heavy metals
PublikacjaThe popularity of cigars, growing since 1993, has not gone hand in hand with the increased interest of researchers in these products. Although the literature widely describes the harmfulness of tobacco and the content of toxic substances in tobacco products, the topic is often treated selectively as relating primarily to cigarettes and rarely extends to other products of the broadly defined tobacco industry. However, there is no...
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Comparing Apples and Oranges: A Mobile User Experience Study of iOS and Android Consumer Devices
PublikacjaWith the rapid development of wireless networks and the spread of broadband access around the world, the number of active mobile user devices continues to grow. Each year more and more terminals are released on the market, with the smartphone being the most popular among them. They include low-end, mid-range, and of course high-end devices, with top hardware specifications. They do vary in build quality, utilized type of material,...
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Corporate social responsibility practices incomes and outcomes: Stakeholders' pressure, culture, employee commitment, corporate reputation, and brand performance. A Polish–German cross‐country study
PublikacjaThis study aims to compare employee perception of corporate social responsibility (CSR) practice incomes and outcomes in the construction industry in Poland and Germany. It proposes a model that examines the influence of stakeholder pressure, culture, and CSR practices on company brand performance, reputation, and employee identification. The findings suggest that the structure of relationships varies for project‐managed construction...
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Nutritional analysis and evaluation of the consumer acceptance of pork pâté enriched with cricket powder - preliminary study
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Usage of Over-the-Counter and Herbal Products in Common Cold in Poland: Findings from Consumer Survey
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Fees For Advertisements In The Right-Of-Ways Of Public Roads Incurred By A Given Bank Brand In Poland
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Aeration Process in Bioreactors as the Main Energy Consumer in a Wastewater Treatment Plant. Review of Solutions and Methods of Process Optimization
PublikacjaDue to the key role of the biological decomposition process of organic compounds in wastewater treatment, a very important thing is appropriate aeration of activated sludge, because microorganisms have to be supplied with an appropriate amount of oxygen. Aeration is one of the most energy-consuming processes in the conventional activated sludge systems of wastewater treatment technology (may consume from 50% to 90% of electricity...
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Enhancing women’s engagement in economic activities through information and communication technology deployment: evidence from Central–Eastern European countries
PublikacjaThis study takes a macro perspective to examine the associations between the economic deployment of information and communication technology (ICT), women’s labor market participation, and economic growth in Central–Eastern European countries between 1990 and 2017. We use data extracted from World Bank Development Indicators, World Development Reports, and the World Telecommunication/ICT Indicators Database. Our methodological framework...
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublikacjaPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Personal branding of artists and art-designers: necessity or desire?
PublikacjaPurpose Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the networked business environment. Personal relationships and a good reputation in the reality of network economy help young artists and art designers move up the career ladder. This paper aims to discuss a problem of artists who often find it difficult to define their artistic and self-distinction...
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Altruists will be altruists, but what about individualists? The role of future time perspective and social value orientation in volunteers’ declarations to continue engagement in three time horizons
PublikacjaVolunteering involves caring for the outcomes of others and typically long-term orientation so that one can achieve goals that are not always clearly visible in the short term. As with any activity, volunteering attracts people of different social value orientations – some rather individualistic, some rather altruistic. The aim of the study was to find out whether the future time perspective, which promotes thinking about future...
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Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublikacjaW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
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The condition of economies. Do most valuable global brands matter?
PublikacjaResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim...
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Energy Security of Polish Consumers in 2004-2021
PublikacjaTheoretical background: Energy security is one of the most important components of economic security. It is influenced not only by access to energy sources and the economic situation of the state and the individual consumer. The authors adopted the definition of energy security of an individual consumer as included in the UN report. It states that energy security of an individual consumer is guaranteed when the average consumer...
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In search of the new: American volunteers’ opinions about their participation in the Teaching English in Poland (TEIP) Program
PublikacjaThe Teaching English in Poland (TEIP) program relies on summer camps during which native English speakers, American volunteers, teach Polish children and adolescents using the language immersion method – during everyday activities, sports and art classes, and similar occasions. A vital aspect of the evaluation of the program is researching its impact on the young people; however, the opinions of the volunteers regarding their...
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Znaczenie płci w procesie zakupu marek własnych sieci handlowych – analiza wielogrupowa
PublikacjaThe purpose of the article is to analyze the differences in the behavior of men and women in the process of purchasing store brands (SBs). Using an established conceptual model, we intended to identify differences, depending on gender of buyers, in the size of the effects of store image and brand price-image on perceived risk and subsequently on store brand purchase intention. A total of 652 respondents participated in the study....
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Environmentally friendly polymer-rubber composites obtained from waste tyres: A review
PublikacjaThe paper is transdisciplinary. The complex overview on changes in policy and approach to waste tyres that leads to both solving environmental problem of post consumer tyres and creating environmentally friendlier novel materials are presented. It is shown that in the world, the amount of polymer wastes increases every year. Most of them are in the form of post-consumer tyres. Recycling and recovery of such tyres is a serious environmental...
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The Most Valuable Global Brands and Condition of Economies: a Spatial Approach
PublikacjaResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value but also leverages economies. We claim that even though...
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The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company
PublikacjaA new type of museum appeared – the corporate museum. The museum institution in this instance has been used as a new marketing device for building corporate identity strategies. Their inception is not based on the existing context of a place, but appears to be integrated with the corporate identity program, exposing the company’s values and philosophy. The corporate museums are thematic, commercial buildings, owned by a particular...
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Designing effective educational games - a case study of a project management game
PublikacjaThis paper addresses the issues of designing effective educational games. We aim at investigating how the cognitive, behavioral and emotional aspects of the games influence their educational effectiveness. The results were obtained with an observational user experience study extended with affect analysis carried out for a project management game GraPM. We analyzed the...
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublikacjaSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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“Don’t call it work”: An interpretative phenomenological analysis of volunteer firefighting in young adults based on the volunteer process model
PublikacjaThe number of people engaging in volunteer firefighting is on the decline. It is important to understand what factors on a personal and social level and from the three stages of the volunteer process model: antecedents, experiences and consequences, might be linked to starting and sustaining such engagement. To address this problem, a qualitative, interview-based study was performed on a sample of 10 volunteer firefighters from...
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Challenges of branding and marketing of clusters
PublikacjaClusters have proved to be powerful engine s of economic development in the European Union. Clusters and their stakehol ders can derive many benefits fr om a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and...
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Pomiar kapitału marek własnych detalistów
PublikacjaCelem artykułu jest przybliżenie istoty pojęcia kapitału marek własnych, zaprezentowanie potencjalnych implikacji praktycznych i przedstawienie kierunków dalszych badań w tym zakresie.
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Determinanty kreowania wartości marki poprzez media społecznościowe w gospodarce sieciowej
PublikacjaGłównym problemem badawczym podejmowanym w pracy, jest określenie struktury czynników determinujących kreowanie wartości marki w mediach społecznościowych. Dla rozwiązania tego problemu wykonano dwa badania. Pierwsze z nich dotyczyło określenia relacji pomiędzy wartością marki a jej pozycją w sieciach społecznościowych (model BV). Badanie to zrealizowano w oparciu o metody ilościowe: analizę statystyczną danych wtórnych i danych...
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The Role of Catholicism in Shaping a Culture of Sustainable Consumption
PublikacjaThe paper presents the potential of religions, in particular Christianity, in shaping a culture of sustainable consumption (a culture of moderation). It focuses on the contribution of the Catholic tradition, which is, to some extent, complemented by statements representing other Christian denominations. Based on an analysis of relevant sources, it identifies risks arising from the prevalence of a consumer culture, which results...
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Tacit Knowledge Sharing and Project Performance. Does the Knowledge Workers' Personal Branding Matter?
PublikacjaTacit knowledge sharing is the real challenge for knowledge management today. Network economy has completely changed the role of knowledge workers who now become independent tacit knowledge producers. Bearing this fact in mind, the author studied how tacit knowledge sharing affects the process of building a personal brand and project performance. For this purpose, the authors conducted a study among Polish professionals with different...
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Stages of project implementation based on design-thinking concept
PublikacjaIn this chapter there were presented basic aspects of project management focused on an improvement of the final effect. Firstly the project ter was defined including a discusion of its core attributes and determinants of its management procedure. Next design-thinking concept was introduced as an approach to use in project management for achieving maximum consumer satissfaction.