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Wyniki wyszukiwania dla: PROMOTION
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Promotion and its tools in territorial marketing
PublikacjaCelem artykułu jest przedstawienie instrumentów promocji, które jednostki samorządu terytorialnego mogą wykorzystywać w kształtowaniu i przy realizacji strategii marketingowej. W artykule przeanalizowano zestaw pięciu podstawowych narzędzi promocji, do których zalicza się reklamę, public relations i publicity, promocję sprzedaży oraz sprzedaż osobistą. Wymienioną grupe rozszerzono o marketing bezpośredni, który przedstawiono z...
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Comparison of Polish and Danish Approach to Promotion of Cycling
PublikacjaThe article describes two different approaches to promotion of cycling from Denmark and Poland. In the former the promotion locally from 2009 to 2015 has been supported financially by the national government and where initiatives partly have been financed by the national level. In Poland, the promotion has been implemented often as a result of bottom up initiatives and financed solely on local level often with the support of EU...
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Possibilities of applying standard tools of promotion in place marketing
PublikacjaThe purpose of this article is to present the tools of promotion that can be used by local government units in the developing and implementing of marketing strategies. The article evaluates a set of four basic tools of promotion comprising advertising, public relations and publicity, sales promotion and personal selling. This group was supplemented by direct marketing, presented from the point of view of communication via the Internet.
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The Potential of Religion in the Promotion and Implementation of the Concept of Sustainable Development
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The Pomerania Design Faktory as an Example of 50+ Entrepreneurship Promotion
PublikacjaThe article presents one of the programmes carried out by The Gdańsk Entrepreneurs' Foundation and The Gdansk Labor Office in 2013/14, dedicated to seniors. It is a great example of an innovative project aimed at the activation of individuals aged 50+ by using their own talents and interests in business. It also shows the results of intergenerational cooperation because the trainers — especially the designers — were much younger...
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Synergetic effect-triggered performance promotion of Sr3−xBaxP5N10Cl:Eu2+ phosphors
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Promotion of borophene/NiO-based electrocatalyst for oxygen evolution reaction
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Promotion of borophene/NiO-based electrocatalyst for oxygen evolution reaction
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The new face of safeguarding and promotion of the intangible cultural heritage in Poland
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How to stop salami science: promotion of healthy trends in publishing behavior
PublikacjaThe career of scientists often depends on the number of their published works. This fact leads to the overproduction of low quality papers burying the important articles and making the knowledge less accessible. One of the methods to counteract these negative aspects might lie in the promotion of healthy trends in publishing behavior. In the present work, the theoretical analysis of a new bibliometric measure is presented, and...
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Publicly available lecture webcasts - e-learning or promotion tool? case study
PublikacjaThis paper aims to show how universities interact with Internet users by webcasting selected courses. Paper has exploratory case-study character, presenting example of Berkeley Webcast initiative of University of California, Berkeley, webcasting undergraduate courses and on-campus events. On the base of short introduction to webcasting usage as an e-learning and promotional tool, the analysis of 3 purposely chosen different courses...
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Bridge of Knowledge: an Internet platform for R2R and R2B transfer of knowledge and promotion of cooperation
PublikacjaCurrently, the European Commission puts emphasis on supporting collaboration between universities and business. There are many possible ways to create a strong relationship between both these parties. Positive results of such cooperation lead to increased competitiveness of the global market and, in consequence, bring significant growth of innovation. The cooperation between research-to-research (R2R) and research-to-business (R2B)...
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Propagowanie lub pochwalanie zachowań o charakterze pedofilskim. The Promotion or Commendation of Paedophilic Behaviour.
Publikacja"Niniejszy artykuł dotyczy przestępstwa publicznego propagowania lub pochwalania zachowań o charakterze pedofilskim. W ramach tekstu analizowane są kolejne elementy struktury tego występku, tj. przedmiot, strona przedmiotowa, podmiot oraz strona podmiotowa. Sama idea wprowadzenia przepisu do kodeksu karnego świadczy o szczególnym znaczeniu, jakie ustawodawca przykłada do ochrony małoletnich przed nadużyciami seksualnymi. Zwieńczenie...
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In situ insight into the low-temperature promotion of ZIF-67 in electrocatalytic oxygen evolution reaction
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Sub-national structures matter when evaluating physical activity promotion: Lessons from Germany
PublikacjaBackground Public policies are increasingly acknowledged as important part of promoting physical activity (PA). However, especially in states with sub-national administrative structures such as Germany, national and sub-national approaches differ considerably. In Germany, sport for all (SfA) promotion is mostly organized at sub-national level, which is usually not covered in national evaluations. Knowledge of these structures helps...
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Designing sustainable school facilities for public health promotion. Selected issues and examples of good practice
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Impact evaluation of a cycling promotion campaign using daily bicycle counters data: The case of Cycling May in Poland
PublikacjaThe promotion of active and sustainable transport modes as an alternative to motorised individual transport has become a key policy priority in Europe, to reduce air pollution, road congestion, noise, traffic injuries, and the adverse health outcomes of sedentary lifestyles. Policymakers are implementing a wide range of measures to encourage this shift in attitudes and behaviours. These interventions are most valuable when targeting...
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Towards Promotion of Graphene/Titania‐Based Electrode via Ultrafast and Self‐Expansion Reduction for Li‐ion Battery
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Promotion of Photocatalytic Hydrogen Evolution under Visible Light with NiO/C Fabricated via a Super Facile and General Strategy
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AlP compound and P-doping for promotion of electrocatalytic activity of N-doped carbon derived from metal-organic framework
PublikacjaWater splitting plays a key role in future fuels, where two processes occur - the hydrogen evolution reaction (HER) and the oxygen evolution reaction (OER). Nitrogen-doped carbon derived from...
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Promotion of MXene (Ti3C2Tx) as a robust electrocatalyst for oxygen evolution reaction via active sites of ZIF-67 - In situ mechanism investigations
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Analysis of the applicability of laser scanning to making an inventory of swimming pool facilities
Publikacja3D scanning can be used in many branches of economy, e.g. reverse and prototype engineering, industrial design, quality control, pros-thetics, orthodontics, archiving of historic objects and archeological findings, examination of a scene of crime, making films and comput-er games. The technology of terrestrial laser scanning has a bright fu-ture as we are living in the time of blooming measurement tech-niques, which can provide...
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Whither the need and motivation for open government data (OGD) promotional strategies?
PublikacjaPurpose It has been underscored in the extant literature that open government data (OGD) has not percolated across the length and breadth of any country, let alone the awareness of the OGD among the stakeholders themselves. In this vein, this study aims to underline the reasons as to why OGD promotion merits consideration apart from underlining the manner in which OGD promotion may be done. Design/methodology/approach Based on...
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Optimization of combined heat and power (CHP) market allocation: The case of Poland
PublikacjaCombined heat and power (CHP), that is production of electricity and useful heat in a single thermodynamic process, is a way of primary energy saving and emission reduction. Therefore, promotion of the electricity from high-efficiency cogeneration (CHP-E) was encouraged in the European Union. However, CHP-E promotion mechanisms proved low effectiveness in certain countries, like Poland, where the prices of certificates of origin...
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Shaping the brand awareness of science and technology parks in Eastern Poland
PublikacjaThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
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Marketing zewnętrzny : promocja
PublikacjaW opracowaniu omówiono pojęcie promocji, a także miejsce, jakie zajmuje ona w marketingu-mix. Szczególną uwagę poświęcono rozróżnieniu pomiędzy promocją a często utożsamianą z nią komunikacją marketingową. W dalszej części scharakteryzowano instrumenty promotion-mix: reklamę, public relations, promocję sprzedaży, marketing bezpośredni, sprzedaż osobistą i sponsoring.
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The main developments of the CSR initiatives in Poland
PublikacjaThis short paper outlines the most important documents and initiatives that have appeared in the subject throughout the years within the international institutions, such as United Nations or European Union. It also discusses the ways in which the international CSR initiatives are being incorporated into Polish legislative and organizational system, by providing an outline of the biggest and most active organizations and foundations...
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Instrumenty promocji w procesie zarządzania organizacją
PublikacjaW artykule podjęto temat dotyczący roli instrumentów promocji w procesie zarządzania organizacją, odnosząc się do uwarunkowań publicznej uczelni wyższej. Artykuł podzielono na dwie części. W pierwszej, przedstawiono krótką charakterystykę istoty zarządzania organizacją oraz form promocji organizacji. W drugiej części przedstawiono wyniki badania ankietowego, które zostało przeprowadzone wśród studentów Akademii Techniczno-Humanistycznej...
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Komitet Chemii Analitycznej PAN i jego działalność : Historia i dzień dzisiejszy
PublikacjaIn the contemporary society analytical chemistry as a scientific discipline and its practical application, termed often ;analysis'', has many important aims, and its role still increases. The Committee, formed in 1955 as a Commission, during several decades has coordinated and supported the activity of Polish analytical chemists on the national and international fields. Its present role includes organization of conferences and...
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Law regulation in Poland related to biofuels
PublikacjaThe situation in the area of using biofuels in transport mostly the law aspects was presented and discussed. In Poland there are various legal issues with biofuel production, examination and use. These include among the others: quality inspection, production costs and market prices of biofuels, forms of public and legal service for biofuel producers or programs of biofuels promotion. In order to popularise biofuels it is significant...
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Psychosocial risks associated with the profession of train driver
PublikacjaExcellent competencies as well as a good physical and mental health are required in train drivers’ profession. Despite the changes in the structure of employment the train drivers above 46 years and job tenure longer than 30 years are the largest group. The generation gap is becoming more pronounced, and its fulfilment will not be easy. It is related not only to training of new personnel but also promotion of healthy work environment...
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Data Partitioning and Task Management in the Clustered Server Layer of the Volunteer-based Computation System
PublikacjaWhile the typical volunteer-based distributed computing system focus on the computing performance, the Comcute system was designed especially to keep alive in the emergency situations. This means that designers had to take into account not only performance, but the safety of calculations as well. Quadruple-layered architecture was proposed to separate the untrusted components from the core of the system. The main layer (W) consists...
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The Attitude of Polish Entrepreneurs to the Fact of Staging the Mega Sport Event - the Case of Pomeranian SMEs Towards Euro 2012
PublikacjaIn the course of preparations to the 2012 European Football Championship (Euro 2012) many doubts have arisen as to the actual cost-benefit balance affecting the hosting country. The event is accompanied by intense promotion of the agglomeration and the region, especially abroad. In effect, one can anticipate the competitive position of both the region and the businesses operating there to improve. The investigation whether the...
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PROMOWANIE USUGI PRZELEWU NATYCHMIASTOWEGO BLUECASH W BANKACH SPÓŁDZIELCZYCH
PublikacjaCelem pracy jest prezentacja Systemu Płatności BlueCash, którego operatorem jest firma Blue Media S.A.. Wskazuje on również na charakterystykę usługi szybkiego przelewu. Celem szczegółowym jest wskazanie na formy promocji stosowane przez banki w celu poinformowania klientów o dostępności płatności natychmiastowych. Tytułem zebrania danych na temat form promocji, autor przeprowadził badanie ankietowe pośród banków uczestników systemu płatności.
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MARKAL long-term power generation scenarios for Poland - Concept of the model
PublikacjaIn this paper we have presented the concept of Polish MARKAL optimization model developed for the needs of power generation scenarios in long-term perspective i.e. by 2040. The depiction of Polish MARKAL with Reference Energy System structure was provided. In addition, basic model assumptions, energy technology database, projections of electricity demand and power plant ageing pathways were presented. Our goal is to test MARKAL...
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Technology-Enhanced Environmental Learning: Co-design of Educational Mobile Application Case
PublikacjaThe process of co-creating an educational mobile application to support environmentally friendly behavior is presented in this paper. The research material consisted of quantitative data collected on the application during the first testing phase by early adopters. The results suggest that the most frequently used features of the app were related to transport and educational activities. While women tended to split their time between...
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Challenges of overcoming ageism towards elderly people in healthcare context
PublikacjaRESEARCH OBJECTIVE: The purpose of the paper is to analyse the impact ageism may have on providing healthcare to elderly people. THE RESEARCH PROBLEM AND METHODS: The article investigates the consequences of ageism in medical settings, where the elderly are particularly vulnerable to discrimination, distinguishing ageism from appropriate practice variation as well as giving suggestions to improve the situation. The paper analyses...
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Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city
PublikacjaCities in times of global urbanization, are looking for completely new marketing methods, one such tool is the creative use of artificial light after dark, in the form of light festivals. This paper aims to introduce the historical development of the phenomenon and contemporary as well as contemporary illuminations / projects of illuminations of Fete des Lumieres festival in Lyon, Luminale in Frankfurt or on a smaller scale Lights...
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MIEJSKIE PROJEKTY OŚWIETLENIOWE W KONTEKŚCIE REWITALIZACJI
PublikacjaUrban Lighting in the Context of Regeneration Processes. The article presents how multi-layered urban lighting projects fi t into the programs of integrated activities to improve the living conditions of the local community, the surrounding space, and its economic relations. The role of the electric lighting in revealing the night image of the city, its promotion and public spaces transformations off ering new impressions to city...
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New oryginal generic technologies: A Polish R&D strategic implementation programme
PublikacjaPolands's pharmaceutical industry is of great significance to the whole economy. According to Forbs (2 October 2012), the cost of launching a new drug varies from USD 1 to 11 bilion. There is little Chance of a Polish pharmaceutical company developing an original drug due to financial reason.Many research teams in Poland take up research projects aimed at new biologically active compounds. But such an objective has no broader perspective,...
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Perspectives of Transport Systems Development in the Light of Radio Communication Systems Evolution Towards 5G
PublikacjaIn the paper conditions of development and implementation of transport systems with reference to the development of radio communication networks towards 5G are presented. First, general properties of next generation systems are mentioned and their architecture. Moreover, planned characteristics of B4G and 5G systems are depicted which can significantly contribute to the promotion and development of transport systems. In particular...
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How non-technological innovation saved the day by using ICT
PublikacjaCertainly, the current pandemic situation provides a lot of evidence of the need for non-technological innovations, both in the area of company organization and marketing. Socio-cultural innovations are not less important. Therefore, the role of non-technological innovation during the COVID-19 pandemic is discussed in the sixth chapter. Innovations supported by digital solutions have become a silent heroes for many companies as...
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Are creative users more apt in reusing and adopting Open Government Data (OGD)? Gender differences
PublikacjaOpen Government Data (OGD) has been considered as a potent instrument for value creation and innovation by a range of stakeholders. Given that individual ingenuity is a function of individual and environmental factors, it is important to understand how the OGD adoption and usage is a factor of creative performance behaviors (CPB), viz., Problem Identification (PI), Information Search (IS), Idea Generation (IG) and Idea Promotion...
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Towards more inclusive qualitative research: the practice of interviewing neurominorities
PublikacjaManagement scholars increasingly focus their efforts on the development of neurodivergent human capital and the promotion of inclusive employment and decent work. However, it may be argued that existing research still suffers from the lack of a comprehensive appreciation of what neurominorities may find difficult in the research process or how they interpret what the researchers are doing. In the light of only fragmented advice...
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Design of Intelligent Low-Voltage Load Switch for Remote Control System in Smart Grid
PublikacjaCurrent low-voltage load switches do not support remote disconnect/connect and real-time monitoring of a disconnect/connect state. Addressing to these issues, this paper presents a low-voltage load switch for a smart remote control system, which uses a one-chip microcontroller board and a DC step motor drive mechanism and provides the feedback on the switch status also. Arrears disconnect and full-pay connect control is implemented...
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Selected Aspects of Biofuels Market and the Electromobility Development in Poland: Current Trends and Forecasting Changes
PublikacjaThis work presents basic information associated with markets of selected alternative fuels used in transport, such as methyl esters, conventional bioethanol and lignocellulosic bioethanol, and the market of electrical vehicles. Legal conditions, which stimulate development and regulate the mode of functioning of the liquid biofuel market until 2020 are discussed, based on provisions of EU directives. Data on biofuel production...
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Public Participation practice versus economic pressure: transformation of the Gdansk Coastal Strip
PublikacjaThe paper focuses on the issue of public participation in the areas that are particularly sensitive to the transformation processes based on the case study of Gdańsk Coastal Strip. Moreover the article presents the outcome of an innovative attempt at promotion of public participation introduced in university education that was built on the experiences gathered during elaboration of the pro publico bono project of the Coastal Strip...
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Frequent Sequence Mining in Web Log Data
PublikacjaThe amount of information available even on a single web server can be huge. On the other hand, the amount of visitors (users) can often reach a number of at least six digits. Users vary in gender, age and education, and in consequence their information needs are different. Moreover, they subconsciously expect to get more adequate content after visiting the first few pages. The scope of this kind of problem relates to the domain...
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Determinants of judges’ career choices and productivity: a Polish case study
PublikacjaThe goal of this paper is to identify factors which affect judges’ productivity and career choice motives with the view of increasing judicial efficiency. Specifically, the investigation focuses on such aspects as judges’ remuneration, promotion, threat of judgment revocation, service/mission, periodic assessment, the threat of a complaint about protracted proceedings or of disciplinary proceedings, the threat of destabilization...
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Architektura medialna : kierunki rozwoju w kontekście sztuki i technologii
PublikacjaW artykule zaprezentowane jest zagadnienie architektury medialnej w obrębie której następuje integracja sztuki i technologii. Jest to architektura, która staje się nośnikiem zmiennych treści wizualnych w oparciu o technologie informacyjne i oświetleniowe. Zagadnienie to rozpatrywane jest w kontekście przestrzeni komercyjnych, w których architektura medialna staję się nowym sposobem ich promocji. Zarysowany zostanie kontekst rozwoju...