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Wyniki wyszukiwania dla: CUSTOMER
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Customer Engagement Consequences for Firms
PublikacjaPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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Customer Assessment of Brand Valuation and Social Media
PublikacjaThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...
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The Large Customer Reactive Power Control Possibilities
Publikacjan this paper the authors wish to draw attention to the rationale for, and the possibility of, the use of local reactive power sources by the Transmission Node Master Controller (TNMC). Large Customers (LC) are one of the possible reactive power sources. The paper presents the issues related to the need for coordination between the control systems installed in the LC network, and coordination between control systems of the LC as...
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SMART SHOP SERVICES FOR BUILDING CUSTOMER-ORIENTED SCENARIOS
PublikacjaThe shops of today mostly support the customer by offering him or her products based on basic relationships between products viewed or ordered by users with similar tastes. This common approach may fail in many cases especially when the user does not have sufficient knowledge about the market, or when he or she wants to build a set of products in more than one shop. New categories of smart shop services are proposed in order to...
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Intelligent Decision Forest Models for Customer Churn Prediction
PublikacjaCustomer churn is a critical issue impacting enterprises and organizations, particularly in the emerging and highly competitive telecommunications industry. It is important to researchers and industry analysts interested in projecting customer behavior to separate churn from non‐churn consumers. The fundamental incentive is a firm’s intent desire to keep current consumers, along with the exorbitant expense of gaining new ones....
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Credibility of Business Operations via Internet: Customer Perspective
PublikacjaTourism plays an important role in economy of Mediterranean countries. Year after year, more and more people spend or like to spend their vacations (and money) in the Mediterranean region. Hiring private apartments or houses by individual persons for themselves and their families becomes more and more popular way of vacation arrangement and, in the result, constitutes an important factor of the countries' incomes. Versatile and...
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Customer Education in Omnichannel Marketing – A Systematic Literature Review
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RFM-based repurchase behavior for customer classification and segmentation
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The potential of web awareness as a determinant of dually defined customer value
PublikacjaIn the conditions of increasing demand barrier, the enterprise’s basic capital is customers. From an enterprise point of view, this means the need to create a dual perceived and defined customer value which remains related to market value (income and development potential) and customer resource value (reference, information and cooperative potential). The progressing digitisation process transfers business processes, and thus relationships, into...
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Interconnection of the Customer-Side Resources Using Single Phase VAPF
PublikacjaThe paper introduces method for utilization of the customer-side generated energy using single phase voltage active power filter. Structure and control method of the power electronics converter has been described and some simulation results are shown to prove usefulness of this arrangements. Proposed application realizes the following functions: power quality improvement, uninterruptible supplying and energy costs reduction.
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Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublikacjaThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
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Modelling Of Commercial Websites. A New Perspective On Usability And Customer Relation
PublikacjaFrom an economic point of view, a critical aspect of online services is their ability to retain customers. The aim of presented study was the use of a layered model VIPR (Visual - Interaction - Process - Relation ) for commercial services online. The indicator of trust and establishing lasting relationships were assessment achieved from experienced users of commercial online services (n = 207), obtained by means of Web Credibility...
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Interconnection of the Customer-Side Resources Using Single Phase VAPF
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On a Certain Research Gap in Big Data Mining for Customer Insights
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Empirical analysis of tree-based classification models for customer churn prediction
PublikacjaCustomer churn is a vital and reoccurring problem facing most business industries, particularly the telecommunications industry. Considering the fierce competition among telecommunications firms and the high expenses of attracting and gaining new subscribers, keeping existing loyal subscribers becomes crucial. Early prediction of disgruntled subscribers can assist telecommunications firms in identifying the reasons for churn and...
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Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublikacjaPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
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International Journal of Electronic Customer Relationship Management
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International Journal of Customer Relationship Marketing and Management
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Identification of the customer meter assignment to phases in LV grid: Selected issues of UPGRID project realization
PublikacjaThe paper presents selected issues on the European UPGRID grant implemented by a consortium of companies from seven European states, including from Poland, on the monitoring and control of low voltage grid using measurement pre-registered data by smart AMI meters. The paper focuses on the issue of lack of information on the assignment of communal meters to individual phases.
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Sampling-based novel heterogeneous multi-layer stacking ensemble method for telecom customer churn prediction
PublikacjaIn recent times, customer churn has become one of the most significant issues in business-oriented sectors with telecommunication being no exception. Maintaining current customers is particularly valuable due to the high degree of rivalry among telecommunication companies and the costs of acquiring new ones. The early prediction of churned customers may help telecommunication companies to identify the causes of churn and design...
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From user satisfaction to customer loyalty: addressing economic values in user-centered design of on-line services
Publikacjaartykuł omawia czynniki ekonomiczne wpływające na satysfakcję użytkownika w usługach on-line, a zwłaszcza te, które wpłacają w dłuższej perspektywie na kształtowanie lojalności klienta w stosunku do dostawcy określonych usług on-line. Przeprowadzono oceny eksperckie oraz badania z udziałem użytkowników, które pozwoliły na wskazanie preferencji użytkowników odnośnie czynników ekonomicznych. wykazano, że czynnikiem krytycznych dla...
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Quality improvement in Polish public administration in the context of the creativity potential of tools and techniques of customer satisfaction research
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Applying Fuzzy Logic of Expert Knowledge for Accurate Predictive Algorithms of Customer Traffic Flows in Theme Parks
PublikacjaThis study analyzes two forecasting models based on the application of fuzzy logic and evaluates their effectiveness in predicting visitor expenditure and length of stay at a popular theme park. The forecasting models are based on a set of more than 600 decision rules constructed in the form of a complex series of IF-THEN statements. These algorithms store expert knowledge. A descriptive instrument that records the individual visitor's...
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AI-powered Customer Relationship Management – GenerativeAI-based CRM – Einstein GPT, Sugar CRM, and MS Dynamics 365
PublikacjaGenerative artificial intelligence (GenAI) and its implementation in successive business management support systems is a rapidly growing area of theoretical consideration, ongoing research, discourse and application in practice. Recently, the implementation of of GenAI in customer relationship management (CRM) systems has been observed. Accordingly, the aim of this article is to identify areas where GenAI can enhance CRM systems,...
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Methods of quality assessment and analysis of data given in customer service process on example of selected urban communication organization - result of research 2016
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Laboratorium Customer Experience
LaboratoriaZakres prowadzonych badań: Przygotowanie badań Przeprowadzenie badań Testowanie Analiza wyników Usługi dodatkowe: przygotowanie analizy biznesowej procesów u klienta i ich optymalizacja prototypowanie interaktywnych makiet webowych budowanie modelu lojalności klienta w oparciu o wyniki z badań użyteczności dobór odpowiedniej grupy badawczej (pozyskanie osób do badań) Oferta Laboratorium...
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Customers Perspective on Mass-customization of Houses
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Modeling the Customer’s Contextual Expectations Based on Latent Semantic Analysis Algorithms
PublikacjaNowadays, in the age of Internet, access to open data detects the huge possibilities for information retrieval. More and more often we hear about the concept of open data which is unrestricted access, in addition to reuse and analysis by external institutions, organizations and people. It’s such information that can be freely processed, add another data (so-called remix) and then published. More and more data are available in text...
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Online stores' credibility: the moderating role of customers' gender and self-efficacy
PublikacjaThe evaluation of online stores’ credibility by customers in regard of gender and self-efficacy is presented. Two groups of attributes, usability and informational content, were characteristics of credibility. The survey involved students as representatives of the largest group of the Internet users. As shown by the results obtained, the informational content of online stores (such as recommendations) and its professionalism was...
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Comparison of Customers’ Perception of the Quality of Poland-Turkey Electronic Marketing Solutions
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The Method of a Two-Level Text-Meaning Similarity Approximation of the Customers’ Opinions
PublikacjaThe method of two-level text-meaning similarity approximation, consisting in the implementation of the classification of the stages of text opinions of customers and identifying their rank quality level was developed. Proposed and proved the significance of major hypotheses, put as the basis of the developed methodology, notably about the significance of suggestions about the existence of analogies between mathematical bases of...
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Selecting a transport and forwarding company for meeting a customer’s needs when organizing international road cargo transportation
PublikacjaThe object of this study is the process of planning the work of a manufacturing enterprise that needs transport and forwarding services when exporting goods to counterparties in different countries of the world. The problem being solved is predetermined by the need to devise recommendations for choosing a transport and forwarding company when serving an individual customer, based on its individual needs and conditions of cooperation. A...
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Analysis of Business Customers’ Energy Consumption Data Registered by Trading Companies in Poland
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Commitment Ladder in the Relationship between Service Providers and Customers as Added Value in Sustainable Services Development
PublikacjaThe socioeconomic sphere and the relationships in which commitment occurs are important elements in the development of sustainable services. The study reported in this article identifies the elements that influence the development of the relationship between service providers and their customers and proposes a model that describes the state of the relationship between service providers and customers in terms of symmetrical commitment...
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Kamil Brodnicki dr inż.
OsobyKamil Brodnicki jest asystentem w Katedrze Informatyki w Zarządzaniu na Wydziale Ekonomii i Zarządzania Politechniki Gdańskiej. Od 2017 roku jest kierownikiem laboratorium Customer Experience. Od 2011 roku pracuje w jednej z trójmiejskich firm IT jako Analityk Systemów Informatycznych, realizując projekty z branży finansowej. Jego zainteresowania badawcze koncentrują się w następujących obszarach: ergonomia i użyteczność w projektach...
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Impact of Usability Website Attributes on Users’ Trust, Satisfaction and Loyalty
PublikacjaThis paper presents the results of an experimental study aimed at identifying possible relationships among website usability characteristics, consumer satisfaction, trust and loyalty. These factors regard not only customer satisfaction in a transactional sense, but in the long term they may affect e-customer behavior, opinions, recommendations and attitudes toward using on-line services in general. The study was performed with...
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Karol Moszyk
OsobyCertified Lean Six Sigma Black Belt with maritime transport and operations academic background. Logistics professional with a broad experience in various container terminal positions, reporting to Chief Operating Officer. Professional ambition is to combine an open and pragmatic leadership style with a customer focus supported by structured data to realize business improvements and create added value for company and customers.Work...
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Online brand communities’ contribution to digital business models
PublikacjaAbstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...
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Knowledge Exchange Between KIBS Firms and Their Clients: Case Study Analysis
PublikacjaPurpose: This paper aims to analyse knowledge exchange between KIBS firms and their clients, and their potential determinants (e.g. client’s education, type of the service offered, channel of the knowledge exchange, and willingness of the customer to accept the knowledge). The paper is based on a literature analysis and a case study research, examining 5 KIBS firms located in the Pomeranian region in Poland. Methodology: On the...
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A fair distribution scheme for joint fingerprinting and decryption methods= Sprawiedliwy schemat dystrybucji dla metod łącznego osadzania odcisku palca oraz deszyfracji
PublikacjaThe paper addresses the fairness of the security provided by digital fingerprinting methods. It was noted that the digital fingerprinting techniques are designed primarily to protect service providers against the actions of malicious users, while honest users remain vulnerable to acts of malicious providers. The paper describes the customer's rights problem and the unbinding problem, which also apply to joint fingerprinting and...
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Market orientation and hotel performance: The mediating effect of creative marketing programs
PublikacjaThis work investigates the indirect effects between market orientation and hotel performance through creative marketing programs. The focus is on exploring the indirect effects between 1) customer orientation, competitor orientation, and cross-functional integration; and 2) hotel financial performance through two aspects of creative marketing programs, namely, novelty and meaningfulness. Through an empirical analysis using structural equation...
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Marta Kuc-Czarnecka dr
OsobyMarta Kuc-Czarnecka jest zastępczynią kierownika Katedry Statystyki i Ekonomii na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Pełni również funkcję pełnomocniczki Dziekana ds. akredytacji AMBA. Jest współzałożycielką Rethinking Economics Gdańsk oraz członkinią Fundacji im. Edwarda Lipińskiego na rzecz promocji pluralizmu w naukach ekonomicznych. W latach 2018-2022 była ekspertką Europejskiej Fundacji na Rzecz Poprawy...
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Opinion about causes of framing of Kingston chest (box cooler) damage, on PSV vessel VS4411 DF-PSV (B-855)
PublikacjaThe subject of analysis is a damage of welded connection of box cooler framing segments, made as separate bars 50mm thickness, connected by the welds in corners. Studies of documents delivered by Customer shows cracks on the fusion of filet welds and twisting of box cooler frame. The subject of analysis is a damage of welded connection of box cooler framing segments, made as separate bars 50mm thickness, connected by the welds...
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Karol Flisikowski dr inż.
OsobyKarol Flisikowski jest profesorem uczelni w Katedrze Statystyki i Ekonometrii, Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej. Jest odpowiedzialny jest za prowadzenie zajęć ze statystyki opisowej i matematycznej (w języku polskim i angielskim), a także badań naukowych w zakresie statystyki społecznej. Był uczestnikiem wielu konferencji o zasięgu krajowym, jak i międzynarodowym, gdzie prezentował wyniki prowadzonych przez...
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Framing the Temporal Dimensions of a Brand
PublikacjaDrawing on existing research dealing with time in brand and brand management, this paper aims at providing a comprehensive and coherent framework of some time-related concepts, with a special emphasis on what happens when a brand reaches the senescence stage. In addition, it strives to consider what happens when a brand becomes long-lived enough, looking at the brand’s customer base. While undoubtedly time affects customers’ age...
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Antecedents and Consequences of Brand Loyalty
PublikacjaThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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Zarządzanie relacjami z klientami a przewaga konkurencyjna
PublikacjaW artykule poruszono kluczowe kwestie związane z rynkową koncepcją marketingu relacji w kontekście Customer Relationship Management. Właściwe stosowanie odpowiednio dobranego systemu CRM ukazano jako metodę uzyskiwania przewagi konkurencyjnej.
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The Relational Benefits and the Quality of Services in Tourism
PublikacjaIn a very competitive environment, it is highly important to identify the indicators that exert a major influence on customer satisfaction and loyalty. Based on the current relationship marketing concept of relational benefits (Gwinner, Gremler, Bitner, 1998; Hennig-Thurau, Gwinner, Gremler, 2002) and destination quality (Blazquez-Resino, Molina, Esteban-Talaya, 2015), a conceptual model was built. The present paper aims to analyse...
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Towards the value-based design of on-line services
PublikacjaThe paper identifies economic factors shaping customer bahaviour in on-line services in two interrelated dimensions; (1) economic needs and requirements, relevant to expected benefits and values perceived by customers; (2) technical components, allowing technical realization of on-line services. Technical components were cathegorized into four groups, creating so-called VIPR model: Visual, Interactive, Process and Relationship-relevant...
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The concept of experience marketing - examples of practical application (PG_00059626), W, International Design Engineer, sem. 2, zimowy 2024/25
Kursy OnlineThe aim of the course is to familiarize students with the concept of experience marketing, which is increasingly an obligatory basis for innovative marketing strategies of enterprises, and to show the practical application of this idea (experience management, strategic experience modules, mapping of customer and employee journeys).