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Wyniki wyszukiwania dla: FIRM-LEVEL RISKS OF CUSTOMER ENGAGEMENT
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Customer Engagement Consequences for Firms
PublikacjaPurpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...
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Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublikacjaPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
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What fosters firm-level labour productivity in Eastern European and Central Asian countries?
PublikacjaThis study examines labour productivity performance and its determinants in Eastern European and Central Asian (EECA) firms using micro-level data. We find significant differences in labour productivity among members of the European Union in Eastern Europe and other Eastern European and Central Asian countries. We also confirm the important impact of foreign ownership, exporter status, and highly skilled workers on productivity...
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Security level estimation as a function of residual risks
PublikacjaArtykuł przedstawia sposób oceny poziomu bezpieczeństwa organizacji IT w oparciu o metodę oceny ryzyka. Opisane są podstawowe kroki wspomnianej metody, proponowane rozwiązania i zastosowania. Zaproponowano prosty sposób oceny bezpieczeństwa systemów informatycznych organizacji w oparciu o wielkość wyznaczoną na podstawie wyliczonego ryzyka rezydualnego tychże systemów.
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Firm-Level Internationalisation from the Theoretical Perspective: Knowledge-based Approach
PublikacjaThe objective of the paper is to present the role of knowledge in internationalisation process of the firm as well as the selected theoretical proposals which assume that the role of knowledge in international expansion of firms is crucial. The article first presents the selected but best known, the oldest internationalisation paradigms. Then it shows the direction of development of theoretical perspectives.
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GVC and wage dispersion. Firm-level evidence from employee-employer database
PublikacjaResearch background: Wage inequalities are still part of an interesting policy-oriented research area. Given the developments in international trade models (heterogeneity of firms) and increasing availability of micro-level data, more and more attention is paid to wage differences observed within and be-tween firms. Purpose of the article: The aim of the paper is to address the research gap concerning limited cross-country evidence...
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Literature Review on Conceptualisation of Online Consumer Engagement
PublikacjaThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
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Kamil Brodnicki dr inż.
OsobyKamil Brodnicki jest asystentem w Katedrze Informatyki w Zarządzaniu na Wydziale Ekonomii i Zarządzania Politechniki Gdańskiej. Od 2017 roku jest kierownikiem laboratorium Customer Experience. Od 2011 roku pracuje w jednej z trójmiejskich firm IT jako Analityk Systemów Informatycznych, realizując projekty z branży finansowej. Jego zainteresowania badawcze koncentrują się w następujących obszarach: ergonomia i użyteczność w projektach...
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Knowledge Exchange Between KIBS Firms and Their Clients: Case Study Analysis
PublikacjaPurpose: This paper aims to analyse knowledge exchange between KIBS firms and their clients, and their potential determinants (e.g. client’s education, type of the service offered, channel of the knowledge exchange, and willingness of the customer to accept the knowledge). The paper is based on a literature analysis and a case study research, examining 5 KIBS firms located in the Pomeranian region in Poland. Methodology: On the...
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Magdalena Szuflita-Żurawska
OsobyMagdalena Szuflita-Żurawska jest kierownikiem Sekcji Informacji Naukowo-Technicznej na Politechnice Gdańskiej oraz Liderem Centrum Kompetencji Otwartej Nauki przy Bibliotece Politechniki Gdańskiej. Jej główne zainteresowania badawcze koncentrują się w obszarze komunikacji naukowej oraz otwartych danych badawczych, a także motywacji i produktywności naukowej. Jest odpowiedzialna między innymi za prowadzenie szkoleń dla pracowników...
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Corporate social responsibility and forward default risk under firm and industry heterogeneity
PublikacjaObjective: This study aims to evaluate the impact of corporate social responsibility on forward default risk (FDR) under the setting of firm and industry heterogeneity. Research Design & Methods: This study evaluated the impact of corporate social responsibility (CSR) on FDR using the data of 497 companies from 2007-2021 in the S&P 500 index, taking into account firm and industry heterogeneity aspects. This study utilized instrumental...
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Mapping knowledge risks: towards a better understanding of knowledge management
PublikacjaThis conceptual paper aims to identify, present, and analyze potential knowledge risks organizations might face. With the growing complexity of organizational environments and the plethora of new knowledge risks emerging, this critical but under-researched field of knowledge management (KM) deserves closer attention. The study is based on a critical analysis of the extant literature devoted to knowledge risks, discusses potential...
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Driving the Image of an Electricity Supplier through Marketing Activities
PublikacjaThe aim of this study is to determine how marketing actions undertaken within the marketing mix by electricity providers influence their image. Referring to the Stimulus-Organism-Response (SOR) theory, research hypotheses were formulated, and a regression model was constructed, assuming positive impacts of selected marketing actions of electricity providers on their image. A quantitative approach was employed to test the research...
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A New Critical Risk on the Block: Cyber Risks as an Example of Technical Knowledge Risks in Organizations
PublikacjaThe breakout of the COVID-19 pandemic has intensified the appearance of many additional technical knowledge risks in organizations. Cyber risks in particular are becoming a great challenge for organizations. At the same time, academic research on cyber risks, their costs, consequences and ability of overcoming them is still scarce and fragmented. In order to fill this gap, the paper is aimed to identify different types of cyber...
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Knowledge risks in organizations – Insights from companies
PublikacjaPurpose: Knowledge risks are increasingly becoming a great challenge to a variety of organizations. At the same time, academic research on such types of risks, their consequences, and potential ways of overcoming them is still scarce and fragmented. To fill this gap, the paper aims to find out do companies manage their knowledge risks, what are the possible knowledge risks they face and have they observed an increase of knowledge...
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“Don’t call it work”: An interpretative phenomenological analysis of volunteer firefighting in young adults based on the volunteer process model
PublikacjaThe number of people engaging in volunteer firefighting is on the decline. It is important to understand what factors on a personal and social level and from the three stages of the volunteer process model: antecedents, experiences and consequences, might be linked to starting and sustaining such engagement. To address this problem, a qualitative, interview-based study was performed on a sample of 10 volunteer firefighters from...
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Smart Services for Improving eCommerce
PublikacjaThe level of customer support provided by the existing eCom-merce solutions assumes that the person using the functionality of theshop has sufficient knowledge to decide on the purchase transaction. Alow conversion rate indicates that customers are more likely to seekknowledge about the particular product than finalize the transaction.This is facilitated by the continuous development of customers’ digi-tal...
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Ergonomic Aspects of Development of Architecture in the Context of Sanitary and Hygiene Safety
PublikacjaAbstract Ergonomics answers the need of safe development of space by creating spatial forms which help to implement the safety procedures and limit the threats involved both in ordinary use of the spaces and in case of unforeseen events. Using the knowledge of ergonomics and architecture on the basis of defining the routes of germ transmission, allows to limit the spread of those organisms. Ergonomics of developing architectural...
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Employee Well-Being and its Potential Link With Human Knowledge Risks
PublikacjaEmployee well-being is an essential component of any organisation organisation. Conscious companies make every effort to create a healthy work environment. The well-being of employees and their overall emotional, physical and economic health is affected by various internal and external factors. When employees feel well, they tend to perform better. Therefore, the impact of employee well-being on the organisation is a fact and has...
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The impact of shipping 4.0 on controlling shipping accidents: A systematic literature review
PublikacjaMaritime shipping, with a significant role in global trade, confronts various accidents leading to loss of lives, properties, and the environment. Shipping 4.0 technologies are scaling up to address this problem by employing real-time data-driven technologies, including cyber-physical systems, advanced tracking and tracing, intelligent systems, and big data analytics. Despite growing attention, there is a general lack of clarity...
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INTEGRATED FUNCTIONAL SAFETY AND CYBERSECURITY ANALYSIS METHOD FOR SMART MANUFACTURING SYSTEMS
PublikacjaThis article addresses integrated functional safety and cybersecurity analysis with regard to: the generic functional safety standard IEC 61508 and the cyber security standard IEC 62443 concerning an industrial automation and control system (IACS). The objective is to mitigate the vulnerability of information technology (IT) and operational technology (OT) systems, and reduce relevant risks taking into account a set of fundamental...
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Why are trees still such a major hazard to drivers in Poland?
PublikacjaRoadside trees are one of Poland's most serious road safety issues. Since 2009 more than 2800 people have been killed as a result of tree collisions; this represents about 15% of all of Poland's accident fatalities between 2009 and 2013. In some of the country's regions striking a tree caused more than 30% of all road accident fatalities. With no proper regulations, guidelines or examples of good practice, roadside environments...
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Lack of control over work and organizational citizenship behavior: overwork climate as a suppressor variable
Dane BadawczeThis study investigates a suppressor effect in the relationship between lack of control over work and organizational citizenship behavior (OCB). Suppressor effects operate when the addition of a predictor (in our study it is an overwork climate) increases the predictive power of another variable (lack of control over work) in predicting an outcome variable...
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Model zaangażowania w relacji usługodawca-klient
PublikacjaW niniejszej monografii przedstawiono rozwiązania pozwalające lepiej zrozumieć złożoność relacji występujących pomiędzy usługodawcami a klientami oraz metody, które pozwalają tę wiedzę wykorzystać w doskonaleniu procesów organizacji usługowych. Monografia podejmuje problem kształtowania zaangażowania na styku usługodawca–klient jako wstępnego i koniecznego warunku rozwijania relacji w usługach. Opierając się na klasycznej drabinie...
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublikacjaThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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Digital Transformation and Its Influence on Sustainable Manufacturing and Business Practices
PublikacjaThe paper focuses on the relationship between businesses and digital transformation, and how digital transformation has changed manufacturing in several ways. Aspects like Cloud Computing, vertical and horizontal integration, data communication, and the internet have contributed to sustainable manufacturing by decentralizing supply chains. In addition, digital transformation inventions such as predictive analysis and big data analytics...
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Functional Safety and Cybersecurity Analysis and Management in Smart Manufacturing Systems
PublikacjaThis chapter addresses some of the issues of the integrated functional safety and cybersecurity analysis and management with regard to selected references and the functional safety standards: IEC 61508, IEC 61511, ISO 13849-1 and IEC 62061, and a cybersecurity standard IEC 62443 that concerns the industrial automation and control systems. The objective is to mitigate the vulnerability of industrial systems that include the information...
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The impact of equity pledge on inefficient investment: a perspective from family entrepreneurship
PublikacjaAs an efficient and convenient financing method, equity pledges may have a heterogeneous impact on the inefficient investment of family firms. In order to verify this point, this paper takes A-share listed family enterprises from 2010 to 2021 as a research sample. It conducts an empirical test on the impact of equity pledges on inefficient investment in family firms by constructing a panel regression model. The results show...
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The work-family interface: Job demands, work engagement and turnover intentions of Polish nurses
PublikacjaA conflict between one's professional life and one's family life may lead to lower well-being both at work and home. Most nurses are women who have traditionally reconciled their professional life with family life. One aim of this study was to examine the relationships between the work-family conflict (WFC),the family-work conflict (FWC), and the perception of job demands (quantitative workload and interpersonal conflicts at work)....
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INTERNAL DETERMINANTS OF FIRMS’ INNOVATIVENESS
PublikacjaThis article presents an analysis of the determinants of a firm’s innovativeness deriving from its internal potential and characteristics. The analysis is based on research carried out on 1355 firms that applied for public subsidies from the Innovative Economy Operational Program in 2014. The methods applied are logit regression, comparative analysis and literature review. The analysis is structured ac- cording to Bielski’s model...
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Effect of the integration into Global Value Chains on the employment contract in Central and Eastern European countries
PublikacjaResearch background: In the era of globalization, there is a need to address decent work deficits in Global Value Chains (GVCs). The forms of working conditions reveal a broad dispersion of contents. The literature review exposes hardly any Europe-focused research assessing the socioeconomic impact of global production links and going beyond their pure economic effects assessed in terms of employment, productivity or wages. Purpose...
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Systems engineering approach to functional safety and cyber security of industrial critical installations
PublikacjaThis chapter addresses the systems engineering approach to integrated functional safety and cybersecurity analysis and management regarding selected references, standards and requirements concerning critical installations and their industrial automation and control system (IACS). The objective is to mitigate the vulnerability of industrial installations that include the information technology (IT) and the operational technology...
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Systems engineering approach to functional safety and cyber security of industrial critical installations
PublikacjaThis chapter addresses the systems engineering approach to integrated functional safety and cybersecurity analysis and management regarding selected references, standards and requirements concerning critical installations and their industrial automation and control system (IACS). The objective is to mitigate the vulnerability of industrial installations that include the information technology (IT) and the operational technology...
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Procedure based proactive functional safety management for the risk mitigation of hazardous events in the oil port installations including insurance aspects
PublikacjaThis article addresses selected technical and organization aspects of risk mitigation in the oil port installations with regard to functional safety requirements specified in standards IEC 61508 and IEC 61511. The procedure for functional safety management includes the hazard identification, risk analysis and assessment, specification of overall safety requirements and definition of safety functions. Based on risk assessment results...
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Exploring the role of brand experience in driving consumer emotions and engagement with sports brands in Australia
PublikacjaPurpose: This paper aims to fill the theoretical gap in understanding and practical implementation by examining how sports brands in Australia use brand experience to link emotional response and brand engagement. Design/methodology/approach: The study fits into the positivist paradigm. The starting point is the stimulus-organism-response theory. A quantitative method, which is an online survey, was used to collect data. Responses...
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GROUPS OF GERMAN DOMESTIC APPLIANCE MANUFACTURERS ACCORDING TO NEW PRODUCT DEVELOPMENT PRACTICES
PublikacjaFinding the best way to develop new products has been always a hot topic for practitioners and academics. However, so far only a few of these kinds of studies have concentrated on a single industry. In this paper, we group German domestic appliance manufacturers with regards to their new product development (NPD) practices to discover their attitude to NPD effort. By conducting a survey we found that three different groups of manufacturers...
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Improving the regulation of the derivatives market as an objective prerequisite for sustainable development of the global financial system
PublikacjaThe development of financial markets is characterized by the emergence of new financial instruments, in particular derivatives, the risk level analysis of which is complicated. Counterparties are not always fully aware of and do not adequately assess the potential risks of derivatives, which may lead to large financial losses and sometimes bankruptcies. The purpose of the study is to generalize approaches to regulating derivative...
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Zaufanie w zespole badawczym – studium przypadku (projekt CD NIWA realizowany na Politechnice Gdańskiej)
PublikacjaArtykuł dotyczy tematyki klimatu pracy zespołowej, ze szczególnym uwzględnieniem zaufania w zespole jako czynnika warunkującego zaangażowanie, efektywność i innowacyjność zespołu. Przeanalizowano znaczenie oraz wymiary zaufania w zespole badawczym na podstawie koncepcji International Team Trust Indicator, czyli dziesięciowymiarowego modelu zaufania. Celem artykułu jest analiza klimatu współpracy i poziomu zaufania w interdyscyplinarnym...
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Global value chains and inward FDI: An empirical investigation of European firms
PublikacjaThis paper empirically investigates whether and how the level of GVC integration of a given market may explain the presence of foreign-owned firms. Using firm-level data from 28 European Union countries during the period 2008–2014, we provide evidence that a greater country-sector-level GVC participation, via both backward and forward linkages, exerts a positive effect on a firm's likelihood to receive FDI. These findings appear...
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Functional safety and reliability analysis methodoloogy for hazardous industrial plants
PublikacjaThis monograph is devoted to current problems and methods of the functional safety and reliability analyses of the programmable control and protection systems for industrial hazardous plants. The results of these analyses are useful in the process of safety management in life cycle, for effective reducing relevant risks at the design stage, and then controlling these risks during the operation of given installation. The methodology...
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Knowledge management in SMEs – selected issues.
PublikacjaThe success of a small or medium-size enterprise might be dependent on the way in which this company manages its knowledge. With limited access to other resources like land, capital or labor force, the access to knowledge and its effective application might become a source of competitive advantage for an SME. It is confirmed that organizations, which successfully implement the concept of knowledge management might achieve better...
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Planning Around Polarisation: Components of Finding Common Ground Based on Regeneration Projects in London and Gdańsk
PublikacjaVarious forms of public participation in urban design and planning—as presented and discussed in literature—have recently been challenged by the needs and expectations of different stakeholders, including those coming from the private sector. This comes with a redefinition of the public good and the roles and responsibilities of municipal authorities in post‐liberal times. As a result, contemporary participatory processes need...
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Antecedents and outcomes of social media fatigue
PublikacjaPurpose – This study aims to explore which of four chosen factors (i.e. privacy concerns, FoMO, self-disclosure and time cost) induce a feeling of strain among Facebook users in terms of social media fatigue (SMF), and if this occurs, whether it further influences such outcomes as discontinuance of usage (DoU) and interaction engagement decrement (IED). Design/methodology/approach – Through an online structured questionnaire, empirical...
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OCENA DOBROSTANU W KRAJACH OECD Z WYKORZYSTANIEM DATA ENVELOPMENT ANALYSIS
PublikacjaDobrostan (well-being) jest pojęciem wieloaspektowym obejmującym czynniki wpływające na satysfakcję z życia. Celem artykułu jest ocena dobrostanu społeczeństw krajów OECD w 2013 roku, na podstawie danych z bazy OECD Regional Well-Being. Uwzględniono 9 obszarów: dochody gospodarstw domowych, miejsce pracy, warunki zamieszkania, poziom wykształcenia, zdrowie, środowisko, bezpieczeństwo, zaangażowanie obywatelskie i dostęp do usług....
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A note on the applications of artificial intelligence in the hospitality industry: preliminary results of a survey
PublikacjaIntelligent technologies are widely implemented in different areas of modern society but specific approaches should be applied in services. Basic relationships refer to supporting customers and people responsible for services offering for these customers. The aim of the paper is to analyze and evaluate the state-of-the art of artificial intelligence (AI) applications in the hospitality industry. Our findings show that the major...
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The impact of ICTs on women’s economic empowerment
PublikacjaIt is widely argued that ICTs enable the inclusion of low-skilled and traditionally marginalized groups, such as women, people with disabilities, and workers at the base of the pyramid (BoP), in the labor market. In this paper, we investigate the determinants of female participation in the labor market in developing countries with a focus on the impact of the use of ICTs on female labor force participation. We conduct a panel study...
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Managing and funding the innovative path: a close look at the SimLE scientific club at Gdańsk University of Technology, Poland
PublikacjaThis article presents a case study of the simply learn experience (SimLE) scientific club at Gdańsk University of Technology (Gdańsk Tech), Gdańsk, Poland, showcasing an effective model for blending theoretical knowledge with practical engineering applications. This student-led organisation aims to develop soft skills and handson experience through project work, participation in international contests and conferences. This study...
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Collaborative planning? Not yet seen in Poland. Identifying procedural gaps in the planning system 2003–2023
PublikacjaCollaborative planning aims to increase the legitimacy of decision-making in spatial development. In this approach, planning involves debate and engagement in discourse, and participation and interaction between actors are thus at the heart of the planning process. This article examines whether the planning system in Poland as defined for the period 2003–2025 provides a level of participation and deliberation and other qualities...
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The Impact of ICTs on Women’s Economic Empowerment
PublikacjaIt is widely argued that ICTs enable the inclusion of low-skilled and traditionally marginalized groups, such as women, people with disabilities, and workers at the base of the pyramid (BoP), in the labor market. In this paper, we investigate the determinants of female participation in the labor market in developing countries with a focus on the impact of the use of ICTs on female labor force participation. We conduct a panel study...
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Customer Assessment of Brand Valuation and Social Media
PublikacjaThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...