dr hab. inż. Wioleta Kucharska
Zatrudnienie
- Profesor uczelni w Katedra Zarządzania
- Associate Professor at Department of Management w Politechnika Gdańska
Publikacje
Filtry
wszystkich: 75
Katalog Publikacji
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How to achieve sustainability?-Employee's point of view on company's culture and CSR practice
PublikacjaThe people are the company. This study aims to examine the structure of relationships between company culture, performance, corporate social responsibility (CSR), and reputation, as seen from the employee's perspective, to determine which company culture factors most influence CSR practice and, as a result, sustain a company's development and improve its performance. To accomplish this goal, we conducted a survey among employees...
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Corporate social responsibility practices incomes and outcomes: Stakeholders' pressure, culture, employee commitment, corporate reputation, and brand performance. A Polish–German cross‐country study
PublikacjaThis study aims to compare employee perception of corporate social responsibility (CSR) practice incomes and outcomes in the construction industry in Poland and Germany. It proposes a model that examines the influence of stakeholder pressure, culture, and CSR practices on company brand performance, reputation, and employee identification. The findings suggest that the structure of relationships varies for project‐managed construction...
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Personal branding of artists and art-designers: necessity or desire?
PublikacjaPurpose Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the networked business environment. Personal relationships and a good reputation in the reality of network economy help young artists and art designers move up the career ladder. This paper aims to discuss a problem of artists who often find it difficult to define their artistic and self-distinction...
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Leadership, culture, intellectual capital and knowledge processes for organizational innovativeness across industries: the case of Poland
PublikacjaPurpose – This study aims to present the overview of intellectual capital creation micro-mechanisms concerning formal and informal knowledge processes. The organizational culture, transformational leadership and innovativeness are also included in the investigation as ascendants and consequences of the focal relation of intellectual capital and knowledge processes. Design/methodology/approach – Based on a sample of 1,418 Polish...
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The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football
PublikacjaPurpose: In the current era of fake news, illusions, manipulations, and other artificial attributes of virtuality and reality, authenticity is a virtue that people highly appreciate. This study examines the influence of the personal brand authenticity of top football players on loyalty to the football discipline in general, via the mediation of personal brand identification. Design: Based on data collected from a convenience sample...
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Tacit knowledge acquisition & sharing, and its influence on innovations: A Polish/US cross-country study
PublikacjaThis study measures the relationship between tacit knowledge sharing and innovation in the Polish (n=350) and US (n=379) IT industries. Conceptually, the study identifies the potential sources of tacit knowledge development by individuals. That is, the study examines how “learning by doing” and “learning by interaction” lead to a willingness to share knowledge and, as a consequence, to support process and product/service innovation....
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Love your mistakes!—they help you adapt to change. How do knowledge, collaboration and learning cultures foster organizational intelligence?
PublikacjaPurpose: The study aims to determine how the acceptance of mistakes is related to adaptability to change in a broad organizational context. Therefore it explores how knowledge, collaboration, and learning culture (including “acceptance of mistakes”) might help organizations overcome their resistance to change. Methodology: The study uses two sample groups: students aged 18–24 (330 cases) and employees aged >24 (326 cases) who work...
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Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
PublikacjaThis study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...
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Online brand communities’ contribution to digital business models
PublikacjaAbstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...
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The influence of IT-competency dimensions on job satisfaction, knowledge sharing and performance across industries
PublikacjaPurpose – Technology makes knowledge management easier. Knowledge sharing is essential for organizational development. Job satisfaction fosters knowledge sharing. Hence, this study aims to develop an understanding of the mutual relationship between knowledge sharing and job satisfaction when both are predicted by information technology (IT)-competency dimensions such as IT-operations, IT-knowledge and IT-infrastructure in the context...
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Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
PublikacjaBrands’ social networking sites (fan pages) are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to understand better how users choose among social networking sites as an act of brand identification. The study presents a new model whose structure of identification drivers for social networking brand sites varies for customer...
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Do mistakes acceptance foster innovation? Polish and US cross-country study of tacit knowledge sharing in IT
PublikacjaAbstract Purpose – This study aims to understand and compare how the mechanism of innovative processes in the information technology (IT) industry – the most innovative industry worldwide – is shaped in Poland and the USA in terms of tacit knowledge awareness and sharing driven by a culture of knowledge and learning, composed of a learning climate and mistake acceptance. Design/methodology/approach – Study samples were drawn from...
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Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model
PublikacjaSo far, there have been no studies that explore how employee brand commitment moderates CSR practice outcomes. Employee brand commitment is often claimed as a focal input and output of the CSR. So, it means that it shapes CSR conditions. Then, it is a moderator. This study aims to verify it. Besides, commitment exists in many forms and can be achieved in many ways. Hence the question, if employees are committed to the brand, then...
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Transformational leadership for researcher’s innovativeness in the context of tacit knowledge and change adaptability
PublikacjaThis study explores how a learning culture supported by transformational leadership influences tacit knowledge sharing and change adaptability in higher education and how these relations impact this sector’s internal and external innovativeness. The empirical model was tested on a sample of 368 Polish scientific staff using the structural equation modeling (SEM) method. Then results were expanded by applying OLS regression using...
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Knowledge Sharing and Organizational Culture Dimensions: Does Job Satisfaction Matter?
PublikacjaThe aim of this study is to examine how job satisfaction influences the relationship between company performance, knowledge sharing, and organizational culture, perceived through the prism of Hofstede’s cultural dimensions, controlled by company size and staff position. A survey of 910 Polish employees (mainly knowledge workers) with different roles and experiences across different industries was conducted. The data were analyzed...
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Tacit knowledge influence on intellectual capital and innovativeness in the healthcare sector: A cross-country study of Poland and the US
PublikacjaThis study provides empirical proof that whole organizational innovativeness is rooted in tacit knowledge due to its potency of human capital creation and, that a learning culture composed of a learning climate and mistakes acceptance component fosters human capital development. The main practical implication is that if the IC components are externally rather than internally determined in the particular organization embedded in...
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublikacjaPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...
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Knowledge sharing and knowledge hiding in light of the mistakes acceptance component of learning culture- knowledge culture and human capital implications
PublikacjaPurpose: This study examines the micromechanisms of how knowledge culture fosters human capital development. Method: An empirical model was developed using the structural equation modeling method (SEM) based on a sample of 321 Polish knowledge workers employed in different industries. Findings: This study provides direct empirical evidence that tacit knowledge sharing supports human capital, whereas tacit knowledge hiding does...
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Adaptive Dynamical Systems Modelling of Transformational Organizational Change with Focus on Organizational Culture and Organizational Learning
PublikacjaTransformative Organizational Change becomes more and more significant both practically and academically, especially in the context of organizational culture and learning. However computational modeling and a formalization of organizational change and learning processes are still largely unexplored. This paper aims to provide an adaptive network model of transformative organizational change and translate a selection of organizational...
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The condition of economies. Do most valuable global brands matter?
PublikacjaResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim...
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Wisdom from Experience Paradox: Organizational Learning, Mistakes, Hierarchy and Maturity Issues
PublikacjaOrganizations often perceive mistakes as negligence and low-performance indicators, yet they can be a precious learning resource. However, organizations cannot learn from mistakes if they have not accepted them. This study aimed to explore how organizational hierarchy and maturity levels influence the relationship between mistakes acceptance and the ability to change. A sample composed of 380 Polish employees working in knowledge-driven...
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Relationships between Trust and Collaborative Culture in The Context of Tacit Knowledge Sharing
PublikacjaThe literature review presents a lot of theoretical and empirical evidence that Trust affects Collaborative Culture. The opposite also proves to be true: Collaborative Culture influences Trust. The main hypothesis presented in this paper says that both these factors are strongly correlated and modify each other. This study examines the mutual relationship of the said variables in the context of Tacit Knowledge Sharing based on...
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Tacit knowledge awareness and sharing as a focal part of knowledge production, Polish-US view on IT, healthcare, and construction industry
PublikacjaIn the knowledge economy era, knowledge production and dissemination are of key interest to individuals, organizations, and economies. Tacit knowledge results from experience, leading to innovation. The learning culture can facilitate the transformation of errors into experiences. This study explores whether mistake acceptance facilitates tacit knowledge awareness and sharing in the information technology, healthcare, and construction...
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands
Publikacjahttps://www.taylorfrancis.com/books/mono/10.4324/9781003178248/personal-branding-knowledge-economy-wioleta-kucharska
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An Adaptive Network Model Simulating the Effects of Different Culture Types and Leader Qualities on Mistake Handling and Organisational Learning
PublikacjaThis paper investigates computationally the following research hypotheses: (1) Higher flexibility and discretion in organizational culture results in better mistake management and thus better organizational learning, (2) Effective organizational learning requires a transformational leader to have both high social and formal status and consistency, and (3) Company culture and leader’s behavior must align for the best learning effects....
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Relating Information Culture to Information Policies and Management Strategies
PublikacjaBusiness and information managers have struggled to meet several challenges in aligning information strategies and business cultures. The consequences of a misalignment or misfit of strategy and culture are well known in business literature, and better guidance on how to better align strategy and culture is needed. This means expanding the puzzle to align business and information cultures, align business and information strategies,...
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Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications
PublikacjaPrimary assets of the network economy are information, network, re-lationships, knowledge, and a virtual environment. The competency of personal branding exercised by knowledge workers, also thought of as knowledge producers, is becoming a natural consequence of the business environment where the significance of hierarchies is constantly decreasing. Knowledge workers are powerful as never be-fore and can exist as separate actors...
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A multi‐industry and cross‐country comparison of technology contribution to formal and informal knowledge sharing processes for innovativeness
PublikacjaThe study explores the impact of organizational information technology (IT) competency on knowledge sharing, both explicit and tacit, in the context of innovativeness of products and processes. Knowledge sharing is then assessed in terms of tacit-to-explicit conversion and the impact of both types of knowledge on organizational innovation. Both process (internal) and product/service (external) innovation are included. As an extension,...
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The Double Cognitive Bias of Mistakes: A Measurement Method
PublikacjaThere is no learning without mistakes. However, making mistakes among knowledge workers is s�ll seeing shameful. There is a clash between posi�ve a�tudes and beliefs regarding the power of gaining new (tacit) knowledge by ac�ng in new contexts and nega�ve a�tudes and beliefs toward accompanying mistakes that are sources of learning. These contradictory a�tudes create a bias that is doubled by the other shared solid belief...
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An Adaptive Network Model for a Double Bias Perspective on Learning from Mistakes within Organizations
PublikacjaAlthough making mistakes is a crucial part of learning, it is still often being avoided in companies as it is considered as a shameful incident. This goes hand in hand with a mindset of a boss who dominantly believes that mistakes usually have negative consequences and therefore avoids them by only accepting simple tasks. Thus, there is no mechanism to learn from mistakes. Employees working for and being influenced by such a boss...
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Transformational Leadership and Acceptance of Mistakes as a Source of Learning: Poland-USA Cross-Country Study
PublikacjaThis study explores the influence of transformational leadership on internal innovativeness mediated by mistakes acceptance, including country and industry as factors to be considered and gender and risk-taking attitude as moderators. General findings, primarily based on the US samples (healthcare, construction, and IT industry), confirmed that transformational leadership and internal innovativeness are mediated by mistakes acceptance...
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Media społecznościowe: innowacja w kreowaniu polskich marek
PublikacjaWartość marki jest kluczowym wskaźnikiem skuteczności przyjętych strategii marketingowych. Komunikacja marketingowa za pomocą mediów społecznościowych stanowi innowację w stosunku do coraz mniej efektywnej komunikacji za pomocą mediów tradycyjnych. Artykuł poświęcony jest analizie, za pomocą korelacji i regresji liniowej, relacji pomiędzy wartością najbardziej znanych polskich marek, a ich pozycją w mediach społecznościowych na...
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e-logistyka dystrybucji a czynnik ludzki w procesie kształtowania wartości marki - ujęcie praktyczne
PublikacjaArtykuł poświęcono interdyscyplinarnemu przedstawieniu istoty relacji sprzedaży, marketingu i logistyki w kontekście aktualnych problemów w e-logistyce dystrybucji. Autorzy artykułu, na bazie swoich doświadczeń, przedstawili istotę koordynacji tych procesów w kontekście zidentyfikowanego wirusa problemów dotyczącego e-logistyki dystrybucji w całej sieci wartości przedsiębiorstwa produkcyjnego oraz zaproponowali rozwiązania. Artykuł...
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Transfer znaczeń a kreowanie wartości marki w gospodarce sieciowej w aspekcie S-DLogic
PublikacjaArtykuł poświęcono sieciowemu kreowaniu wartości współczesnych przedsiębiorstw, w tym wartości kluczowego aktywa niematerialnego, jakim jest marka. Autorka przedstawia istotę procesu kreowania wartości we współczesnej gospodarce oraz porusza aspekty konfiguracji sprawnej sieci opartej na kapitale relacji i idei S-DLogic w kontekście gospodarki sieciowej. Zwraca szczególną uwagę na współkreację znaczeń w ramach celowo skonfigurowanej...
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Strategiczne i operacyjne uwarunkowania wdrożeń innowacji w kontekście gospodarki sieciowej
PublikacjaInnowacyjność, relacje, współpraca i wiedza stanowią kluczowe czynniki determinujące przewagę konkurencyjną w gospodarce sie- ciowej [Tapscott 1999; Perechuda 2007; Mazurek 2012]. Celem artykułu jest wskazanie elementów wpływających na sukces procesu identyfikacji, a następnie wdrożenia nowych produktów na podstawie zidentyfikowanych powyżej determinant. Autorzy wskazują, iż nie każda innowacja jest źródłem wartości, podają definicję...
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Paradoks rozwoju przez innowacje produktowe
PublikacjaRozwój przez innowacje, stanowi paradygmat rozwoju we współczesnej gospodarce. Celem artykułu jest wskazanie paradoksu, iż rozwój ten zachodzi głównie na drodze wzrostu kompetencji organizacji oraz know-how, a nie poprzez dodatkowe wpływy ze sprzedaży osiągnięte w wyniku wdrożenia innowacji, co stanowi, z założenia, paradygmat tego procesu. Artykuł ma charakter teoretycznych rozważań na bazie wnioskowania z istniejących badań....
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Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation From Project Teams?
PublikacjaInnovation, relationships, cooperation, and knowledge are key factors which determine a competitive advantage in the networked economy. A network serves as a contemporary form of market process coordination. Network economy, according to the idea of prosumerism, is founded on collaboration of individual creators based on a network of values instead of hierarchical dependencies. Another feature of a network is that it imposes symmetry...
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Determinanty kreowania wartości marki poprzez media społecznościowe w gospodarce sieciowej
PublikacjaGłównym problemem badawczym podejmowanym w pracy, jest określenie struktury czynników determinujących kreowanie wartości marki w mediach społecznościowych. Dla rozwiązania tego problemu wykonano dwa badania. Pierwsze z nich dotyczyło określenia relacji pomiędzy wartością marki a jej pozycją w sieciach społecznościowych (model BV). Badanie to zrealizowano w oparciu o metody ilościowe: analizę statystyczną danych wtórnych i danych...
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Customer Assessment of Brand Valuation and Social Media
PublikacjaThe research problem engaged in this article is to determine whether contemporary consumers are able to assess brand equity in the overabundance of brands and products with similar features and qualities. The author argues that in the existing circumstances when differences between brands become insignificant the consumer is not capable of assessing their equity adequately. In order to verify the thesis the author has accepted...
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Tacit Knowledge Sharing and Creativity. How to Derive Innovation from Project Teams?
PublikacjaModern companies are increasingly likely to work in a project management environment, which ensures their success in the implementation of innovation. The aim of the study is to prove that tacit knowledge is a mediator for creativity and project performance. Creativity as one of the crucial sources of innovation is stimulated by tacit knowledge. Bearing this fact in mind, the authors studied relations between tacit knowledge, creativity...
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Trust, Collaborative Culture and Tacit Knowledge Sharing in Project Management–a Relationship Model
PublikacjaThe aim of this research is to study the relationship between Trust, Collaborative Culture, and Tacit Knowledge Sharing in Project Management as a source of Team Creativity in the context of delivering value through knowledge. For this purpose authors conducted a study of 514 Polish professionals with different functions and experience in managing projects in construction industry. The data collected during the study has been analysed...
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Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States
PublikacjaThis study contributes to the limited literature on the personal branding of knowledge workers by revealing that a culture that incorporates knowledge, learning, and collaboration supports (explicit and tacit) knowledge sharing among employees and that sharing matters for knowledge workers’ self-perceived personal brand equity. Analysis of 2,168 cases from the United States and Poland using structural equation modeling (SEM) showed...
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Double Bias of Mistakes: Essence, Consequences, and Measurement Method
PublikacjaThere is no learning without mistakes. However, there is a clash between‘positive attitudes and beliefs’regarding learning processes and the ‘negative attitudes and beliefs’towardthese being accompanied bymistakes. Thisclash exposesa cognitive bias towardmistakesthat might block personal and organizational learning. This study presents an advanced measurement method to assess thebias of mistakes. The essence of it is the...
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The authenticity in social media. Club and football players’ relations
PublikacjaThe authenticity in social media is one of the crucial factors of brands success. In the era of fake news, illusions, manipulations or other artificial attributes of the virtuality and reality today it is a real source of value. The presented study aims to verify how football club and football players’ brands’ authenticity influence attitudinal loyalty in social media. Findings proved that the authenticity is something social media...
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Technological vs. Non-Technological Mindsets: Learning From Mistakes, and Organizational Change Adaptability to Remote Work
PublikacjaThe permanent implementation of the change in working methods, e.g., working in the virtual space, is problematic for some employees and, as a result, for management leaders. To explore this issue deeper, this study assumes that mindset type: technological vs. non-technological, may influence the organizational adaptability to change. Moreover, the key interest of this research is how non-technological mindsets...
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Wartość marki jako wskaźnik. Metody pomiaru
PublikacjaCelem artykułu jest przedstawienie znaczenia wskaźnika „wartość marki”1 dla celów optymalizacji strategii marketingowych w oparciu o przegląd metod pomiaru zarówno pod kątem zarządczym, jak i raportowania. Wartość marki stanowi najbardziej obiektywny wskaźnik oceny przyjętej strategii marketingowej oraz sprawności skonfigurowanej sieci wartości marki z powodu możliwości jednoznacznej oceny, czy przyjęty „marketing mix” zapewnił...
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Zarządzanie marką w dobie nadpodaży
PublikacjaArtykuł poświęcony jest wskazaniu wyzwań stojących przed menedżerami marki wobec nadpodaży marek, produktów i informacji, będącymi pośrednią przyczyną marginalizacji marketingu jako funkcji wielu przedsiębiorstwach o organizacji „silosowej”, gdzie marketing często ograniczany jest do funkcji promocji. Wspomniane okoliczności, zdaniem autorki, mogą prowadzić zarówno do dalszej marginalizacji marketingu w wyniku spadku znaczenia...
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Czynniki sukcesu w zarządzaniu projektem marketingowym
PublikacjaAutorka porusza problem jednoznacznego formułowania kryteriów sukcesu projektu marketingowego, których realizacja zapewniałaby sukces przedsiębiorstwa. Stawia tezę, że projekty marketingowe mają szczególną specyfikę związaną z determinującym wpływem zewnętrznych czynników niemierzalnych, a tym samym niedefiniowalnych, na powodzenie projektu marketingowego rozumianego jako sukces rynkowy, przez co określenie jasnych kryteriów sukcesu...
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The Crisis of Marketing Communication in the Era of Social Media
PublikacjaThe articles examines the widely discussed in literature the problem of marketing communication crisis resulting from the changes of the environment. These changes generate both new problems and also new solutions, e.g. social media. The practicioners are pursuing both effective and efficient solutions, in relation to the difficulties encountered while achieving market objectives via traditional methods and channels. In accordance...
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Personal Brand Value and Social Media, the Top Football Players’ Case
PublikacjaPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
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