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Search results for: FASHION COMMUNICATION, FASHION TECHNOLOGY, FASHION MEDIA
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Fashion communication research: A way ahead
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Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublicationThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
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Digital Fashion: A systematic literature review. A perspective on marketing and communication
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A review of digital fashion research: before and beyond communication and marketing
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublicationThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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Fashion Games, Fashion in Games and Gamification in Fashion. A First Map
PublicationFashion companies have been using different forms of entertainment such as film and television, sport, music, museums, and photography as inspiration sources and as communication and marketing channels for decades. However, in recent years, they have also started to consider the gaming world. While gaming offers a potential revenue stream from sales of physical and digital clothing, change in it is also the gateway to access new...
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublicationBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Linking Fashion and Tourism: From Body to Clothing and Lifestyle
PublicationThere are many profound links between fashion and tourism. This chapter provides a critical reflection, mainly from a philosophical, historical, and linguistic perspective, on the dynamic relationship and parallel evolution between these two sectors. It explains how their intercon nectedness form and mirror contemporary society. This chapter classifies the connections between the two, starting with the person, her body, and the...
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THE ARCHİTECTURE AND FASHİON DESİGN – An Examination of the Relationship between Fashion and Architecture Design in light of Technological Advancements
PublicationThe article focuses on the mutual relationship between two seemingly distant fields of art - architecture and fashion design. It describes a common basis for the process of creating art in the approach to both fashion and architecture. The following considerations, which are based on principles of composition, attempt to reach beyond just the form and analyze also context or perception. The article quotes famous creators and depicts...
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Fashion and Tourism: Parallel Stories of Two "Dream Marvels".
PublicationFashion and tourism are two social, cultural, and economic phenomena that have both numerous connections and surprising similarities. These are not new: they have been built and developed since the beginnings of tourism as a modern social phenomenon, emerged in Europe in the context of the industrial revolution. They consolidated in the first decades of the 21st century, in a context where both phenomena have completed their “mass”...
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A review of explainable fashion compatibility modeling methods
PublicationThe paper reviews methods used in the fashion compatibility recommendation domain. We select methods based on reproducibility, explainability, and novelty aspects and then organize them chronologically and thematically. We presented general characteristics of publicly available datasets that are related to the fashion compatibility recommendation task. Finally, we analyzed the representation bias of datasets, fashion-based algorithms’...
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Sustainable Fashion in Poland—Too Early or Too Late?
PublicationThis article presents an analysis of the concept of sustainable fashion from the Polish consumer’s perspective. The aim of this research is to investigate how Polish fashion consumers approach the concepts of sustainability, such as organic, fair-trade, and carbon emissions. Exploring the experience of the Polish consumption context provides a richer understanding of the evolution of fashion sustainability concepts in this and...
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Social Media and Knowledge Sharing – What Do We Know So Far?
PublicationThe aim of this paper is to examine previous studies on topic of social media and how it influences knowledge sharing online and thereafter establish respective body of knowledge. The background investigation has been organized as a theoretical review with qualitative premises. The multi-layered Systematic Literature Review process has been utilized and carried out to fetch the most relevant peer-reviewed researches in the past....
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Sklepy typu pop-up – od Guerilla Stores marki Comme de Garcons przez unikalne doświadczenie zakupowe Bikini Berlin do ... ?
PublicationObiekty, sklepy typu pop- up pojawiały się w miastach ponad dziesięć lat temu. Otwierane są na krótki okres czasu w celu promocji marki i nawiązania bezp o- średniego kontaktu z odbiorcą. Pop -up’y różnią się od tradycyjnych, stacjona r- nych sklepów rodzajem prowadzonej w nich działalności, mającym na celu przede wszystkim promocję marki. Pierwsze tymczasowe obiekty, tzw. Guerilla stores , stworzone zostały w 2004 roku...
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BeesyBees: A mobile agent-based middleware for a reliable and secure execution of service-based workflow applications in BeesyCluster
PublicationIntegrating distributed services into workflows comes with its own set of challenges, including security, coordination, fault tolerance and optimisation of execution time. This paper presents an architecture and implementation - nicknamed BeesyBees - that allows distributed execution of workflow applications in BeesyCluster using agents. BeesyCluster is a middleware that allows users to access distributed resources as well as publish...
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Digital Fashion Competences: A Longitudinal Study
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Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation
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CSR – A FASHION OR REAL COMMITMENT? THE CASE OF POLISH LISTED COMPANIES
PublicationThis article, without claiming to be the ultimate reference, aims at assessing the social commitment of the large and solid financially, listed on the Warsaw Stock Exchange (WSE), Polish companies, on the eve of the implementation of the EU directive on disclosure of non-financial and diversity information (2014/95/EU). The selected companies seem perfect to form a vanguard of CSR in Poland, but the results of the analysis indicate...
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Circular Fashion – Consumers’ Attitudes in Cross-National Study: Poland and Canada
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Raport z pomiaru drgań budynków dawnej Królewskiej Fabryki Karabinów przy ul. Łąkowej 35/38 w Gdańsku podczas prowadzenia robót budowlanych na budowie budynku biurowego LPP Fashion Lab przy ul. Łąkowej w Gdańsku
PublicationW pracy przedstawiono metodykę pomiarów i wyniki badań - pomiaru drgań budynków dawnej Królewskiej Fabryki Karabinów przy ul. Łąkowej 35/38 w Gdańsku podczas prowadzenia robót budowlanych na budowie budynku biurowego LPP Fashion Lab przy ul. Łąkowej w Gdańsku
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Ekspertyza dotycząca ustalenia przyczyn nieszczelności ścian szczelinowych oraz płyty fundamentowej wraz z propozycją rozwiązania naprawczego mającego na celu skuteczne uszczelnienie (likwidację przecieków) kondygnacji podziemnych budynku biurowego LPP FASHION LAB zlokalizowanego w Gdańsku przy ulicy Łąkowej 35/26 i 37/38
PublicationZlecenie firmy Mostostal SA z siedzibą w Warszawie przy ulicy Konstruktorskiej 12A na wykonanie ekspertyzy technicznej dotyczącej ustalenia przyczyn nieszczelności ścian szczelinowych oraz płyty fundamentowej wraz z propozycją rozwiązania naprawczego mającego na celu skuteczne uszczelnienie (likwidacje przecieków) kondygnacji podziemnych budynku biurowego LPP FASHION LAB zlokalizowanego w Gdańsku przy ulicy Łąkowej 35/36 i 37/38.
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The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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The Crisis of Marketing Communication in the Era of Social Media
PublicationThe articles examines the widely discussed in literature the problem of marketing communication crisis resulting from the changes of the environment. These changes generate both new problems and also new solutions, e.g. social media. The practicioners are pursuing both effective and efficient solutions, in relation to the difficulties encountered while achieving market objectives via traditional methods and channels. In accordance...
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Effects of social media communication on brand equity and brand purchase intention
PublicationThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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The Dark Side of Media and Technology: A 21st Century Guide to Media and Technological Literacy [Book Review]
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublicationThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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Social media as an opportunity or a blind alley in social communication and forest education? – Experiences from Poland
PublicationThe article characterizes the experiences, problems, and prospects for the development of forest education on social media, which in Poland has been carried out by the Państwowe Gospodarstwo Leśne Lasy Państwowe (National Forest Holding ‘State...
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The Impact of Information and Communication Technology on the Rise of Urban Social Movements in Poland
PublicationThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile...
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The dynamics of the total outputs of Japanese information and communication technology sectors: A further study
PublicationThe purpose of this study is to continue the previous studies which discussed the impacts of the changes of final demands on the total outputs of the Information and Communication Technology (ICT) sectors of the specific country. More specifically, this study aims to conduct a deeper analysis regarding these impacts. This study focuses on the case of Japan. This study employs a demand-pull Input-Output (IO) quantity model, one...
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Moda jako wartość konsumencka - eksplikacja zagadnienia
PublicationCel: Celem artykułu jest przedstawienie problematyki mody jako propozycji wartości dla klienta. Realizacja niniejszego celu wymagała uszczegółowionej eksplikacji zjawiska mody. W publikacji zdefiniowaniu poddano mechanizm działania mody, istotę trendu mody, jak również omówiono główne perspektywy analizy mody oraz aktualne nurty badań nad modą. Projekt badania/metodyka badawcza/koncepcja: W pracy wykorzystano metodę krytycznej...
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The influences of the information and communication technology on the structural changes of Japanese energy sectors from 1985 through 2005: a statistical analysis
PublicationThe purpose of this study is to analyse the influences of information and communication technology (ICT) on the structural changes of Japanese energy sectors from 1985-2005. In this study, ICT is represented by two explanatory variables, namely: 1) computers, main parts and accessories; 2) telecommunications equipment. We employ a statistical tool in investigating the influences quantitatively, namely constrained multivariate regression...
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Enhancing women’s engagement in economic activities through information and communication technology deployment: evidence from Central–Eastern European countries
PublicationThis study takes a macro perspective to examine the associations between the economic deployment of information and communication technology (ICT), women’s labor market participation, and economic growth in Central–Eastern European countries between 1990 and 2017. We use data extracted from World Bank Development Indicators, World Development Reports, and the World Telecommunication/ICT Indicators Database. Our methodological framework...
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Information and Communication Technology Management for Global Competitiveness and Economic Growth in Emerging Economies
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Społeczna odpowiedzialność biznesu w branży odzieżowej - perspektywa polskiego konsumenta
PublicationPrzesunięcie produkcji do krajów dotkniętych ubóstwem towarzyszy podejściu kładącemu nacisk na szybkie odpowiedzialność i tanie udostępnianie trendów modowych konsumentom oraz systemowi wytwarzania opartemu na popycie biznesu, w przemyśle odzieżowym. W artykule zwrócono uwagę na: świadomość, postawy, zachowania etyczne oraz zrównoważony sposób postrzegania jakości produktów „fast fashion” w perspektywie społecznej odpowiedzialności....
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A New Era Is Beginning in Central and Eastern Europe: Information and Communication Technology Services Exceed Manufacturing in the Global Production Chain
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Analysis of the applicability of laser scanning to making an inventory of swimming pool facilities
Publication3D scanning can be used in many branches of economy, e.g. reverse and prototype engineering, industrial design, quality control, pros-thetics, orthodontics, archiving of historic objects and archeological findings, examination of a scene of crime, making films and comput-er games. The technology of terrestrial laser scanning has a bright fu-ture as we are living in the time of blooming measurement tech-niques, which can provide...
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Detail, Facture, and Colour in the Architecture of Polish Single-Family Houses after 1989
PublicationThe article presents single-family houses architecture transformations since 1989, with particularly close attention paid to the significance of detail, facture, and colour. The article presents the architecture as an art of designing and building facilities with both use and aesthetic value, an art of shaping space and building forms. Architectural work should correspond to the intended function, technique, economic and aesthetic...
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Internationalisation Applied?
PublicationInternationalization becomes no longer a fashion and set of activities conducted by some enthusiasts, but rather a leading topic either in terms of education and research, incorporated into the core missions and strategies of universities and influencing their management. So it is everywhere in the educational world, and so it is in Poland. Declaration of the official statements does not always result in real activities. This paper...
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Towards neural knowledge DNA
PublicationIn this paper, we propose the Neural Knowledge DNA, a framework that tailors the ideas underlying the success of neural networks to the scope of knowledge representation. Knowledge representation is a fundamental field that dedicates to representing information about the world in a form that computer systems can utilize to solve complex tasks. The proposed Neural Knowledge DNA is designed to support discovering, storing, reusing,...
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On Configurability of Distributed Volunteer-Based Computing in the Comcute System
PublicationThe chapter proposes additional solutions that can be implemented within the Comcute system to increase its configurability. This refers to configuration of the reliability level in the W and S server layers, static or on-the-fly data partitioning and integration, configuration of the system for processing in the data streaming fashion, extending the system for selection of a project that the client wants to contribute to, ease...
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Catalytic Asymmetric Synthesis of Isochroman Derivatives
PublicationThe isochroman scaffold constitutes an important structural unit, which is present in various bioactive natural products and synthetic pharmaceutical compounds exhibiting wide arrays of biological properties. Hence the synthesis of this class of heterocyclic compounds in a stereoselective fashion is highly significant and desirable. In the last decade, a substantial advancement has been witnessed ln the catalytic asymmetric...
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Leveraging spatio-temporal features for joint deblurring and segmentation of instruments in dental video microscopy
PublicationIn dentistry, microscopes have become indispensable optical devices for high-quality treatment and micro-invasive surgery, especially in the field of endodontics. Recent machine vision advances enable more advanced, real-time applications including but not limited to dental video deblurring and workflow analysis through relevant metadata obtained by instrument motion trajectories. To this end, the proposed work addresses dental...
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Design and implementation of an illumination system to mimic skyglow at ecosystem level in a large‐scale lake enclosure facility
PublicationLight pollution is an environmental stressor of global extent that is growing exponentially in area and intensity. Artificial skyglow, a form of light pollution with large range, is hypothesized to have environmental impact at ecosystem level. However, testing the impact of skyglow at large scales and in a controlled fashion under in situ conditions has remained elusive so far. Here we present the first experimental setup to mimic...
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Bounds on the cover time of parallel rotor walks
PublicationThe rotor-router mechanism was introduced as a deterministic alternative to the random walk in undirected graphs. In this model, a set of k identical walkers is deployed in parallel, starting from a chosen subset of nodes, and moving around the graph in synchronous steps. During the process, each node successively propagates walkers visiting it along its outgoing arcs in round-robin fashion, according to a fixed ordering. We consider...
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Decoupled Kalman filter based identification of time-varying FIR systems
PublicationWhen system parameters vary at a fast rate, identification schemes based on model-free local estimation approaches do not yield satisfactory results. In cases like this, more sophisticated parameter tracking procedures must be used, based on explicit models of parameter variation (often referred to as hypermodels), either deterministic or stochastic. Kalman filter trackers, which belong to the second category, are seldom used in...
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The CON−H…+NH2 Blue-Shifting H-Bond Stabilizing Effect on Z Secondary Amides and Cyclic System Conformational Rearrangement through an Alkylamine-Chain Migration Pathway
PublicationThe paper is focusing on the amide linkage exceptional properties and usage of chemistry (conformational rearrangement, geometrical stereoisomers, spectroscopic blue shift phenomenon, protonation and deprotonation reactions, synthetic scope, and mechanistic implications). Hydrogen-bond-stabilized acylation reactions of a diamine with thioamides or nitriles reveal how substituents influence both the outcome of stereoselectivity...
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Krajobraz nomadyczny w Muittalus samid birra (1910) Johana Turiego
PublicationThe article introduces Muittalus samid birra (1910, An account of the Sami) by Johan Turi, the fi rstbook with a secular content written in the sami language by a sami person. The author, a wolf hunterand reindeer-breeder, describes a broad spectrum of his people’s daily life. Pictures of everydayactivities are supplemented with stories about the sami people’s knowledge of the world (traditions,myths,...
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Hybrid quantum-classical approach for atomistic simulation of metallic systems
PublicationThe learn-on-the-fly (LOTF) method [G. Csanyi et al., Phys. Rev. Lett. 93, 175503 (2004)] serves to seamlessly embed quantum-mechanical computations within a molecular-dynamics framework by continual local retuning of the potential's parameters so that it reproduces the quantum-mechanical forces. In its current formulation, it is suitable for systems where the interaction is short-ranged, such as covalently bonded semiconductors....
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Comparability of Raman Spectroscopic Configurations: A Large Scale Cross-Laboratory Study
PublicationThe variable configuration of Raman spectroscopic platforms is one of the major obstacles in establishing Raman spectroscopy as a valuable physicochemical method within real-world scenarios such as clinical diagnostics. For such real world applications like diagnostic classification, the models should ideally be usable to predict data from different setups. Whether it is done by training a rugged model with data from many setups...