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Search results for: CONSUMER’S ONLINE BRAND-RELATED ACTIVITIES
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Structure of the SME sector by economy sectors in Poland and the EU-28
Open Research DataEurostat data show that almost 75% of SMEs in Poland are trade and services, and every seventh enterprise conducts activities related to construction, and every eight - in industry. Comparing the industry structure of Polish companies with the structure of enterprises operating in EU countries, it should be noted that we are characterized by a greater...
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How do responsible universities perceive their social engagement? In search of signs of Creating Shared Value by the University
PublicationObjectives: University social responsibility still lacks legitimisation and is perceived as a burden that hinders academics from doing research and teaching. Creating Shared Value by the University may serve as a tool to motivate universities to engage in initiatives for society, as this is beneficial for both parties. Yet, some researchers perceive the creation of economic value as inappropriate for academia. Thus, it was interesting...
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Employee benefits in comparision to the personal payroll fund in 2017-2019 on given example
Open Research DataIn modern employee relations, employers offer employees a whole range of benefits, which usually are required by the relevant regulations on the part of the employer, which serve to create appropriate working conditions.
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Krajobraz wiejski i turystyka. Poszukiwanie równowagi pomiędzy widzeniem i wizerunkiem wsi
PublicationNajważniejszym składnikiem marki wsi jest krajobraz. Wizerunek wsi kreowany w turystyce i dostępny widok różnią się jednak coraz bardziej: przekaz reklamowy identyfikuje wieś z przyrodą oraz ciszą i spokojem; wieś realna stanowi, najczęściej dysharmonijną, mozaikę wiejsko-miejskiego zagospodarowania. Konfrontacja dostarczonego przez turystykę komunikatu z oglądanym krajobrazem podważa wiarygodność marki wsi, co stanowi zagrożenie...
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Collective angst and collective action for progressive city policies: study1
Open Research DataPaweł Adamowicz, the liberal mayor of Gdańsk, died on January 14, 2019, after being stabbed by a man who rushed onstage during a charity event. Three studies were carried out to analyze the predictors of willingness to engage in collective action for the support of the progressive city policies he initiated. In this study 1 (N = 214), the questionnaire,...
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Personal Branding—A New Competency in the Era of the Network Economy. Corporate Brand Performance Implications
PublicationPrimary assets of the network economy are information, network, re-lationships, knowledge, and a virtual environment. The competency of personal branding exercised by knowledge workers, also thought of as knowledge producers, is becoming a natural consequence of the business environment where the significance of hierarchies is constantly decreasing. Knowledge workers are powerful as never be-fore and can exist as separate actors...
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Piotr Lorens prof. dr hab. inż. arch.
PeopleProf. Piotr Lorens - PhD, DSc., urban planner. Lecturer in urban design and development and - since 2007 - Head of the Department of Urban Design and Regional Planning at the Faculty of Architecture, Gdansk University of Technology. His university activities also include coordination of the research and EU Social Fund projects. Based on these projects he was responsible for organization and coordination of the post-graduate studies...
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Marking large amounts of student assignments
PublicationTechnologies offer plenty of possibilities to prepare individual remote online tasks for students. This gives a lot of space to search for ways to overcome the challenges, one of them being grading a high volume of student--generated content. The paper surveys the author’s experience with various forms of student e-activities and various forms of grading.
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Distance learning trends: introducing new solutions to data analysis courses
PublicationNowadays data analysis of any kind becomes a piece of art. The same happens with the teaching processes of statistics, econometrics and other related courses. This is not only because we are facing (and are forced to) teach online or in a hybrid mode. Students expect to see not only the theoretical part of the study and solve some practical examples together with the instructor. They are waiting to see a variety of tools, tutorials,...
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Innovation and Knowledge Management in the SME Sector and the Role of Normative Management Systems
PublicationThe article presents deliberations related to importance and specificity of innovation activities in small and medium-sized enterprises. Basing on results of the research the characteristics of the SMEs concerning process related and organizational innovation has been determined. Interrelations between innovation activities and knowledge management within the framework of normative management systems have been emphasized.
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Personal Brand Value and Social Media, the Top Football Players’ Case
PublicationPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
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Natalia Sokół dr inż.
PeopleBACKGROUND Master of Science in Light and Lighting (2008-2009/11) The UCL Bartlett School of Graduate Studies, Faculty of the Built Environment, London, UK, www.bartlett.ucl.ac.uk MA Degree in Interior Architecture (1999-2004), The Academy of Fine Arts, Poznan, Poland, www.uap.edu.pl MA Degree in Art Education (1997-2002), Academy of Fine Arts, Poznan, Poland, www.uap.edu.pl MAIN RESEARCH AREAS · ...
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Pomiar kapitału marek własnych detalistów
PublicationCelem artykułu jest przybliżenie istoty pojęcia kapitału marek własnych, zaprezentowanie potencjalnych implikacji praktycznych i przedstawienie kierunków dalszych badań w tym zakresie.
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Miasto jako marka – analiza wybranych działań marketingowych miasta Lublin
PublicationW niniejszej pracy przedstawiono mechanizmy i proces kształtowania się miasta jako marki. Celem przeprowadzonych badań była analiza wybranych działań marketingowych Lublina od 2007 r. do 2014 r. Zbadano strategię tworzenia się marki „Lublin Miasto Inspiracji” oraz przedstawiono wybrane kampanie promocyjne. Stwierdzono, że dzięki narzędziu Brand Foundations możliwe było skuteczne stworzenie i wprowadzenie marki miasta na rynek....
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SpamVis: A Visual Interactive System for Spam Review Detection
PublicationIn recent times, the number of spam reviews through various online platforms has emerged as a prime challenge, profoundly impacting businesses and consumers. These fake reviews not only distort clients’ perceptions of products and services but also erode trust within the digital ecosystem. Despite the advent of machine learning (ML) techniques for identifying spam reviews, comparing text, and pinpointing groups of spammers, there...
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Functional specialisation and economic upgrading in GVCs
Open Research DataThe dataset collected for selected Central Eastern European (CEE) countries (CZE, EST, HUN, LVA, LTU, POL, SVK, SVN) contains country-level and sector-level observations for the project implementation linked to the concept of functional specialization of economies. The aim of the project is to identify patterns of functional specialisation in global...
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Multi-Agent Signal Filtering for Electrical Energy Demand Management
PublicationConsumers participating in electrical energy Demand Response (DR) programs may be exposed to energy-use related decisions at instants of time which are generally hard to predict. This is especially cumbersome to residential consumers who are less capable of investing in special equipment, or devoting significant time to analyze information and take decisions. To ease residential consumer participation, a multi-agent system proposed...
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Knowledge economics and the demand for higher education
PublicationThis article suggests that the decreased demand for higher education in Poland is partially caused due to the changes in consumer preferences. The appearance of a cheap and highly accessible form of knowledge offered by the massive open online courses is presumed here to have an effect on the demand for formal higher education. This article proposes an additional perspective to the research on knowledge consumption, especially...
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Photomonitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from July 2020 year.
Open Research DataThe data presents photomonitoring (visual documentation report in the form of photographs) of activities carried out as a part of prototyping and implementation of the pilot project in the area of the “Polanki” market and its immediate vicinity in the Gdańsk-Oliwa district documented in July 2020 year, during the 1st step of the monitoring. The monitoring...
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Photomonitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from August 2020 year.
Open Research DataThe data presents photomonitoring (visual documentation report in the form of photographs) of activities carried out as a part of prototyping and implementation of the pilot project in the area of the “Polanki” market and its immediate vicinity in the Gdańsk-Oliwa district documented in August 2020 year, during the 1st step of the monitoring. The monitoring...
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Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from October 2020 year.
Open Research DataThe data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2020 year - step 1, stage from July 2020. The monitoring...
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Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from July 2020 year.
Open Research DataThe data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2020 year - step 1, stage from July 2020. The monitoring...
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Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from September 2020 year.
Open Research DataThe data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2020 year - step 1, stage from September 2020. The monitoring...
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Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from August 2020 year.
Open Research DataThe data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2020 year - step 1, stage from August 2020. The monitoring...
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Photomonitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from October 2020 year.
Open Research DataThe data presents photomonitoring (visual documentation report in the form of photographs) of activities carried out as a part of prototyping and implementation of the pilot project in the area of the “Polanki” market and its immediate vicinity in the Gdańsk-Oliwa district documented in October 2020 year, during the 1st step of the monitoring. The monitoring...
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Photomonitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step1; stage from September 2020 year.
Open Research DataThe data presents photomonitoring (visual documentation report in the form of photographs) of activities carried out as a part of prototyping and implementation of the pilot project in the area of the “Polanki” market and its immediate vicinity in the Gdańsk-Oliwa district documented in September 2020 year, during the 1st step of the monitoring. The...
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KEYSTONE WG2: Activities and Results Overview on Keyword Search
PublicationIn this chapter we summarize activities and results achieved by the Keyword Search Working Group (WG2) of the KEYSTONE Cost Action IC1302. We present the goals of the WG2, its main activities in course of the action and provide a summary of the selected publications related to the WG2 goals and co-authored by WG2 members. We concludewith a summary of open research directions in the area of keyword search for structured data.
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublicationThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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Determinanty kreowania wartości marki poprzez media społecznościowe w gospodarce sieciowej
PublicationGłównym problemem badawczym podejmowanym w pracy, jest określenie struktury czynników determinujących kreowanie wartości marki w mediach społecznościowych. Dla rozwiązania tego problemu wykonano dwa badania. Pierwsze z nich dotyczyło określenia relacji pomiędzy wartością marki a jej pozycją w sieciach społecznościowych (model BV). Badanie to zrealizowano w oparciu o metody ilościowe: analizę statystyczną danych wtórnych i danych...
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Wiktoria Wojnicz dr hab. inż.
PeopleDSc in Mechanics (in the field of Biomechanics) - Lodz Univeristy of Technology, 2019 PhD in Mechanics (in the field of Biomechanics) - Lodz Univeristy of Technology, 2009 (with distinction) List of papers (2009 - ) Wojnicz W., Wittbrodt E., Analysis of muscles' behaviour. Part I. The computational model of muscle. Acta of Bioengineering and Biomechanics, Vol. 11, No.4, 2009, p. 15-21 Wojnicz W., Wittbrodt E., Analysis of...
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Design for all
e-Learning CoursesThe aim of the course is to increase awareness of the needs of people with special needs and the idea of universal design. The subject is to introduce the social and legal conditions of the profession of architect, focused on the needs of all vulnerable user groups, including people with disabilities and the elderly. Knowledge of solutions related to Design for All is necessary due to the implementation of directives and standards...
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Theory of architectural design V. Design for all 2024/25
e-Learning CoursesThe aim of the course is to increase awareness of the needs of people with special needs and the idea of universal design. The subject is to introduce the social and legal conditions of the profession of architect, focused on the needs of all vulnerable user groups, including people with disabilities and the elderly. Knowledge of solutions related to Design for All is necessary due to the implementation of directives and standards...
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Theory of architectural design V. Design for all
e-Learning CoursesThe aim of the course is to increase awareness of the needs of people with special needs and the idea of universal design. The subject is to introduce the social and legal conditions of the profession of architect, focused on the needs of all vulnerable user groups, including people with disabilities and the elderly. Knowledge of solutions related to Design for All is necessary due to the implementation of directives and standards...
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Estimating the Cost of Cybersecurity Activities with CAsPeA: A Case Study and Comparative Analysis
PublicationContemporary approaches to the estimation of cybersecurity costs in organisations tend to focus on the cost of incidents or technological investments. However, there are other, less transparent costs related to cybersecurity management that need to be properly recognised in order to get a complete picture. These costs are associated with everyday activities and the time spent by employees on cybersecurity-related actions. Such...
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Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step2; stage from June 2021 year.
Open Research DataThe data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2021 year - step 2, stage from June 2021.The monitoring...
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Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step2; stage from September 2021 year.
Open Research DataThe data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2021 year - step 2, stage from September 2021.The monitoring...
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Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step2; stage from October 2021 year.
Open Research DataThe data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2021 year - step 2, stage from October 2021.The monitoring...
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Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step2; stage from July 2021 year.
Open Research DataThe data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2021 year - step 2, stage from July 2021.The monitoring...
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Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step2; stage from May 2021 year.
Open Research DataThe data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2021 year - step 2, stage from May 2021.The monitoring...
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Monitoring of activities carried out as part of prototyping and implementation of the pilot project in the area of the "Polanki" market and its direct neighbourhood, in the Gdańsk-Oliwa district, step2; stage from August 2021 year.
Open Research DataThe data presents tabular monitoring lists (quantitative and qualitative documentation report in the form of tables) of activities carried out as part of prototyping and implementation of the pilot project in the area of the Polanki market and its immediate vicinity in the Gdańsk-Oliwa district in 2021 year - step 2, stage from August 2021.The monitoring...
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Communication and Documentation Practices in Agile Requirements Engineering: A Survey in Polish Software Industry
PublicationRequirements engineering, system analysis and other analytical activities form the basis of every IT project. Such activities are not clearly defined in Agile development methods, but it does not mean that they are absent in an agile project. The aim of our work was to determine which practices related to requirements-related communication and which requirements documenting techniques are used in agile software projects. For this...
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When all we have is not enough: a search for the optimal method of quantifying inflation expectations
PublicationAlthough inflation expectations are pivotal variables for central banks, they are not directly observable. Therefore, central banks use qualitative survey results to proxy consumer expectations, and their quantification in this manner is often criticized. In this study, we investigate and identify an optimal quantification procedure for survey results based on a set of regression and probabilistic models. Specifically, we seek...
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Application of Intuitionistic Fuzzy Sets to the assessment of technical university students
PublicationThe article proposes application of artificial intelligence methods to assess students of technical universities. The level of achieved educational goals can be assessed using measurements based on the idea of Fuzzy Intuitionistic Sets (IFS). A classification algorithm was developed and an exemplary distribution of the criteria values using IFS was presented. The application of the proposed approach in online education can enrich...
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Building the Learning Environment for Sustainable Development: a Co-creation approach
PublicationEducation for sustainable development supports the improvement of knowledge, skills, attitudes and behaviors related to global challenges such as climate change, global warming and environmental degradation, among others. It is increasingly taking place through projects based on information and communication technologies. The effectiveness of the actions taken depends not only on the quality of the project activities or the...
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QUEUE I
EventsFaculty of Applied Physics and Mathematics of Gdańsk Tech invites international students to the next summer school - Quantum and Molecules I (QUEUE I), organized within the ScienceApp project.
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Travel agents and destination management organizations: eLearning as a strategy to train tourism trade partners.
PublicationThis article offers an overview of the existing online courses run by national destination management organizations (DMOs) in order to better equip travel agents and tour operators in the sales activities of the tourism destinations. These online courses represent one of the B2B offers by DMOs and an interesting opportunity for travel agents, who are trying to find their identity and competitive advantage within the context of...
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Mini-Cave Automatic Virtual Environment Application in Security, Safety, and Defence Studies
PublicationThe aim of the article is to analyse the use of mini-Cave Automatic Virtual Reality Environment (mini-CAVE) in academic studies on security, safety, and defence. The literature review based on Web of Science database and the case study of the War Studies University research activities indicated the mini-CAVE can be used in two areas as a research infrastructure and as a didactic tool. It can be concluded that due to the development...
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Bilateral power supply of the traction network as a first stage of Smart Grid technology implementation in electric traction
PublicationSince 2001, trolleybus system in Gdynia has been involved in many activities related to the reduction of power consumption, both in terms of implementation and research and development. In PKT, in cooperation with SESTO company, started applications of Smart Grid technologies in supply network: the bilateral supply. The paper presents results of this this novel investment.
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Wioleta Kucharska dr hab. inż.
PeopleWioleta Kucharska (Associate Professor at the Faculty of Management and Economics of the Gdansk University of Technology, Fahrenheit Universities Union, Poland), published so far with Wiley, Springer, Taylor & Francis, Emerald, Sage, Elsevier, and Routledge. She is scientifically involved in tacit knowledge and the company culture of knowledge, learning, and collaboration (KLC approach) topics. Recently, she discovered the...
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TOXICOLOGICAL ASSESSMENT OF FOOD PACKAGES EXTRACTS
PublicationIn the scientific literature related to the widely understood issue of packaging materials designed to have contact with food (Food Contact Materials – FCM) there is much information on raw materials used for their production, their physiochemical properties, types and parameters. There is also a great number of publications on the management and disposal of used packaging. Unfortunately, not much attention is given to the matters...