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Search results for: integrated marketing communication
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Wskaźniki skuteczności wybranych narzędzi komunikacji marketingowej
PublicationW literaturze można znaleźć wiele opisów skuteczności i efektywności narzędzi komunikacji marketingowej. Autorka odnosi jednak wrażenie, iż w niektórych opracowaniach autorzy stosują pojęcia skuteczności i efektywności zamiennie. Wiele publikacji opisuje wskaźniki stosowane jedynie w mediach głównych, takich jak: TV, radio, prasa oraz kino. Kryzys gospodarczy jest powodem poważnych zmian w planowaniu mediów. Organizacje chcą stosować...
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Nowoczesne systemy radiokomunikacyjne (luty 2023)
e-Learning CoursesJoint course for Modern Radio Communication Systems and Nowoczesne systemy radiokomunikacyjne
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Didaskalia. Recherches sur la communication et l’apprentissage des sciences et des techniques
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Mieczysław Siemiątkowski dr inż.
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Design of M2M Communications Interfaces in Transport Systems
PublicationIn the paper the principle of M2M communications in transport systems is presented. The concept of M2M system architecture is considered. Characteristics of M2M communications for example data transmission, monitoring and other services for transport applications are presented. The problem of communications interfaces design for M2M applications is analysed. Next, the proposal of M2M communication interface for transport applications...
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Entanglement-redistribution boxes
PublicationWe establish a framework to study the classical-communication properties of primitive local operations assisted by classical communication which realize various redistributions of entanglement, like, e.g., entanglement swapping. On the one hand, we analyze what local operations and how much classical communication are needed to perform them. On the other hand, we investigate whether and to what extent such primitives can help to...
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Shallow Water Experiment of OFDM Underwater Acoustic Communications
PublicationThe large variability of communication properties of underwater acoustic channels, and especially the strongly varying instantaneous conditions in shallow waters, is a challenge for the designers of underwater acoustic communication (UAC) systems. The use of phase modulated signals does not allow reliable data transmission through such a tough communication channel. However, orthogonal frequency-division multiplexing (OFDM), being...
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The International Conference on Verification and Evaluation of Computer and Communication Systems
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IEEE International Conference on Intelligent Computer Communication and Processing
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Functional specialisation and economic upgrading in GVCs
Open Research DataThe dataset collected for selected Central Eastern European (CEE) countries (CZE, EST, HUN, LVA, LTU, POL, SVK, SVN) contains country-level and sector-level observations for the project implementation linked to the concept of functional specialization of economies. The aim of the project is to identify patterns of functional specialisation in global...
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Istota marketingu i jego znaczenie
PublicationW treści rozdziału przedstawiono różne koncepcje marketingu. Najwięcej uwagi poświęcono ujęciu systemowemu. Według tej koncepcji marketing to system składajacy się z: otoczenia (dalszego i bliższego) oraz marketingu wewnętrznego, zewnętrznego i relacji. Wszystkie te elementy zostały wyczerpująco omówione w kolejnych rozdziałach książki.
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Nowoczesne systemy radiokomunikacyjne (luty 2022)
e-Learning CoursesKurs wspólny do przedmiotów: Nowoczesne systemy radiokomunikacyjne oraz Modern Radio Communication Systems
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The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns
PublicationThe use of AI-based solutions is currently discussed in relation to various industries. The proliferation of tools based on generative artificial intelligence (GAI), including the emergence of ChatGPT, has resulted in testing as a first step and implementations in further areas of business life, including marketing, as a second step. Still only a few studies have analysed and evaluated specific solutions for different areas of...
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M2M communications system proposal for maritime applications
PublicationThis article describes the proposal to use the M2M communication to enhance the safety of people, ships and other marine infrastructure, in broadly defined marine systems. In addition, there are numerous examples of planned solutions to be implemented in the near future as well as new services. The proposal for M2M communication system architecture is described below. In addition, the use of the STRUGA system radio interface as...
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Novel proposal for V2X systems and WBAN cooperation to improve road safety
PublicationIn this paper, a novel proposal of the automotive Vehicle-to-Everything system solution is presented. In this proposal, there are included the Machine to Machine type communication system and the sensor system based on a short-range the Wireless Body Area Network communication. The aim of this paper is the analysis of the model for communication, especially its architecture and signals structure for the proposed solution. The use...
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Large dynamic range high frequency fully differential CMOS transconductanceamplifier.
PublicationW pracy zaproponowano nową koncepcję układową w pełni różnicowego wzmacniacza transkonduktancyjnego CMOS o dużym zakresie dynamiki i szerokim pasmie częstotliwości. Przeprowadzone badania teoretyczne i symulacyjne potwierdziły małe zniekształcenia harmoniczne (THD), szerokie pasmo przenoszonych częstotliwości oraz duży zakres dynamiki dla sygnałów różnicowych.
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A nine-input 1.25 mW, 34 ns CMOS analog median filter for image processing in real time
PublicationIn this paper an analog voltage-mode median filter, which operates on a 3 × 3 kernel is presented. The filter is implemented in a 0.35 μm CMOS technology. The proposed solution is based on voltage comparators and a bubble sort configuration. As a result, a fast (34 ns) time response with low power consumption (1.25 mW for 3.3 V) is achieved. The key advantage of the configuration is relatively high accuracy of signal processing,...
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Characteristics of an image sensor with early-vision processing fabricated in standard 0.35 µm CMOS technology
PublicationThe article presents measurement results of prototype integrated circuits for acquisition and processing of images in real time. In order to verify a new concept of circuit solutions of analogue image processors, experimental integrated circuits were fabricated. The integrated circuits, designed in a standard 0.35 µm CMOS technology, contain the image sensor and analogue processors that perform low-level convolution-based image...
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Muhammad Mushafiq MSc
PeopleDoctoral student at the Faculty of Management and Economics. Muhammad Mushafiq has high interest in the research of corporate finance and risk management. He previously holds Masters of Science in Finance with Magna Cum Laude and Bachelor of Business Administration in Marketing and Finance with highest position. His research has appeared in the Journal of Retailing & Consumer Services, International Journal of Emerging Markets...
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Koncepcja doskonalenia marketingu nowych technologii w Politechnice Gdańskiej
PublicationW rozdziale podjęto problem doskonalenia wykorzystania dorobku współczesnego marketingu w przygotowaniu i oferowaniu nowych technologii, oparte na doświadczeniach Politechniki Gdańskiej (PG). Omówiono pojęcia, cechy, korzyści i uwarunkowania współczesnego marketingu, jak też istoty nowych technologii i sposobów transferu z jednostek naukowo-badawczych do gospodarki. Przedstawiono dotychczasowe doświadczenia transferu i komercjalizacji...
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Barriers to the Development of Creative Industries in Culturally Diverse Region
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Online representation of Switzerland as a tourism destination: An exploratory research on a Chinese microblogging platform
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Considerations of Adaptive Digital Communications in Underwater Acoustic Channel
PublicationDown-link communication (DLC) and air transportable communication (ATAC) buoys as well as autonomous underwater vehicles (AUV) use acoustic links for gathering oceanographic data from underwater monitoring systems. The underwater channel propagation conditions are diverse in nature and require a special adaptive approach to the communication system design. The article presents a methodology for the communication systems design,...
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ISDEL 2019
EventsSpotkanie międzynarodowych naukowców i konferencja ISDEL dotycząca rozwiązań oświetleniowych w architekturze i urbanistyce w ramach zadania IEA task 61 INTEGRATED SOLUTIONS FOR DAYLIGHTING AND ELECTRIC LIGHTING
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Badania empiryczne związane z ewolucją języków - wybrane zagadnienia
PublicationAlthough language evolution is an area in science yet to be developed, its foundations lay on empirical research. The aim of this article is to present three categories of ways to get empirical data on language evolution: observing language in laboratory, monitoring animal communication and analysing pidgins and creoles. The part of the paper about language in laboratory bases on English-language articles presenting the experiments...
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Testing the Wide-Sense Stationarity of Bandpass Signals for Underwater Acoustic Communications
PublicationThe Underwater Acoustic Communication (UAC) systems work in communication channels characterized by a large variety of multipath propagation conditions that can additionally change over time. Designing a reliable communication system requires knowledge of the transmission parameters of the channel. There is a need for the development of adaptive signaling schemes that would dynamically optimize the signal parameters of the physical...
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Wymagania rynku pracy a kształcenie specjalistów marketingu
PublicationOmówiono istotę marketingu i jego znaczenie we współczesnej gospodarce. Scharakteryzowano wzrost wymagań rynku pracy, w tym wymagania stawiane kandydatom do pracy na stanowiskach marketingowych. Wskazano, że tendencje na rynku pracy muszą znaleźć swoje odbicie w kształceniu. Sformułowano rekomendacje do specjalistów marketingu na kierunku "Zarządzanie i marketing".
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Czy innowacje potrzebują marketingu?
PublicationW artykule skupiono się na możliwościach i problemach zastosowania marketingu w działalności innowacyjnej przedsiębiorstw produkcyjno-technologicznych. Zidentyfikowano pojęcie ''innowacja'', określono cechy innowacji jako produktu, ważne z punktu widzenia marketingu, scharakteryzowano marketing w procesach innowacyjnych wyjaśniając, że może on być ważnym narzędziem osiągania sukcesu w działalności proinnowacyjnej na rynku.
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Kierunki rozwoju marketingu międzynarodowego
PublicationArtykuł przedstawia wybrane dylematy marketingowe, przed którymi stoi marketing międzynarodowy w dobie integracji Polski z Unią Europejską. Zagadnienia zawarte w pracy odnoszą się do problemów związanych z działalnością przedsiębiorstw funkcjonujących na rynku europejskim na tle procesów integracyjnych, formułowania strategii na rynku międzynarodowym oraz zarządzania klientem globalnym.
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A socially responsible university - an attempt to approach the system
PublicationIt is the author's thesis that social responsibility of university is an integrated system of both knowledge management (KM), quality management (QM) and organizational development (OD) processes. The author determined that the university "bond" is an institutional culture (IC). An integrated system is the way to create university an open system co-operated and co-opetited with stakeholders. The stakes are high in game - both students...
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SEM image and EDS map of SrTi0.50Fe0.50O3-d powder aglomerate
Open Research DataThis dataset contains image of the SrTi0.50Fe0.50O3-d powder aglomerate with EDS map analysis results. Images were obtained using a PhenomXL (Thermo Fisher Scientific, the Netherlands) scanning electron microscope (SEM) with an accelerating voltage of 10 kV in a high vacuum mode. The chemical compositions of the investigated powder were determined...
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SEM image and EDS map of SrTi0.65Fe0.35O3-d powder aglomerate
Open Research DataThis dataset contains image of the SrTi0.65Fe0.35O3-d powder aglomerate with EDS map analysis results. Images were obtained using a PhenomXL (Thermo Fisher Scientific, the Netherlands) scanning electron microscope (SEM) with an accelerating voltage of 10 kV in a high vacuum mode. The chemical compositions of the investigated powder were determined...
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SEM image and EDS map of SrTi0.30Fe0.70O3-d powder aglomerate
Open Research DataThis dataset contains image of the SrTi0.30Fe0.70O3-d powder aglomerate with EDS map analysis results. Images were obtained using a PhenomXL (Thermo Fisher Scientific, the Netherlands) scanning electron microscope (SEM) with an accelerating voltage of 10 kV in a high vacuum mode. The chemical compositions of the investigated powder were determined...
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ACM Conference on Applications, Technologies, Architectures, and Protocols for Computer Communication
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International Conference on High Performance Computing, Networking and Communication Systems
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Visual Information Communication and Interaction (Visual Information Communications International)
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A wireless network for off-shore marine research
PublicationThis paper presents functionality, the most important technology developments and potential use cases of digital communication system, developed to facilitate selected tasks commonly required during off-shore operations and marine research, including: broadband information sharing between platforms isolated from an on-shore communication infrastructure, acquisition of large data-sets from variety of off-shore...
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Strategie zarządzania obszarami śródmiejskimi - kwestia przestrzeni handlu
PublicationArtykuł opisuje strategie zarządzania śródmiejskimi przestrzeniami handlu, m. in. Town Centre Management (TCM) jak i Business Improvement Districts (BID). Artykuł zawiera opis genezy strategii oraz głównych zadań przez nie realizowanych (zarządzanie, marketing, estetyzacja, ochrona). Artykuł kończy spojrzenie na alternatywy dla komercyjnych aspektów BID związanych z zarządzeniem śródmieściem jako strategią aktywizacji społecznej.
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Michał Hoeft dr inż.
PeopleMichał Hoeft graduated with distinction form Gdansk University of Technology (GUT), Gdansk, Poland in 2011. His main areas of research interest contain: effective mobility management and handover optimisation in 802.11 networks. Michał Hoeft has been involved in major communication-oriented projects including the EU-funded Polish Future Internet Engineering initiative, PL-LAB2020 and netBaltic projects. He has served as a reviewer...
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Wojciech Gumiński dr inż.
PeopleWojciech Gumiński received his M.Sc. ad Ph.D. degrees from Faculty of Electronics, Telecommunications and Informatics, Gdansk University of Technology, Poland in 1991 and 2003 respectively. His scientific and research interest include computer network architectures, communication protocols and digital signal processing. Hi participated as principal investigator in several projects including Future Internet Engineering, PL-LAB...
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Dawid Zieliński dr inż.
PeopleDawid Zieliński uzyskał tytuł magistra inżyniera w 2017 roku na Wydziale Mechanicznych Politechniki Gdańskiej, kończąc kierunek: Mechanika i Budowa Maszyn, specjalność: Technologia Maszyn i Komputerowe Wspomaganie Produkcji. W okresie 2016-17 studiował na Uniwersytecie Technicznym w Berlinie (Technische Universität Berlin – TU Berlin) oraz pracował w instytucie naukowym – Institut für Werkzeugmaschinen und Fabrikbetrieb (IWF) Technische...
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Enhancing Customer Engagement in Social Media with AI – a Higher Education case study
PublicationPurpose. The study aims to demonstrate the importance of artificial intelligence (AI) and examples of tools based on it in the process of enhancing (building, measuring, and managing) customer engagement (CE) in social media in the higher education industry. CE is one of the current essential non-financial indicators of company performance in Digital Marketing strategy. The article presents a decision support system (DSS) based...
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SEM image and line EDS of SrTi0.50Fe0.50O3-d porous electrode sintered at 800 °C
Open Research DataThis dataset contains image of the SrTi0.50Fe0.50O3-d porous electrode sintered at 800 °C with line EDS analysis results. Images were obtained using a PhenomXL (Thermo Fisher Scientific, the Netherlands) scanning electron microscope (SEM) with an accelerating voltage of 20 kV in a high vacuum mode. The chemical compositions of the investigated powder...
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Directed percolation effects emerging from superadditivity of quantum networks
PublicationEntanglement-induced nonadditivity of classical communication capacity in networks consisting of quantum channels is considered. Communication lattices consisting of butterfly-type entanglement-breaking channels augmented, with some probability, by identity channels are analyzed. The capacity superadditivity in the network is manifested in directed correlated bond percolation which we consider in two flavors: simply directed and...
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The generalized Suzuki model of the multipath fading channel
Open Research DataThe dataset contains the results of simulations that are part of the research on modelling the multipath fading in the communication channel. The generalized Suzuki fading envelope is generated using the Monte-Carlo simulation (MCS) in the LabVIEW programming environment.
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Testing OFDM Transmission Schemes for Shallow Water Acoustic Communications
PublicationLarge variability of communication properties of underwater acoustic channels, and especially strongly varying instantaneous conditions in shallow waters, is a tough challenge for the designers of underwater acoustics communication (UAC system. There is a need for developing adaptive signaling schemes that would dynamically optimize signal parameters in both physical and link layers of communication protocols. The orthogonal frequency...
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Real-Time connection Between Immerse 3D Vizualization Laboratory and Kaskada Platform
PublicationMultimedia stream processing into two cooperative different systems (cluster platform and virtual lab) is considered. The considered selected information about the systems is presented and the idea of its communication when executing the distributed application is proposed. A general schema of the communication architecture is given. Tests of data transmission quality are considered and their results are presented.
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Prediction based on integration of Decisional DNA and a feature selection algorithm Relief-F
PublicationThe paper presents prediction model based on Decisional DNA and Set of experienced integrated with Relief_F algorithm for feature selection
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ENTERPRISE ACTIVITIES MODELING BY BPMN NOTATION
PublicationDepending on the process behavior, available know-how and organizational goals, different techniques and tools can be used for business process modeling. We concentrate on e-commerce, and try to find the best marketing strategy for the sales process improvement. In the paper we present the multilayer approach to define enterprise scenarios. This allows us to collect the suitable knowledge necessary for enterprise analysis and improvement....
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Image as a key factor of brand value at social media
PublicationThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.