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Antecedents and Consequences of Brand Loyalty
PublicationThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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Literature Review on Conceptualisation of Online Consumer Engagement
PublicationThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
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Zaufanie i wiarygodność w komunikacji rynkowej jako podstawa budowania kapitału przedsiębiorstwa
PublicationCelem artykułu jest próba syntezy poglądów przedstawicieli nauki na temat znaczenia zaufania i wiarygodności w komunikacji rynkowej w procesie budowania kapitału przedsiębiorstwa. Przeprowadzona analiza literatury przedmiotu oraz wyników badań wtórnych dotyczących badanego zagadnienia wykazała, że zaufanie stanowi podstawę tworzenia wiarygodności firmy, co w efekcie przekłada się na budowanie kapitału przedsiębiorstwa. Celem poznawczym...
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Zaufanie starszych użytkowników Internetu na tle zagrożenia wykluczeniem cyfrowym
PublicationGwałtowny wzrost znaczenia rynków cyfrowych oraz postępującą digitalizacją dóbr i usług przy relatywnie niskim wykorzystaniu Internetu przez osoby w wieku 50 i 60 lat wzwyż stwarza potencjalne niebezpieczeństwo ich wykluczenia cyfrowego. Zmiany demograficzne w strukturze wiekowej społeczeństw europejskich, a w tym i polskiego, powodują jednocześnie, że coraz większy odsetek ludności jest w wieku ponad 50 i 60 lat. Zmienia to proporcję...
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Zachowania starszych klientów na rynku usług on-line
PublicationOsoby starsze stanowić będą w przyszłości stale zwiększający się rynek konsumencki. Jednocześnie stale rośnie rynek usług online. Dlatego problem korzystania osób starszych z usług on-line nabiera szczególnego znaczenia. W artykule przedstawione zostały wyniki badania sposobu korzystania z usługi pośrednictwa pracy w serwisach internetowych, uzyskane z wykorzystaniem badań okulograficznych - nagrań Gaze Plot oraz wywiadów ThinkAloud....
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The Relational Benefits and the Quality of Services in Tourism
PublicationIn a very competitive environment, it is highly important to identify the indicators that exert a major influence on customer satisfaction and loyalty. Based on the current relationship marketing concept of relational benefits (Gwinner, Gremler, Bitner, 1998; Hennig-Thurau, Gwinner, Gremler, 2002) and destination quality (Blazquez-Resino, Molina, Esteban-Talaya, 2015), a conceptual model was built. The present paper aims to analyse...
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Services Marketing Influence On Marketing Theory Evolution,
PublicationThe discovery of differences between tangible goods and services in the 1970s was one of the most landmark moments in the history of marketing with an emphasis being shifted to the need for using different/diversified marketing activities while dealing with various industries and types of products. The objective of this article is to briefly characterise the evolution of the marketing thought and to present the crucial influence...
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Consumerism and the Quality of Life
PublicationHigh level of consumption, driven by marketing activities, the pleasure and joy of possession and the accumulation of material goods are often associated with prosperity, sense of happiness and fulfilment in life. On a broader scale, economic indicators related to production and consumption are used to define the well-being and quality of life in societies. Unfortunately, the phenomenon of consumerism entails negative social and...
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Trendy na rynku książki w Polsce – wybrane aspekty
PublicationRynek książki w większości państw na świecie boryka się z problemami. Trwające od kilku lat niekorzystne zmiany to efekt szybkich przemian technologicznych i cywilizacyjnych, rezultat brutalnych praktyk konkurencyjnych, a także spadku poziomu czytelnictwa. Niezbędne wydaje się podjęcie działań mających na celu poprawę sytuacji w obszarze tak ważnym pod względem rozwoju społeczno-kulturowego, ale i gospodarczego. Pierwszym krokiem...
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Diagnoza oferty wybranych jednostek certyfikacyjnych
PublicationCelem autorów przyjętym w tym artykule jest ocena porównawcza zakresu usług oferowanych przez wybrane, kluczowe jednostki certyfikujące normatywne systemy zarządzania, działające na rynku Pomorza Gdańskiego. Opracowane wyniki badań mogą ułatwić potencjalnym klientom tych organizacji wybór jednostki oferującej certyfikację stosownie do profilu działalności. Wyniki te określają także aktualne tendencje związane z certyfikacją systemów...
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Wpływ outsourcingu na poprawę skuteczności wybranego procesu pomocniczego – studium przypadku
PublicationOutsourcing jest powszechnie stosowanym rozwiązaniem w systemach zarządzania zarówno organizacji produkcyjnych jak i usługowych. Obecnie stosowany jest w od-niesieniu do podstawowych często skomplikowanych procesów stanowiących istotę działalności operacyjnej organizacji. Nie należy jednak zapominać, że w większości przypadków wydzieleniu podlegają procesy wspomagające działalność podstawową a poprawa ich skuteczności jest zasadniczym...
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Źródła informacji rynkowych a cechy jakościowe informacji
PublicationCelem pracy jest określenie, w jaki sposób rodzaj źródła informacji rynkowych oddziałuje na cechy jakościowe tych informacji. Wzięto pod uwagę trzy rodzaje źródeł informacji rynkowych – nabywców, konkurentów oraz, jako odrębną grupę, inne podmioty rynkowe (np. pośredników, dostawców), a także cztery istotne cechy jakościowe informacji − rzetelność, kompletność, przydatność i aktualność. Za pomocą modeli równań strukturalnych weryfikowano...
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Postrzegana użyteczność serwisu www, zaufanie i satysfakcja użytkowników a ich lojalność – model teoretyczny i wyniki badania
PublicationW pracy zaprezentowano wyniki badania, w którym weryfikowano oddziaływanie postrzeganej użyteczności serwisu www na lojalność użytkowników przez dwie zmienne pełniące funkcję mediatorów, to znaczy zaufanie i satysfakcję użytkowników. Badanie przeprowadzono wśród 136 studentów w odniesieniu do serwisu www określonego wydziału jednej z krajowych uczelni za pomocą ankiety internetowej. Wyniki badania wskazują, że postrzegana użyteczność...
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Pozyskiwanie informacji rynkowych, przewidywalność rynku a wyniki nowych produktów
PublicationCelem pracy jest empiryczna weryfikacja trzech efektów mediacyjnych pomiędzy, z jednej strony, gromadzeniem informacji rynkowych od nabywców, konkurentów i innych podmiotów rynkowych, a z drugiej strony, wynikami uzyskiwanymi w zakresie nowych produktów. Jako zmienną pośredniczącą każdej z tych relacji przyjęto przewidywalność rynku. Podstawę empiryczną stanowiły dane zebrane wśród krajowych przedsiębiorstw wysokiej i średnio-wysokiej techniki....
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Mesh dependence study for numerical assessment of hydrodynamic characteristics of windsurfing fin
PublicationThe presented research aims to assess the drag coefficient and lift coefficient versus angle of attack curves for windsurfing fin. Special attention in the research was being paid to the evaluation of the stall angle value. The angle of incidence for which the stall occurs was searched, and the sensitivity of the solution for the mesh resolution was studied. The mesh resolution sensitivity analysis was done by systematically decreasing...
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Concentration levels of selected analytes in the gas phase of an e-cigarette aerosol
PublicationThe aerosols generated from e-cigarettes are composed of liquid and gas phases resulting from vapourized e-liquid. The apportioning of substances from e-liquid into the liquid and gas phases during e-cigarette use has not been extensively studied. Partitioning of e-liquid components between the gas and the liquid phase of the aerosol influences the substances inhaled and exhaled by the users, leading to second-hand exposure. It...
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Development and validation of a method for the simultaneous analysis of fatty acid ethyl esters, ethyl sulfate and ethyl glucuronide in neonatal meconium: application in two cases of alcohol consumption during pregnancy
PublicationAlcohol consumption during pregnancy constitutes one of the leading preventable causes of birth defects and neurodevelopmental disorders in the exposed children. Fatty acid ethyl esters (FAEEs), ethyl glucuronide (EtG) and ethyl sulfate (EtS) have been studied as potential biomarkers of alcohol consumption. However, most analytical approaches proposed for their analysis in meconium samples consist of separated extraction procedures...
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Property-performance relationship of core-shell structured black TiO2 photocatalyst for environmental remediation
PublicationUnderstanding the relationship between the properties and performance of black titanium dioxide with core-shell structure (CSBT) for environmental remediation is crucial for improving its prospects in practical applications. In this study, CSBT was synthesized using a glycerol-assisted sol-gel approach. The effect of different water-to-glycerol ratios (W:G = 1:0, 9:1, 2:1, and 1:1) on the semiconducting and physicochemical properties...
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More Just Measure of Fairness for Sharing Network Resources
PublicationA more just measure of resource distribution in computer networks is proposed. Classic functions evaluate fairness only “on average”. The proposed new fairness score function ensures that no node is left without resources while on average everything looks good. It is compared with well-known and widely adopted function proposed by Jain, Chiu and Hawe and another one recently proposed fairness function by Chen and Zhang. The function...
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Performance Evaluation of Preemption Algorithms in MPLS Networks
PublicationPreemption is a traffic engineering technique in Multiprotocol Switching Networks that enables creation of high priority paths when there is not enough free bandwidth left on the route. Challenging part of any preemption method is to select the best set of paths for removal. Several heuristic methods are available but no wider comparison had been published before. In this paper, we discuss the dilemmas in implementing preemption...
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Calculation methods of interaction of electromagnetic waves with objects of complex geometries
PublicationModeling of the electromagnetic interaction with different homogeneous or inhomo-geneous objects is a fundamental and important problem. It is relatively easy to solve Maxwellequations analytically when the scattering object is spherical or cylindrical, for example. How-ever, when it loses these properties all that is left for us is to useapproximation models, to ac-quire the solution we need. Modeling of complex, non-spherical,...
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Synagogi dawnej Polski - ich teraźniejszość i przyszłość
PublicationTekst stanowi próbę ujęcia w szerszej perspektywie złożonego zjawiska zmiany formy użytkowania ocalałych obiektów kultu religijnego. Postępująca sekularyzacja współczesnych społeczeństw stanowi wyzwanie dla religijnych społeczności różnych wyznań, przynosząc również pytania dotyczące zmiany przeznaczenia pustoszejących świątyń. Biorąc pod uwagę społeczny kontekst zarysowany powyżej, ocalałe budynki synagog można uznać za odrębny,...
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High Signal Resolution Pulse Oximetry as a Prognostic Indicator of Radiotherapy Toxicity: A Pilot Study
PublicationIntroduction: Radiotherapy plays a prominent role in the multidisciplinary treatment of cancers. Despite new irradiation techniques, radiation-induced cardiotoxicity remains a leading cause of morbidity and mortality. Therefore, prognostic indicators of radiotherapy toxicity are essential. This study aimed to investigate the influence of applied radiotherapy on the pulse wave recording and thereby on...
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Determination of benzodiazepines and Z-hypnotic drugs in whole blood samples by GC–MS/MS: Method development, validation and application
PublicationBenzodiazepines (BZDs) and Z-drugs are widely used as anxiolytics, sedative hypnotics, anticonvulsants and muscle relaxants. “Designer benzodiazepines” (DBZDs) are a new psychoactive substance class consisting of benzodiazepine derivatives that are not allowed for medical use and are known for being used recreationally. From a toxicologist standpoint, the huge number of such substances implicate a necessity for developing fast...
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Derivation of Executable Test Models From Embedded System Models using Model Driven Architecture Artefacts - Automotive Domain
PublicationThe approach towards system engineering compliant to Model-Driven Architecture (MDA) implies an increased need for research on the automation of the model-based test generation. This applies especially to embedded real-time system development where safety critical requirements must be met by a system. The following paper presents a methodology to derive basic Simulink test models from Simulink system models so as to execute them...
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A Taxonomy of Model-Based Testing for Embedded Systems from Multiple Industry Domains
PublicationThis chapter provides a taxonomy of Model-Based Testing (MBT) based on the approaches that are presented throughout this book as well as in the related literature. The techniques for testing are categorized using a number of dimensions to familiarize the reader with the terminology used throughout the chapters that follow. In this chapter, after a brief introduction, a general definition of MBT and related work on available MBT...
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The Towers of Hanoi as a Cyber-Physical System Education Case Study
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Three-dimensional conceptual model for service-oriented simulation
Publicationn this letter, we propose a novel three-dimensional conceptual model for an emerging service-oriented simulation paradigm. The model can be used as a guideline or an analytic means to find the potential and possible future directions of the current simulation frameworks. In particular, the model inspects the crossover between the disciplines of modeling and simulation, service-orientation, and software/systems engineering. Finally,...
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Werkzeugübergreifende Konsistenzsicherung von Artefakten bei der Entwicklung softwarebasierter Systeme im Automobil
PublicationDie Entwicklung von eingebetteten Systemen im Auto mobilbereich zeichnet sich zunehmend durch steigende Komplexität der zu entwickelnden Fahrzeugfunktionen aus. Die Handhabung dieser Kompl exität wird über entsprechend mächtige Werkzeuge, welche die verschi edenen Aktivitäten des Softwareentwicklungsprozesses unterstützen, angestr ebt. Als eine Schwachstelle erweist sich dabei, dass die eingesetzten Werkzeugk etten im Automobilbereich...
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Automotive Validation Functions for On-line Test Evaluation of Hybrid Real-time Systems
PublicationThe aim of this paper is to present the means of black-box on-line test evaluation for hybrid real-time systems. The described procedures can be used for the model-based testing process so as to improve its effectiveness. In particular, intelligent automotive validation functions are considered, which are divided into different types depending on the nature of the evaluated issue. All provided definitions are specified on the meta-model...
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Technical Engine for Democratization of Modeling, Simulations, and Predictions
PublicationComputational science and engineering play a critical role in advancing both research and daily-life challenges across almost every discipline. As a society, we apply search engines, social media, and se- lected aspects of engineering to improve personal and professional growth. Recently, leveraging such aspects as behavioral model analysis, simulation, big data extraction, and human computation is gain- ing momentum. The nexus...
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Test Execution Logging and Visualization Techniques
PublicationTraditionally, log traces of test cases ex ecution are stored in textual format and their analysis is done in a post- execution phase. Our approach bases on the concept of gr aphical presentation of te st execution which enables better analysis of log traces and also gives the opportunity to consider them on-line. In particular, we discuss the graphical symbols we chose, we pres ent the logging interface we defined a nd describe...
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Grand Challenges on the Theory of Modeling and Simulation
PublicationModeling & Simulation (M&S) is used in many different fields and has made many significant contributions. As a field in its own right, there have been many advances in methodologies and technologies. In 2002 a workshop was held in Dagstuhl, Germany, to reflect on the grand challenges facing M&S. Ten years on, a series of M& S Grand Challenge activities are marking a decade of progress and are providing an opportunity to reflect...
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Test Design Patterns for Embedded Systems,
PublicationTest suites for embedded systems are typically created from scratch using dif- ferent, often inadequate methods. In consequence, industry branches dealing with software-intensive embedded systems have to cope with quality problems, even though test processes are particularly time-consuming and costly. Based on an evolving model-based testing methodology we introduce test design patterns for simplifying and accelerating...
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Systematic Test Data Generation for Embedded Software
PublicationSystematic Test Data Generation for Embedded Software
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A Hyperdense Semantic Domain for Discontinuous Behavior in Physical System Models
PublicationMultiple time models have been proposed for the formalization of hybrid dynamic system behavior. The superdense notion of time is a well-known time model for describing event-based systems where several events can occur simultaneously. Hyperreals provide a domain for defining the semantics of hybrid models that is elegantly aligned with first principles in physics. This paper discusses the value of both time models and shows how...
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Systematic Management of Simulation State for Multi-Branch Simulations in Simulink
PublicationSystematic simulation is a technique related and motivated by the formal analysis of hybrid dynamic systems. It combines the exhaustive and conservative nature of traditional model checking with numerical simulation for providing efficient algorithms to manage simulations. Multi-branch simulation is the concept advancing simulation efficiency by reducing the number of state transitions. This paper introduces an approach to implement...
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From U2TP Models to Executable Tests with TTCN-3
PublicationThe approach towards system engineering according to Model-Driven Architectures (MDA) with code generation derived from model implies also an increased need for research on automation of the test generation process. This paper presents an approach to derive executable tests from UML 2.0 Testing Profile diagrams automatically. In particular, an approach to derive executable tests within the Testing and Test Control Notation (TTCN-3)...
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Semantics for an Interdisciplinary Computation
PublicationSemantics for an interdisciplinary computation is becoming increasingly difficult to capture while dealing with multi-domain problems. Expertise from Computer Science, Computer Engineering, Electrical Engineering, and other disciplines merges as engineering challenges in modern systems, such as, Cyber-Physical Systems, Smart Cities, and Bionic Systems must be tackled in a methodological manner. In this paper, a paradigm for formalization...
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Model-Driven Testing of Real-Time Embedded Systems - From Object Oriented towards Function Oriented Development
PublicationMBD
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On the Structure of Time in Computational Semantics of a Variable-Step Solver for Hybrid Behavior Analysis
PublicationHybrid dynamic systems combine continuous and discrete behavior. Often, computational approaches are employed to derive behaviors that approximate the analytic solution. An important part of this is the approximation of differential equation behavior by numerical integration. The accuracy and computational efficiency of the integration usually depend on the complexity of the method and its implicated approximation errors, especially...
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Computational Model of Time for Stiff Hybrid Systems Applied to Control Synthesis
PublicationComputational representation.
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Polska leksykografia terminologiczna z komponentem rosyjskim z zakresu ekonomii, handlu i zarządzania. Bibliografia słowników wydanych w latach 1887–2015 [Polish terminological lexicography in the field of economics, trade, management, including a Russian component. A bibliography of dictionaries published between 1887–2015]
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Thermal and Electrodynamic Risk of Residual Current Devices in the Case of Back-Up Protection by Overcurrent Circuit Breakers
PublicationResidual current operated circuit breakers without integral overcurrent protection should be back-up protected. As back-up protection devices, overcurrent circuit breakers are used. The maximum let-through energy and let-through current of the overcurrent devices were evaluated under laboratory conditions. The thermal and electrodynamic risk of residual current devices was analyzed.
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Stress analysis of the bridge hangers in terms of the fatigue verification
PublicationThe paper presents the results of numerical stress analysis of the bridge rod hangers. Two types of hangers were taken into account, i.e. the bolted hanger and the welded hanger. A detailed FEM shell models of the connection area between the hanger and the bridge span have been developed. Local stress concentration effects have been investigated in terms of fatigue verification.
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High-temperature heat pumps – potential technology for heat recovery and production of process heat
PublicationIn the paper, the high temperature vapour compressor based heat pump with a selection of working fluids, both perspective and ecological ones, is considered. Such system is not yet commercially available on the market and in author’s opinion it has significant potential for various applications. In the presented analysis it was assumed that the heat source has a temperature of 50oC and the temperature lift is 60, 80 and 100K respectively....
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W-like bound entangled states and secure key distillation
PublicationWe construct multipartite entangled states with underlying W-type structuresatisfying positive partial transpose (PPT) condition under any (N −1)|1 partition. Then we showhow to distill a N-partite secure key from the states using two different methods: direct applicationof local filtering and novel random key distillation scheme in which we adopt the idea from recentresults on entanglement distillation. Open problems and possible...
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Macroscopic biaxiality and electric-field–induced rotation of the minor director in the nematic phase of a bent-core liquid crystal
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Non-adiabatic superconductivity in the electron-doped graphene
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Influence of magnetic interaction on lattice dynamics of FeBO 3
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