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Search results for: STORE BRANDS
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublicationThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublicationThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study
PublicationThe concept and management of brand equity is of great importance to scholars and managers. In this article, brand equity is approached from the consumers’ point of view i.e., consumer-based brand equity (CBBE) in the context of two beer brands offered in Poland – Tyskie and Żywiec. The objective of this article is to demonstrate how managers can implement the CBBE scale as an audit and monitoring instrument to their brands. A...
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The Prognostic Value of PI-RADS Score in CyberKnife Ultra-Hypofractionated Radiotherapy for Localized Prostate Cancer
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublicationThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Dimensioning of vortex storm overflows
PublicationVortex flow control can be made as a rotational chamber, where the centrifugal force is a supporting factor. The paper presents a simplified, but experimentally verified, method of such device designing.
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Storm Water Treatment in TWs
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MODELLING OF TRANSIENT FLOW IN STORM SEWERS
PublicationThe paper focuses on the assessment of second-order explicit numerical scheme for unsteady flows in sewers. In order to simulate the pressurized flow the 'Preissmann slot' concept is implemented. For simulation of the transcritical flow the original and improved McCormack scheme is used. The calculated results are compared with numerical solutions and laboratory measurements published in the technical literature. Moreover, the...
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Soil improvement by short stone columns.
PublicationW artykule przedstawiono sposób dogęszczania podłoża gruntowego wykorzystywany do renowacji istniejących nawierzchni placów składowych i dróg. Proponowany sposób polega na formowaniu w gruncie kolumny o niewielkiej średnicy. Kolumnę tą formuje się poprzez wbijanie w rozluźnione podłoże trzpienia stalowego, z jednoczesnym dosypywaniem gruntu.Sposób ten stosuje się przede wszystkim jako metodę wzmocnienia podłoża pod nawierzchniami...
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Guido: a musical score recognition system
PublicationThis paper presents an optical music recognition system Guido that can automatically recognize the main musical symbols of music scores that were scanned or taken by a digital camera. The application is based on object model of musical notation and uses linguistic approach for symbol interpretation and error correction. The system offers musical editor with a partially automatic error correction.
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The Scalable Distributed Two-layer Content Based Image Retrieval Data Store
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Effects of Store Brand Perceived Risk on Buyers’ Behavior – Four Decades of Research Overview = Wpływ postrzeganego ryzyka związanego z markami własnymi na zachowania nabywców – przegląd czterech dekad badań
PublicationAbstract. The aim of this paper is to present the concept of store brand perceived risk and the most important studies on its measurement that were being conducted for 40 years. For this purpose, an extensive literature review is introduced. Some aspects of the risk constructs and major effects of store brand perceived risk are emphasized. This paper provides key directions to brand managers regarding store brand assortment.
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Reactive extrusion of bio-based polymer blends and composites – Current trends and future developments
PublicationReactive extrusion is a cost-effective and environmentally-friendly method to produce new materials with enhanced performance properties. At present, reactive extrusion allows in-situ polymerization, modification/functionalization of polymers or chemical bonding of two (or more) immiscible phases, which can be carried out on commonly used extrusion lines. Although reactive extrusion has been known for many years, its application...
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Miniaturized dual‐band branch‐line coupler with enhanced bandwidth
PublicationIn this letter, a miniaturized hybrid dual-band branch-line coupler (BLC) with enhanced fractional bandwidths is proposed. Compact size and bandwidth enhancement are obtained using meandered transmission line sections with broken symmetry between cross-coupling branches. The circuit is designed at a low numerical cost using surrogate-assisted techniques. The optimized design features small size of only 0.25λg×0.19λg(28% miniaturization...
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Pomiar kapitału marek własnych detalistów
PublicationCelem artykułu jest przybliżenie istoty pojęcia kapitału marek własnych, zaprezentowanie potencjalnych implikacji praktycznych i przedstawienie kierunków dalszych badań w tym zakresie.
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Stare i nowe, czyli - śladami przeszłości
PublicationUkazano wpływ czasu na krajobraz miejski w Krynicy.
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Functionality stored in the structures of cyclodextrin–porphyrinoid systems
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An appropriate SCORE to assess cardiovascular risk in hypertension?
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Współczesne miasta, stare parki, nowe wyzwania
Publicationautorka charakteryzuje zagadnienie degradacji zabytkowych parków miejskich na świecie w ii połowie xx wieku, omawia ich dzisiejszą sytuacje w polsce; na konkretnych gdańskich przykładach pokazuje uwarunkowania i mechanizm niszczenia tego specyficznego dziedzictwa przeszłości oraz wskazuje na rolę jaką może odegrać społeczeństwo w procesie przeciwdziałania niekorzystnym zjawiskom.
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A wireless network for off-shore marine research
PublicationThis paper presents functionality, the most important technology developments and potential use cases of digital communication system, developed to facilitate selected tasks commonly required during off-shore operations and marine research, including: broadband information sharing between platforms isolated from an on-shore communication infrastructure, acquisition of large data-sets from variety of off-shore...
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Anterior subcutaneous transposition and simple decompression of the ulnar nerve at the elbow – the postoperative improvement in DASH score, VAS score and sonographic findings
PublicationIntroduction. Although a lot of studies have described long- term outcomes after surgical treatment of cubital tunnel syndrome, and the usefulness of sonography in diagnosing of this disorder, few studies have evaluated patients self-reporting outcomes or sonographic findings after surgery. Aim. We assessed patients self-reporting instruments and sonographic findings in patients with the cubital tunnel syndrome before and after...
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Wpływ postrzeganego ryzyka oraz czynników wizerunkowych na zamiar zakupu marek własnych sieci handlowych
PublicationCelem przeprowadzonych badań była analiza wpływu wizerunku sklepu, postrzeganego ryzyka oraz wizerunku cenowego marek własnych na zamiar ich zakupu. Dokonano replikacji modelu zaproponowanego przez M.F. Diallo i w jej ramach zastosowano technikę wywiadu realizowanego za pośrednictwem Internetu (CAWI) i przeprowadzono analizy z wykorzystaniem modelu równań strukturalnych (SEM) przy pomocy oprogramowania AMOS. Stwierdzono, że zamiar...
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The impact of brand communication on brand equity through Facebook
PublicationPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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Ships Shore Service Optimization Using the Queueing Theory
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Modelowanie dynamiki warstwy gruntu na stole sejsmicznym
PublicationPodsumowano wyniki badań warstwy gruntu sypkiego na stole sejsmicznym. Pierwsza grupa badań dotyczyła analizy osiadań warstwy gruntu suchego, poddanego poziomym drganiom o zadanej częstości i amplitudzie przyspieszenia, głównie harmonicznego. Druga grupa badań dotyczyła dynamiki warstwy nawodnionego gruntu, przy ustalonej amplitudzie poziomego przyspieszenia oraz różnych częstościach. Opisano same doświadczenia, podsumowano najważniejsze...
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Experimental Verification of Storm Sewer Transient Flow Simulation
PublicationThe paper focuses mainly on laboratory investigations of transient and transcritical flow in a single pipe of a sewer system. The aim of this paper is to present a comparison between pressure values calculated by an improved McCormack scheme and those measured at the hydraulic laboratory of the Gdansk University of Technology, which were observed inside a pipe in an experiment for water flow with pressurization. The analysis proves...
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Hydrogen Bonds in Blends of Poly(N-isopropylacrylamide), Poly(N-ethylacrylamide) Homopolymers, and Carboxymethyl Cellulose
PublicationRecently, it was reported that the physical crosslinking exhibited by some biopolymers could provide multiple benefits to biomedical applications. In particular, grafting thermoresponsive polymers onto biopolymers may enhance the degradability or offer other features, as thermothickening behavior. Thus, different interactions will affect the different hydrogen bonds and interactions from the physical crosslinking of carboxymethyl...
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The effects of perceived risk, brand value, and brand trust on eWOM
PublicationUnrestricted access to the Internet, mobile devices, social applications and offering shopping comment options via online stores and platforms, encourages customers to generate online reviews about brands. That is why it became important to learn about the factors that motivate customers to create electronic word of mouth (eWOM). The survey aimed to check if there are links between perceived brand value, perceived risk, brand trust...
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Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
PublicationThis study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...
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Investigation ofcis/trans ratios of peptide bonds in AVP analogues containingN-methylphenylalanine enantiomers
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Solutions of inverter systems in Shore-to-Ship Power supply systems
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Sex-dependent membranopathy in stored human red blood cells
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Badania dynamiczne modeli konstrukcji budowlanych na stole wstrząsowym
PublicationCelem niniejszego artykułu jest przedstawienie wyników badań eksperymentalnych przeprowadzonych na stole wstrząsowym poddając wymuszeniom sejsmicznym modele dwóch kolidujących ze sobą wież. Wyniki te wskazują, iż zderzenia mogą prowadzić do znacznego wzrostu odpowiedzi konstrukcji, ale mogą mieć również pozytywny wpływ i częściowo wytłumić drgania. Ponadto, wyniki badań pokazały istotny wpływ rodzaju materiału, z którego wykonane...
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Long-term changes in sewage sludge stored in a reed bed
PublicationProwadzono badania zmian następujących w osadach składowanych na obszarze porośniętym trzciną. Pomiary wykonywano w próbach osadów stratyfikowanych przechowywanych w okresie od kilku do kilkudziesięciu lat. Analizowano wilgotność, zawartość materii organicznej, azot ogólny i fosfor ogólny. Wiele osadów określono przy pomocy metody ołowiowej. M. in. wykazano, że największa dynamika zmian ma miejsce w okresie pierwszych kilkunastu...
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Solutions of Power Electronics Converter for the Shore - to - Ship Power Systems
PublicationW artykule poruszono tematykę zasilania statków zacumowanych w porcie z lądowej sieci elektroenergetycznej poprzez wykorzystanie nowoczesnych konstrukcji przekształtników energoelektronicznych. Zaproponowano budowę sieci dystrybucyjnej prądu stałego, przewoźnej platformy zasilającej oraz zastosowanie zasobników energii
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Solutions of inverter systems in Shore-to-Ship Power supply systems
PublicationThe article presents a clearly formulated need for installing S2SP (Shore to Ship Power) systems, in particular Medium Voltage (MV) systems, along with certain solutions of modern inverter systems used in those systems. Requirements and basic configurations of S2SP systems are discussed, focusing in particular on capabilities of the S2SP system with DC distribution busbar. Moreover, on the background of the executing assumptions...
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The ORBIT bleeding score is associated with lysis and permeability of fibrin clots
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The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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How Swiss Watchmaking Brands are Communicating Made in Switzerland
PublicationCountry-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products with positive characteristics [9]. Swiss watchmaking companies have an iconic status that is essential to their reputation - mainly due to their high quality, precision, innovation, and craftsmanship [7]. They are also using country-of-origin...
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Effects of social media communication on brand equity and brand purchase intention
PublicationThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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Znaczenie płci w procesie zakupu marek własnych sieci handlowych – analiza wielogrupowa
PublicationThe purpose of the article is to analyze the differences in the behavior of men and women in the process of purchasing store brands (SBs). Using an established conceptual model, we intended to identify differences, depending on gender of buyers, in the size of the effects of store image and brand price-image on perceived risk and subsequently on store brand purchase intention. A total of 652 respondents participated in the study....
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A multilocus genetic risk score is associated with arterial stiffness in hypertensive patients
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Online stores' credibility: the moderating role of customers' gender and self-efficacy
PublicationThe evaluation of online stores’ credibility by customers in regard of gender and self-efficacy is presented. Two groups of attributes, usability and informational content, were characteristics of credibility. The survey involved students as representatives of the largest group of the Internet users. As shown by the results obtained, the informational content of online stores (such as recommendations) and its professionalism was...
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Preliminary studies of seamless flux cored wires stored in extreme conditions
PublicationIn the paper preliminary experimental studies of flux cored wires moisturized under controlled conditions are described. Three seamless wires of different grades have been placed in environmental chamber and moisturized in extremely adverse conditions (temperature T = 60° C, relative humidity H = 90%) for 240 hours. During this time measurements of weight gain and observations of surface of wires have been carried out. Also diffusible...
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Assessment of absorbability of seamless flux cored wires stored in extreme conditions
PublicationWater absorption tests by gravimetric method of three specimens of seamless rutile flux cored wires for flux cored arc welding were carried out. Examined wires are characterized by varied absorbability (Wg is ranged from 0.03 to 0.11% after 200 h of moisturizing).
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Pounding between Inelastic Three-Storey Buildings under Seismic Excitations
PublicationStructural interactions between adjacent, insufficiently separated buildings have been repeatedly observed during damaging ground motions. This phenomenon, known as the structural pounding, may result in substantial damage or even total collapse of structures. The aim of the present paper is to show the results of the nonlinear numerical analysis focused on pounding between inelastic three-storey buildings under seismic excitations....
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Technology brands in the digitally-based and network economy. Setting the background
PublicationThis chapter defines and draws a general picture on Digital Technologies and Technology Brands’ meaning in the current economy. It contextualises the role and channels of digital technology’s impact on their shaping technology brands in network economy. It briefly explains why digital, innovative technologies constitute a perfect background and environment for technology brands of global scope. It discusses the place of technology...
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The condition of economies. Do most valuable global brands matter?
PublicationResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim...
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The Most Valuable Global Brands and Condition of Economies: a Spatial Approach
PublicationResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value but also leverages economies. We claim that even though...
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Framing the Temporal Dimensions of a Brand
PublicationDrawing on existing research dealing with time in brand and brand management, this paper aims at providing a comprehensive and coherent framework of some time-related concepts, with a special emphasis on what happens when a brand reaches the senescence stage. In addition, it strives to consider what happens when a brand becomes long-lived enough, looking at the brand’s customer base. While undoubtedly time affects customers’ age...