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Search results for: consumer culture
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Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
PublicationThis study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...
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PUBLIC SOURCES OF FINANCE FOR CULTURE AS AN ELEMENT OF CULTURAL SECURITY IN POLAND
PublicationCulture is an important element of the country, playing an important role both for its security and the economy. It cannot be only seen as a cost-creating sector, but may be a significant factor in economic development. For this to happen, it is necessary to create a system of financing this economic sector. This article’s aim is to analyze the use of funds from public sources in Poland to finance culture-related activities. The...
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Literature Review on Conceptualisation of Online Consumer Engagement
PublicationThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
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Consumer Bankruptcy Prediction Using Balanced and Imbalanced Data
PublicationThis paper examines the usefulness of logit regression in forecasting the consumer bankruptcy of households using an imbalanced dataset. The research on consumer bankruptcy prediction is of paramount importance as it aims to build statistical models that can identify consumers in a difficult financial situation that may lead to consumer bankruptcy. In the face of the current global pandemic crisis, the future of household finances...
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The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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Pasta Fortified with Potato Juice: Structure, Quality, and Consumer Acceptance
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Development of Generalized Distribution Utility Index in Consumer-Driven Logistics
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Fibres from recycled post-consumer tyres for concrete reinforcement
PublicationW pracy przedstawiono aktualną sytuację dot. wykorzystania drutu stalowego z recyklingu opon samochodowych. Przedstawiono wyniki badań przeprowadzonych w laboratorium Katedry Konstrukcji Betonowych i Technologii Betonu nad zastosowaniem włókien stalowych z recyklingu do zbrojenia betonu. Otrzymane wyniki porównano z próbkami fibrobetonu uzyskanego na bazie przemysłowo produkowanych włókien stalowych.
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Prediction of consumer electricity needs based on Internet weather forecasts
PublicationElectrical energy is considered both as an important driver for producing and transporting goods in companies, as well as a good in itself which requires planning and management for generating and delivering it to consumers in proper time and amounts. Weather information can be considered to convey part of the data on energy delivery needs of consumers. Free meteorological data sources on the Web do not offer consistent data to...
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Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context
PublicationTo address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...
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Consumers’ Need of Privacy Protection – Experimental Results
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Energy Security of Polish Consumers in 2004-2021
PublicationTheoretical background: Energy security is one of the most important components of economic security. It is influenced not only by access to energy sources and the economic situation of the state and the individual consumer. The authors adopted the definition of energy security of an individual consumer as included in the UN report. It states that energy security of an individual consumer is guaranteed when the average consumer...
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Application of foam made of post-consumer pet materials for the construction of footbridges
PublicationThe article presents the possibility of application in civil engineering of highly ecological PET foam, manufactured from 100% recycled plastic packaging. It may find uses in construction of numerous engineering structures, such as pedestrian and cycle footbridges. Properly processed waste from post-consumer PET packaging may constitute a quality structural core for use in multilayered composite materials, commonly referred to...
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Rewitalizacja zdegradowanych, centralnych obszarów mieszkaniowych w aspekcie ekonomizacji kultury = The regeneration of the degraded central residential districts in an aspect of economy of culture
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Gender Through the Lens of Culture
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Gender Through the Lens of Culture
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Role of culture in urban revitalization
PublicationArtkuł dotyczy zagadnienia rewitalizacji urbanistycznej. Omówiono w nim najważniwejsze cechy tego procesu, w tym - założenia i cele programów rewitalizacyjnych, a także rolę działań artystycznych i związanych z animacją kultury w procesie rewitalizacji struktur miejskich.
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Consumer Perceptions of Peanuts and Peanut Allergy: The EuroPrevall Results of Focus Groups in Poland
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Eurozone or National Inflation Projections: Which has Greater Impact on Consumer Expectations?
PublicationWe compare the dependence of consumer inflation expectations on European Central Bank (ECB) inflation projections with that on national central bank (NCB) projections in four economies: Austria, Belgium, Finland, and Germany. We aim to assess whether the information published by central banks affects consumers, and whether inflation projections published by NCBs are more relevant to consumers than those published for the entire...
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Sugar Fee in Poland as an Example of New Fiscal Burdens and Stimulation of Consumer Behaviour
PublicationDuring the economic downturn caused by the COVID-19 pandemic, the amount and structure of tax burdens imposed by the state on businesses continue to increase, as shown on the example of the newly introduced sugar fee. A new tax-related burden imposed on businesses and consumers producing and consuming sugar-sweetened beverages appeared at the beginning of 2021. The aim of the paper is to present the fiscal burdens that accompany...
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FORECASTING EXCHANGE RATES IN THE PROCESS OF THE ASSESSMENT OF CONSUMER RISK BANKRUPTCY IN CENTRAL EUROPE
PublicationThis paper focuses on the issue of forecasting the fluctuation of exchange rates as part of the early warning system against the risk of consumer bankruptcy. The author identified the main macroeconomic factors affecting the level of bankruptcies for households in Poland. The fluctuation of exchange rates, which directly affects the deterioration of the economic situation of borrowers who have opened credit accounts in a foreign...
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POLISH CONSUMERS’ AWARENESS AND KNOWLEDGE ABOUT FUNCTIONAL FOOD
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Physicochemical Characteristics and Consumers’ Preferences for Milk Fat Products
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North-Eastern Part of Gdansk's Historic Centre - Revitalisation through Culture / Północno-wschodnia cześć historycznego śródmieścia Gdańska - rewitalizacja przez kulturę
PublicationTekst przedstawia obiekty kultury, w tym zabytki architektury, muzea i sale koncertowe, jako czynnik obecnej i potencjalnej rewitalizacji północnej części historycznego śródmieścia Gdańska.
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Consumer willingness to pay a price premium for ecological goods: a case study from Ukraine
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Confidence, Financial Literacy and Investment in Risky Assets: Evidence from the Survey of Consumer Finances
PublicationWe employ recent Survey of Consumer Finances (SCF) microdata from the US to analyze the impacts of confidence in one's own financial knowledge, confidence in the economy, and objective financial literacy on investment in risky financial assets (equity and bonds) on both the extensive and intensive margins. Controlling for a rich set of covariates including risk aversion, we find that objective financial literacy is positively...
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Comparing Apples and Oranges: A Mobile User Experience Study of iOS and Android Consumer Devices
PublicationWith the rapid development of wireless networks and the spread of broadband access around the world, the number of active mobile user devices continues to grow. Each year more and more terminals are released on the market, with the smartphone being the most popular among them. They include low-end, mid-range, and of course high-end devices, with top hardware specifications. They do vary in build quality, utilized type of material,...
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User-generated images and its impact on consumer-based brand equity and on purchase intention
PublicationResearchers and brand managers have limited knowledge of the effects that different types of user-generated content (UGC) have on consumers’ perception of brands and behavior. In this study we investigated 301 authors of a specific category of UGC, i.e., user-generated images (UGI) on a social networking site to confirm the relationships of four drivers reported in literature (co-creation, empowerment, community, and self-concept)...
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Review of cigars and cigar-type products as potential sources of consumer exposure to heavy metals
PublicationThe popularity of cigars, growing since 1993, has not gone hand in hand with the increased interest of researchers in these products. Although the literature widely describes the harmfulness of tobacco and the content of toxic substances in tobacco products, the topic is often treated selectively as relating primarily to cigarettes and rarely extends to other products of the broadly defined tobacco industry. However, there is no...
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The meaning of cultural projects in the revitasation of urban Areas / Rola projektów kultury w rewitalizacji obszarów miejskich
PublicationArtykuł przedstawia rolę projektów kultury jako jednego z kluczowych czynników skutecznych działań rewitalizacyjnych.
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An Integrated Approach to Management of Food Allergy – Recommendations for Consumers and Professionals
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Tribology of bone tissue culture in bioreactor.
PublicationOpracowano system tribologiczny powstających sił tarcia w bioreaktorze. Pomimo, że wartości sił tarcia osiągają wartości poniżej 0,1 N to mają one decydujący wpływ na wartość porostu tkanki. Mechanika opływu tkanki cieczą o właściwościach biologicznych nienewtonowskich oraz hydrodynamiczna teoria opływu warstwy przyściennej jest bazą wyznaczania parametrów trybologicznychniniejszej pracy.
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Development of globalization in culture on the example of Europe
PublicationThis article attempts to reflect on the consequences of cultural globalization i.e. the opporturnities and threats that exist it brings with it for existing local cultures. As we know, The processes of globalization contribute to the emergence of any, often contradictory phenomena in the field of culture which influence the existing local cultural systems in various ways. It is assumed that the most important consequence of cultural...
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Nutritional analysis and evaluation of the consumer acceptance of pork pâté enriched with cricket powder - preliminary study
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Usage of Over-the-Counter and Herbal Products in Common Cold in Poland: Findings from Consumer Survey
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Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study
PublicationThe concept and management of brand equity is of great importance to scholars and managers. In this article, brand equity is approached from the consumers’ point of view i.e., consumer-based brand equity (CBBE) in the context of two beer brands offered in Poland – Tyskie and Żywiec. The objective of this article is to demonstrate how managers can implement the CBBE scale as an audit and monitoring instrument to their brands. A...
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The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector
PublicationPurpose: This paper focuses on the effects of positive and negative online reviews (eWOM) on the metrics of consumer-based brand equity (CBBE) in the context of the Polish restaurant sector. Methodology: The dedicated online survey was completed by 777 consumers, which we then analyzed with structural equation modeling. Each catering outlet was to allow to order meals online. We used descriptive analysis, confirmatory factor analysis,...
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Field Cultivation and in vitro Cultures, Root-Forming Callus Cultures and Adventitious Root Cultures, of Panax quinquefolium as a Source of Ginsenosides
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Circular Fashion – Consumers’ Attitudes in Cross-National Study: Poland and Canada
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THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublicationThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
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Knowledge sharing and knowledge hiding in light of the mistakes acceptance component of learning culture- knowledge culture and human capital implications
PublicationPurpose: This study examines the micromechanisms of how knowledge culture fosters human capital development. Method: An empirical model was developed using the structural equation modeling method (SEM) based on a sample of 321 Polish knowledge workers employed in different industries. Findings: This study provides direct empirical evidence that tacit knowledge sharing supports human capital, whereas tacit knowledge hiding does...
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Leading across cultures
Publicationrozdział przedstawia rozróżnienie pomiędzy przywództwem globalnym, a międzynarodwym w świetle koncepcji kładących nacisk na postrzeganie liderów przez podwładnych. zaprezentowane są kompetencje potrzebne do pełnienia roli globalnego lidera oraz propozycja dobrych praktyk organizacji związanych z zarządzaniem managerami pracującymi w krajach odmiennych kulturowo od ich kultury macierzystej. rozdział zawiera opis przypadku, który...
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"Just Culture" From the Perspective of Nursing Personnel
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The Role of Catholicism in Shaping a Culture of Sustainable Consumption
PublicationThe paper presents the potential of religions, in particular Christianity, in shaping a culture of sustainable consumption (a culture of moderation). It focuses on the contribution of the Catholic tradition, which is, to some extent, complemented by statements representing other Christian denominations. Based on an analysis of relevant sources, it identifies risks arising from the prevalence of a consumer culture, which results...
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The culture of excellence and its dimensions in higher education
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The culture of excellence and its dimensions in higher education
PublicationPurpose To recognize the existing state of knowledge on a culture of excellence (CoE) in higher education institutions (HEIs) and to define the CoE in HEI and the dimensions that make up that culture. A subsidiary goal is to propose a qualitative tool to measure CoE maturity. Design/methodology/approach The study was based on the qualitative method, the preferred reporting system of systematic reviews and meta-analysis (PRISMA)....
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Factors Forming the Consumers’ Willingness to Pay a Price Premium for Ecological Goods in Ukraine
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublicationWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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Electricity Portfolio Optimization for Large Consumers: Iberian Electricity Market Case Study
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Effects of organic compounds on the macroalgae culture of Aegagropila linnaei
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