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Search results for: marketing orientation
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Kształtowanie nowego wizerunku miast delty Wisły
PublicationObszar delty wisły został dotknięty szeregiem negatywnych zjawisk będących następstwem burzliwej historii tych ziem. ważnym elementem działań naprawczych jest zmiana negatywnego wizerunku miejsca oraz wzmoicnienie poczucia tożsamości terytorialnej wśród (w większości napływowej) społeczności lokalnej.artykuł przedstawia dotychczasowe dościwadczenia oraz perspektywy dalszych działań wybranych miast delty wisły dotyczących wykorzystania,...
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Modelling an accelerometer for robot position estimation
PublicationThe article describes a new model of a MEMS accelerometer for usage in inertial measurement units (IMU). Such units allow to measure orientation and location of the sensor/system and therefore can be applied for systems positioning. The main purpose of the paper is to model pertinent accelerometer functions substantial in determination of the location of the sensor by means of double integration of acceleration. The model takes...
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Tribological Properties of Thermoplastic Materials Formed by 3D Printing by FDM Process
PublicationThe dataset entitled 3D printed ABS thermoplastic vs. steel. Dry sliding wear test in constant load & velocity ring on flat configuration. Test parameters: print layer thickness and orientation. Test symbol: 019_h_4 contains: the time base (expressed in seconds and minutes), the friction torque for sliding friction, rotational velocity of the counter – specimen (velocity of sliding), friction coefficient, load in the friction contact...
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Evaluation of position estimation based on accelerometer data
PublicationThe paper concerns the problem of integrating data from accelerometers. A suitable model of a MEMS accelerometer is presented which is a part of inertial measurement units (IMU). Such units allow to measure orientation as well as to localize systems. They also appear to be applicable for systems positioning. The main purpose of the paper is to discuss conditions that must be satisfied to calculate the location of the sensor by...
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Właściwości mechaniczne tworzywa PET - przegląd literatury
PublicationThe article describes the influance of the microstructure and environment conditions on the mechanical properties of PET material. From the microskopic point of view, mechanical and thermal properties of PET material have the biggest influance on orientation and crystallization processes of material. From the macroskopic point of view mechanical properties can be described by parameters derived from strees-strain mechanical answers...
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Experimental Evaluation of ND: YAG Laser Parameters and Sample Preparation Methods for Texturing Thin AISI 316L Steel Samples
PublicationIn mechanical and material engineering, the effect of laser texturing depends on many factors besides device specification, primarily the properties of the materials being processed, and, secondly, the preparation of the sample. Laser texturing of thin (<5 mm) samples is mostly performed utilizing short-pulse lasers, but depending on the power of the laser beam, the process can also be performed by using continuous operation lasers....
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Zasady Przedsiębiorczości i Zarządzania 2023
e-Learning CoursesCelem przedmiotu jest uzyskanie przez Studenta wiedzy w zakresie kierowania firmą hi-tech we wszystkich aspektach jej działalności, ze szczególnym uwzględnieniem zagadnień marketingu.
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Zasady Przedsiębiorczości i Zarządzania 2021
e-Learning CoursesCelem przedmiotu jest uzyskanie przez Studenta wiedzy w zakresie kierowania firmą hi-tech we wszystkich aspektach jej działalności, ze szczególnym uwzględnieniem zagadnień marketingu.
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Zasady Przedsiębiorczości i Zarządzania 2024
e-Learning CoursesCelem przedmiotu jest uzyskanie przez Studenta wiedzy w zakresie kierowania firmą hi-tech we wszystkich aspektach jej działalności, ze szczególnym uwzględnieniem zagadnień marketingu.
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Strategie tworzenia dobrej przestrzeni publicznej w małych i średnich miastach
PublicationW ostatnich latach można zaobserwować intensyfikację wysiłków władz małych i średnich miast na rzecz podniesienia jakości ich przestrzeni publicznych. Coraz częściej nowe lub odnowione przestrzenie publiczne tych miast stają się kluczowym elementem marketingu terytorialnego. Artykuł przedstawia różnorodność strategii inwestycyjnych mających służyć stworzeniu przestrzeni integracji o wysokiej jakości. Podstawowe różnice dotyczą...
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Rola inicjatyw klastrowych w kreowaniu wizerunku regionu
PublicationCelem niniejszego artykułu jest omówienie roli inicjatyw klastrowych w marketingu terytorialnym. Inicjatywy klastrowe, poprzez podejmowane działania na rzecz rozwoju regionu i funkcjonujących tam klastrów przedsiębiorstw stają się ważnym partnerem władz publicznych w działaniach ukierunkowanych na promocję i kreowanie pozytywnego wizerunku danej jednostki terytorialnej. Autorka na wybranych przykładach wskazuje na silne powiązania...
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Redesign of the Research Platform for Monitoring, Control and Security of Critical Infrastructure Systems
PublicationCritical Infrastructure Systems (CISs) play a key role in modern societies. Their sustainable operation depends heavily on the performance of dedicated structures and algorithms targeting monitoring, control and security aspects. In previous work a Research Platform (RP) for the design and simulation of such systems was presented. This works updates the information on the RP through the description of major hardware and software...
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On the interspike-intervals of periodically-driven integrate-and-fire models
PublicationWe analyze properties of the firing map, which iterations give information about consecutive spikes, for periodically driven linear integrate-and-fire models. By considering locally integrable (thus in general not continuous) input functions, we generalize some results of other authors. In particular, we prove theorems concerning continuous dependence of the firing map on the input in suitable function spaces. Using mathematical...
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THE INFLUENCE OF WSR PARAMETER ON PET BOTTLE THICKNESS PROFILE IN SBM FROM PREFORM PROCESS
PublicationFrom a mechanical point of view, the thickness profile of PET bottles manufactured by ISBM process is determined by mechanical and thermal response of blown preforms. From the microscopic point of view the biggest influence on the mechanical and thermal properties of PET bottles have orientation and crystallization processes. From a technological point of view, the thickness profile of PET bottles after manufacture by SBM process...
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Image Processing Techniques for Distributed Grid Applications
PublicationParallel approaches to 2D and 3D convolution processing of series of images have been presented. A distributed, practically oriented, 2D spatial convolution scheme has been elaborated and extended into the temporal domain. Complexity of the scheme has been determined and analysed with respect to coefficients in convolution kernels. Possibilities of parallelisation of the convolution operations have been analysed and the results...
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Viewpoint independent shape-based object classification for video surveillance
PublicationA method for shape based object classification is presented.Unlike object dimension based methods it does not require any system calibration techniques. A number of 3D object models are utilized as a source of training dataset for a specified camera orientation. Usage of the 3D models allows to perform the dataset creation process semiautomatically. The background subtraction method is used for the purpose of detecting moving objects...
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On the Usefulness of the Generalised Additive Model for Mean Path Loss Estimation in Body Area Networks
PublicationIn this article, the usefulness of the Generalised Additive Model for mean path loss estimation in Body Area Networks is investigated. The research concerns a narrow-band indoor off-body network operating at 2.45 GHz, being based on measurements performed with four different users. The mean path loss is modelled as a sum of four components that depend on path length, antenna orientation angle, absolute difference between transmitting...
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Development of trolleybus public transport in Gdynia as part of sustainable mobility strategy
PublicationIn many EU cities trolleybuses are experiencing a period of revitalization. New lines, new and modern trolley-buses, the use of auxiliary propulsion battery, eco-logical values and others, create great opportunities for that kind of public transport as an effective tool to shape transport policy in accordance with the principles of sustainable mobility. Gdynia is one of three cities in Poland with trolleybuses public transport...
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How Swiss Watchmaking Brands are Communicating Made in Switzerland
PublicationCountry-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products with positive characteristics [9]. Swiss watchmaking companies have an iconic status that is essential to their reputation - mainly due to their high quality, precision, innovation, and craftsmanship [7]. They are also using country-of-origin...
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Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context
PublicationTo address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...
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Creating Hotel Services from a Perspective of Extraordinary Customer Experience
PublicationThis conceptual article aims to explore the process of providing hotel services in the context of requirements arising from the experience economy. Both the concept of experience marketing and the concept of customer experience management provided a theoretical framework for the discussion. Based on a review of literature and conclusions derived from hotel managers’ experiences, a research model is proposed, which may be of some...
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Daniel Chuchała dr hab. inż.
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Rynkowe podstawy przedsiębiorczości 2020
e-Learning CoursesCelem przedmiotu jest uzyskanie przez Studenta wiedzy w zakresie kierowania firmą hi-tech we wszystkich aspektach jej działalności, ze szczególnym uwzględnieniem zagadnień marketingu.
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Active and Dynamic Graphical Code for Object Identification in Healthcare
PublicationA new approach for item marking using two dimensional discrete graphics markers. Proposed solution allow o change the code rapidly, upon request and in the case of thermal markers make the code invisible for unauthorized observers. Connecting the proposed codes with wearable multmedial platform such as eGlasses can create new possibilities in human-environment interaction.
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The impact of brand communication on brand equity through Facebook
PublicationPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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Conflict handling in small firms’ foreign business relationships
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Online brand communities’ contribution to digital business models
PublicationAbstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...
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Kazimierz Kempa mgr inż.
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Generic invariant measures for iterated systems of interval homeomorphisms
PublicationIt is well known that iterated function systems generated by orientation preserving homeomorphisms of the unit interval with positive Lyapunov exponents at its ends admit a unique invariant measure on (0, 1) provided their action is minimal. With the additional requirement of continuous differentiability of maps on a fixed neighbourhood of {0,1} { 0 , 1 } , we present a metric in the space of such systems which renders it complete....
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Autonomous Control of the Underwater Remotely Operated Vehicle in Collision Situation with Stationary Obstacle
PublicationThe article considers the problem of autonomous control of the underwater remotely operated vehicle mini Remotely Operated Vehicle (ROV) in a collision situation with a stationary obstacle. The control of the collision avoidance process is presented as a synthesis of fuzzy proportional-differential controllers for the control of distance and orientation concerning the detected stationary obstacle. The control of the submergence...
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Long way to awareness. Architecture and Aesthetic at the crossroads
PublicationThe architectural criticism is not invited to the common analysis of the architecture together with the aesthetics. The aesthetics judges entireties whereas criticism describes the architecture from the aesthetic point of view without using common scientific language. Research areas are not located in the joint research space! The result is the ambiguity of critical judgments, the ambiguous estimation of an architectural work....
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Od postawy prozdrowotnej w stoczni jachtowej do ograniczania zagrożeń na stanowisku pracy formierza-laminiarza
PublicationTematyka zdrowia i bezpieczeństwa pracowników, coraz częściej popularyzowana w świecie biznesu, nadal stanowi dość mało rozpoznany obszar działalności polskich przedsiębiorstw. Niniejszy artykuł porusza ważką kwestię promocji zdrowia w miejscu pracy jako czynnika zwiększającego efektywność pracy oraz jego wpływ na osiąganie wysokiej jakości produktu. Publikacja omawia znaczenie postawy prozdrowotnej i sposobów jej kształtowania...
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INTERNATIONAL MARKETING 2022/2023 IM, sem. 2 - summer
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in International Marketing, their specificity and strategies for an effective functioning on international markets.
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INTERNATIONAL MARKETING 2021/2022 IM, sem. 2 - summer
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in international marketing, their specificity and strategies for an effective functioning on international markets.
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INTERNATIONAL MARKETING IM, sem. 2 - summer 2023/2024
e-Learning CoursesThe aim of the course is to familiarise the student with the tools used in international marketing, their specificities and strategies for operating effectively in international markets.
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MARKETING MIĘDZYNARODOWY EI, sem. 6 - letni 2023/24
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Wprowadzenie do marketingu - Z II (st)
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Podstawy marketingu Analityka Gospodarcza Niestacjonarne 2024_online
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Podstawy marketingu Zarządzanie Niestacjonarne lato 2024
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E-marketing and trend analysis 2024, ID, sem. 6
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Program lojalnościowy jako narzędzie budowania trwałych relacji z klientami
PublicationPrzedsiębiorstwa, funkcjonując na coraz bardziej konkurencyjnym rynku, stale poszukują nowych form uzyskiwania przewagi konkurencyjnej. Staje się to coraz trudniejsze wobec licznych działań podejmowanych przez podmioty działające w tej samej branży. W latach 90. ubiegłego stulecia zrodziła się koncepcja marketingu relacji. Obserwując działania podmiotów branży hotelarskiej, wydaje się być ona nadal aktualna. Głównym działaniem...
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Identification of Public Service Logic (PSL) and Public Service Motivation (PSM) elements in Open Government Data (OGD) initiatives
PublicationWhile previous research on Open Government Data (OGD) has primarily focused on reuse and adoption, this study aims to explore the implications of the Public Service Logic (PSL) and Public Service Motivation (PSM) dimensions in the context of OGD initiatives. This study is contextualized in Tanzania wherein the OGD initiatives are at an evolving stage. For the present study, the perspectives of the 15 public officials involved in...
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Inicjowanie działalności gospodarczej - warsztat kreatywności - niestacjonarne 2020/21
e-Learning CoursesWarsztat kreatywności to pierwsza część przedmiotu Inicjowanie działalności gospodarczej, realizowanego na specjalności Przedsiębiorczość i Marketing. Głównym celem warsztatów jest zachęcenie studentów do twórczego myślenia, kreowania pomysłów biznesowych, a także zapoznanie z technikami kreatywnego generowania pomysłów i znaczeniem kreatywności w działaniach przedsiębiorczych.
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Proces kształtowania nowego produktu
PublicationW pracy zaproponowano siedmioetapowy proces kształtowania nowych produktów, który oparto na dodatnich cechach tego rodzaju procesów występujących w literaturze światowej. Porównano najbardziej znaczące podejścia co do przebiegu procesu i wyciągnięto wnioski, które posłużyły do ustalenia podstawowych etapów i przeglądów. Proponowane etapy procesu to: identyfikacja sposobności, tworzenie koncepcji, wstępne rozpoznanie, pełne rozpoznanie...
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Patrycja Klimas dr hab.
PeoplePatrycja Klimas is an associate professor at Wroclaw University of Economics and Business in the Department of Advanced Research in Management. As a researcher, she researches within strategic management, focused on inter-organizational cooperation and coopetition considered under dyads, networks, and different types of ecosystems. Based on her research mainly on the aviation and the video game industry, she published several papers...
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Zarządzanie marketingowo-logistyczne w transporcie, (PG_00056197), W, TiL, sem. 04, letni 22/23
e-Learning CoursesCelem przedmiotu jest poznanie i zrozumienie mechanizmów działalności marketingowej oraz zarządzania logistycznego przedsiębiorstw transportowych. Wstępem do uszczegółowionych analiz będzie przybliżenie ekonomicznych aspektów transportu, zasad zrównoważonego transportu i marketingu zrównoważonego.
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Zarządzanie marketingowo-logistyczne w transporcie (PG_00056197), W, Specjalność: Zarządzanie logistyczne w transporcie sem. letni 2023/24
e-Learning CoursesCelem przedmiotu jest poznanie i zrozumienie mechanizmów działalności marketingowej oraz zarządzania logistycznego przedsiębiorstw transportowych. Wstępem do uszczegółowionych analiz będzie przybliżenie ekonomicznych aspektów transportu, zasad zrównoważonego transportu i marketingu zrównoważonego.
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Territorial Aspects of Entrepreneurial Activity in Polish Suburban Zones
PublicationGlobalization has led to an increased correlation and integration of various fields in modern civilization, including those connected with allocation of entrepreneurial functions. Connection, on a global scale, has shown an increased significance of worldwide corporations. Territorial allocation of the entrepreneurial function has become the subject of translocation and revaluation. Translocation can be understood as the change...
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Wide-field magnetometry using nitrogen-vacancy color centers with randomly oriented micro-diamonds
PublicationMagnetometry with nitrogen-vacancy (NV) color centers in diamond has gained significant interest among researchers in recent years. Absolute knowledge of the three-dimensional orientation of the magnetic field is necessary for many applications. Conventional magnetometry measurements are usually performed with NV ensembles in a bulk diamond with a thin NV layer or a scanning probe in the form of a diamond tip, which requires a...
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A non-linear direct peridynamics plate theory
PublicationIn this paper a direct non-local peridynamics theory for thin plates is developed. Peridynamic points are assumed to behave like rigid bodies with independent translation and finite rotation degrees of freedom. The non-local mechanical interaction between points is characterized by force and moment vectors. The balance equations including the linear momentum, the angular momentum and the energy are presented. Peridynamic deformation...