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Search results for: MARKAL
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Wartość marki jako wskaźnik. Metody pomiaru
PublicationCelem artykułu jest przedstawienie znaczenia wskaźnika „wartość marki”1 dla celów optymalizacji strategii marketingowych w oparciu o przegląd metod pomiaru zarówno pod kątem zarządczym, jak i raportowania. Wartość marki stanowi najbardziej obiektywny wskaźnik oceny przyjętej strategii marketingowej oraz sprawności skonfigurowanej sieci wartości marki z powodu możliwości jednoznacznej oceny, czy przyjęty „marketing mix” zapewnił...
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Kapitał marki miasta Gdańska - ujęcie marketingowe
PublicationKapitał marki miasta obejmuje zestaw jego unikalnych cech, które umożliwiają rywalizowanie o potencjalnych klientów: mieszkańców, turystów, studentów czy też inwestorów. Niniejszy rozdział dotyczy problematyki czynników kształtujących markę miasta Gdańsk określonych na podstawie wyników badania jakościowego. Zostało ono przeprowadzone w formie wywiadu z ekspertami zajmującymi się zawodowo kreowaniem marki miast. Wyboru respondentów...
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Marka South Coast Baltic jako inicjatywa promocji morskich portów jachtowych południowego wybrzeża Bałtyku
PublicationW regionie Morza Bałtyckiego podejmowane są różne inicjatywy mające na celu promocję wybranych grup morskich portów jachtowych. Realizowane są także projekty zmierzające do tworzenia sieci marin wokół pewnego akwenu, np. South Baltic Four Corner i Baltic Sailing lub lokalnych grup portów i przystani, np. Zalewów Szczecińskiego, Wiślanego, Kurońskiego. Na tym tle południowe wybrzeże Bałtyku stanowiło swoistą „białą plamę”. Oprócz...
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Magdalena Brzozowska-Woś dr hab. inż.
PeopleMagdalena Brzozowska-Woś is a graduate of the Faculty of Management and Economics of the Gdańsk University of Technology (specialization: management systems). She is also a graduate of Postgraduate Studies in Advertising (Faculty of Management and Economics, GUT) and Postgraduate Studies in Public Relations (SWPS University of Humanities and Social Sciences). In the years 2000-2003, she cooperated with Panorama Internet sp. z o....
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Hospital as a landscape mark
PublicationHalf of the nineteenth century brought significant changes in the organization and operation of hospitals. The on-coming takeover by the state and its agencies tasks related to medical care resulted in a significant jump in quantitative and almost massive construction of new hospitals. Several hospitals and nursing homes functioned on a relatively small area of a city or town, with different specializations and profiles of care....
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Selected issues of women's participation in labour market and on boards of family entreprises
PublicationThe chapter presents cultural determinants of roles attributed to women, as well as their situation in the labour market and in family businesses. The main aim of the study is to trace the changes in the social image of women’s roles in the labour market. The observations made are based on the changes in the value of the economic activity rate among women in the Baltic Sea Region (BSR) countries, as well as on the feminisation...
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Sources of Market Information, Its Quality and New Product Financial Performance
PublicationWhile we observe a growing interest in the role of market information in new product development (NPD), existing research has still largely ignored the quality of market information that is a crucial issue in the era of the information society. What does affect the quality of market information in new product development projects, and how does this quality influence the financial performance of new products? In this paper, we address...
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Market orientation and hotel performance: The mediating effect of creative marketing programs
PublicationThis work investigates the indirect effects between market orientation and hotel performance through creative marketing programs. The focus is on exploring the indirect effects between 1) customer orientation, competitor orientation, and cross-functional integration; and 2) hotel financial performance through two aspects of creative marketing programs, namely, novelty and meaningfulness. Through an empirical analysis using structural equation...
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Optimization of combined heat and power (CHP) market allocation: The case of Poland
PublicationCombined heat and power (CHP), that is production of electricity and useful heat in a single thermodynamic process, is a way of primary energy saving and emission reduction. Therefore, promotion of the electricity from high-efficiency cogeneration (CHP-E) was encouraged in the European Union. However, CHP-E promotion mechanisms proved low effectiveness in certain countries, like Poland, where the prices of certificates of origin...
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Market value of PV battery systems for autonomous rural energy supply
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Gender and Labor Market Situation among Technical University Graduates in Poland
PublicationThe aim of article is to analyse the professional situation of technical university graduates in Poland, focusing on the gender as the key impact factor. The research problem was to examine the influence of gender on the employee’s professional situation among technical university graduates in Poland. Empirical data was gained as a result of six annual quantitative research projects, conducted in the years 2012‑2017 on a total...
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Toward fuzzy model of Internet mortgage market: concepts and initial assumptions
PublicationPrzedstawiono koncepcję modelu opartego na matematyce rozmytej w zastosowaniu do opisu funkcjonowania rynku internetowych pożyczek banmkowych
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K-ras gene mutation as an early prognostic marker of colon cancer
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The Impact of Protective Gloves on Manual Dexterity in Cold Environments—A Pilot Study
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FINANCIAL RESILIENCE TO THE COVID-19 PANDEMIC: THE ROLE OF BANKING MARKET STRUCTURE
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Problems of functioning of the insurance services market in the conditions of COVID-19 distribution
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SOCIO-ECONOMIC MOTIVATIONS FOR PARTICIPATION IN FINANCIAL FRAUD IN THE INSURANCE SERVICES MARKET
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The Impact of Administrative Reform on Labour Market Transformations in Large Polish Cities
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The New Silk Road: Seeking Opportunities for Polish Exports in the Chinese Market
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Endotracheal intubation during manual inline cervical stabilization performed by nurses
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The Effect of CO2 Gas Emissions on the Market Value, Price and Shares Returns
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Accounting Quality and Audit Attributes on the Stock Price Crashes in an Emerging Market
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Personal Entrepreneurial Potential in the Opinion of Young Women Entering the Labor Market
PublicationIn the current economic situation in Europe the need to stimulate entrepreneurship, with the special attention to develop the entrepreneurship among women, is clearly emphasized. The action is mostly taken to encourage the use of internal potential of possible future entrepreneurs. Do we know what the potential really is ? The presented article deals with the issues of women's entrepreneurship, demonstrating results of self assessment...
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The evolution of market integration between the eu and poland - price and trade approach
Publicationw artykule przedstawiono dwa podejscia do mierzenia integracji ekonomicznej tj. podejscie od strony cen i podejscie od strony przepływów handlowych. na podstawie 49 wyselekcjonowanych cen produków oraz danych o wolumenie i wartosci eksportu i importu tych produktów autorki wyliczyły przy zastosowaniu wybranych modeli panelowych stopień rynkowej integracji między Polską a krajami UE15.
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Polish internet mortgage market: towards fully developed fuzzy model
PublicationThe first part of the paper consists of introduction describing the Polish Internet Mortgage Market. Later there is presented the idea of the rule based model which may be used on this market. Next step consists of fuzzyfication of the model. This process begins with the initial set of variables which was used previously for the rule based model of the same market. As numerous aspects of the market cannot be presented in the crisp...
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The outdoor market places in the public space of a modern city. - Vol. I
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Determination of biogenic amines in processed and unprocessed mushrooms from the Polish market
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Opportunities for Horticultural Production in Podlaskie Voivodhsip: Pears for Fresh Fruit Market
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The process of fuzzy model development for the case of polish internet mortgage market
PublicationThe aim of the paper is to present the conceptual description of fuzzy model representing the Polish Internet mortgage market. The first part of the paper consists of assessment and verification of model variables which are important for the Polish Internet Mortgage Market. This process begins with the initial set of variables which was used previously for the rule based model of the same market. As numerous aspects of the market...
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A note on a Wiener-Wintner theorem for mean ergodic Markov amenable semigroups
PublicationWe prove a Wiener-Wintner ergodic type theorem for a Markov representation of a right amenable semitopological semigroup.
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The conditions of the business services sector in Poland and its competitiveness in the global market
PublicationThe following article presents the conditions of the business services sector (BSS) in Poland and the assessment of its competitiveness in the global market. The first section discusses the BSS sector and the categories of the provided services, in the division of business process outsourcing, shared services center, information technology outsourcing, research and development. Next the authors presents the status of the business...
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The Employment of Ukrainians as an Opportunity to Fill the Labour Market in Poland – Selected Issues
PublicationThe labour market in Poland has undergone signifi cant transformations over the past two decades. The observed changes have been infl uenced by various factors related to, among other things, the possibility of free movement of the population resulting from membership of EU structures, demographic changes, technological changes, and the automation and robotisation of production processes. Demographic change is becoming a signifi...
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Quantum-correlation breaking channels, broadcasting scenarios, and finite Markov chains
PublicationOne of the classical results concerning quantum channels is the characterization of entanglementbreakingchannels [M. Horodecki et al., Rev. Math. Phys 15, 629 (2003)]. We address the questionwhether there exists a similar characterization on the level of quantum correlations which may gobeyond entanglement. The answer is fully affirmative in the case of breaking quantum correlationsdown to the, so called, QC (Quantum-Classical)...
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Directions and Prospects for the Development of the Electric Car Market in Selected ASEAN Countries
PublicationThe purpose of this article is to present the current situation and evaluate the opportuni‐ ties for the development of the electric car market in selected Southeast Asian countries in the con‐ text of the current situation in the rest of the world. Currently, the electric car market is at an ad‐ vanced stage of development in regions such as Western Europe, the USA, and China. It should be noted, however, that the number of electric...
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Power and heat from renewable energy sources on energy market in Poland
PublicationPrzedstawiono aktualne uwarunkowania rynków energii w Polsce w odniesieniu do źródeł odnawialnych. Przedstawiono perspektywy rozwojowe. Omówiono wyniki opłacalności budowy małego bloku skojarzonego opalanego słomą.
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Zarządzanie marką 2024
e-Learning CoursesMarka to aktywo niematerialne, które swoją wartością nierzadko przewyższa wartość całego przedsiębiorstwa. W tym kontekście, wiedza o tym, jak zarządzać tak cennym aktywem, jest niezwykle ważna i potrzebna. Kurs niniejszy opiera się o ramy teoretyczne, niemniej ma bardzo praktyczny charakter i skierowany jest to Pań Studentek i Panów Studentów, którzy zainteresowani są podjęciem wyzwania zarządzania marką w przyszłości. CEL...
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Maria Szpyrkówna i jej Powrót nad Bałtyk
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Profile and Areal Surface Parameters for Fatigue Fracture Characterisation
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Analysis of machining marks curvature in single disk lapping
PublicationW referacie przedstawiono wyniki badań symulacyjnych i eksperymentalnych dotyczących wyznaczania i oceny krzywizny śladów obróbkowych po obróbce mikroszlifowaniem z kinematyką docierania jednotarczowego.
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Tymieniecka's conception of ''the moral sence''in the life of the human person
PublicationW artykule, pt. "Tymieniecka's Conception of "the Moral Sense" in the Life of the Human Person" ("Tymienieckiej koncepcja "moralnego sensu" w życiu ludzkiej osoby") pokazałem, że koncepcja ta przybliża nas do znaczącego novum, którym jest zmysł moralny. Następnie pokazałem, że filozofka odkrywa jego obecność w oszacowującym procesie ze strony osoby ludzkiej. Z kolei uwypukliłem znaczenie "doświadczenia...
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Typologia aktywności online konsumenta w zakresie marki
PublicationWeb 2.0 daje konsumentom nieograniczone możliwości wchodzenia w interakcje, wypowiadania się, udostępniania oraz kreowania treści dotyczących produktów i marek. Tego typu aktywność konsumentów, która ma miejsce w Internecie (tzw. COBRA), stanowi wielką wartość dla firm. Niniejszy artykuł stanowi pierwszą próbę przedstawienia pełnej klasyfikacji tego typu zachowań w trzech głównych kategoriach (konsumpcji, kontrybucji i kreacji),...
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Evaluating Pornography Problems Due to Moral Incongruence Model
PublicationIntroduction To date, multiple models of problematic pornography use have been proposed, but attempts to validate them have been scarce. Aim In our study, we aimed to evaluate the Pornography Problems due to Moral Incongruence model proposing that self-appraisals of pornography addiction stem from (i) general dysregulation, (ii) habits of use, and (iii) moral incongruence between internalized norms and behavior. We investigated...
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The Modifiable Areal Unit Problem – Analysis of Correlation and Regression
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Mural i jego rola w przestrzeni zurbanizowanej
PublicationCzym tak naprawdę jest mural? Definicji jest bardzo wiele. Według Słownika języka polskiego PWN mural to „wielkie malowidło wykonane bezpośrednio na ścianie budynku”. Pierwotnymi malowidłami tego typu były prace naskalne z epoki paleolitu. Następnie ważnymi epokami dla rozwoju tego typu prac był starożytny Egipt i starożytny Rzym. Samo słowo „mural” pochodzi z języka hiszpańskiego (h. mural – ścienny; malarstwo ścienne). To dzięki...
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Maal og Minne
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Mark Twain Annual
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Market knowledge and new product performance: the mediating effects of new product performance
PublicationMarket knowledge is recognised as an important predictor of new product performance, which existing studies have proven. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This study aims to examine a model that includes two mediating mechanisms between market knowledge scope and two new product outcomes, respectively: a new product’s competitive advantage and...
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Can Web Search Queries Predict Prices Change on the Real Estate Market?
PublicationThis study aims to explore whether the intensity of internet searches, according to the Google Trends search volume index (SVI), is a predictor of changes in real estate prices. The motivation of this study is the possibility to extend the understanding of the extra predictive power of Google search engine query volume of future housing price change (shift direction) by (i) the introduction of a research approach that combines...
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314 Osteopontin as a Potential Serum Marker in Early Breast Cancer-Preliminary Results
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Decentralized Microgrid Energy Management System with Market-Based Energy Trade System
PublicationThis paper presents a decentralized energy management system for a power microgrid, which integrates individual users, who own renewable energy sources and energy storages. The purpose of the system is to make optimal use of available resources to cover the electricity needs of the whole microgrid. Thanks to the energy exchange system, in addition to exchanges with the distribution network, the system also allows trades within...