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Search results for: BRAND DEATH
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The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football
PublicationPurpose: In the current era of fake news, illusions, manipulations, and other artificial attributes of virtuality and reality, authenticity is a virtue that people highly appreciate. This study examines the influence of the personal brand authenticity of top football players on loyalty to the football discipline in general, via the mediation of personal brand identification. Design: Based on data collected from a convenience sample...
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The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector
PublicationPurpose: This paper focuses on the effects of positive and negative online reviews (eWOM) on the metrics of consumer-based brand equity (CBBE) in the context of the Polish restaurant sector. Methodology: The dedicated online survey was completed by 777 consumers, which we then analyzed with structural equation modeling. Each catering outlet was to allow to order meals online. We used descriptive analysis, confirmatory factor analysis,...
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C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
PublicationEvery organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...
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Electrochemistry from first-principles in the grand canonical ensemble
PublicationProgress in electrochemical technologies, such as automotive batteries, supercapacitors, and fuel cells, depends greatly on developing improved charged interfaces between electrodes and electrolytes. The rational development of such interfaces can benefit from the atomistic understanding of the materials involved by first-principles quantum mechanical simulations with Density Functional Theory (DFT). However, such simulations are...
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How Swiss Watchmaking Brands are Communicating Made in Switzerland
PublicationCountry-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products with positive characteristics [9]. Swiss watchmaking companies have an iconic status that is essential to their reputation - mainly due to their high quality, precision, innovation, and craftsmanship [7]. They are also using country-of-origin...
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The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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Low cost microwave X-band generator
PublicationA low cost microwave X-band generator for educational purposes was designed and built. Its simple construction and user's interface makes it suitable for a student laboratory.The generator is based on a single frequency conversion concept. It uses a digitally tunable PLL chip for intermediate frequency generation and an active frequency multiplier for frequency conversion. The generator covers 9,7 - 11 GHz part of the X frequency...
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Computer-Aided Detection of Hypertensive Retinopathy Using Depth-Wise Separable CNN
PublicationHypertensive retinopathy (HR) is a retinal disorder, linked to high blood pressure. The incidence of HR-eye illness is directly related to the severity and duration of hypertension. It is critical to identify and analyze HR at an early stage to avoid blindness. There are presently only a few computer-aided systems (CADx) designed to recognize HR. Instead, those systems concentrated on collecting features from many retinopathy-related...
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Thermal Image Processing for Respiratory Estimation from Cubical Data with Expandable Depth
PublicationAs healthcare costs continue to rise, finding affordable and non-invasive ways to monitor vital signs is increasingly important. One of the key metrics for assessing overall health and identifying potential issues early on is respiratory rate (RR). Most of the existing methods require multiple steps that consist of image and signal processing. This might be difficult to deploy on edge devices that often do not have specialized...
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THE EFFECT OF NOTCH DEPTH ON CTOD VALUES IN FRACTURE TESTS OF STRUCTURAL STEEL ELEMENTS
PublicationIn elements of steel structures working at low temperatures, there is a risk of appearance of brittle fracture. This risk is reduced through the use of certified materials having guaranteed strength at a given temperature. A method which is most frequently used to determine brittle fracture toughness is the Charpy impact test, preformed for a given temperature. For offshore structures intended to work in the arctic climat e, the...
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An in-depth look at the tire rubber hardness influence on tire/road noise measurements
PublicationWhen assessing the acoustic quality of a road pavement with the close-proximity (CPX) or the on-board sound intensity (OBSI) method, the rubber hardness of the reference tire substantially affects the measurement. Practical experience shows that measurement tires can get significantly harder within a single measurement season. This is why one would like to normalize measurements to a reference rubber hardness. The recently published...
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Developing Methodology for Model Tests of Floating Platforms in Low -Depth Towing Tank
PublicationThe paper presents two different methods of physical modeling of semi-submersible platform mooring system for research in low depth towing tank. The tested model was made in the scale of 1:100 resembling the "Thunder Horse" platform moored in the Gulf of Mexico at a depth of 1,920 m. Its mooring system consisted of 16 semi-taut mooring lines (chain-wire-chain) spaced starshape and attached at the bottom to suction piles. The tests...
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Technology Concept of TLP Platform Towing and Installation in Waters with Depth of 60 m
PublicationThe article is part of the design and research work conducted at the Gdansk University of Technology, Faculty of Ocean Engineering and Ship Technology, in cooperation with a number of other research centres, which concerns offshore wind farms planned to be built in the Polish zone of the Baltic sea in the next years. One of most difficult tasks in this project is building suitable foundations for each power unit consisting of a...
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Developing a methodology for model tests of floating platforms in a towing tank of low depth
PublicationThe paper presents two ways to mooring model of semi-submersible platform for research in the small depth towing pool. The tested model was made in the likeness of 1:100 Thunder Horse platform moored in the Gulf of Mexico at a depth of 1,920 m. Its mooring system consisted of 16 semi-taut mooring lines (chain-wire-chain) spaced Star-shape and attached at the bottom to the suction piles. The tests were performed in the towing pool...
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Defence in depth conception in nuclear power plants and requirements for instrumentation and control systems
PublicationThe aim of this article is to identify and discuss some issues of the safety systems’ design for nuclear power plants equipped with the light water reactors using a defence in depth (D-in-D) conception. Because the functional safety solutions play nowadays an important role for the risk control, the basic requirements for the instrumentation and control systems are specified with regard to relevant international standards. For...
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CELL DEATH AND DIFFERENTIATION
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Design and Implementation of a Dual-band Filtering Wil-kinson Power Divider Using Coupled T-shaped Dual-band Resonators
PublicationThe paper introduces a novel structure of a dual-band filtering Wilkinson power divider (WPD). Its essential component is a dual-band bandpass filter (BPF), implemented using coupling lines and two T-shaped resonators. The BPF is incorporated into the divider structure to suppress the unwanted harmonics within the circuit. The latter is achieved owing to a wide stopband of the filter. The deigned dual-band WPD can suppress third...
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Edyta Gołąb-Andrzejak dr hab.
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The condition of economies. Do most valuable global brands matter?
PublicationResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value, but also leverages economies. The Authors claim...
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Technology brands in the digitally-based and network economy. Setting the background
PublicationThis chapter defines and draws a general picture on Digital Technologies and Technology Brands’ meaning in the current economy. It contextualises the role and channels of digital technology’s impact on their shaping technology brands in network economy. It briefly explains why digital, innovative technologies constitute a perfect background and environment for technology brands of global scope. It discusses the place of technology...
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The Most Valuable Global Brands and Condition of Economies: a Spatial Approach
PublicationResearch background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company’s net assets. Purpose of the article: The aim of this article is to highlight that brand value does not only create company’s value but also leverages economies. We claim that even though...
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Novel Versatile Topologies and Design Optimization of Wide-Bandstop Frequency Selective Surfaces for X-Band, Ku-Band and Millimeter-Wave Applications
PublicationNovel designs of frequency selective surface (FSS) are presented for wideband applications in X, Ku and mmWave (millimeter Wave) bands. Two identical metallic layers of FSS are imprinted on both sides of the RO4003 substrate. The geometry parameters are optimized to maximize the bandstop at the specified in-band maximum transmission level of –10 dB; satisfaction of the latter condition is enforced through appropriate formulation...
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CNN Architectures for Human Pose Estimation from a Very Low Resolution Depth Image
PublicationThe paper is dedicated to proposing and evaluating a number of convolutional neural network architectures for calculating a multiple regression on 3D coordinates of human body joints tracked in a single low resolution depth image. The main challenge was to obtain a high precision in case of a noisy and coarse scan of the body, as observed by a depth sensor from a large distance. The regression network was expected to reason about...
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SEI Growth and Depth Profiling on ZFO Electrodes by Soft X-Ray Absorption Spectroscopy
PublicationZnFe2O4 (ZFO) Li-ion batteries (LIBs) represent a reliable, affordable, and safe energy storage technology for use in portable application. However, current LIB active materials (graphite, lithium/transition metal spinel or layered oxides, olivine structures) can store only limited energy since they rely on insertion storage based on solid-state host-guest interactions. Moreover, performances and durability of the cells are strongly...
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Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case
PublicationThe aim of the study is to explore personal brand authenticity in social media through sentiment analysis. A survey has been conducted in the context of football players with respect to Robert Lewandowski – the most valuable Polish football-celebrity brand. Authors first assess antecedents of his brand authenticity basing on an international sample of social media users, made of 219 cases from 22 countries (intentionally excluding...
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Low-cost handheld multiprobe reflectometer for the ism band
PublicationW artykule przedstawiona została procedura oraz działający model taniego miernika współczynnika odbicia na pasmo ISM. Koncepcja modelu oparta jest o reflektometr z multi próbkowaniem oraz wykorzystanie zintegrowanego detektora mocy firmy Analog Devices. Prototypowy miernik z interfejsem został zbudowany. Wyniki symulacji oraz eksperymentu zostały przedstawione.
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Tracing of the real cross profile of the band saw wheel.
PublicationPrzedstawiono sytem do identyfikacji profilu koła pilarki taśmowej. Wyniki pomiarów profilu rzeczywistego służą jako dane wejściowe dla automatycznych urządzeń naprężających piły sterowanych CNC. Dopasowanie piły do profilu koła ma wpływ na jej zachowanie podczas przecinania.
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The system for identification of the band saw wheel cross profile
PublicationPrzedstawiono system do identyfikacji zarysu poprzecznego koła pilarki taśmowej, dzięki któremu producent pił taśmowych ma możliwość naprężenia brzeszczotu piły w sposób zapewniający jej poprawną pracę. Opisano budowę i zasadę działania systemu. Uzyskane dane mogą być wprowadzane do układów sterowania automatycznych urządzeń ze sterowaniem CNC (naprężających piły taśmowe). Dane systemu: szerokość sprawdzanych kół do 300 mm, dokładność...
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The method of measuring the energy pass-band of a communication receiver
PublicationPrzedstawiono metodę wyznaczania energetycznego pasma odbiornika radiokomunikacyjnego na podstawie charakterystyki gęstości widmowej mocy szumów własnych na wyjściu odbiornika. Podano numeryczny estymator tego pasma. Wyprowadzono zależności na złożoną niepewność standardową wyznaczania szerokości pasma energetycznego odbiornika.
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General Gm-C filters with finite band transconductors.
PublicationW pracy przedstawiono wyniki badań dotyczących wpływu skończonego pasma przenoszonych częstotliwości elementów transkonduktancyjnych na właściwości filtrów Gm-C czasu ciągłego. Opracowano miary dewiacji charakterystyk częstotliwościowych filtrów Gm-C spowodowanych skończonymi wartościami elementów pojemnościowych i rezystancyjnych na wyjściu transkonduktorów. Proponowana procedura analizy może znaleźć szerokie zastosowanie...
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Fast geometry scaling of UWB band-notch antennas
PublicationImplementation of band-notch capability plays an important role in the design of ultra-wideband (UWB) antennas. At the same time, appropriate sizing of antenna geometry parameters in order to precisely allocate the notch at the required frequency as well as to ensure sufficient reflection level is quite challenging and has to be based—for reliability reasons—on full-wave electromagnetic (EM) simulations of the structure. In this...
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Improved cytotoxicity and preserved level of cell death induced in colon cancer cells by doxorubicin after its conjugation with iron-oxide magnetic nanoparticles
PublicationA promising strategy for overcoming the problem of limited efficacy in antitumor drug delivery and in drug release is the use of a nanoparticle-conjugated drug. Doxorubicin (Dox) anticancer chemotherapeutics has been widely studied in this respect, because of severe cardiotoxic side effects. Here, we investigated the cytotoxic effects, the uptake process, the changes in cell cycle progression and the cell death processes in the...
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Deep neural networks for human pose estimation from a very low resolution depth image
PublicationThe work presented in the paper is dedicated to determining and evaluating the most efficient neural network architecture applied as a multiple regression network localizing human body joints in 3D space based on a single low resolution depth image. The main challenge was to deal with a noisy and coarse representation of the human body, as observed by a depth sensor from a large distance, and to achieve high localization precision....
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An in-depth study of the Barkhausen emission signal properties of the plastically deformed Fe-2%Si alloy
PublicationZbadana została korelacja między natężeniem emisji magnetoakustycznej a natężeniem mechanicznego efektu Barkhausena dla próbek ze stali P91 mających różną mikrostrukturę na skutek plastycznego płynięcia w temperaturze pokojowej lub na skutek przyspieszonego pełzania w temperaturze 773K pod naprężeniem 290 KPa. Zakres deformacji plastycznej dla pierwszego zestawu próbek wynosił od 2% do 10,5% a dla drugiego od 0,85% do 10%. Oba...
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Phyto-mediated photocatalysis: a critical review of in-depth base to reactive radical generation for erythromycin degradation
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The Influence of the Depth of Cut in Single-Pass Grinding on the Microstructure and Properties of the C45 Steel Surface Layer
PublicationThe paper contains the results of a metallographic examination and nanoindentation test conducted for the medium carbon structural steel with low content of Mn, Si, Cu, Cr, and Ni after its grinding to a depth ranging from 2 μm to 20 μm, at constant cutting speed (peripheral speed) of vs = 25 ms−1 and constant feed rate of vft = 1 m/min. Applied grinding parameters did not cause the surface layer hardening, which could generate...
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Nitrogen removal in vertical flow constructed wetlands: influence of bed depth and high nitrogen loadings
PublicationThe aim of the study was to evaluate the nitrogen removal and its effects on the plant’s growth and leaves morphology. using two subsurface vertical flow (VF bed), with different depths (0.24 m2 × 0.70 m; 0.24 m2 × 0.35 m) and nitrogen load increments. The VF bed were planted with Vetiveria zizanioides, filled with light expanded clay aggregates (Leca®NR 10/20) and fed in parallel mode with synthetic wastewater. High ammonium nitrogen...
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Stereo vision with Equal Baseline Multiple Camera Set (EBMCS) for obtaining depth maps of plants
PublicationThis paper presents a method of improving the estimation of distances between an autonomous harvesting robot and plants with ripe fruits by using the vision system based on five cameras. The system is called Equal Baseline Multiple Camera Set (EBMCS). EBMCS has some features of a camera matrix and a camera array. EBMCS is regarded as a set of stereo cameras for estimating distances by obtaining disparity maps and depth maps. This...
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A Critical Reanalysis of Uncontrollable Washboarding Phenomenon in Metal Band Sawing
PublicationThe article analyzes the cutting process of hard bars. Investigations conducted in industrial conditions demonstrated the presence of surface errors in the machined workpieces in the form of washboard patterns. The purpose of this study was to analyze the results of cutting on band sawing machines with different band saw blades. The cutting processes were conducted on three different horizontal band sawing machine types. Analyzed...
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Radio wave propagation conditions for terrestrial radiocommunications in the EHF band
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Propagation analysis of the point-to-point radio links operating in the band
PublicationThe theoretical possibilities of utilizing the EHF-band frequencies for point-to-point short range communications have been discussed. The most important factors that affect propagation attenuation in this band have been briefly described, as well as relevant mathematical formulas that allow for numerical analysis of these phenomena. After that, a research have been carried out in which the authors have analyzed propagation losses...
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EMULACJA ŚRODOWISKA DLA ZASTOSOWANIA PROTOKOŁU IN-BAND NETWORK TELEMETRY
PublicationOkreślenie jakości obsługi strumieni pakietów w sieci przełączników wymaga odpowiedniego środowiska badawczego w którym prowadzi się doświadczenia i pomiary wybranych wielkości. Protokół In-band Network Telemetry jest jednym z narzędzi, które można wykorzystać do realizacji tych zadań. W pracy zaproponowano zwirtualizowane środowisko badawcze w którym można emulować sieć przełączników programowalnych w języku P4 wraz z implementacją...
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Miniaturized dual‐band branch‐line coupler with enhanced bandwidth
PublicationIn this letter, a miniaturized hybrid dual-band branch-line coupler (BLC) with enhanced fractional bandwidths is proposed. Compact size and bandwidth enhancement are obtained using meandered transmission line sections with broken symmetry between cross-coupling branches. The circuit is designed at a low numerical cost using surrogate-assisted techniques. The optimized design features small size of only 0.25λg×0.19λg(28% miniaturization...
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Asymmetrical-Slot Antenna with Enhanced Gain for Dual-Band Applications
PublicationDual-band operation is an important feature of antennas to be applied in modern communication systems. Although high gain of radiators is rarely of concern in urban areas with densely located broadcasting stations, it becomes crucial for systems operating in more remote environments. In this work, a dual-band antenna with enhanced bandwidth is proposed. The structure consists of a driven element in the form of an asymmetrical radiator/slot...
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Dual-band antenna with improved gain for WLAN and ISM applications
PublicationIn this Letter, a dual-band antenna with an improved gain is proposed. The structure features 9.7 and 10.4 dBi gain within 2.4 GHz to 2.5 GHz and 5 GHz to 6 GHz bands, respectively. This makes it suitable for WLAN and ISM applications. The structure comprises an asymmetrical pair of radiators and slots suspended over a reflector. The antenna is optimised in a two-stage process using a trust-region-based gradient search algorithm....
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Frequency-dependent coupling model for microwave band-pass filter
PublicationThe goal of this work was to create a circuit model which represents frequency-dependent coupling between microwave resonators. Our models are designed for in-line filters. The frequency-dependent coupling enables one to realize a transmission zero which is not possible in classical approach with frequency independent inverters. In addition, the proposed model allows us to observe out-of-band behavior, e.g. spurious resonance....
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Aberration of the enzymatic activity of Fhit tumor suppressor protein enhances cancer cell death upon photodynamic therapy similarly to that driven by wild-type Fhit
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Typologia aktywności online konsumenta w zakresie marki
PublicationWeb 2.0 daje konsumentom nieograniczone możliwości wchodzenia w interakcje, wypowiadania się, udostępniania oraz kreowania treści dotyczących produktów i marek. Tego typu aktywność konsumentów, która ma miejsce w Internecie (tzw. COBRA), stanowi wielką wartość dla firm. Niniejszy artykuł stanowi pierwszą próbę przedstawienia pełnej klasyfikacji tego typu zachowań w trzech głównych kategoriach (konsumpcji, kontrybucji i kreacji),...
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands
Publicationhttps://www.taylorfrancis.com/books/mono/10.4324/9781003178248/personal-branding-knowledge-economy-wioleta-kucharska
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Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
PublicationPurpose - Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national...