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Marketing miedzynarodowy
Publikacja4.2. Cena - w podrozdziale przedstawiono podstawowe definicje, strategie cenowe, proces ustalania ceny i metody jej wyznaczania, określono ponadto taktyczną rolę ceny4.3. Dystrybucja - podrozdział obejmuje podstawowe pojęcia w zakresie dystrybucji, kryteria klasyfikacji oraz typy kanałów dystrybucji. W tej części pracy scharakteryzowano ponadto sprzedaż hurtową oraz detaliczną, rodzaje pośredników, formy i strategie dystrybucji,...
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Driving the Image of an Electricity Supplier through Marketing Activities
PublikacjaThe aim of this study is to determine how marketing actions undertaken within the marketing mix by electricity providers influence their image. Referring to the Stimulus-Organism-Response (SOR) theory, research hypotheses were formulated, and a regression model was constructed, assuming positive impacts of selected marketing actions of electricity providers on their image. A quantitative approach was employed to test the research...
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Examining Quality of Hand Segmentation Based on Gaussian Mixture Models
PublikacjaResults of examination of various implementations of Gaussian mix-ture models are presented in the paper. Two of the implementations belonged to the Intel’s OpenCV 2.4.3 library and utilized Background Subtractor MOG and Background Subtractor MOG2 classes. The third implementation presented in the paper was created by the authors and extended Background Subtractor MOG2 with the possibility of operating on the scaled version of...
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Application of lightweight cement composite with foamed glass aggregate in shell structures
PublikacjaThe purpose of the paper is to investigate the abilities of applying Granulated Expanded Glass Aggregate (GEGA) as a natural volume substitute of aggregate as a component of lightweight concrete. The GEGA aggregates used in the experiments were made of confused glass waste. In order to achieve satisfactory strength of concrete Granulated Ash Aggregate (GAA) was added as well. To produce specimens three grain sizes of aggregates...
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Wartość marki jako wskaźnik. Metody pomiaru
PublikacjaCelem artykułu jest przedstawienie znaczenia wskaźnika „wartość marki”1 dla celów optymalizacji strategii marketingowych w oparciu o przegląd metod pomiaru zarówno pod kątem zarządczym, jak i raportowania. Wartość marki stanowi najbardziej obiektywny wskaźnik oceny przyjętej strategii marketingowej oraz sprawności skonfigurowanej sieci wartości marki z powodu możliwości jednoznacznej oceny, czy przyjęty „marketing mix” zapewnił...
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Study of preference for surround microphone techniques, used in the recording of choir and instrumental ensemble
PublikacjaThe aim of this paper is to describe the process of choosing the best surround microphone technique for recording of choir with an instrumental ensemble. First, examples of multichannel microphone techniques including those used in the recording are described. Then, the assumptions and details of music recording in Radio Gdansk Studio are provided as well as the process of mixing of the multichannel recording. The extensive subjective...
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Optimization of Bread Production Using Neuro-Fuzzy Modelling
PublikacjaAutomation of food production is an actively researched domain. One of the areas, where automation is still not progressing significantly is bread making. The process still relies on expert knowledge regarding how to react to procedure changes depending on environmental conditions, quality of the ingredients, etc. In this paper, we propose an ANFIS-based model for changing the mixer speed during the kneading process. Although the...
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Kinetic analysis of the reduction of a ternary system of Bi, Sb and Te oxides by hydrogen for BiSbTe3 synthesis
PublikacjaReduction in a hydrogen atmosphere of Bi2O3, Sb2O3 and TeO2 mixes oxides for the synthesis of BiSbTe3 was analysed. The reduction reactions of Sb2O3 and Sb2O4 oxides, as well as Bi2O3+Sb2O3 and Sb2O3+3TeO2 mix- tures, were also evaluated. The reduction of Sb2O4 is investigated for the first time. The reactions of the mixed oxides systems also were not the subject of research so far despite being used for synthesis of the (Bi,Sb)2Te3...
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Impact of reclaimed asphalt pavement (RAP) on low-temperature properties of asphalt concrete
PublikacjaHot mix recycling is a practice which enables reusing materials from old asphalt pavements. Current Polish regulations allow usage of RAP only for binder and base courses, and its amount is limited. Asphalt mixtures with RAP material have to fulfil requirements stated for typical asphalt mixtures. The research presents low-temperature properties of twelve different asphalt concretes with RAP material, determined using three-point...
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Effect of slag coal ash and foamed glass on the mechanical properties of two-stage concrete
PublikacjaTwo-stage concrete (TSC) is known by various names such as colcrete, Polcrete, preplaced aggregate concrete and prepacked concrete. It is different from traditional concrete in two fundamental ways, namely method of construction and mix proportion. Two-stage concrete (TSC) is defined as firstly, coarse aggregates are placed into the formwork and grout is applied to fill in the between coarse aggregate particles voids. Secondly,...
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Efficiency evaluation of graduation process in Australian public universities
PublikacjaFirst-year attrition and on-time graduation are key challenges for contemporary universities, which determine their efficiency. Based on the benefit of the doubt approach, this study reports the efficiency of the graduation process in 37 Australian public universities. The super-efficiency model extended by restrictions on virtual weights is used. The proposed model considers the attrition rate and the on-time graduation rate separately...
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Evaluation of the potential of Microwave Plasma–Atomic Emission Spectrometry for trace elements leaching assessment from the concrete matrix with sewage sludge ash additives
PublikacjaThe management of ash generated during the thermal utilization of sewage sludge is a significant environmental problem requiring an effective technological solution. One alternative way to dispose of sewage sludge is to bind it in concrete as a substitute for part of the aggregate. The properties of the C-S-H phase enable effective immobilization of harmful substances that sewage sludge contains. The amount of individual compounds...
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Structural Assessment of Reinforced Concrete Beams Incorporating Waste Plastic Straws
PublikacjaThe behavior of reinforced concrete beams containing fibers made of waste plastic straws (WPSs) under the three point bending test is examined. The effect of WPS fiber addition on the compressive and split tensile strength is reported. Four concrete mixes were prepared. The control mix PS-0 had a proportion of 1 cement: 1 sand: 2 coarse aggregate and a water cement ratio of 0.4. In the other three mixes PS-0.5, PS-1.5 and PS-3,...
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Automatic music signal mixing system based on one-dimensional Wave-U-Net autoencoders
PublikacjaThe purpose of this paper is to show a music mixing system that is capable of automatically mixing separate raw recordings with good quality regardless of the music genre. This work recalls selected methods for automatic audio mixing first. Then, a novel deep model based on one-dimensional Wave-U-Net autoencoders is proposed for automatic music mixing. The model is trained on a custom-prepared database. Mixes created using the...
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A Review: Applications of the Spectral Finite Element Method
PublikacjaThe Spectral Finite Element Technique (SFEM) has Several Applications in the Sciences, Engineering, and Mathematics, which will be Covered in this Review Article. The Spectral Finite Element Method (SFEM) is a Variant of the Traditional Finite Element Method FEM that Makes use of Higher Order Basis Functions (FEM). One of the most Fundamental Numerical Techniques Employed in the Numerical Simulation is the SFEM, which Outperforms...
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Strain-dependent behaviour of cold recycled material mixtures in cyclic compression tests
PublikacjaThe purpose of the study is to evaluate strain-dependent behaviour of Cold Recycled Material (CRM) mixtures using three frameworks typically applied for Hot Mix Asphalt (HMA): linear viscoelastic (LVE) limits; non-linearity directions; changes in rheological model parameters. To this aim, the complex modulus of three CRM mixtures with different bitumen-to-cement ratio (0.2, 0.6 and 1.8) was measured in cyclic compression mode,...
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Ensuring sustainable development of urban public transport: A case study of the trolleybus system in Gdynia and Sopot (Poland)
PublikacjaElectromobility is a vital tool in reducing the environmental impact of transportation. A technologically mature means of public transport is the trolleybus. Based on a case study of the Polish cities of Gdynia and Sopot, this paper explores the factors that influence the development of the trolleybus system. Recent developments of in-motion charging (IMC) technology are analysed what provides a new analytical framework for the...
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Marketing terytorialny
PublikacjaW podrozdziale przedstawiono postać i zastosowanie marketingu w sferze odnoszącej się do działalności publicznej na zdelimitowanym obszarze. Opisano charakterystykę, przesłanki wpływające na powstanie oraz przyczyny wydzielenia marketingu terytorialnego. Zaprezentowano różne ujęcia definicyjne z analizą elementów, które w każdej definicji są akcentowane. Omówiono cele marketingu miejsc. Zidentyfikowano podobieństwa i różnice między...
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Crystal structure and physical properties of AePd1-xP1+x (Ae = Ca, Sr)
PublikacjaWe report the discovery of two new compounds AePd1-xP1+x (Ae = Ca, Sr) crystallized in different hexagonal structures. Single crystals of AePd1-xP1+x (Ae = Ca, Sr) are obtained using the Bi-flux method. Crystallographic analysis by both powder and single crystal X-ray diffraction shows that CaPd1-xP1+x crystallizes in a non-centrosymmetric hexagonal structure with the space group P-6m2 (No.187) and lattice parameters a = b = 4.0391(9)...
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Noise measurements on low noise pavements - problems with inhomogeneity of wearing course
PublikacjaDuring the last several years, when performing numerous CPX noise measurements on low noise pavements,significant inhomogeneity of the wearing course was observed in numerous cases. Similar problems were almost not existing regarding to the dense pavements.In general three main reasons of inhomogeneity can be defined. The first one are imperfections in technology of production of a asphalt mix or/and errors made already during...
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The effect of macro polymer fibres length and content on the fibre reinforced concrete
PublikacjaThe paper presents studies of a ready-mix concrete containing polymer fibres of three different lengths: 24, 38 and 54 mm. The performed tests allowed to determine the effect of fibre volume fraction and length on the concrete strength. The basic parameters of concrete mixture (consistency, air content and bulk density) were identified. Fibre reinforced concrete belongs to a group of composite materials. The polymer fibres are...
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Further development of the poroelastic road surface within the new Polish project SEPOR
PublikacjaRoad surfaces have a direct impact on noise generated by rolling tyres, the main and dominant source of noise of moving vehicles. Road surface texture, porosity and stiffness/elasticity govern the pavement contribution to tyre/road noise the most. An experimental PoroElastic Road Surface (PERS) is a wearing course with a high content of interconnected voids (pores) and with an elastic behavior due to the use of small particles...
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Analysis of the Factors Affecting Static In Vitro Pepsinolysis of Food Proteins
PublikacjaIn this meta-analysis, we collected 58 publications spanning the last seven decades that reported static in vitro protein gastric digestion results. A number of descriptors of the pepsinolysis process were extracted, including protein type; pepsin activity and concentration; protein concentration; pH; additives; protein form (e.g., ‘native’, ‘emulsion’, ‘gel’, etc.); molecular weight of the protein; treatment; temperature; and...
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Endohedral gallide cluster superconductors and superconductivity in ReGa5
PublikacjaWe present transition metal-embedded (T@Gan) endohedral Ga clusters as a favorable structural motif for superconductivity and develop empirical, molecule-based, electron counting rules that govern the hierarchical architectures that the clusters assume in binary phases. Among the binary T@Gan endohedral cluster systems, Mo8Ga41, Mo6Ga31, Rh2Ga9, and Ir2 Ga9 are all previously known superconductors. The well-known exotic superconductor...
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The regional energy transformation in the context of renewable energy sources potential
PublikacjaThe topics addressed in the article concern the problem of exploiting the potential of renewable energy sources (RES) at the regional level and the problem of the course of regional energy transition processes. Throughout the world, energy transition proceeds in a specific way for each country, due to the different potential of the selected RES and political, institutional and socio-economic conditions. Energy transition processes...
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Process layout planning and optimised product range selection in manufacture of wooden construction sets
PublikacjaThis paper introduces a systematic deterministic framework for planning and the analysis of facility layouts aimed at manufacturing a variety of parts, as components of specific end products. The essence of the proposed approach lies in the decomposition of a traditional job-shop into layout modules of generic material flow patterns, that inherently yields improved efficiency of the entire system. It entails the use of a relevant...
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Konsumenci pokolenia Y - nowe wyzwanie dla komunikacji marketingowej
PublikacjaCelem artykułu jest wykazanie zmian jakie zaszły w zachowaniach konsumentów w XXI wieku - na przykładzie segmentu rynku jaki stanowią konsumenci pokolenia Y - i idącej za tym konieczności adaptacji działań marketingowych. Przeprowadzona analiza literatury wykazała, że pokolenie Y jest pierwszym pokoleniem, które całe swoje życie spędziło w tzw. środowisku cyfrowym. Stanowi to wyzwanie dla osób zajmujących się marketingiem,...
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Determination of binder-aggregate adhesion by contact angle measurement
PublikacjaThe key factor in asphalt pavement durability, especially in the presence of water, is adhesion of the bituminous binder to mineral aggregates. There are currently no standard laboratory test procedures that can quickly and accurately measure the strength of the interaction (bond) between the binder and aggregate. In this regard, to evaluate the adhesion force measurements based on the contact angle between the binder and the aggregate...
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Insight into the microstructural and durability characteristics of 3D printed concrete: Cast versus printed specimens
PublikacjaThis study presents the comparison of microstructural and durability characteristics of 3D printed concrete (3DPC) depending on its production method (printing or casting). Printed samples with different numbers of layers, as well as a cast specimen with an identical mix composition, were produced and compared, with their microstructural pore and solid characteristics quantitatively and qualitatively investigated. For this purpose,...
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Properties of an innovative multi-functional finish for the improvement of indoor air quality
PublikacjaDue to lifestyle changes, people spend most of their time indoors at present; thus, Indoor Air Quality (IAQ) is a matter of utmost importance. Multi-functional and innovative finishes can help to passively improve the IAQ, benefitting the health and comfort of occupants. For this study, reference and pre-mixed commercial mortars are compared to a new multi-functional hydraulic lime mortar for indoor finishes, in which conventional...
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Towards a Universal Model of Engineering Change Management
PublikacjaThe paper deals with the issue of engineering change management (ECM). ECM has received much less attention in the literature than general change management. Moreover, due to their specifics (complexity and multifaceted nature), hitherto developed ECM models are difficult to implement in companies. The paper aims to develop a simplified, universal, and hence easily applicable model of ECM. We based our assumptions on a case study...
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Rheological, Mechanical, Microstructural and Radiation Shielding Properties of Cement Pastes Containing Magnetite (Fe3O4) Nanoparticles
PublikacjaThis work examines the influence of iron oxide nanoparticles (Fe3O4 NPs) on neutron and gamma-ray radiation shielding characteristics of Portland cement paste. Experimental evaluations were supplemented with theoretical studies using NXCom program. Portland cement pastes with 5, 10, 15, 20, and 30 wt% of nanomagnetite cement replacement were produced. Moreover, rheological, early strength development, compressive strength, and...
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Game Theory Analysis of Bidding for a Construction Contract
PublikacjaThe authors are concerned with a bidding problem. There are two companies (P1 and P2) bidding for a highway construction project. In order to be more competitive, P1 considers buying a new gravel pit near the construction site. The basic cost of the pit is known to both companies. However, there is also an additional, hidden, cost (C) known only to P1. P2 is uncertain whether the hidden cost is C = 0 or C = x. P1 plans to bid for...
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Inhomogeneity of low-noise wearing courses evaluated by tire/road noise measurements using the close-proximity method
PublikacjaPerforming numerous analyses of tire/road noise measurements on low-noise pavements during the last several years, the authors observed significant inhomogeneity of the wearing course in numerous cases, while similar problems were almost non-existent when dense pavements were measured. Three main causes of low-noise pavement inhomogeneity can be defined. The first one is imperfections in the technology used for asphalt mix production...
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Marketing terytorialny
PublikacjaW rozdziale przedstawiono postać i zastosowanie marketingu w sferze odnoszącej się do działalności publicznej na zdelimitowanym obszarze. Na wstępie scharakteryzowano przesłanki wpływające na powstanie oraz przyczyny wydzielenia marketingu terytorialnego zarówno na gruncie polskim, jak i europejskim. Następnie odniesiono się do kwestii nazewnictwa w obszarze związanym z marketingowym zarządzaniem przestrzenią. Zidentyfikowano podobieństwa...
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Sustainable energy consumption – Empirical evidence of a household in Poland
PublikacjaThere is an expected increase in the demand for electricity from households in European countries. The outcome of the growing proportion of renewable energy sources in the energy supply mix should result in improved customer awareness regarding their electricity usage. Additionally, they must assume a more proactive role in overseeing their electricity usage. Innovation and pollution management have become crucial catalysts for...
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Knowledge pills in Education and Training: A Literature Review
PublikacjaObject and purpose: Knowledge pills (KPs) are a technique for transferring knowledge through short factual batches of content. In education and vocational training, they can help learners acquire specific pieces of knowledge in a few minutes, through a “microteaching” approach where learners can be involved in active and interactive exercises, quizzes, and games. Thanks to the advancements of multimedia platforms, they can contain...
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A Case Study on Implementing Agile Techniques and Practices: Rationale, Benefits, Barriers and Business Implications for Hardware Development
PublikacjaAgile methodologies, along with the corresponding tools and practices, are claimed to facilitate teams in managing their work more effectively and conducting their work more efficiently while fostering the highest quality product within the constraints of the budget. Therefore, the rate of awareness and adoption of Agile frameworks both within and outside the software industry has increased significantly. Yet, the latest studies...
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Typing of Scopulariopsis and Microascus fungi by Random Amplified Polymorphic DNA (RAPD)
PublikacjaOBJECTIVES Scopulariopsis species and their teleomorphs of the genus Microascus are commonly isolated from soil, decaying plant material and indoor environments. Moreover, certain Scopulariopsis and Microascus species are recognised as opportunistic human pathogens. Although most species can be identified by detailed morphological study, phenotypic characters appear to overlap in several cases and morphology seems to be insufficient...
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BINDER COURSES USING COLD RECYCLED MIXTURES – A NOVEL CONCEPT IN COLD RECYCLING
PublikacjaCold recycling with cement and bituminous emulsion is one of the most environmentally friendly techniques to maximize the reuse of reclaimed asphalt (RA) collected during demolition of roads. Cold recycled mixtures are commonly used for base courses in construction or rehabilitation of flexible and semi-rigid pavements. Current experiences demonstrated that cold recycling with appropriate requirements and technical recommendations...