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Wyniki wyszukiwania dla: DIGITAL ADVERTISING CAMPAIGN
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The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns
PublikacjaThe use of AI-based solutions is currently discussed in relation to various industries. The proliferation of tools based on generative artificial intelligence (GAI), including the emergence of ChatGPT, has resulted in testing as a first step and implementations in further areas of business life, including marketing, as a second step. Still only a few studies have analysed and evaluated specific solutions for different areas of...
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Influence of advertisement in social media in knowledge based economy
PublikacjaIn the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...
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Designing digital displays and interactive media in today’s cities by night. Do we know enough about attracting attention to do so?
PublikacjaWith the huge transformation in the development of digital screen technology and its consistently decreasing cost, digital billboards are progressively replacing traditional static, two-dimensional poster advertisements in our cities1. Previously, due to the substantial expenditure involved, they were only available to major international brands with vast promotional resources to build their brand fame. Today, however, they are...
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Magdalena Brzozowska-Woś dr hab. inż.
OsobyMagdalena Brzozowska-Woś jest absolwentką Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej (specjalność: systemy zarządzania). Jest również absolwentką Podyplomowego Studium Reklamy (Wydział Zarządzania i Ekonomii PG) oraz Podyplomowego Studium Public Relations (SWPS Uniwersytet Humanistycznospołeczny). W latach 2000-2003 współpracowała z Panoramą Internetu sp. z o. o. jako specjalista ds. marketingu. Pełniła również obowiązki...
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Path Loss Measurements in Wideband Radio Link Designed for Maritime Environment
PublikacjaIn the article, the research and analysis of path loss in designed and evaluated digital radio link for high-speed data transmission in maritime environment is presented. Collected samples of received signal were used to determine the mean path loss and its standard deviation. Measuring campaign was carried out in a real maritime conditions. The mean value of path loss reached 126 dB on a distance of 11.16 km.
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Dynamic GNSS Mission Planning Using DTM for Precise Navigation of Autonomous Vehicles
PublikacjaNowadays, the most widely used method for estimating location of autonomous vehicles in real time is the use of Global Navigation Satellite Systems (GNSS). However, positioning in urban environments using GNSS is hampered by poor satellite geometry due to signal obstruction created by both man-made and natural features of the urban environment. The presence of obstacles is the reason for the decreased number of observed satellites...
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The safety issue of roadside advertising – comparison of polish and abu dhabi regulations
PublikacjaIn Poland a large number of advertisements are located by the roadside. These ads do not support road traffic management and unlike the road marking system are not subject to any regulations. The advertiser’s goal is to communicate a message to as many recipients as possible. Drivers with different individual abilities, such as attention focusing, eye accommodation, speed of information processing, can be distracted, blinded or...
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Comparison of requirements for location, maintenance and removal of road advertising between polish and foreign regulations
PublikacjaThe article gives an overview of Polish and international formal and legal requirements for roadside advertising and the relevant road safety impacts. The analysis focussed on outdoor advertising life cycle consisting of three stages: location, operation and removal of advertising. Experience of road authorities from Australia (Queensland), Republic of South Africa and the United Kingdom was collected. The article is part of a...
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Survey on Applications of Multimedia Technology to Examine Impact of Roadside Advertising on Drivers
PublikacjaThe correct location of ads, both static and moving, in close proximity of the roadway is an issue of high significance in the context of road safety. This publication aims to provide support in solving these issues by presenting a range of options for the implementation of extensive, multi-faceted research, using modern technology to allow an objective assessment of the risks arising from the presence of advertising spots in the...
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Measurement Campaign and Mathematical Model Construction for the Ship Zodiak Magnetic Signature Reproduction
PublikacjaThe paper presents the partial work done within the framework of the EDA Siramis II project focused on magnetic signature reproduction of ships. Reproduction is understood here as the ability to determine the magnetic anomaly of the local Earth magnetic field in any direction and at any measurement depth due to the presence of the analysed object. The B-91 type hydrographic ship Zodiak was selected as the real case study. The work...
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Testing of Software for the Planning of a Linear Object GNSS Measurement Campaign under Simulated Conditions
PublikacjaThe precision of a linear object measurement using satellite techniques is determined by the number and the relative position of the visible satellites by the receiver. The status of the visible constellation is described by DOP. The obtained geometric coefficient values are dependent on many variables. When determining these values, field obstacles at the receiver location and satellite positions changing with time must be taken...
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Kamila Kokot-Kanikuła mgr
OsobyKamila Kokot-Kanikuła pracuje w Bibliotece Politechniki Gdańskiej w Sekcji Budowy Zbiorów Cyfrowych i Multimedialnych na stanowisku starszego bibliotekarza. Jest absolwentką Instytutu Historycznego oraz Informacji Naukowej i Bibliotekoznawstwa na Uniwersytecie Wrocławskim. Główne kierunki zainteresowań to starodruki, biblioteki cyfrowe, repozytoria instytucjonalne, Otwarte Zasoby Edukacyjne, Open Access i Open Data. W bibliotece...
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JOURNAL OF ADVERTISING
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Next Generation Digital
PublikacjaThe paper outlines the major objectives of the MENAID research project, eimed at novel architectures of digital documents. Such documents will enable reduction of information overflow and strain, a major threat to the growth of a digital society. They will be forward compatible, technology neutral and lightweight, allowing workers of network organizations to use personal devices of any type.
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Analysis of Transformation Methods of Hydroacoustic and Optoelectronic Data Based on the Tombolo Measurement Campaign in Sopot
PublikacjaMeasurements in the coastal zone are carried out using various methods, including Global Navigation Satellite Systems (GNSS), hydroacoustic and optoelectronic methods. Therefore, it is necessary to develop coordinate transformation models that will enable the conversion of data from the land and marine parts to one coordinate system. The article presents selected issues related to the integration of geodetic and hydrographic data....
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VREA PROJECT - A DIGITAL CURATOR FOR ARCHITECTURE AND DIGITAL PERSPECTIVES FOR HERITAGE MANAGEMENT AND ENHANCEMENT
PublikacjaThinking about architectural education, one must face the challenges of the ever-changing and digital world and bear in mind the figure of the architect of the future - the curator of digital data. Nowadays the aim is to train specialists who know how to manage the production of digital products and are able to face the challenges of digital change in the field of architecture and architectural heritage management. Virtual Reality...
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Digital Business NSTAC 22/23
Kursy OnlineThis is content to the subject: "Digital business" 22/23
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Digital Government as Implementation Means for Sustainable Development Goals
PublikacjaOne of the challenges for implementing Sustainable Development Goals (SDGs) is the measurement of indicators that represent progress towards such goals. Measuring such progress enables data-driven decision-making and management of SDG-relevant projects and strategies. The premise of this research is that measuring such indicators depends on measuring so-called means of implementation, i.e. activities that directly contribute to...
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Conceptualizing Digital Government for Social Solidarity
PublikacjaThis paper motivates the study of the impact of digital government on social solidarity; builds a conceptual foundation with four types of solidarity – group-based, compassionate, instrumental and emphatic; relates digital government to the type and moment – pre-technological, technological and post-technological of solidarity; and puts forward the type-moment frame to study how digital government is supporting social solidarity...
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Political Parties in the Digital World
PublikacjaThe aim of this report is to outline how digital technologies and digital media are redefining the way political parties fulfill their role as collective platforms for political participation of citizens, e.g. in relation to the parties’ decision-making processes, communication strategies, funding mechanisms, membership, information sharing, etc. and to highlight the existing international standards and good practices in this area....
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Forecasting risks and challenges of digital innovations
PublikacjaForecasting and assessment of societal risks related to digital innovation systems and services is an urgent problem, because these solutions usually contain artificial intelligence algorithms which learn using data from the environment and modify their behaviour much beyond human control. Digital innovation solutions are increasingly deployed in transport, business and administrative domains, and therefore, if abused by a malicious...
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Digital government evolution: From transformation to contextualization
PublikacjaThe Digital Government landscape is continuously changing to reflect how governments are trying to find innovative digital solutions to social, economic, political and other pressures, and how they transform themselves in the process. Understanding and predicting such changes is important for policymakers, government executives, researchers and all those who prepare, make, implement or evaluate Digital Government decisions. This...
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Design principles for creating digital transparency in government
PublikacjaUnder pressure to fight corruption, hold public officials accountable, and build trust with citizens, many governments pursue the quest for greater transparency. They publish data about their internal operations, externalize decision-making processes, establish digital inquiry lines to public officials, and employ other forms of transparency using digital means. Despite the presence of many transparency-enhancing digital tools,...
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Impact evaluation of a cycling promotion campaign using daily bicycle counters data: The case of Cycling May in Poland
PublikacjaThe promotion of active and sustainable transport modes as an alternative to motorised individual transport has become a key policy priority in Europe, to reduce air pollution, road congestion, noise, traffic injuries, and the adverse health outcomes of sedentary lifestyles. Policymakers are implementing a wide range of measures to encourage this shift in attitudes and behaviours. These interventions are most valuable when targeting...
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Borders of Digital Art in the Context of the Information Society
PublikacjaThe article shows the relationship between the development of information technologies, the characteristics of the information society and digital art. The broad possibilities of the digital world related to recording, storing and processing data (cyber text, big data, smart services) and the creation of virtual worlds are pointed out. The influence of the development of information technologies on the character of the works of...
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COVID-19 and digital deprivation in Poland
PublikacjaResearch background: The problem of digital deprivation is already known, but the COVID-19 pandemic has highlighted its negative consequences. A global change in the way of life, work and socialisation resulting from the epidemic has indicated that a basic level of digital integration is becoming necessary. During the lockdown, people were forced to use ICTs to adapt to a rapidly changing reality. Current experience with coronavirus...
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DIGITAL INFRA. MGMT STAC, 22/23
Kursy OnlineMateriały do przedmiotu: "Digital infrastructure management" - studia stacjonarne, 22/23
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DIGITAL INFRA. MGMT STAC, 23/24
Kursy OnlineMateriały do przedmiotu: "Digital infrastructure management" - studia stacjonarne, 23/24
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Outdoor Advertising in Public Space and its Legal System in Poland over the Centuries
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Consumer Trust in Online Advertising - How Negative Perception Impacts its Effectiveness
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Journal of Advertising Education
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International Journal of Advertising
Czasopisma -
Journal of Interactive Advertising
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Digital technologies and women's empowerment – casting the bridges
PublikacjaThis work briefly discusses the nexuses between digital technology development and adoption across societies, and its potential impact on overall welfare through women’s economic empowerment. In the first section it sets out the context and background. Next, Section 2 demonstrates the state of access to and the use of digital technologies across the world. Section 3 intends to trace the causal links and channels of digital technologies'...
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Quality control procedures in Pomeranian Digital Library
PublikacjaThis paper concerns a quality control in digital libraries projects. At first, general goals of such projects are presented together with some restrictions concerning non-commercial projects. Then some quality factors for digital objects are presented. Finally, a quality control model for Pomeranian Digital Library (PDL) is proposed. The model assumes three levels of quality control and takes into account specific features of PDL....
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A digital implementation of the PSK transmitter and receiver as multirate algorithms of the digital signal processing
PublikacjaIn this paper designs of the transmitter and the receiver of PSK signals as three-rate algorithms of the digital signal processing are described. Additionally we show the examples of the transmitter and the receiver of the following signals: BPSK, QPSK. We discussed also an influence of the cascade of the shaping filter and the receiving filter on the intersymbol interference in the received complex envelope.W pracy opisano projektowanie...
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Digital Public Service Innovation: Framework Proposal
PublikacjaThis paper proposes the Digital Public Service Innovation Framework that extends the "standard" provision of digital public services according to the emerging, enhanced, transactional and connected stages underpinning the United Nations Global e-Government Survey, with seven example "innovations" in digital public service delivery -- transparent, participatory, anticipatory, personalized, co-created, context-aware and context-smart....
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AeroSense Measurements: Aventa AV-7 Taggenberg Winter 2022-2023 Campaign
Dane BadawczeData from field tests of Aerosesne measurement system installed on Avneta AV-7 wind turbine, located in Taggenberg (ZH), Switzerland. Dataset contains intermittent 10 minute long measurement sessions from 40 barometers, and IMU system installed on the wind turbine blade at r/R = 0.740625. The measurement campaign was performed between 01.DEC.2022 and...
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DIGITAL INFRA MGMT NSTAC - 23/24
Kursy OnlineMateriały do przedmiotu "DIGITAL INFRASTRUCTURE MANAGEMENT" - studia niestacjonarne, sem. zimowy 2023/24.
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The development of an underwater telephone for digital communication purposes
PublikacjaThe underwater telephone HTL-10 has been designed to provide voice and data communication between helicopter and submarines using acoustic waves. It works in a half-duplex mode and uses analogue power-efficient modulation in the form of a single side-band, suppressed carrier, in a wide range of frequencies. It generates the transmitted signal, and processes the received signals. It is implemented with the use of digital signal...
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Symbolic multibody models for digital-twin applications
PublikacjaSymbolic generation of multibody systems equations of motion appeared in the 1980s. In addition to their computational advantage over their numerical counterparts, symbolic models can be very easily and straightforwardly interfaced with a wide range of software environments and hardware devices. These two features place this approach in a pole position to participate and intervene in the design of digital twins for systems such...
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When digital government matters for tourism: a stakeholder analysis
PublikacjaDespite the importance of governance processes for destination management and the impact of digital technology on such processes, surprisingly little academic research has explored the use of digital technology to transform public governance in the tourism sector. This conceptual paper fills this gap by conducting a digital government stakeholder analysis for the tourism sector using the digital government evolution model as its...
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A conceptual framework for digital tax administration - A systematic review
PublikacjaTax administrations worldwide have become highly digitised with a diverse and sophisticated array of e-services to enhance the taxpayer experience. Nevertheless, given the high rates of failure of e-government services, it is critical to understand the factors that are essential to the success of a digital tax system. Drawing on a systematic review of ninety-six publications across the digital taxation, taxation, and information...
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Digital transformation and economic growth - DESI improvement and implementation
PublikacjaThe paper aims to improve the methodology of the Digital Economic and Society Index (DESI), the European Commission’s newest index to assess the development of the digital economy. In particular, we investigate whether methodological changes to the structure of DESI improve its ability to capture the digital transformation of EU economies. Using the sensitivity- based analysis, we check whether the selection of weights of individual...
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Digitalization and digital skills development patterns. Evidence for European countries
PublikacjaThis chapter contextualizes the digitalization process and the digital skills concept. It discusses the very process of technology diffusion, emphasizing several unique features of digital technologies that make them globally available. Next, it turns to the digital skills concept, clarifying how and why they reshape the societal and economic landscape. It also briefly addresses the digital divide and skill-biased technological...
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A New Approach to Stability Evaluation of Digital Filters
PublikacjaIn this paper, a new numerical method of evaluating digital filter stability is presented. This approach is based on novel root-finding algorithms at the complex plane using the Delaunay triangulation and Cauchy's Argument Principle. The presented algorithm locates unstable zeros of the characteristic equation with their multiplicities. The proposed method is generic and can be applied to a vast range of systems. Verification of...
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Digital Control System of the Wavemaker in the Towing Tank
PublikacjaThe paper describes a digital control system of the rigid flap wavemaker in a towing tank in CTO S.A. Ship Design and Research Centre. The control system is based on an 8-bit AVR microcontroller and consists of two cascading PID controllers. The digital system replaced the previous analogue system from 1974 and has been integrated with the existing sensors and actuators of the wavemaker. The new control system allows to obtain...
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The Digital Tissue and Cell Atlas and the Virtual Microscope
PublikacjaWith the cooperation of the CI TASK (Center of lnformatics Tri-Citry Academic Supercomputer and network) and the Gdańsk University of Technology, the Medical University of Gdańsk undertook the creation of the Digital Tissue and Cell Atlas and the Virtual Microscope for the needs of the Bridge of Data project. In the beginning, an extensive collection of histological and cytological slides was carefully selected and prepared by...
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Towards Synthetic and Balanced Digital Government Benchmarking
PublikacjaReliable benchmarking is essential for effective management of the government digitalization efforts. Existing benchmarking instruments generally fail to support this target. One problem is the diversity of instruments, resulting in a split image of digital progress and adding ambiguity to policy decisions. Another problem is disconnect in assessing progress between digital and traditional “analog” governance, lending support to...
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Benchmarking the Digital Government Value Chain
PublikacjaDigital Government (DG) benchmarking is an academically vivid topic and, equally important, a tool with the potential to provide valuable insights to policymakers and public managers responsible for digital policies at the level of countries and international bodies. Alas, this potential remains largely untapped in the current DG benchmarking practice. In our study, we identify the reasons and propose a way of mitigating them....