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Wyniki wyszukiwania dla: PROBLEMATIC CONSUMER BEHAVIOR
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The Impact of the COVID-19 Pandemic on the Perception of Globalization and Consumer Behavior
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Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
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Marta Kuc-Czarnecka dr
OsobyMarta Kuc-Czarnecka jest zastępczynią kierownika Katedry Statystyki i Ekonomii na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Pełni również funkcję pełnomocniczki Dziekana ds. akredytacji AMBA. Jest współzałożycielką Rethinking Economics Gdańsk oraz członkinią Fundacji im. Edwarda Lipińskiego na rzecz promocji pluralizmu w naukach ekonomicznych. W latach 2018-2022 była ekspertką Europejskiej Fundacji na Rzecz Poprawy...
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Grzegorz Maciejewski dr hab. prof. UE
OsobyGrzegorz Maciejewski holds a postdoctoral degree in Economic Sciences. He is a Professor at the University of Economics in Katowice, and is Head of the Market and Consumption Department. He is a research projects manager at the Research and Development Center in Katowice and the manager and contractor of six grants from the Ministry of Science and Higher Education. He is an academic tutor. His scientific interests are mainly in...
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Typologia aktywności online konsumenta w zakresie marki
PublikacjaWeb 2.0 daje konsumentom nieograniczone możliwości wchodzenia w interakcje, wypowiadania się, udostępniania oraz kreowania treści dotyczących produktów i marek. Tego typu aktywność konsumentów, która ma miejsce w Internecie (tzw. COBRA), stanowi wielką wartość dla firm. Niniejszy artykuł stanowi pierwszą próbę przedstawienia pełnej klasyfikacji tego typu zachowań w trzech głównych kategoriach (konsumpcji, kontrybucji i kreacji),...
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Exploring the Role of Social Media Use Motives, Psychological Well-Being, Self-Esteem, and Affect in Problematic Social Media Use
PublikacjaGiven recent advances in technology, connectivity, and the popularity of social media platforms, recent literature has devoted great attention to problematic Facebook use. However, exploring the potential predictors of problematic social media use beyond Facebook use has become paramount given the increasing popularity of multiple alternative platforms. In this study, a sample of 584 social media users (Mage = 32.28 years; 67.81%...
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Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context
PublikacjaTo address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special...
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Consumer Bankruptcy Prediction Using Balanced and Imbalanced Data
PublikacjaThis paper examines the usefulness of logit regression in forecasting the consumer bankruptcy of households using an imbalanced dataset. The research on consumer bankruptcy prediction is of paramount importance as it aims to build statistical models that can identify consumers in a difficult financial situation that may lead to consumer bankruptcy. In the face of the current global pandemic crisis, the future of household finances...
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Consumer Bankruptcy Prediction Using Balanced and Imbalanced Data
PublikacjaThis paper examines the usefulness of logit regression in forecasting the consumer bankruptcy of households using an imbalanced dataset. The research on consumer bankruptcy prediction is of paramount importance as it aims to build statistical models that can identify consumers in a difficult financial situation that may lead to consumer bankruptcy. In the face of the current global pandemic crisis, the future of household finances...
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Moda jako wartość konsumencka - eksplikacja zagadnienia
PublikacjaCel: Celem artykułu jest przedstawienie problematyki mody jako propozycji wartości dla klienta. Realizacja niniejszego celu wymagała uszczegółowionej eksplikacji zjawiska mody. W publikacji zdefiniowaniu poddano mechanizm działania mody, istotę trendu mody, jak również omówiono główne perspektywy analizy mody oraz aktualne nurty badań nad modą. Projekt badania/metodyka badawcza/koncepcja: W pracy wykorzystano metodę krytycznej...
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User-generated images and its impact on consumer-based brand equity and on purchase intention
PublikacjaResearchers and brand managers have limited knowledge of the effects that different types of user-generated content (UGC) have on consumers’ perception of brands and behavior. In this study we investigated 301 authors of a specific category of UGC, i.e., user-generated images (UGI) on a social networking site to confirm the relationships of four drivers reported in literature (co-creation, empowerment, community, and self-concept)...
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Literature Review on Conceptualisation of Online Consumer Engagement
PublikacjaThe purpose of the current study is to develop a literature review on “online consumer engagement” (OCE). Articles from 2006 to 2016 published in the marketing journals and other related journals have been reviewed to summarise the OCE concept. Although there is not an agreed definition and conceptualisation of OCE, this study classified the concept as either behavioural or psychological within the dimensions of cognitive, emotional,...
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Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublikacjaDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...
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Eurozone or National Inflation Projections: Which has Greater Impact on Consumer Expectations?
PublikacjaWe compare the dependence of consumer inflation expectations on European Central Bank (ECB) inflation projections with that on national central bank (NCB) projections in four economies: Austria, Belgium, Finland, and Germany. We aim to assess whether the information published by central banks affects consumers, and whether inflation projections published by NCBs are more relevant to consumers than those published for the entire...
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ORG BEhavior 2022/2023
Kursy Online -
ORG BEhavior 2023/2024
Kursy Online -
ORG BEhavior 2024/2025
Kursy OnlineDear students, welcome to the “Organisational Behaviour” course. The course provides insight into understanding the behaviour of people in the workplace and organizational contexts as well as in everyday life. I am strongly convinced that each of you can bring your unique experience and skills to the course. Take advantage of this opportunity, share your thoughts and reflections, ask questions! Course materials will be posted...
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Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study
PublikacjaThe concept and management of brand equity is of great importance to scholars and managers. In this article, brand equity is approached from the consumers’ point of view i.e., consumer-based brand equity (CBBE) in the context of two beer brands offered in Poland – Tyskie and Żywiec. The objective of this article is to demonstrate how managers can implement the CBBE scale as an audit and monitoring instrument to their brands. A...
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FORECASTING EXCHANGE RATES IN THE PROCESS OF THE ASSESSMENT OF CONSUMER RISK BANKRUPTCY IN CENTRAL EUROPE
PublikacjaThis paper focuses on the issue of forecasting the fluctuation of exchange rates as part of the early warning system against the risk of consumer bankruptcy. The author identified the main macroeconomic factors affecting the level of bankruptcies for households in Poland. The fluctuation of exchange rates, which directly affects the deterioration of the economic situation of borrowers who have opened credit accounts in a foreign...
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Artificial Neural Networks in Forecasting the Consumer Bankruptcy Risk with Innovative Ratios
PublikacjaThis study aims to develop nine different consumer bankruptcy forecasting models with the help of three types of artificial neural networks and to verify the usefulness of new, innovative ratios for implementation in personal finance. A learning sample comprising 200 consumers, and a testing sample of 500 non-bankrupt and 500 bankrupt consumers from Poland are used. The author employed three research approaches to using the entry...
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Multi-factor fuzzy sets decision system forecasting consumer insolvency risk
PublikacjaThe objective of this study is to develop a multi-factor decision system predicting insolvency risk for natural persons with the use of fuzzy sets. Considering that the financial situation of households is affected by various endogenous and exogenous factors, the main assumption of this study is that the system for predicting financial difficulties should not be limited to the use of only a few financial variables concerning consumers,...
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Thermal behavior of (NH4)V4O10xH2O
Dane BadawczeThe DataSet contains the results of the thermal behavior of the (NH4)V4O10xH2O obtained by the hydrothermal method using different precursors: microstructured (commercially available) or nanostructured. The information about samples synthesis is described in the Materials.
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Application of foam made of post-consumer pet materials for the construction of footbridges
PublikacjaThe article presents the possibility of application in civil engineering of highly ecological PET foam, manufactured from 100% recycled plastic packaging. It may find uses in construction of numerous engineering structures, such as pedestrian and cycle footbridges. Properly processed waste from post-consumer PET packaging may constitute a quality structural core for use in multilayered composite materials, commonly referred to...
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Axiological problematic aspects in the works by the representatives of Polish general pedagogy: Kazimierz Sośnicki and Stefan Kunowski
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Sustainable development requires risky decisions - problematic 300 ton overweight transport passing a bridge
PublikacjaOversize load passages over bridges are one of the research issues related to sustainable development that engineering and scientific teams around the world have to deal with . The article presents the scope of activities that enabled the passage of an oversized vehicle with a total weight of over 300 tons over a reinforced concrete slab. The bridge load capacity is 30 tons. In order to assess the capacity of the bridge, detailed...
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RFM-based repurchase behavior for customer classification and segmentation
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Confidence, Financial Literacy and Investment in Risky Assets: Evidence from the Survey of Consumer Finances
PublikacjaWe employ recent Survey of Consumer Finances (SCF) microdata from the US to analyze the impacts of confidence in one's own financial knowledge, confidence in the economy, and objective financial literacy on investment in risky financial assets (equity and bonds) on both the extensive and intensive margins. Controlling for a rich set of covariates including risk aversion, we find that objective financial literacy is positively...
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Consumer reports
Czasopisma -
Coffee Consumer Segmentation: Implications for Producers and Sellers
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Compulsive sexual behavior and dysregulation of emotion
PublikacjaIntroduction Dysregulation of emotion (DE) is commonly seen in individuals suffering from compulsive sexual behavior (CSB), as well as represents a crucial element of its common comorbidities like mood, anxiety, and substance use disorders. Aim To investigate the links between CSB and DE. Methods A review of pertinent literature on CSB and DE was performed using EBSCO, PubMed, and Google Scholar databases. Main Outcome Measure...
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The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector
PublikacjaPurpose: This paper focuses on the effects of positive and negative online reviews (eWOM) on the metrics of consumer-based brand equity (CBBE) in the context of the Polish restaurant sector. Methodology: The dedicated online survey was completed by 777 consumers, which we then analyzed with structural equation modeling. Each catering outlet was to allow to order meals online. We used descriptive analysis, confirmatory factor analysis,...
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Behavior Analysis and Dynamic Crowd Management in Video Surveillance System
PublikacjaA concept and practical implementation of a crowd management system which acquires input data by the set of monitoring cameras is presented. Two leading threads are considered. First concerns the crowd behavior analysis. Second thread focuses on detection of a hold-ups in the doorway. The optical flow combined with soft computing methods (neural network) is employed to evaluate the type of crowd behavior, and fuzzy logic aids detection...
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Thermal behavior of TeOx powder
Dane BadawczeThe DataSet contains the results of the thermal behavior of the TeOx powder. The material was obtained by the sol-gel method. The starting solution was prepared by mixing telluric acid (precursor) with thetraetylene glycol, water, and ethanol. The sol was obtained by vigorously stirring precursor solution at 50°C for 2h, then the temperature was raised...
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Consumer Behaviour of Silver Singles on the E-Tourist Market
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THE EUROPEAN UNION CONSUMER BEHAVIOUR IN THE FESTIVALS MARKET IN POLAND
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The effect of social media communication on consumer perceptions of brands
PublikacjaResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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Influence of the grains shape on the mechanical behavior of granular materials
PublikacjaDiscrete Element Method is a numerical method suitable for modeling geotechnical problems concerning granular media. In most cases simple forms of grains, like discs or spheres, are used. But these shapes are capable of soil behavior modeling up to a certain point only, they cannot reflect all of the features of the medium (large shear resistance and large volumetric change). In order to reflect the complex behavior of the real...
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Exploring the role of brand experience in driving consumer emotions and engagement with sports brands in Australia
PublikacjaPurpose: This paper aims to fill the theoretical gap in understanding and practical implementation by examining how sports brands in Australia use brand experience to link emotional response and brand engagement. Design/methodology/approach: The study fits into the positivist paradigm. The starting point is the stimulus-organism-response theory. A quantitative method, which is an online survey, was used to collect data. Responses...
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Application of the Theory of Planned Behavior in Academic Cheating Research–Cross-Cultural Comparison
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Analysis of The Behavior of Foundations of Historical Buildings
PublikacjaThe article is devoted to the analysis of the behavior of the foundations of historic buildings. Some basic aspects of foundation engineering are discussed, with an emphasis placed on its development, applied techniques, and materials. Several different approaches and methods for the analysis of foundations of historical buildings are presented. A particular analysis has been focused on an example of a typical stone foundation...
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Categorization of emotions in dog behavior based on the deep neural network
PublikacjaThe aim of this article is to present a neural system based on stock architecture for recognizing emotional behavior in dogs. Our considerations are inspired by the original work of Franzoni et al. on recognizing dog emotions. An appropriate set of photographic data has been compiled taking into account five classes of emotional behavior in dogs of one breed, including joy, anger, licking, yawning, and sleeping. Focusing on a particular...
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Water Behavior Near the Lipid Bilayer
PublikacjaIn this chapter, we focus on the dynamics of water molecules situated in the vicinity of a phospholipid bilayer. Using a molecular dynamics simulation method, we studied interactions between water and the bilayer and tracked trajectories of the water molecules. Based on the hypothesis that molecules trapped inside the bilayer make different motions than the ones which are either attached to the surface or move freely in the water...
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Development of Generalized Distribution Utility Index in Consumer-Driven Logistics
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Pasta Fortified with Potato Juice: Structure, Quality, and Consumer Acceptance
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Fibres from recycled post-consumer tyres for concrete reinforcement
PublikacjaW pracy przedstawiono aktualną sytuację dot. wykorzystania drutu stalowego z recyklingu opon samochodowych. Przedstawiono wyniki badań przeprowadzonych w laboratorium Katedry Konstrukcji Betonowych i Technologii Betonu nad zastosowaniem włókien stalowych z recyklingu do zbrojenia betonu. Otrzymane wyniki porównano z próbkami fibrobetonu uzyskanego na bazie przemysłowo produkowanych włókien stalowych.
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Prediction of consumer electricity needs based on Internet weather forecasts
PublikacjaElectrical energy is considered both as an important driver for producing and transporting goods in companies, as well as a good in itself which requires planning and management for generating and delivering it to consumers in proper time and amounts. Weather information can be considered to convey part of the data on energy delivery needs of consumers. Free meteorological data sources on the Web do not offer consistent data to...
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Company versus consumer performance: does brand community identification foster brand loyalty and the consumer’s personal brand?
PublikacjaThis study investigates the effect of community identification in building brand loyalty (attitudinal and behavioural) and a personal brand via social networks. The proposed model explained the main community identification antecedents and how identification can lead to enhanced company and consumer performance. This study adopts the theoretical lens of uses and gratifications theory and identifies three motivational drivers of...
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The impact of the temperament model on the behavior of an autonomous driver
PublikacjaBecause it is generally believed that the personality and temperament of a human driver influence his/her behavior on the road, the article presents a computational model of the temperament of an autonomous agent - a driver. First, a short review of the four ideas of Galen’s temperament in psychology is presented. Temperament traits are grouped into four other sets, one of which is chosen for implementation in the project of integration...
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The influence of the place of residence on the behavior and transport preferences of the inhabitants of the agglomeration
PublikacjaTransport behaviors and preferences have an impact on modal split, which is why they should form the basis for shaping the public transport offer. Achieving the goals of sustainable mobility requires taking into account differences in transport behavior and preferences characterizing residents from different areas of the agglomeration. Analyzing differences in behaviors and preferences, the possibilities and limitations resulting...
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A Hyperdense Semantic Domain for Discontinuous Behavior in Physical System Models
PublikacjaMultiple time models have been proposed for the formalization of hybrid dynamic system behavior. The superdense notion of time is a well-known time model for describing event-based systems where several events can occur simultaneously. Hyperreals provide a domain for defining the semantics of hybrid models that is elegantly aligned with first principles in physics. This paper discusses the value of both time models and shows how...