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Search results for: SOCIAL SUPPORT
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Poverty and social exclusion in the transition Baltic States during the implementation of the European Union Lisbon Strategy - comparative analysis
PublicationThe problem of poverty and social exclusion in the Baltic States generates serious social, economic and political consequences. The scope of the analysis includes primarily the scale and structure of poverty and social exclusion in the Baltic Region in the years 2004-2010 in the context of the Lisbon Strategy of the European Union. The results show that during the transition and implementation of the Lisbon Strategy, the problem...
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The authenticity in social media. Club and football players’ relations
PublicationThe authenticity in social media is one of the crucial factors of brands success. In the era of fake news, illusions, manipulations or other artificial attributes of the virtuality and reality today it is a real source of value. The presented study aims to verify how football club and football players’ brands’ authenticity influence attitudinal loyalty in social media. Findings proved that the authenticity is something social media...
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Thermal imaging in automatic rodent’s social behaviour analysis
PublicationLaboratory rodent social behaviour analysis is an extremely important task for biological, medical and pharmacological researches. In this work thermal images features that facilitate analysis are presented. Methods to distinguish objects on the basis of thermal distribution are tested. Actions of grooming or biting one rodent by another - important social behaviour incidents - are clearly visible...
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Evaluation of Selected Innovation Policy Instruments on the Example of Poland
PublicationThe main purpose of the paper is to analyze and evaluate the selected instruments of innovation policy in Poland: cooperative relations, business environment institutions and innovation centers, supported within Priority Axis V of OP IE 2007-2013. The evaluation was made on the basis of the four criteria: complementarity, adapting to the needs of businesses, the impact on the innovation and durability of the provided support. The...
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Online brand communities’ contribution to digital business models
PublicationAbstract Purpose – There is limited research examining social drivers and mediators of online brand community identification in the context of business models development. This study aims to identify them behind the social mechanisms and present essential factors which should be applied in business models to foster value co-creation. Design/methodology/approach – Data were collected from a convenience sample of 712 cases gathered among...
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The image of the City on social media: A comparative study using “Big Data” and “Small Data” methods in the Tri-City Region in Poland
Publication“The Image of the City” by Kevin Lynch is a landmark planning theory of lasting influence; its scientific rigor and relevance in the digital age were in dispute. The rise of social media and other digital technologies offers new opportunities to study the perception of urban environments. Questions remain as to whether social media analytics can provide a reliable measure of perceived city images? If yes, what implication does...
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Brand loyalty creation in the social network. Does the product category matter?
PublicationThe final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...
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The Perception of an Entrepreneur’s Structural, Relational and Cognitive Social Capital among Young People in Poland - An Exploratory Study
PublicationThe goal of the current paper is to verify how an entrepreneur’s structural, relational and cognitive social capital levels are perceived by young people in Poland. The research involved a group of 374 undergraduate business students from a Polish university as participants. Participants completed a survey on entrepreneurial cognitions. It was found that participants assess the level of an entrepreneur’s social capital as relatively...
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The analysis of temperature changes of the saliva traces left on the fur during laboratory rats social contacts
PublicationAutomatic analysis of complex rodent social be- havior, especially aggressive ones, is of important scientific interest. In this paper we analyze the properties of the data created as a result of aggressive rodent social behavior. Detec- tion of specific aggressive behaviors is based on the event of leaving traces of saliva on the fur of the attacked individual, which are clearly visible in the thermal imaging. The traces change...
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The first International Comparative Social Enterprise Models Working Paper: Poland
PublicationIn this paper, social enterprise models: entrepreneurial nonprofit organizations, cooperatives and vocational enterprises for the disabled are presented. Their emergence and institutionalization in the Polish social enterprise organizations landscape is provided and analysed. Also, the authors point to the convergences and divergences between these three models. Additionally historical background and institutional trajectories...
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Volunteerism in the last year as a moderator between empathy and altruistic social value orientation: An exploratory study
PublicationVolunteerism is a sustained prosocial activity, and young adults are one of the most important targets for organizations recruiting volunteers. Empathy and altruistic social value orientation measured by a decomposed game are dispositional traits that might foster engagement in volunteerism. Using a self-report online-based questionnaire study on two groups of young adults (aged 18-35, N = 224 non-volunteers and N = 178 volunteers...
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REVISING ENTREPRENEURIAL ORIENTATION (EO) IN SOCIAL ENTREPRENEURSHIP, QUALITATIVE EVIDENCE FROM WORK INTEGRATION SOCIAL ENTERPRISES (WISES) FROM POLAND
PublicationEntrepreneurial behaviour and entrepreneurial orientation (EO) of (commercial) entrepreneurship. have received significant scholarly attention in entrepreneurship and management research However, there are insufficient attempts discussing such behaviour and EO in non-profit, and particularly social entrepreneurship context, arguing that EO is higher in such contexts, or remains the same, some new EO dimensions are proposed, existing...
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Social commerce - nowy trend w handlu elektronicznym
PublicationSocial commerce wykorzystuje media społecznościowe dla potrzeb handlu elektronicznego. Serwisy społecznościowe o charakterze social commerce stanowią nie tylko platformę do wymiany informacji i opinii na temat różnych produktów, ale są także miejscem, w którym konsument może dowiedzieć się o różnego rodzaju wyprzedażach, promocjach cenowych, bonusach, gratisach. Dzięki tego typu witrynom użytkownicy mogą nie tylko kupować najtaniej,...
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The concept of aida applied to online interactive advertisement: an youtube case study
PublicationThis paper presents an approach of application of the AIDA framework to interactive advertisements presented on social media channels. The first section introduces the definitions of social media and its categorization. It is given an overview of the online video service YouTube.com. The second section describes social media marketing. The third section presents a theoretical introduction of traditional and interactive advertisement....
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A place of school in the idea of the sustainable development
PublicationWell designed school space enables social contacts, increases activity of pupils and improves the condition of their health. However, the best design would not bring the expected benefits if it is not integrated with the surroundings in terms of transportation, security and local needs. In the sustainable development, the social goals are in harmony with ecological aims according to the rule of "3 r" (reduce, reuse, recycle).
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublicationThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Modern trends in internet marketing - Researching the virality of brands on social media channels
PublicationThis paper presents a new approach for the research and identification of users generated content on social media channels. For the online branding research is proposed the use of twi software - SentiOne and NodeXL. The combination of those tools elicit a different point of view of how to manage in an effective way the overflow of the content publish by single individuals in social media networks.
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Image as a key factor of brand value at social media
PublicationThe paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.
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The Crisis of Marketing Communication in the Era of Social Media
PublicationThe articles examines the widely discussed in literature the problem of marketing communication crisis resulting from the changes of the environment. These changes generate both new problems and also new solutions, e.g. social media. The practicioners are pursuing both effective and efficient solutions, in relation to the difficulties encountered while achieving market objectives via traditional methods and channels. In accordance...
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CSR in Family Business- Ethnocentric Meaning Socially Responsible?
PublicationThe aim of this paper is to provide framework and key issues relevant for research on social responsibility of family business. From providing two theoretical approaches towards social responsibility such as social capital concept commenting on the familiness as a family firm resource and capability; and the stakeholder theory we move to the state of the art of family business. Then, we discuss heterogeneity among family firms...
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The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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The use of Markov chains in the social convergence analysis
PublicationThe main goal of this article is to analyze the social convergence process using Markov chains. In this research, term social convergence refers to the reduction of dispersion in the standard of living among countries. The use of Markov chains in the social convergence analysis allowed describing movements of observational units within the distribution and providing more details about the mechanism of the convergence process. A...
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On the Modern and Postmodern Paradigms of Ideology and Social Criticism
PublicationThe article takes on the problem of ideology, critical consciousness and social criticism and distinguishes two ways of thematizing it. The first approach is developed within the post-Hegelian framework. According to this paradigm, critique of ideology is a means of transgressing the antagonistic forms of socialization and emancipating humanity from the false forms of consciousness and corresponding irrational and oppressive social...
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Social Learning in Cluster Organizations and Accumulation of Technological Capability
PublicationThe purpose of the paper is to present how members of cluster organizations perceive their role in the accumulation of technological capability through social learning. The paper presents the results of a qualitative study of four cluster organizations. The theoretical foundation of the study are the communities of practice and the organizational inertia theories. The study indicates that the dynamics of technological capability...
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Conceptualizing Digital Government for Social Solidarity
PublicationThis paper motivates the study of the impact of digital government on social solidarity; builds a conceptual foundation with four types of solidarity – group-based, compassionate, instrumental and emphatic; relates digital government to the type and moment – pre-technological, technological and post-technological of solidarity; and puts forward the type-moment frame to study how digital government is supporting social solidarity...
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Engendering responsibility in architecture students through real planning for a tram depot in Gdańsk
PublicationApart from technical competencies, the profession of architect requires specific social competencies: understanding the user’s needs, ability to diagnose social problems, negotiating and understanding the impact of construction investments on society and the environment. The architect plays a significant role in the collective effort to create spatial order. This is why it is important to include these social competencies in the...
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FACES OF MODERNISM - URBAN PLANNING OF SOCIAL HOUSING ESTATES IN GDANSK AND HAMBURG-ALTONA
PublicationThe paper aims to compare the modernistic social housing estates built during the interwar period in the Free City of Gdansk and in Altona, the small neighbour of Hamburg. The comparison is based on the analysis of the factors, which significantly affected the decisions regarding spatial transformations and the development of both cities in that time. These factors include primarily: poor living conditions, resulting from the explosive...
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Social perception of technological innovations at sports facilities: justification for financing ‘white elephants’ from public sources? The case of Euro 2012 Stadiums in Poland
PublicationThe main purpose of the paper is to provide a monetary valuation of social benefits in connection with the hypothetical implementation of technological innovations at four Euro 2012 stadiums in Poland. Not only the construction of the sport’s arenas, but also the ongoing maintenance drain the pockets of Polish taxpayers. At the same time Euro 2012 stadiums remain underused, which familiarize the host cities with the concept of ‘white...
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Analysing and processing of geotagged social media
PublicationThe use of location based data analysing tools is an important part of geomarketing strategies among entrepreneurs. One of the key elements of interest is social media data shared by the users. This data is analysed both for its content and its location information, the results help to identify trends represented in the researched regions. In order to verify the possibilities of analysing and processing of geotagged social media...
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Novel Tools as New Challenges to HRM Communicational Practices (and the Increasingly Important Social Role of the Manager)
PublicationEach communicational process consists inseparably of three aspects: the linguistic (which means the whole language content of the message), technical (which states the form of the message) and the social (meaning social relations, emotions, behaviours). The recent COVID-19 pandemic deeply influenced several layers of our lives. But the main aim of this chapter is to focus on the communicational processes that normally take place...
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Altruists will be altruists, but what about individualists? The role of future time perspective and social value orientation in volunteers’ declarations to continue engagement in three time horizons
PublicationVolunteering involves caring for the outcomes of others and typically long-term orientation so that one can achieve goals that are not always clearly visible in the short term. As with any activity, volunteering attracts people of different social value orientations – some rather individualistic, some rather altruistic. The aim of the study was to find out whether the future time perspective, which promotes thinking about future...
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The issues of participation in didactics of design. Case studies
PublicationThis article seeks to present and assess the usefulness of didactic methods aimed at preparing future architects for their role in the process of social participation. The article focuses on [a] a general overview of selected participation methods and tools, along with the examples of their application in the context of spatial management in Poland; [b] an overview of teaching methods used with a view to enhancing participation...
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Social Entrepreneurship Research – Challenges, Explanations and Suggestions for the Field Development
PublicationEmploying critical review and reflection on the key literature in the area of entrepreneurship and management studies in social entrepreneurship field, this paper aims to outline the current challenges this field is facing, while introducing related explanations and suggesting required changes. The current field of social entrepreneurship research is at its nascent stage, which is determined by ongoing definitional debates and...
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Public Spaces - Coexistence and Participation
PublicationThe paper is an attempt to answer two questions: (1) how to develop positive social relations and citizenship among residents of cities in Poland and (2) howsuitable shaping of public space affects the activation and integration of local residents.The specificity of the post-war process of urbanization in Poland - a country traditionally agricultural - was its political dimension (forced 'nationalisation' of agriculture and industrialization...
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublicationBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Assessment of E-government inclusion policies toward seniors: A framework and case study
PublicationDigital exclusion of seniors covers both social and technical drivers that affect the magnitude of this phenomenon. It arises from the fear of technology, reduced manual and mental abilities, socio-economic status, and also the mismatch between the technological environment and the needs of the elderly. The consideration of the needs of seniors are mainly implemented through social policies while the provision of government services...
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Robot Eye Perspective in Perceiving Facial Expressions in Interaction with Children with Autism
PublicationThe paper concerns automatic facial expression analysis applied in a study of natural “in the wild” interaction between children with autism and a social robot. The paper reports a study that analyzed the recordings captured via a camera located in the eye of a robot. Children with autism exhibit a diverse level of deficits, including ones in social interaction and emotional expression. The aim of the study was to explore the possibility...
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How Sport Innovations Can Shape Sustainable Cities: An Interdisciplinary Approach
PublicationLeveraging the potential of sport can play a significant role in shaping cities of tomorrow, generate environmental and social change. The integration of sport into city planning can provide multiple benefits, such as promoting physical activity, health, well-being, and enhancing social cohesion. However to date, there is a lack of research on the potential of sport innovations to enhance the sustainable development of cities....
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Improving social competencies of architecture students through participatory design of marketplace regeneration
PublicationThe article discusses the involvement of architecture students in actual urban regeneration projects through participatory design and tray to respond question how it can improve students social competences, and benefit their future careers as architects and urban planners. By using the example of the student workshops conducted in 2019 at the Faculty of Architecture, GdanskTech, the article discusses the specific methods applied...
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The Impact of Information and Communication Technology on the Rise of Urban Social Movements in Poland
PublicationThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile...
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The Impact of Information and Communications Technology on the Rise of Urban Social Movements in Poland
PublicationThe chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile of...
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Sustainable urban planning in the context of studentification of the inner city areas
PublicationThe social dimension of urban planning as well as the importance of local communities and civic participation are often underlined in contemporary urban renewal and revitalisation programmes based on the principles of sustainable development. British Urban Renaissance is one the most far-reaching and widely discussed urban regeneration strategies which aims at repopulation and social diversification of inner city areas and land...
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MEMORYSCAPES OF EASTERN POLAND
PublicationThe text investigates new phenomena emerging in the field of social memory and commemoration in contemporary Poland. On the basis of field analyses, case studies and theoretical, transdisciplinary approaches, the paper discusses the issue of contemporary memoryscapes in eastern Poland (Bialystok and Lublin). These emerging forms of remembrance are the result of the sophisticated interplay between different actors involved in the...
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Electoral Turnout and State Redistribution: A Cross-National Study of Fourteen Developed Countries
PublicationThis study explores the relationship between electoral participation and income redistribution by way of social transfers, using data from the European Social Survey, the Comparative Study of Electoral Systems, and the Luxembourg Income Study. It extends previous research by measuring the income skew of turnout rather than using average turnout as a proxy for its income bias. We find that, controlling for a number of other variables,...
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Entrepreneurship after the Age of Sixty–Five? Reflections of Third Age University students
PublicationThe common synonyms for entrepreneurship usually include such concepts as creativity, innovation, and activity. These, in turn, are more often associated with youth rather than people of older age (Górniak, 2013). On the basis of literature research and interviews conducted with students from the Sopot School of Social Psychology of the University of the Third Age, the authors determined that among individuals...
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Mobile operators at war: opinion mining and sentiment analysis on social media
PublicationConsidering hermetic and very competitive market such as mobile operator ones, social media has become best alternative for contact with customer and gathering data and opinions. Different style of running social media profiles is giving different results. The research presented in this paper aims to show the number of responses gathered from polish Internet users and its sentiment for mobile operator brands. It also presents practical...
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The importance of trust and altruistic social orientation for COVID-19 distress
PublicationBackground: The COVID-19 pandemic, the biggest global health crisis in decades, has been a difficult experience for nations all over the world. In the present study we wanted to assess to what extent a positive attitude towards others, expressed in altruistic social orientation and a high level of trust, would be linked to lower levels of COVID-19 distress in infected and non-infected individuals. Participants and procedure:...
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Social Convergence in Nordic NUTS-3 Regions
PublicationGeographical proximity, common historical roots and collaboration within the Nordic Council make the Nordic countries, often wrongly treated as monoliths. However, in reality, Nordic regions differ in terms of broadly defined social and economic development. Issues concerning the standard of living are one of the priorities of the Helsinki Treaty signed by Nordic countries. The main goal of this paper is to analyze the existence...
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IS SMALLER BETTER? THE VALUATION OF SOCIAL IMPACTS OF DIFFERENTLY SIZED SPORTING EVENTS. THE CASE OF GDAŃSK
PublicationIntroduction. There is a discourse in the international literature regarding the impact of large sporting events on the place where they are held. In the last few years, particular emphasis has been laid on intangible effects, including social impacts that may occur not only in the case of mega sporting events but also in smaller sporting events. Therefore, the main aim of this paper is to estimate the monetary value of intangible...
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Social Entrepreneurship through Cooperatives: Founder Insights
PublicationIn this research we are interested in how social entrepreneurs think about their organizational creation process in the context of cooperatives, and how cooperatives conceptualize and actualize their ‘care for community’ social principles. In this interface of organizational purpose and form, we find a variety of interesting issues presented by our interview sample of founders of young, global organizations from six nations. Discussing...