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Search results for: HOTEL SERVICE, EXPERIENCE ECONOMY, EXPERIENCE MARKETING, CUSTOMER EXPERIENCE MANAGEMENT, EXTRAORDINARY EXPERIENCE
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Marketing terytorialny a social media marketing na serwisie Twitter
PublicationObszary terytorialne, podobnie jak inne podmioty gospodarcze, walczą o miejsce na rynku. Poprzez promocję dążą do osiągnięcie uprzywilejowanych miejsc w świadomości interesariuszy, będących dla danego regionu inwestorami, bądź turystami, którzy chcą miło spędzić czas na wakacjach. Miasta kreują swój wizerunek i dbają o niego, budując więzi emocjonalne i lojalność wobec swoich klientów. W tym celu wykorzystane są różne rodzaje instrumentów...
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Knowledge engineer – more than only technical position. The concept of knowledge engineering education at the Faculty of Management and Economics
PublicationOrganizational learning means an effective knowledge management. Management is nothing more than the constant decision-making. Therefore organizational learning must be seen through the prism of decisions taken at all levels. Unfortunately decisions are never taken within comfortable conditions. Decision maker suffers from a lack of any support. There is often a problem with human resources having right skills, sometimes they do...
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Impact of Demographic Changes onto National Economy Development
PublicationThe effects of population decline and their influence onto the national economy need to be analyzed with reference to modern demographic trends regarding society ageing process. The problem of demographic changes does not only concern the birth rate, life span and migration, but it also refers to economic phenomena and thus, the economic and demographic trend interrelation becomes quite obvious. Macroeconomic approach defines the...
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Digital Innovations and Smart Solutions for Society And Economy: Pros and Cons
PublicationRecent developments in artificial intelligence (AI) may involve significant potential threats to personal data privacy, national security, and social and economic stability. AI-based solutions are often promoted as “intelligent” or “smart” because they are autonomous in optimizing various processes. Be-cause they can modify their behavior without human supervision by analyzing data from the environ-ment, AI-based systems may be...
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Using Decisional DNA to Enhance Industrial and Manufacturing Design: Conceptual Approach
PublicationDuring recent years, manufacturing organizations are facing market changes such as the need for short product life cycles, technological advancement, intense pressure from competitors and the continuous customers’ expectation for high quality products at lower costs. In this scenario, knowledge and its associated engineering/management of every stage involved in the industrial design has become increasingly important for manufacturing...
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Shadow Economy in Poland Recent Evidence Based on Survey Data
PublicationThe book provides an estimate of the size of the shadow economy in Poland. Using analogous data, it traces core determinants of the existence of the shadow economy in Poland. It compares results with neighbouring countries, and if possible, the remaining Central-Eastern economies. The book tells why the problem of the unreported economic activity matters; it presents the problem from different angles―economic, social and institutional....
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Service-based Resilience for Embedded IoT Networks
PublicationEmbedded IoT networks are the backbone of safety-critical systems like smart factories, autonomous vehicles, and airplanes. Therefore, resilience against failures and attacks should be a prior concern already in their design stage. In this study, we introduce a service-based network model as an MILP optimization problem for the efficient deployment of a service overlay to the embedded network by meeting QoS and resilience requirements....
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Knowledge management implementation in small and micro KIBS : A categorization
Publicationhe main goal of the paper is to provide a statistical categorization of small and micro knowledge-intensive business service (KIBS) companies, based on their knowledge management (KM) attitude. Since knowledge is the main production factor and output of these companies, it is essential to achieve a better understanding of how they manage this resource. A questionnaire-based survey was conducted on a sample of Polish small and micro...
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Tacit Knowledge Sharing and Value Creation in the Network Economy: Socially Driven Evolution of Business
PublicationKey factors which affect competitive advantage in the network economy are innovation, relationships, cooperation, and knowledge. Sharing knowledge is not easy. Companies find it problematic. Presented studies show that the essence of the value creation today is not in sharing explicit but rather tacit knowledge, which is a source of creativity and innovation. Delivering value through knowledge does not only require efficient Transactive...
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Distributed infrastructure of self-organizing service servers
PublicationThis paper presents an idea of creating distributed system consisting of autonomous self-organizing service providers. It shows a real implemented system allowing for dynamic service search without interaction with client based on the inter-servers communication. Moreover presented system can be easily enriched with new elements without the need for restarting already existing servers.
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Waste management in the mining industry of metals ores, coal, oil and natural gas - A review
PublicationWaste generated due to mining activity poses a serious issue due to the large amounts generated, even up to 65 billion tons per year, and is often associated with the risk posed by its storage and environmental management. This work aims to review waste management in the mining industry of metals ores, coal, oil and natural gas. It includes an analysis and discussion on the possibilities for reuse of certain types of wastes generated...
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Structural changes in the polish economy- the analysis of input-output
Publicationthis paper analyses the structure of polish economy using three input-output tables for years 1995, 2000 and 2004. applying the traditional methods proposed by rasmussen the sector's backward and forward linkages are identified. industries with large backward and forward linkages are named "key sectors" and play an important role in the development strategy of a country, so the outcome of the paper may be used for the development...
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WPŁYW KOMUNIKACJI MARKETINGOWEJ NA KSZTAŁTOWANIE ARCHITEKTURY OBIEKTÓW SŁUŻBY ZDROWIA - THE EFFECT OF MARKETING COMMUNICATION ON SHAPING THE ARCHITECTURE OF HEALTHCARE FACILITIES
PublicationXX wiek wraz z rozwojem kultury masowej przyniósł gwałtowny wzrost znaczenia komunikacji marketingowej, która początkowo pełniła rolę głównie informacyjną, związaną z działaniami reklamowymi. Współcześnie można zauważyć zwiększone zainteresowanie specjalistów z dziedziny marketingu oddziaływaniem na człowieka poprzez przestrzeń, w której on przebywa. Podejmowanie działań marketingowych w ramach usług świadczonych przez jednostki...
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Positive management of the university
PublicationPurpose: To demonstrate that contemporary universities may be improved by synthesis of strategic antinomies, i.e. seeking the possibility of combining opposite approaches to solving problems concerning university organization and management. Findings: That approach discounts the importance of building positive relationships between members of staff and undertaking activities intended to create a situation where the...
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Framework for Product Innovation Using SOEKS and Decisional DNA
PublicationProduct innovation always requires a foundation based on both knowledge and experience. The production and innovation process of products is very similar to the evolution process of humans. The genetic information of humans is stored in genes, chromosomes and DNA. Similarly, the information about the products can be stored in a system having virtual genes, chromosomes and decisional DNA. The present paper proposes a framework for...
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Smart innovation process enhancement using SOEKS and decisional DNA
PublicationProduct innovation always requires a foundation based on both knowledge and experience. The production and innovation process of products is very similar to the evolution process of humans. The genetic information of humans is stored in genes, chromosomes and DNA. Similarly, the information about the products can be stored in a system having virtual genes, chromosomes and decisional DNA (DDNA). The present paper proposes...
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Marketing zewnętrzny : produkt
PublicationW podrozdziale 4.1 podręcznika scharakteryzowano produkt jako element marketingu zewnętrznego. Między innymi omówiono: pojęcie i charakterystykę produktu, klasyfikacje produktów, pojęcie linii i asortymentu produktów, markę i opakowanie produktu, cykl życia produktu oraz proces wdrażania nowych produktów.
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Marketing w Internecie
PublicationOpracowanie poświęcono marketingowi w Internecie. Struktura treści obejmuje genezę powstania Internetu, jego rozwój na świecie i w Polsce oraz omówienie najpopularniejszych usług internetowych wykorzystywanych w marketingu - poczta elektroniczna, grupy dyskusyjne oraz World Wide Web. Szczególną uwagę zwrócono także na problem sukcesu firmowej witryny internetowej, mierzony przez pryzmat satysfakcji jej użytkownika - klienta.
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Marketing zewnętrzny : Dystrybucja
PublicationDystrybucja - podrozdział obejmuje podstawowe pojęcia w zakresie dystrybucji, kryteria klasyfikacji oraz typy kanałów dystrybucji. W tej części pracy scharakteryzowano ponadto sprzedaż hurtową oraz detaliczną, rodzaje pośredników, formy i strategie dystrybucji, a także logistykę dystrybucji
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Marketing zewnętrzny : Cena
PublicationW podrozdziale przedstawiono podstawowe definicje, strategie cenowe, proces ustalania ceny i metody jej wyznaczania, określono ponadto taktyczną rolę ceny
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Optimizing the computation of a parallel 3D finite difference algorithm for graphics processing units
PublicationThis paper explores the possibilities of using a graphics processing unit for complex 3D finite difference computation via MUSTA‐FORCE and WENO algorithms. We propose a novel algorithm based on the new properties of CUDA surface memory optimized for 2D spatial locality and compare it with 3D stencil computations carried out via shared memory, which is currently considered to be the best approach. A case study was performed for...
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A Solution to Image Processing with Parallel MPI I/O and Distributed NVRAM Cache
PublicationThe paper presents a new approach to parallel image processing using byte addressable, non-volatile memory (NVRAM). We show that our custom built MPI I/O implementation of selected functions that use a distributed cache that incorporates NVRAMs located in cluster nodes can be used for efficient processing of large images. We demonstrate performance benefits of such a solution compared to a traditional implementation without NVRAM...
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Modelling and simulation of GPU processing in the MERPSYS environment
PublicationIn this work, we evaluate an analytical GPU performance model based on Little's law, that expresses the kernel execution time in terms of latency bound, throughput bound, and achieved occupancy. We then combine it with the results of several research papers, introduce equations for data transfer time estimation, and finally incorporate it into the MERPSYS framework, which is a general-purpose simulator for parallel and distributed...
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Workflow applications in GridLab and PROGRESS projects
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Flexibility and user‐friendliness of Grid portals: the PROGRESS approach
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Plugging grids into computing portals: the PROGRESS grid resource broker plug‐in mechanism
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Classification of Covid-19 using Differential Evolution Chaotic Whale Optimization based Convolutional Neural Network
PublicationCOVID-19, also known as the Coronavirus disease-2019, is an transferrable disease that spreads rapidly, affecting countless individuals and leading to fatalities in this worldwide pandemic. The precise and swift detection of COVID-19 plays a crucial role in managing the pandemic's dissemination. Additionally, it is necessary to recognize COVID-19 quickly and accurately by investigating chest x-ray images. This paper proposed a...
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KernelHive: a new workflow-based framework for multilevel high performance computing using clusters and workstations with CPUs and GPUs
PublicationThe paper presents a new open-source framework called KernelHive for multilevel parallelization of computations among various clusters, cluster nodes, and finally, among both CPUs and GPUs for a particular application. An application is modeled as an acyclic directed graph with a possibility to run nodes in parallel and automatic expansion of nodes (called node unrolling) depending on the number of computation units available....
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The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company
PublicationA new type of museum appeared – the corporate museum. The museum institution in this instance has been used as a new marketing device for building corporate identity strategies. Their inception is not based on the existing context of a place, but appears to be integrated with the corporate identity program, exposing the company’s values and philosophy. The corporate museums are thematic, commercial buildings, owned by a particular...
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublicationWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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New Tool for Examining QoS in the VToIP Service
PublicationThis paper is dedicated to the subject of measuring QoS in the Video Telephony over IP (VToIP) service. QoS measurement models in general and then models designed specifically for measuring QoS in the VToIP service are presented. A new numerical tool for examining the quality of VToIP video streams VToIP is described. The tool’s functionality is then put to the test in a number of analysis scenarios. The results and insights gained...
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The impact of knowledge risk management on sustainability
PublicationPurpose The purpose of this study is to examine the effect of knowledge risk management (KRM) on organizational sustainability and the role of innovativeness and agility in this relationship. Methodology The study presents the results of a quantitative survey performed among 179 professionals from knowledge-intensive organizations dealing with knowledge risks and their management in organizations. Data included in this study are...
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Technology brands in the digitally-based and network economy. Setting the background
PublicationThis chapter defines and draws a general picture on Digital Technologies and Technology Brands’ meaning in the current economy. It contextualises the role and channels of digital technology’s impact on their shaping technology brands in network economy. It briefly explains why digital, innovative technologies constitute a perfect background and environment for technology brands of global scope. It discusses the place of technology...
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Towards a Universal Model of Engineering Change Management
PublicationThe paper deals with the issue of engineering change management (ECM). ECM has received much less attention in the literature than general change management. Moreover, due to their specifics (complexity and multifaceted nature), hitherto developed ECM models are difficult to implement in companies. The paper aims to develop a simplified, universal, and hence easily applicable model of ECM. We based our assumptions on a case study...
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Innovative management of IT projects with the use of the agent-based approach on the basis of intelligent agents
PublicationProject management is one of the major challenges for the modern economy. Dynamic changes in the structures of organizations which form the core of the economy imply changes in both management processes and structures. One element of these changes is a new approach to the manufacturing of modern and rapidly changing products (due to changing market requirements). As part of these changes, traditional organizational structures are...
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Collective creativity in management science
PublicationPurpose: The purpose of this paper is to establish the current state of knowledge on collective creativity in management science on the basis of a systematic literature review. Methodology: A systematic review was performed based on the three-step SPL procedure proposed by Tranfield et al. (2003). Two databases (Scopus and Web of Science) were searched electronically up until March 2022. Based on the secondary data a literature...
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SERVICE-ORIENTED CYBERSPACE FOR IMPROVING CYBERSECURITY
PublicationThe paper presents a cyberspace model where different categories of IT services are offered and used largely. A general cybersecurity policy is considered and the corresponding cybersecurity strategies are shown. The role of such technologies as: Internet of Things, Cloud Computing and Big Data is analyzed in order to improve the cybersecurity of a cyberspace. A new kind of service oriented cyberspace is proposed and its main properties...
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Sampling-based novel heterogeneous multi-layer stacking ensemble method for telecom customer churn prediction
PublicationIn recent times, customer churn has become one of the most significant issues in business-oriented sectors with telecommunication being no exception. Maintaining current customers is particularly valuable due to the high degree of rivalry among telecommunication companies and the costs of acquiring new ones. The early prediction of churned customers may help telecommunication companies to identify the causes of churn and design...
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Comparison and Analysis of Service Selection Algorithms
PublicationIn Service Oriented Architecture, applications are developed by integration of existing services in order to reduce development cost and time. The approach, however, requires algorithms that select appropriate services out of available, alternative ones. The selection process may consider both optimalization requirements, such as maximalization of performance, and constraint requirements, such minimal security or maximum development...
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The Large Customer Reactive Power Control Possibilities
Publicationn this paper the authors wish to draw attention to the rationale for, and the possibility of, the use of local reactive power sources by the Transmission Node Master Controller (TNMC). Large Customers (LC) are one of the possible reactive power sources. The paper presents the issues related to the need for coordination between the control systems installed in the LC network, and coordination between control systems of the LC as...
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Digital Public Service Innovation: Framework Proposal
PublicationThis paper proposes the Digital Public Service Innovation Framework that extends the "standard" provision of digital public services according to the emerging, enhanced, transactional and connected stages underpinning the United Nations Global e-Government Survey, with seven example "innovations" in digital public service delivery -- transparent, participatory, anticipatory, personalized, co-created, context-aware and context-smart....
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Influence of the jitter buffer on the quality of service VoIP.
PublicationVoIP (Voice over IP) is a modern service with enormous potential for yet further growth. It uses the already available and universally implemented IP transport platform. One significant problem, however, is ensuring the Quality of Service, abbreviated QoS. This paper addresses exactly that issue. In an extensive investigation the influence of jitter buffers on QoS is being examined in depth. Two implementations, namely a passive...
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Emotions in the software development process
PublicationThis paper presents the results of a survey on the experience of emotions in the work of software developers. Quantitative analysis revealed information about emotions affecting programmers, their frequency and impact on their performance. The concept of emotional risk to productivity was also presented. It allows to choose the emotional states, which should be avoided. Furthermore, all collected data were analyzed with information...
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THE IPV4 TO IPV6 MIGRATION OF APPLICATIONS AND SERVICE
PublicationThis article presents the problems related to IPv4 to IPv6 migration of applications supporting network services. It summarizes the needs of executing such migration. It shows the basic problems of automating the migration process, having defined the basic terms, i.e.: a network service, a network application. It shows a sample implementation of the automation of the migration process between IP technologies for selected network...
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Virtual Engineering Objects (VEO): Designing, Developing and Testing Models
PublicationIn this article, the development and implementation of the concept of Virtual Engineering Object (VEO) is described. A VEO is a computerized real world representation of an engineering object. VEO will act as a living representation of the object capable of adding, storing, improving and sharing knowledge through experience, in a way similar to an expert of that object. In this paper, it is shown through test models how the concept...
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Evolutionary algorithm and decisional DNA for multiple travelling salesman problem
PublicationIn the real world, it is common to face optimization problems that have two or more objectives that must be optimized at the same time, that are typically explained in different units, and are in conflict with one another. This paper presents a hybrid structure that combines set of experience knowledge structures (SOEKS) and evolutionary algorithms, NSGA-II (Non-dominated Sorting Genetic Algorithm II), to solve multiple optimization...
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POSITIVE PSYCHOLOGICAL CAPITAL ENHANCES THRIVING IN THE MULTICULTURAL WORK ENVIRONMENT OF MULTINATIONAL CORPORATIONS
PublicationThe aim of the paper is to examine positive psychological capital (PsyCap) as well as individual factors in the relationship with thriving in the multicultural work environment of multinational corporations (MNCs). We conducted a quantitative study on the sample of 127 individuals from subsidiaries of various MNCs located in Poland and involved in intercultural interactions. The results of cross-sectional study show that employees...
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Is This Distance Teaching Planning That Bad?
PublicationIn spring 2020, university courses were moved into the virtual space due to the Covid-19 lockdown. In this paper, we use experience from courses at Gdańsk University of Technology and ETH Zurich to identify core problems in distance teaching planning and to discuss what to do and what not to do in teaching planning after the pandemic. We conclude that we will not return to the state of (teaching) affairs that we had previously....
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Application of algorithms for reasoning from imperfect knowledge in it evaluation environment
PublicationThe paper describes concept of building multi-agent system dedicated for information technology evaluation or selection for IT enterprises management (IT_MAS). Authors present the model of Knowledge Processing Environment, which is one of main components of the solution. Either facts or rules will be based on IT specialists' experience. However, knowledge which is being acquisited from IT domain is mostly imperfect - uncertain...
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NOWE TRENDY I KIERUNKI BADAŃ W MARKETINGU USŁUG
PublicationOd momentu pojawienia się koncepcji marketingu usług przechodzi ona nieustającą ewolucję. Pojawiające się nowe trendy (m.in. Service-Dominant Logic, Service Logic, New Service Marketing) i obszary badań marketingu usług (np. Transformative Service Research) skłaniają do dokonywania podsumowań pewnego etapu rozwoju i stawiania pytań, w którym kierunku powinny podążać badania marketingu usług w przyszłości. Celem artykułu jest przedstawienie...