Search results for: consumer
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Journal fur Verbraucherschutz und Lebensmittelsicherheit-Journal of Consumer Protection and Food Safety
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Consumerism and the Quality of Life
PublicationHigh level of consumption, driven by marketing activities, the pleasure and joy of possession and the accumulation of material goods are often associated with prosperity, sense of happiness and fulfilment in life. On a broader scale, economic indicators related to production and consumption are used to define the well-being and quality of life in societies. Unfortunately, the phenomenon of consumerism entails negative social and...
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Consumerism in Poland – a fact or a myth?
PublicationPurpose Consumerism, understood as excessive consumption, poses a vital problem in the world, and requires taking appropriate steps and actions in individual countries depending on the extent and nature of this phenomenon. The purpose of this paper is to examine the phenomenon of consumerism in Poland, with partial reference to other EU countries and to answer the question whether there is consumerism as such in Poland. Design/methodology/approach...
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A characterization of peanut consumption in four countries: results from focus groups and their implications for peanut allergy prevalence
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RFM-based repurchase behavior for customer classification and segmentation
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Energy-Efficient Self-Supervised Technique to Identify Abnormal User Over 5G Network for E-Commerce
PublicationWithin the realm of e-commerce networks, it is frequently observed that certain users exhibit behavior patterns that differ substantially from the normative behaviors exhibited by the majority of users. The identification of these atypical individuals and the understanding of their behavioral patterns are of significant practical significance in maintaining order on e-commerce platforms. One such method for accomplishing this objective...
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The study of polish consumer's online brand-related activities
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Young Consumers
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Journal of Research for Consumers
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Energy Security of Polish Consumers in 2004-2021
PublicationTheoretical background: Energy security is one of the most important components of economic security. It is influenced not only by access to energy sources and the economic situation of the state and the individual consumer. The authors adopted the definition of energy security of an individual consumer as included in the UN report. It states that energy security of an individual consumer is guaranteed when the average consumer...
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Consumers’ Need of Privacy Protection – Experimental Results
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POLISH CONSUMERS’ AWARENESS AND KNOWLEDGE ABOUT FUNCTIONAL FOOD
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Physicochemical Characteristics and Consumers’ Preferences for Milk Fat Products
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An Integrated Approach to Management of Food Allergy – Recommendations for Consumers and Professionals
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THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublicationThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
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Circular Fashion – Consumers’ Attitudes in Cross-National Study: Poland and Canada
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublicationWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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Factors Forming the Consumers’ Willingness to Pay a Price Premium for Ecological Goods in Ukraine
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Electricity Portfolio Optimization for Large Consumers: Iberian Electricity Market Case Study
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Shaping New Generations of Managers and Consumers: CSR Implementation and Higher Education System in Poland
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Sensory Characteristics of Tonic Waters with Various Sweetening Substances vs Young Consumers' Opinion
PublicationThe attitude of young consumers towards food products containing low calorie sweeteners was analyzed as well as consumers’ awareness to the medical recommendations regarding artificial sweeteners. The questionnaire was carried out within the group of 97 respondents at the age of 21 – 30. Strongly negative attitude towards consumption of food products containing low calorie sweeteners was declared by almost half of respondents....
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Technical and economic conditions of supplying residential consumers with heat from nuclear power plant
PublicationThe reduction of CO2 emission requires technological shift towards carbon-free options. Cogeneration of electricity and heat based on coal and natural gas will experience generation cost increase, if the costs of emissions are imposed on the plant operators. Therefore, nuclear and renewable options should be considered. In this paper, we present the concept of electricity and heat supply system with nuclear condensing turbine adapted...
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Shaping New Generations of Managers and Consumers: CSR Implementation and Higher Education System in Poland
PublicationConsidering the Corporate Social Responsibility as a significant research and education topic for university staff, students, graduates and the whole society, has become a sign of our times. Universities and other education institutions, including the third sector, play an important role, incorporating CSR as a crosscutting issue, in particular into the curricula of future managers and graduate students, no matter the country we...
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CONSUMERS’ APPROACH TO THE CREDIBILITY OF THE INFLATION FORECASTS PUBLISHED BY CENTRAL BANKS: A NEW METHODOLOGICAL SOLUTION
PublicationModern monetary policy focuses on credibility and shaping inflation expectations. In keeping with the concept of inflation forecast targeting, the inflation forecasts published by central banks play a crucial role in the instrument rate decision-making process and may be treated as a specific intermediate target. This study proposes an inflation forecast credibility index, the scope of which is narrowed to non-specialists’ approach...
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Energy Security of Polish Consumers in 2004-2021
Open Research DataEnergy security is one of the most important components of economic security. It is influenced not only by access to energy sources and the economic situation of the state and the individual consumer. In the years 2004–2021, energy security of the individual consumer in the economic dimension significantly improved. This was due to several factors:1....
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The effect of pumpkin flour on quality and acoustic properties of extruded corn snacks
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Monitoring of essential and toxic elements in multi-ingredient food supplements produced in European Union
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The on-line consumers’ choice of parcels collecting ways
Open Research DataSmall pilot study conducted on an available sample of academic teachers and students from the University of Gdańsk (UG). The survey was aimed only at people who declared that they shop online. As e-commerce reports show that the main group of people buying online are those with a higher education, studying a group of university employees and students...
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Cadmium and lead content in gluten and gluten-free bread available on the Polish market – potential health risk to consumers
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Estimation of smokers' exposure to mercury from combustible tobacco products, based on the approach used in food consumers’ exposure estimation
PublicationSmoking has been known to mankind for centuries, but it is only in recent decades that much attention has been paid to the harmfulness of this habit. Mercury inhalation is particularly dangerous in this respect and smoking creates extremely favorable conditions for the emission and targeted delivery of this element into the lungs. Despite this fact, a lack of a clear method for estimating the exposure of tobacco consumers to mercury...
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Bodybuilders and high-level meat consumers’ behavior towards rabbit, beef, chicken, turkey, and lamb meat: A comparative review
PublicationIn bodybuilders’ diets, protein plays a crucial role in supporting muscle growth and repairing damaged muscle tissue. These individuals meet their protein needs by combining dietary sources with supplements. Animal-based proteins are often preferred over plant-based proteins because they are believed to better support muscle protein synthesis. This review explores the meat consumption patterns of bodybuilders and high-level meat...
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Measuring Consumers' Engagement With Brand-Related Social-Media Content. Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands
PublicationThe purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, “Consumer's Online Brand-Related Activities” (Muntinga, Moorman, and Smit, 2011). Qualitative techniques were used to generate an initial pool of items that captured different levels of consumer engagement...
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Is the soil quality monitoring an effective tool in consumers’ protection of agricultural crops from cadmium soil contamination?—a case of the Silesia region (Poland)
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Marta Kuc-Czarnecka dr
PeopleMarta Kuc-Czarnecka is the deputy head of the Department of Statistics and Economics at the Faculty of Management and Economics of the Gdańsk University of Technology. She also serves as the Dean's proxy for AMBA accreditation. She is a co-founder of Rethinking Economics Gdańsk and a member of the Foundation Edward Lipiński for the promotion of pluralism in economic sciences. In 2018-2022, she was Eurofound’s quality of life and...
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Tomasz Korol dr hab. inż.
PeopleEducation Gdańsk University of Technology, Faculty of Management and Economics (2001) University of Applied Sciences Stralsund (1999) Degree / scientific title Habilitation – Gdańsk University of Technology, Faculty of Management and Economics (2015) Ph.D. – Gdańsk University of Technology, Faculty of Management and Economics (2004) Employment Gdańsk University of Technology - associate professor (since 2017); assistant professor...
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Adam Macierzanka dr hab. inż.
People2015-presentHead of Department, Associate ProfessorDepartment of Colloid and Lipid Science, Faculty of Chemistry, Gdansk University of Technology, Gdansk, Poland 2019-2020Visiting Professor, Food Science and NutritionRiddet Institute, Massey University, Palmerston North, New Zealand 2014-2015Research LeaderColloid Science, Food & Health Research ProgrammeInstitute of Food Research, Norwich, United Kingdom 2012-2014Full Professor,...
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Muhammad Mushafiq MSc
PeopleDoctoral student at the Faculty of Management and Economics. Muhammad Mushafiq has high interest in the research of corporate finance and risk management. He previously holds Masters of Science in Finance with Magna Cum Laude and Bachelor of Business Administration in Marketing and Finance with highest position. His research has appeared in the Journal of Retailing & Consumer Services, International Journal of Emerging Markets...
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Sensory analysis of bread samples with the addition of beetroot
Open Research DataThe data set presents the results of the sensory analysis of bread samples with the addition of beetroot, which was carried out by the sensory profiling analysis method based on the PN-ISO 11035: 1999 standard – “Sensory analysis - Identification and selection of descriptors for determining the sensory profile using multivariate methods”. The method...
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Environmentally friendly polymer-rubber composites obtained from waste tyres: A review
PublicationThe paper is transdisciplinary. The complex overview on changes in policy and approach to waste tyres that leads to both solving environmental problem of post consumer tyres and creating environmentally friendlier novel materials are presented. It is shown that in the world, the amount of polymer wastes increases every year. Most of them are in the form of post-consumer tyres. Recycling and recovery of such tyres is a serious environmental...
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Implementing second-order CFA model for the factorial validity of brand equity
PublicationThe purpose of this study was to test the implementation of a second-order CFA model for the factorial validity of Aaker’s consumer-based brand equity framework. To test the proposed theoretical model 186 data sets generated through a standardized onlinesurvey were evaluated. The data wasanalyzedusing structural equation modeling with AMOS 21.0 software. The results demonstrated that the higher order CFA model for consumer-based...
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Countries with the highest and the lowest electricity consumption per capita in 1998, kWh / c
Open Research DataFor several years, domestic electricity consumption has been growing (the average annual growth rate of electricity consumption for 2005-2010 is 2.75%). The increase in demand for electricity is related to the continuous development of the Polish economy, the enrichment of society and the growing, year by year, industrial production. It should be noted...
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The Role of Catholicism in Shaping a Culture of Sustainable Consumption
PublicationThe paper presents the potential of religions, in particular Christianity, in shaping a culture of sustainable consumption (a culture of moderation). It focuses on the contribution of the Catholic tradition, which is, to some extent, complemented by statements representing other Christian denominations. Based on an analysis of relevant sources, it identifies risks arising from the prevalence of a consumer culture, which results...
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Stages of project implementation based on design-thinking concept
PublicationIn this chapter there were presented basic aspects of project management focused on an improvement of the final effect. Firstly the project ter was defined including a discusion of its core attributes and determinants of its management procedure. Next design-thinking concept was introduced as an approach to use in project management for achieving maximum consumer satissfaction.
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Multi-Agent Signal Filtering for Electrical Energy Demand Management
PublicationConsumers participating in electrical energy Demand Response (DR) programs may be exposed to energy-use related decisions at instants of time which are generally hard to predict. This is especially cumbersome to residential consumers who are less capable of investing in special equipment, or devoting significant time to analyze information and take decisions. To ease residential consumer participation, a multi-agent system proposed...
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Polyethylene as a small vessel's building material
PublicationThe most common use of polyethylene we can notice nowadays are areas like water supply systems, gas industry (esp. gas piping), food industry, small-scale, light and consumer goods industries. That material has far more applications. One of them is shipbuilding - especially small inland or offshore vessels.
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The impact of brand communication on brand equity through Facebook
PublicationPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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DOP and Pseudorange Error Estimation in Urban Environments for Mobile Android GNSS Applications
PublicationJust a couple of years ago, GNSS (Global Navigation Satellite Systems) were available only for a narrow group of users. Currently, with the outbreak of mobile devices, they are accessible to anyone and everywhere. Urban navigation or searching for POIs (Points of Interest) had become an everyday activity. With the availability of consumer electronics and wireless technologies, each user can obtain information considering his or...
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Renewable and Sustainable Energy: Current State and Prospects
PublicationThe last two decades of the twentieth century represented a period of above-average, systematic growth of formal and informal interdependencies between economies of different countries and between world markets. The intensity, magnitude, and diversity of these interdependencies have never been recorded before in economic history, and the market transformations taking place have been referred to in the literature as the process...
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Fire Protection and Materials Flammability Control by Artificial Intelligence
PublicationFire safety has become a major challenge of materials developers because of the massive production of organic materials, often combustibles, and their use for different purposes. In this sense, fire safety is critically considered in the development of engineering materials [1, 2]. The multiplicity of parameters contributing to the development of formulation of flame-retardant materials from one side and the sustainability concerns...
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When all we have is not enough: a search for the optimal method of quantifying inflation expectations
PublicationAlthough inflation expectations are pivotal variables for central banks, they are not directly observable. Therefore, central banks use qualitative survey results to proxy consumer expectations, and their quantification in this manner is often criticized. In this study, we investigate and identify an optimal quantification procedure for survey results based on a set of regression and probabilistic models. Specifically, we seek...