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Search results for: FASHION MEDIA
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The authenticity in social media. Club and football players’ relations
PublicationThe authenticity in social media is one of the crucial factors of brands success. In the era of fake news, illusions, manipulations or other artificial attributes of the virtuality and reality today it is a real source of value. The presented study aims to verify how football club and football players’ brands’ authenticity influence attitudinal loyalty in social media. Findings proved that the authenticity is something social media...
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Influence of advertisement in social media in knowledge based economy
PublicationIn the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation...
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Social media and efficient computer infrastructure in smart city
PublicationSocial media require an efficient infrastructures of computer and communication systems to support a smart city. In a big city, there are several crucial dilemmas with a home and public space planning, a growing population, a global warming, carbon emissions, a lack of key resources like water and energy, and a traffic congestion. In a smart city, we expect an efficient and sustainable transportation, efficient management of resources...
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Social media for e-learning of citizens in smart city
PublicationThe rapid development of social media can be applied for citizens’ e-learning in a smart city. Big cities have to cope with several open issues like a growing population or a traffic congestion. Especially, a home and public space is supposed to be used in more efficient way. Sustainable homes and buildings can be planned with using some modern techniques. Even currently, there is a huge problem with a lack of key resources like...
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The effect of social media communication on consumer perceptions of brands
PublicationResearchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...
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Media społecznościowe: innowacja w kreowaniu polskich marek
PublicationWartość marki jest kluczowym wskaźnikiem skuteczności przyjętych strategii marketingowych. Komunikacja marketingowa za pomocą mediów społecznościowych stanowi innowację w stosunku do coraz mniej efektywnej komunikacji za pomocą mediów tradycyjnych. Artykuł poświęcony jest analizie, za pomocą korelacji i regresji liniowej, relacji pomiędzy wartością najbardziej znanych polskich marek, a ich pozycją w mediach społecznościowych na...
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
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On the tolerance modelling of heat conduction in functionally graded laminated media
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Comparative Study on Antistaphylococcal Activity of Lipopeptides in Various Culture Media
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Comparison of Indian and Nepalese media on “Nepal's New Political Map”
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Modelling heat transfer in heterogeneous media using fractional calculus
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Modeling Heat Transfer in Heterogeneous Media Using Fractional Calculus
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Bonding of doxorubicin to nanosilica and human serum albumin in various media
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Media społecznościowe i ich znaczenie w edukacji przyrodniczej
PublicationMedia społecznościowe i ich rola w edukacji przyrodniczej. Media społecznościowe stają się nieodłącznym elementem spędzania wolnego czasu przez współczesne społeczeństwo. Niewiele osób zdaje sobie sprawę z możliwości wykorzystania tego zjawiska do celów edukacyjnych. W dwóch grupach społecznych przeprowadzono badania ankietowe dotyczące zagadnień przyrodniczych. Celem badań było uzyskanie...
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Can we avoid intracranial complications of chronic otitis media?
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Pitting corrosion of Al-Mg alloys in chloride containing media
PublicationStopy aluminium znajdują coraz szersze zastosowanie w instalacjach przemysłowych, stosownie do ich ciekawych właściwości fizyko-chemicznych oraz mechanicznych. Niska gęstość, wygląd, odporność korozyjna i dobry stosunek gęstości do odporności mechanicznej. W pracy porównano odporność korozyjną stopu aluminium 5182 zawierającego ok. 4,5% Mg ze stopem stanowiącym "handlowo czyste aluminium" - 1100. Stwierdzono przydatność dynamicznej...
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Analysis of Attitudes of Internet Users Towards the Brand in Social Media
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Chapter 23. Fate assessment of ionic liquids in porous media
PublicationW ostatnich latach obserwowany jest wzrost zainteresowania zastąpieniem tradycyjnych lubrykantów cieczami jonowymi z uwagi na ich szczególne właściwości fizykochemiczne zwłaszcza brak lotności -istotny z punktu bezpieczeństwa stosowania. Ciecze jonowe, choć nielotne, są związkami stosunkowo toksycznymi w stosunku do mikroorganizmów i bezkręgowców. Z tego względu ich zachowanie się w środowisku oraz parametry transportu powinny...
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Photodegradation and biodegradation study of benzo(a)pyrene in different liquid media.
PublicationPrzedstawiono wyniki badań dotyczące degradacji benzo(a)pirenu w różnych mediach ciekłych (woda, rozpuszczalniki organiczne). Zbadano wpływ różnych czynników : temperatura, czas przechowywania próbki, dostęp światła, obecność naturalnie występujących mikroorganizmów, na przebieg procesów degradacji benzo(a)pirenu. Degradacja w rozpuszczalnikach organicznych przebiega następująco: dichlorometan > acetonitryl >heksan > cykloheksan...
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On the material symmetry group for micromorphic media with applications to granular materials
PublicationWithin the framework of the theory of nonlinear elastic micromorphic continua we introduce the new definition of the local material symmetry group. The group consists of ordered triples of second- and third-order tensors describing such changes of a reference placement that cannot be recognized with any experiment. Using the definition we characterize the micromorphic isotropic media, micromorphic fluids, solids and special intermediate...
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Signal propagation in electromagnetic media described by fractional-order models
PublicationIn this paper, signal propagation is analysed in electromagnetic media described by fractional-order (FO) models (FOMs). Maxwell’s equations with FO constitutive relations are introduced in the time domain. Then, their phasor representation is derived for one-dimensional case of the plane wave propagation. With the use of the Fourier transformation, the algorithm for simulation of the non-monochromatic wave propagation is introduced....
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Marketing terytorialny a social media marketing na serwisie Twitter
PublicationObszary terytorialne, podobnie jak inne podmioty gospodarcze, walczą o miejsce na rynku. Poprzez promocję dążą do osiągnięcie uprzywilejowanych miejsc w świadomości interesariuszy, będących dla danego regionu inwestorami, bądź turystami, którzy chcą miło spędzić czas na wakacjach. Miasta kreują swój wizerunek i dbają o niego, budując więzi emocjonalne i lojalność wobec swoich klientów. W tym celu wykorzystane są różne rodzaje instrumentów...
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Media architecture for post-modern society - new forms of participation
PublicationThe article shows the relationship between the characteristics of the post-modern society, and the development of media architecture with the function of interactivity. In this context, the duality of the features of post-modern society was emphasized: taking into account its location between creativity and consumerism, as well as on the border between the real and virtual word. The development of media architecture has been linked...
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Music Data Processing and Mining in Large Databases for Active Media
PublicationThe aim of this paper was to investigate the problem of music data processing and mining in large databases. Tests were performed on a large data-base that included approximately 30000 audio files divided into 11 classes cor-responding to music genres with different cardinalities. Every audio file was de-scribed by a 173-element feature vector. To reduce the dimensionality of data the Principal Component Analysis (PCA) with variable...
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Photophysics and Halide Quenching of Soret-excited ZnTPPS4- in Aqueous Media
PublicationSteady state S2-S0 and S1-S0 absorption and emission spectra and picosecond S2 decay and S1 fluorescence rise times have been measured for the model porphyrin ZnTPPS4− in water and in aqueous iodide solutions of constant ionic strength. The dynamics of S1 quenching by iodide are well-modeled by a Stern-Volmer mechanism yielding kQ = 1.75 × 109 M−1 s−1. The S2 state is quenched on a ps time scale by a static electron-transfer mechanism...
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Modern trends in solid phase extraction: New sorbent media
PublicationBased on the recently published literature, this review provides an update of the most important features and application of formats and devices employed in solid phase extraction (SPE). Special attention was paid on new trapping media proposed in SPE prior the chromatography analysis, based on the use of nanostructured materials, including carbon nanomaterials, electrospun nanofibers, dendrimes and magnetic nanoparticles, molecular...
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Simulation of Wave Propagation in Media Described by Fractional-Order Models
PublicationIn this paper, algorithms for simulation of the wave propagation in electromagnetic media described by fractional-order (FO) models (FOMs) are presented. Initially, fractional calculus and FO Maxwell's equations are introduced. The problem of the wave propagation is formulated for media described by FOMs. Then, algorithms for simulation of the non-monochromatic wave propagation are presented which employ computations in the time...
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On Dynamic Extension of a Local Material Symmetry Group for Micropolar Media
PublicationFor micropolar media we present a new definition of the local material symmetry group considering invariant properties of the both kinetic energy and strain energy density under changes of a reference placement. Unlike simple (Cauchy) materials, micropolar media can be characterized through two kinematically independent fields, that are translation vector and orthogonal microrotation tensor. In other words, in micropolar continua...
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Fusion 2050 – European and Polish Perspective
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Radar data fusion in the STRADAR system
PublicationThe main task of the Polish Border Guard is protection of the country’s border which requires utilization of multimedia surveillance systems automatically gathering, processing and sharing various data. The paper presents such a system developed for the Maritime Division of the Polish Border Guard within the STRADAR project and the problem of fusion of radar data in this system. The system, apart from providing communication means,...
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Sensors and Sensor’s Fusion in Autonomous Vehicles
PublicationAutonomous vehicle navigation has been at the center of several major developments, both in civilian and defense applications. New technologies such as multisensory data fusion, big data processing, and deep learning are changing the quality of areas of applications, improving the sensors and systems used. New ideas such as 3D radar, 3D sonar, LiDAR, and others are based on autonomous vehicle revolutionary development. The Special...
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Behavioural genetics in Polish print news media between 2000-2014
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Standard gas mixtures – indispensable reference materials in the analysis of gaseous media
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CHITOSAN AND META-TOPOLIN SUPPLEMENTATION OF THE MULTIPLICATION MEDIA OF VITIS VINIFERA L.
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Standard gas mixtures- indispensable reference materials in the analysis of gaseous media
PublicationIn recent years the need for the quality control and assurance of analytical measurement results has been particularly strongly emphasised. Certified reference materials play an invaluable role in this process. The article characterises the basic types of reference materials, focusing in particular on those in the gaseous state. It also reviews the literature on the techniques of preparing standard gas mixtures over the last ten...
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Carboxylic acids as efficient corrosion inhibitors of aluminium alloys in alkaline media
PublicationThe efficiency of AA5754 aluminium alloy corrosion inhibition achieved with maleic, malic, succinic, tartaric, citric, tricarballylic acids and serine in alkaline environment (pH 11) was examined. Selected corrosion inhibitors are characterized by different numbers and distribution of carbonyl and hydroxyl groups within their molecules. We have proposed and verified a novel approach for determining the adsorption isotherms based...
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Personal Brand Value and Social Media, the Top Football Players’ Case
PublicationPersonal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the presented study is to determine how social media performance and sentiment are related to the value of a personal brand. Based on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment analysis), the author points out the strongest...
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Surface effects of network materials based on strain gradient homogenized media
PublicationThe asymptotic homogenization of periodic network materials modeled as beam networks is pursued in this contribution, accounting for surface effects arising from the presence of a thin coating on the surface of the structural beam elements of the network. Cauchy and second gradient effective continua are considered and enhanced by the consideration of surface effects. The asymptotic homogenization technique is here extended to...
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Mobile operators at war: opinion mining and sentiment analysis on social media
PublicationConsidering hermetic and very competitive market such as mobile operator ones, social media has become best alternative for contact with customer and gathering data and opinions. Different style of running social media profiles is giving different results. The research presented in this paper aims to show the number of responses gathered from polish Internet users and its sentiment for mobile operator brands. It also presents practical...
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On the peculiarities of anti-plane surface waves propagation for media with microstructured coating
PublicationWe discuss new type of surface waves which exist in elastic media with surface energy. Here we present the model of a coating made of polymeric brush. From the physical point of view the considered model of surface elasticity describes a highly anisotropic surface coating. Here the surface energy model could be treated as 2D reduced strain gradient continuum as surface strain energy depends on few second spatial derivatives of...
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Standard gas mixtures- indispensable reference materials in the analysis of gaseous media
PublicationIn recent years the need for the quality control and assurance of analytical measurement results has been particularly strongly emphasised. Certified reference materials play an invaluable role in this process. The article characterises the basic types of reference materials, focusing in particular on those in the gaseous state. It also reviews the literature on the techniques of preparing standard gas mixtures over the last ten...
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Self-refraction of acoustic pulses with shock fronts in some nonequilibrium media
PublicationThe nonlinear self-refraction of acoustic pulsed beams, which include shock fronts, is studied. The medium of sound propagation is a gas where thermodynamically nonequilibrium processes take place, such as exothermic chemical reaction or excitation of vibrational degrees of a molecule’s freedom. Comparative analysis of the features of sound propagation over gases where pure nonlinear attenuation of the shock wave occurs, and gases...
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Interactive and Media Architecture – From Social Encounters to City Planning Strategies
PublicationThe paper searches into the potential of media and interactive projects to support participation and generate social encounters in public spaces. Moreover, it proposes implementation of media and interactive projects into city planning processes. On the basis of theoretical approaches, case studies and interdisciplinary surveys the paper gives insight how interactive and media architecture can engage people in activities in urban...
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Internet i media społecznościowe w procesie rekrutacji - perspektywa rekruterów
PublicationCelem artykułu jest wskazanie najpopularniejszych metod rekrutacyjnych opartych o techniki związane z Internetem i mediami społecznościowymi stosowanych obecnie przez rekruterów. Część empiryczna tekstu odwołuje się do wyników badań jakościowych zrealizowanych w oparciu o technikę wywiadu swobodnego, przeprowadzonych wśród profesjonalnych rekruterów, uczestniczących w procesie doboru pracowników do przedsiębiorstw. Wśród wniosków...
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Effects of social media communication on brand equity and brand purchase intention
PublicationThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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Generalization of Kramers-Krönig relations for evaluation of causality in power-law media
PublicationClassical Kramers-Krönig (K–K) relations connect real and imaginary parts of the frequency-domain response of a system. The K–K relations also hold between the logarithm of modulus and the argument of the response, e.g. between the attenuation and the phase shift of a solution to a wave-propagation problem. For square-integrable functions of frequency, the satisfaction of classical K–K relations implies causality in the time domain....
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On possible applications of media described by fractional-order models in electromagnetic cloaking
PublicationThe purpose of this paper is to open a scientific discussion on possible applications of media described by fractional-order (FO) models (FOMs) in electromagnetic cloaking. A 2-D cloak based on active sources and the surface equivalence theorem is simulated. It employs a medium described by FOM in communication with sources cancelling the scattered field. A perfect electromagnetic active cloak is thereby demonstrated with the use...
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The potential of computational methods for the categorization of architectural objects on the example of media architecture
PublicationThe paper presents an example of the categorization of architectural objects and assessment of the characteristics of urban space, based on the analysis of specific features of architectural objects and urban landscape. The conducted analysis refers to media architecture and is presented in the complex context of the development of media solutions. The field of influence of IT on architecture is also stressed, both on the architect’s...
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Evaluation of a company’s image on social media using the Net Sentiment Rate
PublicationVast amounts of new types of data are constantly being created as a result of dynamic digitization in all areas of our lives. One of the most important and valuable categories for business is data from social networks such as Facebook. Feedback resulting from the sharing of thoughts and emotions, expressed in comments on various products and services, is becoming the key factor on which modern business is based. This feedback is...
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Fake News: Possibility of Identification in Post-Truth Media Ecology System
PublicationThe main aim of the article is identification of the attitudes towards the processes of identification and verification of fake news in the environment of digital media. The subject of the research refers to the users’ attitudes towards fake news. As indicated by the research, the attitudes towards fake news are not unambiguous. About 2/3 of the respondents claim that they are not able to distinguish fake news from true information;...