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Search results for: MARKETING ORIENTATION
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Marketing Research IM - winter 2022/2023
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MARKETING RELACJI_ AG I - lato 2024
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Marketing Research ID - summer 2023/2024
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Marketing Research IM - winter 2023/2024
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Marketing Research BiM - summer 2023/2024
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Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review
PublicationSelf-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...
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Business applications of geolocation - modern solutions and trends
PublicationThe technological development of geolocation systems has resulted in the utilization of physical location of users by a growing number of entrepreneurs. As mobile technology develops, the use of geolocation in business is becoming widespread with a new range of geomarketing techniques. Entrepreneurs therefore more often utilize geolocation in their promotional and operational activities. In this article mobile-based geolocation...
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Cancer immune escape: the role of antigen presentation machinery
PublicationThe mechanisms of antigen processing and presentation play a crucial role in the recognition and targeting of cancer cells by the immune system. Cancer cells can evade the immune system by downregulating or losing the expression of the proteins recognized by the immune cells as antigens, creating an immunosuppressive microenvironment, and altering their ability to process and present antigens. This review focuses on the mechanisms...
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ARCHITECTURE IN BRANDING AND OVERBRANDING PROCESS. HOW GLOBALIZATION INFLUENCED ARCHITECTURE QUALITY.
PublicationGlobalization is unification. In the field of architecture and in the social structure alike, the globalization leads to a blending of economies and cultures that produces uniformly branded public space as a response to universal assumptions of integration and correlation. While branding consists in creating a recognizable and outstanding image a strong contradiction exists between both of these approaches. As a result, regional...
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The influence of anchoring group position in ruthenium dye molecule on performance of dye-sensitized solar cells
PublicationThe effect of anchoring group position and, in consequence, the orientation of the ruthenium dye molecule on titania surface on the performance of dye-sensitized solar cells has been studied intensively. Three model ruthenium sensitizing dyes bearing carboxylic anchoring group in ortho, meta or para position were synthesized and well characterized by spectroscopic, electrochemical, photophysical and photochemical measurements....
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SENSORY GARDENS INCLUSIVELY DESIGNED FOR VISUALLY IMPAIRED USERS.
PublicationThis paper discusses the design of sensory gardens, created especially to provide for the needs of sight impaired children and youth. These gardens should be inclusively available to general public. A sensory garden may have both therapeutic and educational effects. The research findings concerning therapeutic effects of contact with nature on children and youth are reviewed. The design problems related to providing a space for...
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EHV transmission lines wires location on line operation issues - case studies
PublicationTransmission lines towers construction affects the line parameters and influences on its operation in the future. Misguided design of the tower can lead to serious problems such as overvoltages, electric arc extinction difficulties, voltage asymmetry, resonance phenomena or increasing of magnetic field near the line. The paper points out those threats on example of 400 kV double circuit overhead transmission line with shunt reactors....
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BADANIA MARKETINGOWE _ZII N_2022/2023 - sem. letni
e-Learning CoursesCelem przedmiotu jest zapoznanie studentów z różnymi metodami pozyskiwania i analizy informacji niezbędnych do podejmowania decyzji w obszarze marketingu.
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MARKETING I BADANIA MARKETINGOWE _ZII N_2023/24 - sem. letni
e-Learning CoursesCelem przedmiotu jest zapoznanie studentów z różnymi metodami pozyskiwania i analizy informacji niezbędnych do podejmowania decyzji w obszarze marketingu.
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The Relational Benefits and the Quality of Services in Tourism
PublicationIn a very competitive environment, it is highly important to identify the indicators that exert a major influence on customer satisfaction and loyalty. Based on the current relationship marketing concept of relational benefits (Gwinner, Gremler, Bitner, 1998; Hennig-Thurau, Gwinner, Gremler, 2002) and destination quality (Blazquez-Resino, Molina, Esteban-Talaya, 2015), a conceptual model was built. The present paper aims to analyse...
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Dynamic Signal Strength Mapping and Analysis by Means of Mobile Geographic Information System
PublicationBluetooth beacons are becoming increasingly popular for various applications such as marketing or indoor navigation. However, designing a proper beacon installation requires knowledge of the possible sources of interference in the target environment. While theoretically beacon signal strength should decay linearly with log distance, on-site measurements usually reveal that noise from objects such as Wi-Fi networks operating in...
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Regional quality contests based on business excellence models – Pomeranian case study
PublicationCompetitions based on models of organizational excellence have significant potential. Organizations participating in these initiatives have the chance not only to get marketing benefits, but also gain comprehensive knowledge about their management systems. Moreover, thanks to the structure of models of excellence an organization can plan in detail the improvement activities in its main processes. The aim of the authors is to analyze...
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Badania doświadczenia użytkownika (User Experience) w projektowaniu interakcji użytkownik-system
PublicationArtykuł omawia coraz częściej używany termin "doświadczenie użytkownika" (ang. User Experience - UX) oraz je-go znaczenie dla emocjonalnych aspektów satysfakcji użytkownika produktów informatycznych i usług on-line. Dokona-no przeglądu czterech głównych podejść badawczych stosowanych obecnie w odniesieniu do tematyki UX: projektowa-nie interakcji, e-marketing, pomiary psychofizjologiczne i współprojektowanie usług. Przedyskutowano...
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Effects of social media communication on brand equity and brand purchase intention
PublicationThe author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...
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How non-technological innovation saved the day by using ICT
PublicationCertainly, the current pandemic situation provides a lot of evidence of the need for non-technological innovations, both in the area of company organization and marketing. Socio-cultural innovations are not less important. Therefore, the role of non-technological innovation during the COVID-19 pandemic is discussed in the sixth chapter. Innovations supported by digital solutions have become a silent heroes for many companies as...
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Wartość marki jako wskaźnik. Metody pomiaru
PublicationCelem artykułu jest przedstawienie znaczenia wskaźnika „wartość marki”1 dla celów optymalizacji strategii marketingowych w oparciu o przegląd metod pomiaru zarówno pod kątem zarządczym, jak i raportowania. Wartość marki stanowi najbardziej obiektywny wskaźnik oceny przyjętej strategii marketingowej oraz sprawności skonfigurowanej sieci wartości marki z powodu możliwości jednoznacznej oceny, czy przyjęty „marketing mix” zapewnił...
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Efficient optimization approaches for microwave assisted extraction of high-quality antioxidant compounds from Salvia officinalis L.: UHPLC-HRMS differential analysis of phenolic profiles obtained by ultrasound and microwave extraction
PublicationThe study aims to optimize MAE of total phenolic compounds (TPC) and antioxidant capacity from Salvia officinalis L. leaves using a definitive screening design (DSD) and I-optimal design. UHPLC-HRMS analysis was used to identify and compare the composition of MAE and UAE optimal extracts. The results showed that DSD and I-optimal design were successfully applied for the optimization of MAE targeting phenolics and other antioxidants...
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Speace frienly for the blind = Przestrzeń przyjazna dla niewidomych
PublicationThe article presents issues connected with accessibility of public space for people with eyesight disabilities. The use of the extravisual spatial stimuli in shaping the urban environment has been analysed. Spaces in which musltisensory spatial reception is feasible become user-friendly, as they come to meet the changing needs of their users. The article introduces a system of textures aiding spatial orientation, navigation and...
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Effect of the inclination angle of the condenser on the heat transfer coefficient value – experimental study
PublicationWhen considering problem of the condensation of the refrigerant in a flow inside channel, one needs to pay attention to the shape of its cross-section, the hydraulic diameter, the channel length as well as the orientation of the channel axis in space (horizontal, vertical, inclined). This paper presents an experimental study concerning the effect of the inclination angle of the condenser with a single coil pipe on the heat transfer...
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Entrepreneurial Education and Attitude among Young Generations in a Gender perspective: the Case of Polish Education System
PublicationThis article is an attempt to analyze the impact of entrepreneurship education on entrepreneurial attitudes and intentions of young people: male and female students of Polish high schools and universities. The author makes an effort to verify the impact of the exposure to the business education and entrepreneurs on the decision to start-up. Special emphasis will be placed on the gender differences when discussing a respective factors’...
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Entrepreneurial education and attitudes among young generations in a gender perspective: the case of Polish educational system
PublicationThis paper is an attempt to analyze the impact of entrepreneurship education on entrepreneurial attitudes and intentions of young people: male and female students of Polish high schools and universities. The author makes an effort to verify the impact of the exposure to the business education and entrepreneurs on the decision to start-up. Special emphasis will be placed on the gender differences when discussing a respective factors’...
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What Potential Entrepreneurs from Generation Y and Z Lack-IEO and the Role of EE
PublicationThis paper addresses the issue of individual entrepreneurship orientation (IEO) and entrepreneurship education (EE), which are both important for modern economic development. Intergenerational differences in these areas were discussed, especially characteristics of Generations Y and Z. The results of research conducted among 757 Polish students showing their IEO are presented. 80% of respondents displayed high levels of proactivity...
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Microstructure–Property Relationship of Polyurethane Foams Modified with Baltic Sea Biomass: Microcomputed Tomography vs. Scanning Electron Microscopy
PublicationIn this paper, novel rigid polyurethane foams modified with Baltic Sea biomass were compared with traditional petro-based polyurethane foam as reference sample. A special attention was focused on complex studies of microstructure, which was visualized and measured in 3D with high-resolution microcomputed tomography (microCT) and, as commonly applied for this purpose, scanning electron microscopy (SEM). The impact of pore volume,...
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Database of the minimal sets of Lefschetz periods for Morse-Smale diffeomorphisms of a connected sum of g tori
Open Research DataMorse–Smale diffeomorphisms, structurally stable and having relatively simple dynamics, constitute an important subclass of diffeomorphisms that have been carefully studied during past decades. For a given Morse–Smale diffeomorphism one can consider “Minimal set of Lefschetz periods”, which provides the information about the set of periodic points of...
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Light-Modulated Sunscreen Mechanism in the Retina of the Human Eye
PublicationThe functioning of the human eye in the extreme range of light intensity requires a combination of the high sensitivity of photoreceptors with their photostability. Here, we identify a regulatory mechanism based on dynamic modulation of light absorption by xanthophylls in the retina, realized by reorientation of pigment molecules induced by trans–cis photoisomerization. We explore this photochemically switchable system using chromatographic...
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HCI and the economics of user experience
PublicationRodział przezentuje możliwości rozwinięcia zakresu tradycyjnych badań HCI (Human-Computer Interaction) o zagadnienia ekonomiczne, związane z jakością usług on-line, postrzeganą przez użytkownika/klienta. Praca zawiera modele jakości usług on-line oparte na elementach marketingu relacji i na wykorzystaniu ekonomicznych determinant zachowań konsumenckich w usługach on-line. Rozdział prezentuje modele projektowania i rozwoju przykładowych...
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Influence of magnetic field on wear in high frequency reciprocatingsliding contacts
PublicationResults of experimental studies concerning the influence of permanent magnetic field on wear of dry sliding contact operating at short stroke and high frequency are presented. It was found that horizontal magnetic field with different orientations relative to the sliding direction is affecting performance of the contact. The increase in frequency of sliding reduces accumulated mass loss and lowers the surface roughness of the wear...
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New patterns in the position of CEE countries in global value chains: functional specialisation approach
PublicationResearch background: High servitisation of manufacturing makes it impossible to separate services from manufactured goods properly, which implies difficulties in the assessment of the position of the country on the smile curve, i.e. in the proper assignment of products or services to one of the industrial process steps: pre-production, pure fabrication or post-production services. Therefore, we propose to use the business functions...
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Marta Kuc-Czarnecka dr
PeopleMarta Kuc-Czarnecka is the deputy head of the Department of Statistics and Economics at the Faculty of Management and Economics of the Gdańsk University of Technology. She also serves as the Dean's proxy for AMBA accreditation. She is a co-founder of Rethinking Economics Gdańsk and a member of the Foundation Edward Lipiński for the promotion of pluralism in economic sciences. In 2018-2022, she was Eurofound’s quality of life and...
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Zaufanie i wiarygodność w komunikacji rynkowej jako podstawa budowania kapitału przedsiębiorstwa
PublicationCelem artykułu jest próba syntezy poglądów przedstawicieli nauki na temat znaczenia zaufania i wiarygodności w komunikacji rynkowej w procesie budowania kapitału przedsiębiorstwa. Przeprowadzona analiza literatury przedmiotu oraz wyników badań wtórnych dotyczących badanego zagadnienia wykazała, że zaufanie stanowi podstawę tworzenia wiarygodności firmy, co w efekcie przekłada się na budowanie kapitału przedsiębiorstwa. Celem poznawczym...
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Jakość i relacje z klientami na rynku usług hotelarskich.
PublicationWraz z rozwojem gospodarki wolnorynkowej funkcjonowanie na rynku usług hotelarskich staje się coraz trudniejsze. Istotnym elementem staje się więc badanie jakości usług i podejmowanie na podstawie wyników tych badań efektywnych działań. Kluczowe jest zatem: zdefiniowanie sposobu postrzegania jakości przez klienta, zbudowanie skutecznego instrumentu pomiaru dla jakości usług hotelarskich i dogłębna analiza wyników dostarczanych...
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Podstawy marketingu - wykład - lato 2022
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Podstawy marketingu nstac. - zima 2022
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Podstawy marketingu Zarządzanie Niestacjonarne_lato 2024_online
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Daylight design for urban residential planning in Poland: in regulations and practice. A comparison study of daylight conditions observed in the four neighbouring residential areas
PublicationThis paper reports on the partial results of the research aiming to illustrate how an integration of daylight design into an architectural planning process can help designers to create the residential buildings in respect to the environmental issues, solar and illuminance gains, as well as, the residents’ needs and comfort. It describes how changing daylight recommendations affected the design of the block of flats regarding their...
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Improving the production planning and control process
PublicationFocusing the activities of a production business on the strategy based on quality entails orientation on meeting the expectations of the customers with respect to the product itself, and the terms of its delivery. The article notes the role of the production planning and control process in improving the quality of the business offer. It identifies the objectives set for the process from the perspective of meeting the expectations...
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The Impact Of The Selected Parameters Of Fdm Manufacturing Technology On Tribological Performance Of Abs–Steel Pair Under Dry Friction
PublicationThe paper presents the result of tribological test of ABS and steel samples sliding under dry friction. Polymeric samples were manufactured of ABS material using FDM technology. Testing was carried out in unidirectional sliding in a ring-on-flat contact in a PT-3 tribometer. The scope of tested parameters included volumetric and mass wear, the friction coefficient, and polymeric specimen temperature. Polymeric specimens used in...
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UWARUNKOWANIA I SKUTKI ŻYWIOŁOWEJ SUBURBANIZACJI W POLSCE. CZY OPANOWANIE JEJ JEST MOŻLIWE?
PublicationArtykuł dotyczy procesu żywiołowej suburbanizcji (urban sprawl) w Polsce. Jego celami są: (1) analiza powiązań między negatywnymi skutkami tego procesu, (2) prezentacja negatywnych skutków dla transportu i zużycia energii oraz ładu przestrzennego, (3) analiza sposobów przeciwdziałania negatywnym procesom, w tym uwarunkowań (w szczególności ograniczeń) stosowania tych sposobów i ich skuteczności. Jako metody zastosowano: obserwację,...
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Zarządzanie firmą informatyczną 2023
e-Learning CoursesCelem przedmiotu jest uzyskanie przez Studenta wiedzy w zakresie kierowania firmą hi-tech we wszystkich aspektach jej działalności, ze szczególnym uwzględnieniem zagadnień marketingu.
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Zarządzanie firmą informatyczną 2022 - Nowy
e-Learning CoursesCelem przedmiotu jest uzyskanie przez Studenta wiedzy w zakresie kierowania firmą hi-tech we wszystkich aspektach jej działalności, ze szczególnym uwzględnieniem zagadnień marketingu.
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Zarządzanie firmą informatyczną 2021
e-Learning CoursesCelem przedmiotu jest uzyskanie przez Studenta wiedzy w zakresie kierowania firmą hi-tech we wszystkich aspektach jej działalności, ze szczególnym uwzględnieniem zagadnień marketingu.
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Marketing relacji ZII MSU - zima 2023/24
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High Rise Building: The Mega Sculpture Made Of Steel, Concrete and Glass
PublicationHigh rise building has transformed from providing not only the expansion of floor space but functioning as mega sculpture in the city. The shift away from economic efficiency driven need is only expected to grow in the future. Based on literature studies; after analysing planning documents and case studies, it was examined whether the presumption that gaining the maximum amount of usable area is the only driving factor; or if the...
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Innowacyjność instytucji finansowych w Polsce – perspektywy rozwoju
PublicationUsługi finansowe będące coraz ważniejszą częścią gospodarki w krajach rozwiniętych, w dużym stopniu absorbują innowacje, stając się jednocześnie ważnymi podmiotami tworzącymi innowacje w obszarze zmian marketingowych i organizacyjnych. W artykule przedstawiono istotę innowacji w usługach finansowych. Przedstawiono podstawowe kategorie innowacji stosowanych w usługach finansowych. Na podstawie danych statystycznych dokonano analizy...
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Kształtowanie nowego wizerunku miast delty Wisły
PublicationObszar delty wisły został dotknięty szeregiem negatywnych zjawisk będących następstwem burzliwej historii tych ziem. ważnym elementem działań naprawczych jest zmiana negatywnego wizerunku miejsca oraz wzmoicnienie poczucia tożsamości terytorialnej wśród (w większości napływowej) społeczności lokalnej.artykuł przedstawia dotychczasowe dościwadczenia oraz perspektywy dalszych działań wybranych miast delty wisły dotyczących wykorzystania,...