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Wyniki wyszukiwania dla: ARCHITECTURE AS A MARKETING DEVICE
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digitAR-Revista Digital de Arqueologia Arquitectura e Artes-Digital Journal of Archaeology Architecture and Arts
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Piotr Czyż dr inż. arch.
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Gokulnath Vasudevan Architecture
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International Conference on Software Architecture (was previously WICSA)
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International Conference Information Systems Architecture and Technology
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Asia-Pacific Computer Systems Architecture Conference
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International Symposium on High Performance Computer Architecture
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International Conference on Parallel Architecture and Compilation Techniques
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IEEE Conference on Open Architecture and Network Programming
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AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP
PublikacjaThe article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...
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Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublikacjaThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
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Acceleration of the DGF-FDTD method on GPU using the CUDA technology
PublikacjaWe present a parallel implementation of the discrete Green's function formulation of the finite-difference time-domain (DGF-FDTD) method on a graphics processing unit (GPU). The compute unified device architecture (CUDA) parallel computing platform is applied in the developed implementation. For the sake of example, arrays of Yagi-Uda antennas were simulated with the use of DGF-FDTD on GPU. The efficiency of parallel computations...
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Parallel Background Subtraction in Video Streams Using OpenCL on GPU Platforms
PublikacjaImplementation of the background subtraction algorithm using OpenCL platform is presented. The algorithm processes live stream of video frames from the surveillance camera in on-line mode. Processing is performed using a host machine and a parallel computing device. The work focuses on optimizing an OpenCL algorithm implementation for GPU devices by taking into account specific features of the GPU architecture, such as memory access,...
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Parallel implementation of the DGF-FDTD method on GPU Using the CUDA technology
PublikacjaThe discrete Green's function (DGF) formulation of the finite-difference time-domain method (FDTD) is accelerated on a graphics processing unit (GPU) by means of the Compute Unified Device Architecture (CUDA) technology. In the developed implementation of the DGF-FDTD method, a new analytic expression for dyadic DGF derived based on scalar DGF is employed in computations. The DGF-FDTD method on GPU returns solutions that are compatible...
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All-gather Algorithms Resilient to Imbalanced Process Arrival Patterns
PublikacjaTwo novel algorithms for the all-gather operation resilient to imbalanced process arrival patterns (PATs) are presented. The first one, Background Disseminated Ring (BDR), is based on the regular parallel ring algorithm often supplied in MPI implementations and exploits an auxiliary background thread for early data exchange from faster processes to accelerate the performed all-gather operation. The other algorithm, Background Sorted...
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Bogusława Konarzewska dr inż. arch.
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Irena Bach-Dąbrowska dr inż.
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Antecedents and Consequences of Brand Loyalty
PublikacjaThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city
PublikacjaCities in times of global urbanization, are looking for completely new marketing methods, one such tool is the creative use of artificial light after dark, in the form of light festivals. This paper aims to introduce the historical development of the phenomenon and contemporary as well as contemporary illuminations / projects of illuminations of Fete des Lumieres festival in Lyon, Luminale in Frankfurt or on a smaller scale Lights...
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International Symposium on Computer Architecture and High Performance Computing
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International Conference on Compilers, Architecture, and Synthesis for Embedded Systems
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Workshop on Aspect Oriented Requirements Engineering and Architecture Design
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Fashion Games, Fashion in Games and Gamification in Fashion. A First Map
PublikacjaFashion companies have been using different forms of entertainment such as film and television, sport, music, museums, and photography as inspiration sources and as communication and marketing channels for decades. However, in recent years, they have also started to consider the gaming world. While gaming offers a potential revenue stream from sales of physical and digital clothing, change in it is also the gateway to access new...
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublikacjaThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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Wybrane instrumenty zintegrowanej komunikacji marketingowej
PublikacjaW artykule zwrócono uwagę na potrzebę stosowania zintegrowanej komunikacji marketingowej. Szczególną uwagę poświęcono osobowym formom komunikacji marketingowej, takim jak: sprzedaż osobista, targi i wystawy oraz marketing szeptany.
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Innowacje jako źródło ekspansji marketingu relacji
PublikacjaOmówiono istotę innowacji, proces ich tworzenia i rozwoju. Przedstawiono relacje innowacje - marketing. Wymieniono układy, w których przebiegają procesy rozwoju innowacji oraz wykorzystanie marketingu relacji w rozwoju innowacji.
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Consumerism and the Quality of Life
PublikacjaHigh level of consumption, driven by marketing activities, the pleasure and joy of possession and the accumulation of material goods are often associated with prosperity, sense of happiness and fulfilment in life. On a broader scale, economic indicators related to production and consumption are used to define the well-being and quality of life in societies. Unfortunately, the phenomenon of consumerism entails negative social and...
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Komunikacja marketingowa, jako istotny instrument kreujący wizerunek nowego produktu
PublikacjaNiniejszy rozdział przybliża czytelnikom zagadnienia związane z komunikacją marketingową w kontekście wprowadzania na rynek nowych produktów. Opisano w nim pojęcie komunikacji marketingowej, elementy procesu komunikacji marketingowej oraz funkcje pełnione przez komunikację. Przybliżono też rodzaje strategii (w tym strategie przekazu) i omówiono kanały komunikacji. Scharakteryzowano również metody ustalania budżetu na realizację...
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Intensification of thermal convection near electric devices using flat screens – computer modelling
PublikacjaIntensification of natural thermal convection near electric devices is possible by application of additional elements as screens creating convection canals close to the device. In the earlier authors paper the results of the analysis of thermal convection with the use of only one additional screen close to the electric device were presented. This paper presents computer modelling of thermal convection when two screens near the...
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Innowacje we współczesnej bankowości - ich ocena
Publikacjaw opracowaniu przedstawiono innowacje występujące we współczesnej bankowości. Autorzy dokonali klasyfikacji innowacji, które zostały poparte przykładami. Przeanalizowano badania przeprowadzone przez European Financial Management& Marketing Association w zakresie innowacyjności banków detalicznych.
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Perceptions of entrepreneurs among Polish students - entrepreneurs' alternative constructions from different, not mainstream research perspective - what do children of transition think?
PublikacjaArtykuł jest próbą prezentacji wyobrażeń i konstrukcji przedsiębiorców w oczach studentów kierunku zarządzanie i marketing na Politechnice Gdańskiej. Wykorzystane w nim zostały metody analizy zawartości danych wizualnych oraz elementy semiotyki.
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The (Un)Real City by Magdalena Abakanowicz: Guidelines for Cities in Times of Planetary Crisis
PublikacjaThree decades have passed since Magdalena Abakanowicz presented her concept of Bois de Nanterre — Arboreal Architecture, in response to a call for a broader reflection on approaches to urban landscaping and a reinterpretation of the meaning and evolution of the Grand Axis in Paris. This paper analyses the work presented by the artist from an urban planning perspective. It shows how the rich and multi-layered metaphor for the 21st-century...
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Wojciech Strzelecki dr hab. sztuki
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Agnieszka Błażko dr inż. arch.
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Izabela Burda dr inż. arch.
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Innovative Web-Based Geographic Information System for Municipal Areas and Coastal Zone Security and Threat Monitoring Using EO Satellite Data
PublikacjaThe paper presents a novel design of a Web-based Safe City & Coastal Zone GIS (SCCZ-GIS). The system integrates data acquired from different remote sensing and geospatial data sources for the purpose monitoring the security of the coastal zone, its inhabitants and Critical Infrastructure. The system utilises several innovative technologies and solutions, and is capable of direct co-operation with different remote sensing data sources...
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Deep Features Class Activation Map for Thermal Face Detection and Tracking
PublikacjaRecently, capabilities of many computer vision tasks have significantly improved due to advances in Convolutional Neural Networks. In our research, we demonstrate that it can be also used for face detection from low resolution thermal images, acquired with a portable camera. The physical size of the camera used in our research allows for embedding it in a wearable device or indoor remote monitoring solution for elderly and disabled...
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Some Security Features of Selected IoT Platforms
PublikacjaIoT (Internet of Things) is certainly one of the leading current and future trends for processing in the current distributed world. It is changing our life and society. IoT allows new ubiquitous applications and processing, but, on the other hand, it introduces potentially serious security threats. Nowadays researchers in IoT areas should, without a doubt, consider and focus on security aspects. This paper is aimed at a high-level...
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High performance filtering for big datasets from Airborne Laser Scanning with CUDA technology
PublikacjaThere are many studies on the problems of processing big datasets provided by Airborne Laser Scanning (ALS). The processing of point clouds is often executed in stages or on the fragments of the measurement set. Therefore, solutions that enable the processing of the entire cloud at the same time in a simple, fast, efficient way are the subject of many researches. In this paper, authors propose to use General-Purpose computation...
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Meeting Modernisms in Gdynia
PublikacjaThe paper focused on the architectural heritage of the city of Gdynia, in Poland, built in 1920s and 1930s. The city was established (founded) on the seaside of the Baltic Sea as the only port of Poland – a country that regained independence after Versailles Treaty. The history of the city, built from scratch is outstanding in Europe. Modernist architecture of the city is represented by buildings built for different purposes: housing,...
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Wskaźniki skuteczności wybranych narzędzi komunikacji marketingowej
PublikacjaW literaturze można znaleźć wiele opisów skuteczności i efektywności narzędzi komunikacji marketingowej. Autorka odnosi jednak wrażenie, iż w niektórych opracowaniach autorzy stosują pojęcia skuteczności i efektywności zamiennie. Wiele publikacji opisuje wskaźniki stosowane jedynie w mediach głównych, takich jak: TV, radio, prasa oraz kino. Kryzys gospodarczy jest powodem poważnych zmian w planowaniu mediów. Organizacje chcą stosować...
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TEKA KOMISJI URBANISTYKI I ARCHITEKTURY Oddział PAN w Krakowie
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Katarzyna Szakajło dr inż. arch.
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Semantic modeling of contextual augmented reality environments
PublikacjaDespite significant progress in the field of augmented reality (AR), regarding both hardware and software, there is still a lack of universal models and methods that would enable building ubiquitous AR systems that could be used anywhere and anytime, covering different application areas. This dissertation describes a new approach to building AR systems, called the Contextual Augmented Reality Environment (CARE). The CARE approach...
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Communication as a Factor Limiting University-Business Cooperation
PublikacjaObjective - Despite the broad extent of the scientific activity dealing with university-business cooperation, Poland has yet to develop a satisfactory cooperation strategy that takes business needs into account. This issue is still relevant due to the need for continuous improvement and resulting benefits aimed at improving enterprise competitiveness. Methodology/Technique - Authors of this article attempt to select an overriding...
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Oznaczanie tlenu – od metody Winklera do czujników enzymatycznych (Determination of oxygen – from Winkler Method to enzymatic sensor)
PublikacjaMonitoring of dioxygen levels is of utmost importance from the view-point of life processes, medical diagnostics, nutrition and chemical industries. In all these measurements both low and high levels of this element are important. The common methods for the determination of dioxygen are the Winkler method, Clark electrode and pulsoxymeters. A new, already strong field of research can be now recognized – the development of miniaturized...
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Quantum randomness protected against detection loophole attacks
PublikacjaDevice and semi-device-independent private quantum randomness generators are crucial for applications requiring private randomness. However, they are vulnerable to detection inefficiency attacks and this limits severely their usage for practical purposes. Here, we present a method for protecting semi-device-independent private quantum randomness generators in prepare-and-measure scenarios against detection inefficiency attacks....
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The Matter of Decision-Making Control Over Operation Processes of Marine Power Plant Systems with the Use of their Models in the form of Semi-Markov Decision-Making Processes
PublikacjaThe article presents the possibility to control the real operation process of an arbitrary device installed in the marine power plant based on the four-state semi-Markov process, being the model of the process, which describes the transition process of operational states of the device and the transition process of its technical states. All these states are precisely defined for the ship main engine (SG). A hypothesis is proposed...
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Functional specialisation and economic upgrading in GVCs
Dane BadawczeThe dataset collected for selected Central Eastern European (CEE) countries (CZE, EST, HUN, LVA, LTU, POL, SVK, SVN) contains country-level and sector-level observations for the project implementation linked to the concept of functional specialization of economies. The aim of the project is to identify patterns of functional specialisation in global...
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Istota marketingu i jego znaczenie
PublikacjaW treści rozdziału przedstawiono różne koncepcje marketingu. Najwięcej uwagi poświęcono ujęciu systemowemu. Według tej koncepcji marketing to system składajacy się z: otoczenia (dalszego i bliższego) oraz marketingu wewnętrznego, zewnętrznego i relacji. Wszystkie te elementy zostały wyczerpująco omówione w kolejnych rozdziałach książki.