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Wyniki wyszukiwania dla: integrated marketing communication
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Quality of Satellite Communication in Selected Mobile Android Smartphones
PublikacjaToday, thanks to mobile devices, satellite communication is available to anyone and everywhere. Gaining information on one’s position using GNSS (Global Navigation Satellite Systems), particularly in unknown urban environments, had become an everyday activity. With the widespread of mobile devices, particularly smartphones, each person can obtain information considering his or her location anytime and everywhere. This paper is...
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Efficient bounds on quantum-communication rates via their reduced variants
PublikacjaWe investigate one-way communication scenarios where Bob operating on his component can transfer some subsystem to the environment. We define reduced versions of quantum-communication rates and, further, prove upper bounds on a one-way quantum secret key, distillable entanglement, and quantum-channel capacity by means of their reduced versions. It is shown that in some cases they drastically improve their estimation.
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The role of observatories in the integrated transport safety systems
PublikacjaAccurate knowledge about the causes, circumstances and place of transport accidents is the prerequisite to take the correct action to improve transport safety. Developing appropriate organizational structures, forms and methods of management and implementation of safety measures in the sectoral approach condition the success. Therefore, the Safety Information System is one of the integral areas of the Integrated Transport Safety...
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Standard Compliance Framework for effective requirements communication
PublikacjaStandard Compliance Framework (SCF) is a framework, which supports application of standards at the stages of achieving, assessing and maintaining the compliance. It uses Trust Case language to develop argument structures demonstrating compliance with standards. The paper presents how SCF is applied to increase effectiveness of requirements communication. Relevant mechanisms of the framework are thoroughly described referring to...
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Shallow Water Communication with an Object Buried in Bottom Sediments
PublikacjaUnderwater acoustic communications (UAC) in shallow water applications is a very difficult task. This task becomes even more difficult when there is a need to ensure reliable communication with an object buried in bottom sediments. The article presents a simulation of an acoustic transmission channel in conditions of strong multi-path propagation to an object buried in bottom sediments. The impulse response method was used, supported...
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Communication and Visualisation in Building Automation - 2022/23 - Nowy
Kursy OnlineLecture "Communication and Visualisation in Building Automation", Wydział ETI, katedra KSA, II stopień studiów
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Can Communication Power of Separable Correlations Exceed That of Entanglement Resource?
PublikacjaThe scenario of remote state preparation with a shared correlated quantum state and one bit of forward communication [B. Dakić et al., Nat. Phys. 8, 666 (2012)] is considered. Optimization of the transmission efficiency is extended to include general encoding and decoding strategies. The importance of the use of linear fidelity is recognized. It is shown that separable states cannot exceed the efficiency of entangled states by...
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Design of radio communication systems for unmanned transport applications
PublikacjaIn the paper the principle of OFDMA-based radio communication systems design for unmanned transport applications is presented. The concept of system radio interface is analysed and its basic parameters proposal are considered. In the last part of the paper some air interface characteristics useful for optimization of throughput and system capacity are considered.
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Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublikacjaDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...
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Interdependence between Power Grids and Communication Networks: A Resilience Perspective
PublikacjaPower network resilience is increasingly dependent on communication networks. Besides traditional generation, power networks need to accommodate increasingly high penetration levels of dispersed micro generation, mostly based on renewable sources, and increasing and challenging demand, such as electric vehicles. At the same time the deployment of enabling technologies throughout the power grid makes available new demand resources...
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Review of Diameter protocol implementations for realization of communication in NGN networks
PublikacjaIn the paper Diameter protocol as well as its applications in the context of Next Generation Network (NGN) are described. Diameter message content and Attribute-Value Pairs (AVPs) concept are presented. Critical review of open source Diameter implementations is carried out. The performed analysis takes into consideration programming language, availability, support and documentation aspects. Basing on the review project fulfilling...
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A Comprehensive Survey on Antennas On-Chip Based on Metamaterial, Metasurface, and Substrate Integrated Waveguide Principles for Millimeter-Waves and Terahertz Integrated Circuits and Systems
PublikacjaAntennas on-chip are a particular type of radiating elements valued for their small footprint. They are most commonly integrated in circuit boards to electromagnetically interface free space, which is necessary for wireless communications. Antennas on-chip radiate and receive electromagnetic (EM) energy as any conventional antennas, but what distinguishes them is their miniaturized size. This means they can be integrated inside...
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Wireless Local Area Network Technologies as Communication Solutions for Unmanned Surface Vehicles
PublikacjaAs the number of research activities and practical deployments of unmanned vehicles has shown a rapid growth, topics related to their communication with operator and external infrastructure became of high importance. As a result a trend of employing IP communication for this purpose is emerging and can be expected to bring significant advantages. However, its employment can be expected to be most effective using broadband communication...
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City brand equity, a marketing perspective
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Marketing Communications in the Era of Digital Transformation
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Marketing relacji : zastosowanie marketingu relacji
PublikacjaW podrozdziale opisano warunki implementacji marketingu relacji w przedsiębiorstwie. Zwrócono między innymi uwagę na strukturę organizacyjną, system dostarczania klientom wartości oraz branżę, w której działa firma. Wskazano również na korzyści wynikające z zastosowania działań marketingu relacji w firmie.
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Marketing relacji w nowoczesnym przedsiębiorstwie.
PublikacjaPrezentowana jest koncepcja marketingu relacji i sposób jej implikacji w polskiej firmie usługowej PBP ''Orbis''. W pierwszej części przedstawiana jest istota marketingu relacji (sposób definiowania tego pojęcia, specyfika koncepcji, proces kształtowania lojalnego klienta). W drugiej części ukazano tworzenie relacji z klientem instytucjonalnym w PBP ''Orbis''. Trzecia część dotyczy kształtowania wcześniej nawiązanych relacji z...
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[ITiT] Transmission Channel in Radio Communication Systems
Kursy Online{mlang pl} Dyscyplina: informatyka techniczna i telekomunikacja Zajęcia fakultatywne dla doktorantów II roku Prowadzący: dr hab. inż. Sławomir Ambroziak, prof. PG Liczba godzin: 15 Forma zajęć: wykład {mlang} {mlang en} Discipline: technical informatics and telecommunications Elective course for 2nd-year PhD students Academic teachers: dr hab. inż. Sławomir Ambroziak, prof. PG Total hours of training: 15 teaching hours Course...
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Probe signal processing for channel estimation in underwater acoustic communication system
PublikacjaUnderwater acoustic communication channels are characterized by a large variety of propagation conditions. Designing a reliable communication system requires knowledge of the transmission parameters of the channel, namely multipath delay spread, Doppler spread, coherence time, and coherence bandwidth. However, the possibilities of its estimation in a realtime underwater communication system are limited, mainly due to the computational...
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Open standards-based communication system for distributed intelligent surveillance solution
PublikacjaThe paper presents an open standards-based communication system being a part of a distributed surveillance solution. The paradigm of “intelligent” surveillance approach is introduced, and employed video processing is discussed briefly. Requirements analysis toward the design of communication subsystem architecture is presented. Special attention is paid to the multimedia streaming functionality of presented solution, which is based...
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Analytical method of modelling the geometric system of communication route
PublikacjaThe paper presents a new analytical approach to modelling the curvature of a communication route by making use of differential equations. The method makes it possible to identify both linear and nonlinear curvature. It enables us to join curves of the same or opposite signs of curvature. Solutions of problems for linear change of curvature and selected variants of nonlinear curvature in polynomial and trigonometric form were analyzed....
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Certified Integrated Circuit Design Lab - obtaining the certificate and the benefits of having it
PublikacjaThis paper describes the process of establishing and maintaining a certified integrated circuit design lab. The advantages of having a certification for the lab are presented, and also how to obtain the certificate based on the example of Cadence Certified Lab at Gdansk University of Technology, Poland. Various integrated circuits designed at the lab are also briefly shown.
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Implementation Of The Innovative Radiolocalization System VCS-MLAT (Voice Communication System Multilateration)
PublikacjaIn the article the concept of the radiolocalization subsystem of the VHF communication for aviation VCS-MLAT (Voice Communication System – Multilateration) is presented. The distributed localization system can estimate the position of the aircraft using the audio signals from aircraft transmitters in the VHF band (118-136 MHz). This paper shows initial verification of the possibility to use voice airband communication to estimate...
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Decoherence-free communication over multiaccess quantum channels
PublikacjaIn this paper we consider decoherence-free communication over multiple access and k-user quantum channels. First, we concentrate on a hermitian unitary noise model U for a two-access bi-unitary channel and show that in this case a decoherence-free code exists if the space of Schmidt matrices of an eigensubspace of U exhibits certain properties of decomposability. Then, we show that our technique is also applicable for generic random unitary...
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Integrated functional safety and cyber security analysis
PublikacjaThe chapter is devoted some important issues of the functional safety analysis, in particular the safety integrity level (SIL) verification of safety functions to be implemented within the distributed control and protection systems with regard to security aspects. A method based on quantitative and qualitative information is proposed for the SIL (IEC 61508, 61511) verification with regard of the evaluation assurance levels (EAL)...
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Fundamentals of Interpersonal Communication Group Work, PG_00041985
Kursy OnlineThe main objective of this coure is to search information on a given topic. On this course students have to present their opinions on a specific topic in the form of a multimedia presentation. Classes are designed to improve the skills of public speaking and to acquire basic knowledge about verbal and nonverbal communication, speeches principles (rhetoric), statement ethics, the rules of disscusion, the basics of good manners....
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Inclusive Communication Model Supporting the Employment Cycle of Individuals with Autism Spectrum Disorders
PublikacjaDifficulties with interpersonal communication experienced by individuals with autism spectrum disorders (ASD) significantly contribute to their underrepresentation in the workforce as well as problems experienced while in employment. Consistently, it is vital to understand how communication within the employment cycle of this group can be improved. This study aims to identify and analyze the possibilities of modifying the communication...
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Integrated safety and security analysis of hazardous plants and systems of critical infrastructure
PublikacjaThis article addresses an integrated safety and security analysis approach of hazardous industrial plants and systems of critical infrastructure. Nowadays due to new hazards that emerge there are opinions among experts that these issues require an integrated approach in life cycle, from the design concept, through the design and operation of the plant, to its decommissioning. It is proposed to start from an interesting methodology...
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Application of wireless communication to small WECS with induction generator
PublikacjaWind energy conversion systems (WECS) seem to be self-evident elements of the future smart grids. Among many generator types the squirrel cage induction generator (SCIG) characterizes robustness and low cost. A full-scale power converter can perform smooth grid connection over wide speed range of multiple-stage geared SCIG. Increasing number of sensors can improve the WECS control and diagnostics but increasing number of thin wires...
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Applying the Lombard Effect to Speech-in-Noise Communication
PublikacjaThis study explored how the Lombard effect, a natural or artificial increase in speech loudness in noisy environments, can improve speech-in-noise communication. This study consisted of several experiments that measured the impact of different types of noise on synthesizing the Lombard effect. The main steps were as follows: first, a dataset of speech samples with and without the Lombard effect was collected in a controlled setting;...
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Performance of Coherent Modulation Scheme Used in Acoustic Underwater Communication System
PublikacjaThe development of an acoustic underwater communication system for shallow waters is still a big scientificand construction challenge. Currently, non-coherent modulations in combination with strong channel coding are used to achieve reliable communication with low rate in such a channel. To obtain transmission with a higher transmission rate, it is required to use coherent modulation. This paper presents the assumptions of such...
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Cross-cultural Communication
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Cross-cultural Communication
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Communication and Documentation Practices in Agile Requirements Engineering: A Survey in Polish Software Industry
PublikacjaRequirements engineering, system analysis and other analytical activities form the basis of every IT project. Such activities are not clearly defined in Agile development methods, but it does not mean that they are absent in an agile project. The aim of our work was to determine which practices related to requirements-related communication and which requirements documenting techniques are used in agile software projects. For this...
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Validation of a virtual test environment for C2X communication under radio jamming conditions
PublikacjaIn this paper, we propose a novel car-2-x communication security testing methodology in the physical layer of wireless systems. The approach is dedicated to automated testing of autonomous vehicles and it is essential for such complex systems operation, especially with regard to safety and security issues. It is based on scenario-driven testing in virtual and real test environments created from collected or simulated data. The...
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Integrated monitoring, control and security of Critical Infrastructure Systems
PublikacjaModern societies have reached a point where everyday life relies heavily on desired operation of critical infrastructures, in spite of accidental failures and/or deliberate attacks. The issue of desired performance operation of CIS at high security level receives considerable attention worldwide. The pioneering generic methodologies and methods are presented in the paper project for designing systems capable of achieving these...
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Integrated membrane bioreactors modelling: A review on new comprehensive modelling framework
PublikacjaIntegrated Membrane Bioreactor (MBR) models, combination of biological and physical models, have been representing powerful tools for the accomplishment of high environmental sustainability. This paper, produced by the International Water Association (IWA) Task Group on Membrane Modelling and Control, reviews the state-of-the-art, identifying gaps for future researches, and proposes a new integrated MBR modelling framework. In...
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Marketing i inżynieria w projektach rynkowych
PublikacjaOmówiono rolę marketingu w projektach rynkowych i jego związki z inżynierią w procesie tworzenia wartości dla klientów. Scharakteryzowano istotę biznesu, wykazując rosnące skomplikowanie oraz współzależność działań na współczesnym rynku. Omówiono pojęcie marketingu oraz funkcje inżynierii w procesie oferowania wartości klientom. Wskazano podstawowe obszary, w których występują powiązania inżynierii z rynkiem i marketingiem. Określono...
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Greenwashing sins - the indicators of ecological marketing immaturity
PublikacjaThe paper presents the main features of so called "green washing". Unethical aspects of that new phenomena are presented and some corrective actions are proposed by the authors.
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Marketing relacji : Specyficzne cechy marketingu relacji
PublikacjaRozdział piąty opracowania dotyczy marketingu relacji. W drugim podrozdziale prezentowane są specyficzne cechy marketingu relacji. Ukazywane są one poprzez porównanie marketingu relacji z marketingiem transakcji. Wykazywana jest także specyfika wymiany między klientem a przedsiębiorcą w ramach omawianej koncepcji marketingu.
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Measurement of Impulse Response of Shallow Water Communication Channel by Correlation Method
PublikacjaPerformances of underwater acoustic communication (UAC) systems are strongly related to specific propagation conditions of the underwater channel; conditions that can additionally change in time due to the movement of the acoustic system transmitter and receiver or to reflection by underwater objects of the transmitted signal. The time-varying impulse response is a comprehensive description of dynamically changing transmission...
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Sylwester Kaczmarek dr hab. inż.
OsobySylwester Kaczmarek ukończył studia w 1972 roku jako mgr inż. Elektroniki, a doktorat i habilitację uzyskał z technik komutacyjnych i inżynierii ruchu telekomunikacyjnego w 1981 i 1994 roku na Politechnice Gdańskiej. Jego zainteresowania badawcze ukierunkowane są na: sieci IP QoS, sieci GMPLS, sieci SDN, komutację, ruting QoS, inżynierię ruchu telekomunikacyjnego, usługi multimedialne i jakość usług. Aktualnie jego badania skupiają...
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Using Fast Frequency Hopping Technique to Improve Reliability of Underwater Communication System
PublikacjaAcoustic underwater communication systems designed to work reliably in shallow coastal waters must overcome major limitations such as multipath propagation and the Doppler effect. These restrictions are the reason for the complexity of receivers being built, whose task is to decode a symbol on the basis of the received signal. Additional complications are caused by the low propagation speed of the acoustic wave in the water and...
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Wireless Link Selection Methods for Maritime Communication Access Networks—A Deep Learning Approach
PublikacjaIn recent years, we have been witnessing a growing interest in the subject of communication at sea. One of the promising solutions to enable widespread access to data transmission capabilities in coastal waters is the possibility of employing an on-shore wireless access infrastructure. However, such an infrastructure is a heterogeneous one, managed by many independent operators and utilizing a number of different communication...
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Performance and Security Testing for Improving Quality of Distributed Applications Working in Public/Private Network Environments
PublikacjaThe goal of this dissertation is to create an integrated testing approach to distributed applications, combining both security and performance testing methodologies, allowing computer scientist to achieve appropriate balance between security and performance charakterstics from application requirements point of view. The constructed method: Multidimensional Approach to Quality Analysis (MA2QA) allows researcher to represent software...
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Territorial Marketing
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2022
Kursy Online -
Marketing Terytorialny
Kursy OnlineW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2023
Kursy Online -
MARKETING IM_2021
Kursy Online