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Wyniki wyszukiwania dla: CUSTOMER ENGAGEMENT
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Automation of the Road Gate Operations Process at the Container Terminal—A Case Study of DCT Gdańsk SA
PublikacjaThe future increased terminal capacity will result in more container movement through the road complex and rail siding, which are one of the most critical areas (potential bottlenecks) in the container terminal. Truck turnaround time is one of the major factors that customers take into account while deciding how many container volumes they will handle through the container terminal. To enable to optimize increased traffic with...
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Dorota Dominika Kamrowska-Załuska dr hab. inż. arch.
OsobyDr hab. inż. arch. Dorota Kamrowska-Załuska, profesorka Politechniki Gdańskiej, jest od 2002 roku związana z Katedrą Urbanistyki i Planowania Regionalnego na Wydziale Architektury Politechniki Gdańskiej. Wieloletnia Kierowniczka Studiów Podyplomowych Urbanistyki i Gospodarki Przestrzennej „Projektowanie przestrzeni i zarządzanie”, odbyła staże badawcze w kilku instytucjach badawczych w tym Massachusetts Institute of Technology...
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Number of individual clients in Polish banks (10 largest entities) in 2017
Dane BadawczeAccording to the data of the National Bank of Poland, in 2017 Polish banks served 49 million customers (of which 45.5 million were retail customers). The largest number of individual clients was served by PKO Bank Polski - nearly 9.5 million, the second was Bank Pekao - 5.4 million, and the third place in the list of ING Bank Śląski - 4.6 million. A...
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LOCAL E-MARKETING AND PHARAMACY SELECTION PROCESS AMONG CURRENT AND PROSPECTIVE CONSUMERS
PublikacjaWORK OBJECTIVES: To examine whether and to what extent a company's presence in Google Search mobile results, and Google Maps service search results, affects pharmacies' acquisition of new consumers RESEARCH QUESTIONS: Does the presence of pharmacies in Google MyBusiness increase the number of their customers ? Is the increase in the...
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Measuring the effectiveness of digital communication - social media performance: an example of the role played by AI-assisted tools at a university
PublikacjaThe aim of the article is to show the role played by AI-powered tools in measuring the effectiveness of digital communication in social media using a university case study. Therefore, a research problem was formulated to identify the metrics (KPIs) used to measure the effectiveness – non-financial outcomes – of digital social media communication at the university using AI tools. The literature review on the role of AI in digital...
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Digital Transformation and Its Influence on Sustainable Manufacturing and Business Practices
PublikacjaThe paper focuses on the relationship between businesses and digital transformation, and how digital transformation has changed manufacturing in several ways. Aspects like Cloud Computing, vertical and horizontal integration, data communication, and the internet have contributed to sustainable manufacturing by decentralizing supply chains. In addition, digital transformation inventions such as predictive analysis and big data analytics...
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In search of the new: American volunteers’ opinions about their participation in the Teaching English in Poland (TEIP) Program
PublikacjaThe Teaching English in Poland (TEIP) program relies on summer camps during which native English speakers, American volunteers, teach Polish children and adolescents using the language immersion method – during everyday activities, sports and art classes, and similar occasions. A vital aspect of the evaluation of the program is researching its impact on the young people; however, the opinions of the volunteers regarding their...
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Kamil Brodnicki dr inż.
OsobyKamil Brodnicki jest asystentem w Katedrze Informatyki w Zarządzaniu na Wydziale Ekonomii i Zarządzania Politechniki Gdańskiej. Od 2017 roku jest kierownikiem laboratorium Customer Experience. Od 2011 roku pracuje w jednej z trójmiejskich firm IT jako Analityk Systemów Informatycznych, realizując projekty z branży finansowej. Jego zainteresowania badawcze koncentrują się w następujących obszarach: ergonomia i użyteczność w projektach...
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Video DATA - Traffic generation modeling for discount shops - Rakoczego Street
Dane BadawczeThe data includes video traffic data (vehicles, pedestrians, cyclists) registered at 21 Rakoczego street in Gdansk. The data covers the day 01.10.2020 at 6:00-10:00. The video camera was installed niearby the parking area belonging to the discount store Lidl. The data obtained was used in analysis, providing information about the modal split and the...
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Software Factory project for enhancement of student experiential learning
PublikacjaProviding opportunities for students to work on real-world software development projects for real customers is critical to prepare students for the IT industry. Such projects help students to understand what they will face in the industry and experience real customer interaction and challenges in collaborative work. To provide this opportunity in an academic environment and enhance the learning and multicultural teamwork experience,...
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Video DATA - Traffic generation modeling for discount shops - Chrobrego Street
Dane BadawczeThe data includes video traffic data (vehicles, pedestrians, cyclists) registered at 75 Chrobrego street in Gdansk. The data covers the day 01.10.2020 at 6:00-22:00. The video camera was installed at the parking area belonging to the discount store Lidl. The data obtained was used in analysis, providing information about the modal split, the number...
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Video DATA - Traffic generation modeling for discount shops - Czerska Street
Dane BadawczeThe data includes video traffic data (vehicles, pedestrians, cyclists) registered at 71 Czerska street in Gdansk. The data covers the day 01.10.2020 at 6:00-22:00. The video camera was installed at the parking area belonging to the discount store Lidl. The data obtained was used in analysis, providing information about the modal split, the number of...
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Video DATA - Traffic generation modeling for discount shops - Gdanska Street
Dane BadawczeThe data includes video traffic data (vehicles, pedestrians, cyclists) registered at 21C Gdanska street in Gdansk. The data covers the day 01.10.2020 at 6:00-22:00. The video camera was installed at the parking area belonging to the discount store Lidl. The data obtained was used in analysis, providing information about the modal split, the number of...
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Video DATA - Traffic generation modeling for discount shops - Dragana Street
Dane BadawczeThe data includes video traffic data (vehicles, pedestrians, cyclists) registered at 27 Dragana street in Gdansk. The data covers the day 01.10.2020 at 6:00-22:00. The video camera was installed at the parking area belonging to the discount store Lidl. The data obtained was used in analysis, providing information about the modal split, the number of...
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I love to write and create. Can I earn money doing it? Entrepreneurial process of bloggers
PublikacjaNew technologies and a new way of looking at the life of future generations, open up new perspectives of entrepreneurial activities. One of them is to run a blog. Although the first blogs appeared many years ago and earning money from running them is also known to bloggers, little research is devoted to this form of entrepreneurship. The analysis of this phenomenon was carried out using the netnography method, which is not common...
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Market orientation and hotel performance: The mediating effect of creative marketing programs
PublikacjaThis work investigates the indirect effects between market orientation and hotel performance through creative marketing programs. The focus is on exploring the indirect effects between 1) customer orientation, competitor orientation, and cross-functional integration; and 2) hotel financial performance through two aspects of creative marketing programs, namely, novelty and meaningfulness. Through an empirical analysis using structural equation...
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THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublikacjaThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
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Opinion about causes of framing of Kingston chest (box cooler) damage, on PSV vessel VS4411 DF-PSV (B-855)
PublikacjaThe subject of analysis is a damage of welded connection of box cooler framing segments, made as separate bars 50mm thickness, connected by the welds in corners. Studies of documents delivered by Customer shows cracks on the fusion of filet welds and twisting of box cooler frame. The subject of analysis is a damage of welded connection of box cooler framing segments, made as separate bars 50mm thickness, connected by the welds...
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Designing effective educational games - a case study of a project management game
PublikacjaThis paper addresses the issues of designing effective educational games. We aim at investigating how the cognitive, behavioral and emotional aspects of the games influence their educational effectiveness. The results were obtained with an observational user experience study extended with affect analysis carried out for a project management game GraPM. We analyzed the...
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Employment structure in business services centers broken down into supported process categories.
Dane BadawczeThe structure of business services provided in centers in Poland is highly diversified, however, the vast majority of entities provide services in several categories of business processes. IT activities and financial and accounting (F&A) services together generate slightly more than half of employment in the industry (51%). Customer Operations (14%)...
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Zaufanie do marek jako mediator pomiędzy postrzeganym ryzykiem i skłonnością do elektronicznego word-of-mouth
PublikacjaRozwój Internetu oraz dostęp konsumentów do mediów społecznościowych wpływają na ich zaangażowanie on-line. Odzwierciedla to również sposób, w jaki konsumenci wyrażają opinie o markach i produktach w Sieci. Celem ankiety było zbadanie wpływu postrzeganego ryzyka i zaufania do marki na skłonność konsumentów do electronic word-of-mouth (eWOM). Ponadto, autorzy zbadali rolę zaufania do marki jako mediatora w relacji między postrzeganym...
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Measurement file of PEEK 70 mm bushing measurements in original condition perforemed on custom-built 3d measuring stand
Dane BadawczeAfter manufacturing process (lathe turning) bearing was measured on custom bulit measurement stan developed during research project financed by National Centre of Science. Measurements consist of 110 000 points in 3D space taken on bushing inner surface. Bearing was measured taking vertical steps of 0,2 mm.
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Can architecture be 11-dimensional? The nature of space in the architecture of the digital world era
PublikacjaThis research aims to explore the development of architectural theories about ‘architectural dimensions’ and look at architecture as a multidimensional space. It is important to understand that with today's development of virtual reality technology and through the combination of theories of physics and architecture, a new possibility of creating space has emerged. The arguments are made through inductive reasoning and grounded...
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Different sources of market information and product innovativeness
PublikacjaThe purpose of this study is to identify whether the gathering of market information from different sources – i.e. from customers, competitors and other entities – is related to product innovativeness. The relationships proposed so far have not been empirically investigated but they can have important theoretical and practical implications for product innovation. To achieve the purpose of the paper data concerning 287 new products...
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“Don’t call it work”: An interpretative phenomenological analysis of volunteer firefighting in young adults based on the volunteer process model
PublikacjaThe number of people engaging in volunteer firefighting is on the decline. It is important to understand what factors on a personal and social level and from the three stages of the volunteer process model: antecedents, experiences and consequences, might be linked to starting and sustaining such engagement. To address this problem, a qualitative, interview-based study was performed on a sample of 10 volunteer firefighters from...
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Antecedents and Consequences of Brand Loyalty
PublikacjaThe objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...
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Zarządzanie relacjami z klientami a przewaga konkurencyjna
PublikacjaW artykule poruszono kluczowe kwestie związane z rynkową koncepcją marketingu relacji w kontekście Customer Relationship Management. Właściwe stosowanie odpowiednio dobranego systemu CRM ukazano jako metodę uzyskiwania przewagi konkurencyjnej.
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Shaping the brand awareness of science and technology parks in Eastern Poland
PublikacjaThe main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland, supported under the OP DEP. The authors focused on the demand-side perspectiveand scrutinized two vectors of conscious branding: the surrounding environment and communication with customers. The group of potential customers underwent qualitative research (ITI interviews)....
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The Relational Benefits and the Quality of Services in Tourism
PublikacjaIn a very competitive environment, it is highly important to identify the indicators that exert a major influence on customer satisfaction and loyalty. Based on the current relationship marketing concept of relational benefits (Gwinner, Gremler, Bitner, 1998; Hennig-Thurau, Gwinner, Gremler, 2002) and destination quality (Blazquez-Resino, Molina, Esteban-Talaya, 2015), a conceptual model was built. The present paper aims to analyse...
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Marketing a społeczna odpowiedzialność biznesu – sprzeczne idee?
PublikacjaNegatywny wizerunek marketingu postrzeganego jako koncepcja kreująca nowe potrzeby i nakłaniająca klientów do zwiększania konsumpcji spowodował, że marketing wydaje się być sprzeczny z ideą rozwoju zrównoważonego i społecznej odpowiedzialności biznesu. W artykule przedstawiono rozważania czy rzeczywiście tak jest i czy stosowanie działań marketingowych jest rozbieżne z celami rozwoju zrównoważonego . Stwierdzono, że realizowanie...
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Wybrane elementy logistycznej obsługi klienta
PublikacjaMarketing relacji zakłada wynegocjowaną obietnicę obsługi, która na rynku transportu miej-skiego oznacza pewność zrealizowania usługi przewozowej dla określonego pasażera, w danej relacji, danym środkiem transportu, po określonej cenie, w oczekiwanych warunkach przewozu i w założonym przez organizatora transportu zbiorowego czasie. Uniwersalność zasad obsługi klienta powoduje, że Zarząd Komunikacji Miejskiej w Gdyni od początku...
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Marta Kuc-Czarnecka dr
OsobyMarta Kuc-Czarnecka jest zastępczynią kierownika Katedry Statystyki i Ekonomii na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Pełni również funkcję pełnomocniczki Dziekana ds. akredytacji AMBA. Jest współzałożycielką Rethinking Economics Gdańsk oraz członkinią Fundacji im. Edwarda Lipińskiego na rzecz promocji pluralizmu w naukach ekonomicznych. W latach 2018-2022 była ekspertką Europejskiej Fundacji na Rzecz Poprawy...
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Proposal of a methodology for the research of clients' demand engaging information technologies
PublikacjaMany researches on the customer's demands who engage the information technology in the business reveal significant mismatch in customer's expectations and technology vendors' offerings.
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IEEE Symposium on Field Programmable Custom Computing Machines
Konferencje -
Laboratorium Customer Experience
LaboratoriaZakres prowadzonych badań: Przygotowanie badań Przeprowadzenie badań Testowanie Analiza wyników Usługi dodatkowe: przygotowanie analizy biznesowej procesów u klienta i ich optymalizacja prototypowanie interaktywnych makiet webowych budowanie modelu lojalności klienta w oparciu o wyniki z badań użyteczności dobór odpowiedniej grupy badawczej (pozyskanie osób do badań) Oferta Laboratorium...
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How digital platforms support public values through government-citizen collaboration?
PublikacjaDigital platforms are becoming a popular means of multi-sided interactions between public institutions and their constituents. By enabling information sharing, consultation, and other forms of government-citizen collaboration, they facilitate co-decision-making and co-creation. Although digital platforms are not, the mechanism through which they can create public value, although important for government institutions and citizens...
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Seaport equipment and facilities. An offer for today, an investment for the future
PublikacjaIn order to meet customers' requirements and to adapt to the changing market, producers of port equipment try to provide more and more automated solutions containing future-oriented options.
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Efficient Complex Root Tracing Algorithm for Propagation and Radiation Problems
PublikacjaAn efficient complex root tracing algorithm for propagation and radiation problems is presented. The proposed approach is based on a discretization of Cauchy’s Argument Principle and its generalization to the C × R space. Moreover, an engagement of the tracing process with a global root finding algorithm recently presented in the literature is performed. In order to confirm a validity and efficiency of the proposed technique, a...
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Report no: WOiO /II/46/2015 - Construction node verification test, estimation of breaking load (shear force) and destruction form
PublikacjaA new generation of tanks for LNG transportation has been designed. Mass reduction forced our customer to use three different materials: austenitic steel, aluminium alloy and LNG compressed wood between them. The expertise concerns structural node between tank foundation and suspension. Expertise contains: description of object of test, test principals, results and conclusions
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Karol Flisikowski dr inż.
OsobyKarol Flisikowski jest profesorem uczelni w Katedrze Statystyki i Ekonometrii, Wydziału Zarządzania i Ekonomii Politechniki Gdańskiej. Jest odpowiedzialny jest za prowadzenie zajęć ze statystyki opisowej i matematycznej (w języku polskim i angielskim), a także badań naukowych w zakresie statystyki społecznej. Był uczestnikiem wielu konferencji o zasięgu krajowym, jak i międzynarodowym, gdzie prezentował wyniki prowadzonych przez...
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Report no WOiO/II/67/2015 - Expertise about load capacity of twistlock foundation and sliding foundation
PublikacjaCustomer delivered to Laboratory 17 elements - twist lock foundations and sliding lock foundations (ship equipment for container lashing). Elements were selected from production series. Each element was loaded for braking load. After test visual inspection had been performed. The expertise contains: description of tested elements, test assumptions, test stand, results and conclusions
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Improving the production planning and control process
PublikacjaFocusing the activities of a production business on the strategy based on quality entails orientation on meeting the expectations of the customers with respect to the product itself, and the terms of its delivery. The article notes the role of the production planning and control process in improving the quality of the business offer. It identifies the objectives set for the process from the perspective of meeting the expectations...
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Pozytywne doświadczenia zakupowe w kreowaniu lojalności nabywczej
PublikacjaDoświadczenie zakupowe to rodzaj mentalnej podróży, pozostawiającej niematerialne wrażenia, w postaci wiedzy i śladu emocjonalnego [69], będące kluczowym elementem w zrozumieniu zachowań konsumentów, jak również istotnych zmian zachodzących we współczesnym marketingu [10]. Cel: Celem głównym badań było ukazanie wpływu pozytywnych doświadczeń zakupowych na kształtowanie satysfakcji i lojalności nabywczej oraz sposobów budowania...
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Number of active HCE cards installed in mobile phones (2017)
Dane BadawczeHCE technology (Host Card Emulation), which enables contactless payments by phone in a similar way as in the case of a payment card. At the time of making the transaction, the phone is close to the terminal, practically the same as the payment card. This solution, like the others described previously, should be included in the elements of electronic...
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Tomasz Janowski dr
OsobyTomasz Janowski jest kierownikiem Katedry Informatyki w Zarządzaniu, Politechnika Gdańska; profesorem wizytującym w Department for E-Governance and Administration, University for Continuing Education Krems, Austria; oraz współredaktorem naczelnym czasopisma Government Information Quarterly, Elsevier. Wcześniej był założycielem i kierownikiem United Nations University Operating Unit on Policy-Driven Electronic Governance (UNU-EGOV),...
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Marcin Sikorski prof. dr hab. inż.
OsobyMarcin Sikorski jest profesorem w Katedrze Informatyki w Zarządzaniu na Wydziale Zarządzania i Ekonomii Politechniki Gdańskiej. Wcześniej odbył liczne pobyty w instytucjach naukowych, m.in. w Niemczech (Uniwersytety w Bonn i w Heidelbergu), Szwajcarii (ETH Zurich), Holandii (TU Eindhoven) i USA (Harvard University). Prof. Sikorski jest przedstawicielem Polski w komitecie TC13 Human-Computer-Interaction w międzynarodowej organizacji...
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Badanie aktywności online polskich konsumentów dotyczącej marek
PublikacjaRozwój nowych trendów w internecie, a w szczególności Web 2.0, spowodował wzrost społecznego zaangażowania internautów oraz dalszy rozwój kanałów społecznościowych i tym samym różnego typu platform interaktywnych. Internet zachęca internautów do interakcji z witrynami, a za ich pośrednictwem z innymi użytkownikami sieci. Umożliwia im tworzenie treści na temat różne tematy, w tym na przykład związany z markami produktów. Dzięki...
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The Opening of Central and Eastern European Countries to Free Trade: A Critical Assessment
PublikacjaThree decades after the fall of the Berlin wall and one and a half decades after the Big Bang enlargement of the European Union (2004-2007), we revisit contrasting narratives about the benefit of both free trade and the EU enlargement for Central and Eastern European (CEE) countries. We distinguish old, pre-2004 EU countries from CEE countries that joined the EU in 2004-2007, as well as from the CEE countries that have not become...
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Political relations between Poland and the Republic of Azerbaijan
PublikacjaPoland was one of the first countries to recognize the independence of the Republic of Azerbaijan. However, the political co-operation between the two countries was established only at the end of the last decade of the 20th century, during the presidency of Aleksander Kwaśniewski. The next Polish president – Lech Kaczyński – intending to diversify the energy sources, maintained political relations between Poland and the Republic...
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The Polish adaptation of the Burnout Assessment Tool (BAT-PL) by W. Schaufeli et al.
PublikacjaAim. The study aimed to present the Polish version of the Burnout Assessment Tool (BAT-PL) by Schaufeli et al. and to assess its validity and reliability. The tool measures the core symptoms of burnout (BAT-C): exhaustion, mental distance, cognitive and emotional impairment, and its secondary symptoms (BAT-S): psychosomatic complaints and psychological distress. Method. The participants were 255 nursing staff members. The construct...